Strategic Marketing.pdf 1ee54b6b

Strategic Marketing16-18 decembrie , Brasov, Hotel Clasic INN

Termen de inscriere 12 decembrie

"What is necessary to change a person is to change his awareness of himself." Abraham H. Maslow

2DYNAMIC TRAINING SOLUTIONSC.U.I. 19100116 Adresa: Bacau Strada Oituz nr. 69

Cont:RO33.INGB.0000.9999.0141.3801 Ing Bank Sucursala BacauTelefon 0734.909.230 Fax 0368.81.33.15

Email: office@training-info si web site www.training-info.ro

Curs interactiv, 70% reprezentnd activitatea practic.

Scopuri i obiectiveCursul prezinta participantilor, intr-o forma atractiva si interactiva, conceptele si instrumentelede baza, necesar a fi cunoscute in demersul strategic de marketing al unei organizatiiCui se adreseazaTraining-ul se adreseaza in principal persoanelor implicate in activitatile de marketing intr-oorganizatie.De asemnea, persoanele care, prin activitatile desfasurate, sunt implicate sau participa lafundamentarea si generarea strategiilor organizationale vor identifica o serie intreaga deaspecte interesante, activitatea de marketing reprezentand un pilon de baza in demersulstrategic organizational.Structura programuluiIntroducere

1. Definitii, Concepte de baza2. Procesul de Marketing Strategic3. misiune, obiective i strategii organizaionale, obiective si strategii de marketing.4. Importanta formularii obiectivelor SMART in generearea unei strategii

Analiza oportunitatilor de Marketing1. Analiza de mediu intern si extern

- Analiza SWOT si analiza PEST- Analiza Lantului Valorii

2. Analiza competitiei- Analiza comparativa - benchmarking- Modelul celor 5 forte al lui Porter- Strategii si avantaje competitive

Se vor detalia:1. importanta raportarii la competitie in momentul formularii strategiilor2. cum se face acest lucru?3. Conceptul de avantaj competitive si cum poate fi dezvoltat acesta, in functie de

pozitia ocupata in raport cu competitia: leader, challenger, follower sauactivitate pe o piata specializata




Analiza de portofoliu a activitatilor unei organizatiei1. Metoda matriciala de analiza a portofoliului de activitati a unei firma2. Matricea BCG ca instrument de analiza

Segmentarea strategica si Selectarea pietelor tintaDiferentierea ofertei si pozitionarea in piata harti perceptualeDezvoltarea si lansarea de produse noi; Ciclul de viata al produsuluiPlanificarea Programelor de Marketing

Strategii pentru mix-ul de marketing: strategii de produs , strategii de distribuie,strategii de promovare si strategii de pre.

Se asigur:a) sustinerea propriu-zisa a cursului. Cursul este centrat pe procesul de intelegere si invatare al

fiecarui participant in parte.b) feed-back - atat in timpul, cat si la finalul cursului.c) evaluarea post-training a participantilor. In vederea observarii nivelului de retentie al

informatiilor, cat si a capacitatii de punere in practica a acestora dupa caz.d) diploma de participare.e) analiza necesitatilor si intereselor de training ale participantului dupa caz.

Agenda zilnica:Ziua 1 Ziua 2 Ziua 3

Cazare incepand cu 13.00

Curs 9.00 - 13.00 9.00 - 13.00Coffe Break 11.00 - 11.15 11.00 - 11.15Pranz 13.00 - 14.00 13.00 - 14.00Curs 17.00-20.00 14.00 - 17.00Coffe Break 18.30 - 18.45 15.45 - 16.00Cina 20.00 19.00Eliberarea camerelor 14.00

Nota: Programul este orientativ si poate suferi mici modificari in functie de grup si ritmul de parcurgerea temeticilor propuse.Date Organizatorice:Data Trainingului: 16-18 decembrie 2014Locatia: Brasov, Hotel Clasic Inn - http://www.classic-inn.ro/hotel/Costuri: 1.590 RON + TVA / participant si include:

- Cazarea (3 zile / 2 nopti) fiecare participant va avea camerasa

- mesele (2 x mic dejun + 2 x dejun + 2 x cina)- coffee break-urile ( 4 )- suportul de curs;- diplomele de participare- In pretul cursului este inclusa si o tableta Samsung Galaxy

Tab 3/Lenovo A3300 7.0




Discount-uri:5 % la 2 participanti10 % la 3 participantiLa 4 participanti se ofera 1 loc gratuit, al 5-lea;Pentru inscriere va rugam sa completati formularul de participare care se gaseste pepagina de oferta la adresa:

www.training-info.roAcesta se va trimite pe fax sau email la adresa:

[email protected]

Mai multe informatii se pot obtine si la numerele de telefon 0734.909.230TERMEN DE INSCRIERE

12 decembriePREZENTAREA TRAINERILOR

ALEXANDRU STAVRE BUCOI - MBAPrograme academice absolvitePhD Programme in Economics, Academy of Economic Studies, BucharestResearch theses: Producers Behaviour regarding the commodities goods commercialisationMaster of Arts (MA), major in MarketingMaster of Business Administration (MBA), major in Marketing, graduated Magna cum laude from theCanadian MBA Program in Romania, GSM Graduate School of Management,Master of Science (M.Sc.), Masters degree in Aircraft Engineering, with specialization in jet engines,

Managing Organisational Change CODECS Teaching by the Case Method: Developing Discussion Leadership Skills, organised by Ecole des

HEC, University of Montreal, Canada at the Graduate School of Management Scholarship offered by the French Government Training in Market Economy, organized by JCI (Junior Chamber International), Blois, France

Courses at Chamber of Commerce and Industry, Blois, Practical training within ERMETO HYDEXO Company, Blois

Trainer and consultant Assessment canter, change management, strategic management (Cefin Romania, open

trainings) DBM Romania Career Solutions International Career advisor and outplacement consultant CODECS (Centre for Open Distance Education), the partner in Romania of the Open University Business School, London, UK provider of distance learning education Tutor




Tutoring: - the BZT 751 Course, Management of Change the BZT 730 Course, Management ofPerformance and ChangeInstitute for the Companies Administration (IAI), organized with Faculty of Economic Studies,Transilvania University, Brasov within a Tempus program

Lecturer courses: General Marketing; Marketing in Services; Marketing Research; Marketing

Strategies within the DUSG program (University Specialized Management Diploma postgraduate courses)

specialized courses in Marketing Research; Distribution Channels Management training in Sales Techniques for S.C. Bramac S.r.l., Brasov (October 1999) courses: Marketing in Services; Stock & Commodities Exchanges seminar in analyze of the marketing data SPSS software Canadian MBA Program in Romania, GSM Graduate School of Management, Academy of

Economic Studies, Bucharest Invited Professor at HEC Montreal (Ecolle des Haute Etudes Commerciales) prepared the Marketing Management course to be teach in the Canadian MBA Program assisted Canadian Professors for different courses in order to improve my teaching skills and

increase my knowledge of marketing field participated as member in the jury charged with the evaluation of a master degree these for one

graduate major in Marketing participated in a seminar regarding the Power Point software utilization for teaching purposes assisted the Canadian Professors (Mr. Robert TAMILIA, Ph.D., Marketing Professor, Universite

du Quebec a Montreal; Mr. David LITVACK, Ph.D., Marketing Professor, Ottawa University; MissCorinne Berneman, Ph.D., Marketing Professor, HEC - Montreal) for the MarketingManagement and Consumer Behavior courses

CONFERENCESConference organised by IRI Torino (International Research Institute) in the field of Companyreorganisation for the e-business

presentation subject: How the marketing strategies has to be changed for the e-commerceTraining and Consultancy Clients:

Pirelli ,Holcim,DOMO,Billa ,ProSoft Solutions, BRAMAC, Sisteme de invelitori, DAEWOO, CEFIN,HEXOL , Lubricants, Randaldes Group, Brasov, MMM Consulting International, AFP Mkt, DBM,CODECS SA, AURORA , Knorr, Shell Gas, Campofrio, DHL, Omniasig, Banc Post

Documents

Strategic Marketing.pdf 1ee54b6b