Strategic Managament

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    Q: How environment friendly business strategies can help the firm to becompetitive and profitable one? Discuss at least two local and foreign companies

    who have implemented this strategy?

    Business should be responsible by practicing environmental friendly strategies not only

    for the benefit of their workers but for the community as a whole. Environment friendly

    business strategies are proving more profitable and competitive for the firms as compared

    to those who are not adopting these strategies as most companies have to pay fines

    because of their waste polluting the environment. Many findings show that environment

    policy and eco-innovation can promote economic growth and create jobs, contributing to

    competitiveness and employment. Environment friendly firms often recycle their waste

    materials that reduces the cost of products and increases the revenue.Foreign firms who

    have implemented Environment friendly strategies have increased their revenue surprisingly

    green-works Households across North America sells products that had a variety of

    ingredients in order to clean their homes. These ingredients included bleach, ethanol,sulphuric acid and other chemicals.

    Studies have shown that these ingredients can cause health problems for humans,

    pets and the environment. Green cleaning now producing environmentally friendly products

    to clean homes. The products use natural ingredients in order to clean instead of the

    traditional chemicals and fragrances because of these sales of green-works products are

    now $64.5 million in 2008. That's according to Mintel International Group, a market research

    company. Mintel expects eco-friendly cleaners will do $623 million in business by 2013. That's

    30 percent of the total market for household cleaners. Volkswagen AG (Germany). thecompany focussed in this waste recycling process on the most difficult waste section, i.e.

    not on the 80% vehicle parts that are recyclable (mainly steel), but the remaining 20% waste -

    shredder residues which have so far been an environmental problem. These strategies have

    made the company more competitive in the market than ever and have increased their

    revenue by 27% than the previous years.

    Attock Petroleum Limiteds objective is to ensure that none of their activities harm their

    employees, the public or the environment their stratgies as environment friendly are as

    follows:

    1.They consider that none of their activities are more important than health and safety of

    any individual or protection of environment.

    2.They will encourage a pro-active safety culture and ensure that each employee is trained,

    experienced and competent to perform his or her duties.

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    By adopting these environment friendly stratgies attock petroleum has able to get ISO

    14001:1996 Certification and ISO 9001:2000 Certification.APL has also set new record of

    success in oil marketing activities by successfully completing and commissioning its storage

    terminal in a record time of less than one year at Morgah, Rawalpindi utilizing its own

    resources and with the help of environment friendly stratgies.

    Eco Chemicals is another local company which is constantly providing best and eco friendly

    chemical to many industries across globe; including Leather tannerys/industry, textile

    industries---. they have developed long-standing relationships with our clients and pride

    ourselves on the service we provide. They realize most of industries are finding new way to

    over come their cost and finding eco friendly chemicals for their firms.

    Businesses across the world are also realizing the benefits of implementing environmentally-

    conscious technologies into their operations and they are even using eco friendly product

    and method in their company. These eco friendly product and method improve relations

    with their customers and do their bit towards protecting the environment from furtherdamage.

    Proposed benefits of stratgies:As Green-works started using natural ingredients for

    cleaning house holds that increased the sales of the firm by 30% another benefit is that

    harmful chemicals for the humans and pets are not used by the firm. Volkswagen AG Got

    the benefit of reducing cost as 80% of their parts are recyclable.Attock Petroleum Limiteds

    have increased their market share and gain the motivation and lotality of their employees.

    Eco Chemicals by using eco friendly products and methods have improved their relations

    with their customers and doing their bit towards protecting the environment from furtherdamage

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