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Q: How environment friendly business strategies can help the firm to becompetitive and profitable one? Discuss at least two local and foreign companies
who have implemented this strategy?
Business should be responsible by practicing environmental friendly strategies not only
for the benefit of their workers but for the community as a whole. Environment friendly
business strategies are proving more profitable and competitive for the firms as compared
to those who are not adopting these strategies as most companies have to pay fines
because of their waste polluting the environment. Many findings show that environment
policy and eco-innovation can promote economic growth and create jobs, contributing to
competitiveness and employment. Environment friendly firms often recycle their waste
materials that reduces the cost of products and increases the revenue.Foreign firms who
have implemented Environment friendly strategies have increased their revenue surprisingly
green-works Households across North America sells products that had a variety of
ingredients in order to clean their homes. These ingredients included bleach, ethanol,sulphuric acid and other chemicals.
Studies have shown that these ingredients can cause health problems for humans,
pets and the environment. Green cleaning now producing environmentally friendly products
to clean homes. The products use natural ingredients in order to clean instead of the
traditional chemicals and fragrances because of these sales of green-works products are
now $64.5 million in 2008. That's according to Mintel International Group, a market research
company. Mintel expects eco-friendly cleaners will do $623 million in business by 2013. That's
30 percent of the total market for household cleaners. Volkswagen AG (Germany). thecompany focussed in this waste recycling process on the most difficult waste section, i.e.
not on the 80% vehicle parts that are recyclable (mainly steel), but the remaining 20% waste -
shredder residues which have so far been an environmental problem. These strategies have
made the company more competitive in the market than ever and have increased their
revenue by 27% than the previous years.
Attock Petroleum Limiteds objective is to ensure that none of their activities harm their
employees, the public or the environment their stratgies as environment friendly are as
follows:
1.They consider that none of their activities are more important than health and safety of
any individual or protection of environment.
2.They will encourage a pro-active safety culture and ensure that each employee is trained,
experienced and competent to perform his or her duties.
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By adopting these environment friendly stratgies attock petroleum has able to get ISO
14001:1996 Certification and ISO 9001:2000 Certification.APL has also set new record of
success in oil marketing activities by successfully completing and commissioning its storage
terminal in a record time of less than one year at Morgah, Rawalpindi utilizing its own
resources and with the help of environment friendly stratgies.
Eco Chemicals is another local company which is constantly providing best and eco friendly
chemical to many industries across globe; including Leather tannerys/industry, textile
industries---. they have developed long-standing relationships with our clients and pride
ourselves on the service we provide. They realize most of industries are finding new way to
over come their cost and finding eco friendly chemicals for their firms.
Businesses across the world are also realizing the benefits of implementing environmentally-
conscious technologies into their operations and they are even using eco friendly product
and method in their company. These eco friendly product and method improve relations
with their customers and do their bit towards protecting the environment from furtherdamage.
Proposed benefits of stratgies:As Green-works started using natural ingredients for
cleaning house holds that increased the sales of the firm by 30% another benefit is that
harmful chemicals for the humans and pets are not used by the firm. Volkswagen AG Got
the benefit of reducing cost as 80% of their parts are recyclable.Attock Petroleum Limiteds
have increased their market share and gain the motivation and lotality of their employees.
Eco Chemicals by using eco friendly products and methods have improved their relations
with their customers and doing their bit towards protecting the environment from furtherdamage
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