Strategic HR for Value Creation

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    STRATEGIC HR

    FOR VALUE CREATION

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    WHAT IS VALUE

    CREATION?

    2

    Now

    Then Now

    DUBAI

    THE INDUSTRY

    COMMUNICATIONS

    THEN & NOW

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    VALUE CREATION

    An Organizational Context

    Building a High Performance Organization

    Creating VALUE for All Stakeholders

    More classically, From an Organizational Perspective, Value Creation implies

    Stakeholder VALUE

    Shareholders Dividend Earning / Market Capitalisation

    Customers Customer Delight / Value for Money

    Partners Earnings from Association

    Employees Livelihood / Quality of Work-life

    Society Economic / Social Prosperity

    Planet Environmental Sustainability

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    HIGH PERFORMANCE

    ORGANIZATIONS- The Character isticsLEADERSHIP Thinks strategicallyFormulates plansAllocates resources

    Builds engagement

    Drives accountability

    Delivers results

    STRUCTURE &DESIGN

    Structure & Design closely linked to StrategyIndividual capabilities matched to Role

    requirements

    Proper delegation extended with accountability

    PEOPLE Aligned

    Empowered

    Engaged

    CULTURE Managed & aligned to achieve strategic objectives

    CHANGE Managed by continually aligning, adapting,

    communicating & cascading change

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    THE VALUE PARADIGM OF

    HR

    5

    Build A

    HIGH PERFORMANCE

    ORGANIZATION

    Enable Value

    Delivery to All

    Stakeholders or

    the Organization

    Develop

    Organizational

    Capabilities

    Create

    Competitive

    Advantages

    Strategic Partner

    Enabler of Business

    For this to happen, HR needs to

    transformitself to a

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    TRANSFORMATION OF HR

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    THE HR EXECUTIVE OF

    TODAY

    7

    Todays HR Executive - Competencies

    Technical

    Skills

    Interpersonal,

    Team andLeadership

    Personal

    Attributes

    Business

    Acumen

    HRS PARTNERSHIP WITH CORPORATE STRATEGY

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    BL HR RESPONSERationalization ofManpower

    Strength down from 3385 (1993)

    1429 (2007)

    Alternate Models of

    Manning(Outsourced| Contractual|

    Vocational Training)

    Improving Productivity

    as an HR Strategy

    Focus on Quality &

    Customer Orientation

    Managing Constituents(InternalIndividual Employees &

    Collectives

    ExternalStatutory Authorities,

    Bureaucracy & Politicians )

    Competency Exercises

    e-HRWorkplace Organization

    Sort / Set in Order / Shine /

    Standardise / Sustain

    Safety and Health

    InitiativesCSR Initiatives

    COMPETETIVENESS IN BL THROUGH HR INITIATIVES-Recap of the BL Business Scenar io & HR Response- 1990s/Early 00s

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    ROAD AHEAD FOR HR

    System Related

    Driving down new

    initiatives/ ideas

    Developing compatible

    standards

    9

    Structure Related

    Varied Sectors of

    Operations

    Diverse Business Processes

    Varying degree of

    Complexity

    Unique customer types

    Market Related

    Spiraling Mkt. Offerings

    Complex/ High Value

    Aspirations

    Shortening Life Cycles

    Individuals career

    expectations

    Practice Related

    Different domains of

    Talent requirement

    How to develop

    Unifying Culture

    How to master varied

    processes (on-roll &

    off-roll strengths are

    same for BL)

    CHALLENGES

    SOLUTIONS

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    STRATEGIC HR CHALLENGES

    WORLD WIDEBCG Survey on Creating People Advantage 2010

    Top 10 Challenges 2010-15 *

    1 Managing Talent

    2 Creating & developing Leadership

    3 Managing work-life balance

    4 Becoming a Learning Organization

    5 Enhancing Employee commitment

    6 Effective Performance Management & Reward Systems

    7 Transforming HR into a strategic business Partner

    8 Managing Change & Cultural transformation

    9 Managing CSR & Sustainability

    10 Managing Diversity

    HR can add

    value by

    successfully

    responding to

    strategic

    Challenges

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    The next generation of HR transformation is

    more tightly linked to corporate strategy and

    to creating business value through HR

    initiatives.

    For HR to change the way it is perceived, it

    must take the initiative and deliver results onstrategic business issues

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    STRATEGIC CHALLENGE

    - RISK & COMPLIANCEHow HR Can Help Create Value

    Global workforce security-

    HR to playing a larger role to provide security and safety of the workforces.

    Regulatory compliance-

    HR to create a corporate culture that supports compliance.

    HR responsible for all people-related compliance activities, including worker

    training and formal certification programmes.

    Governance-

    HR to help establish an effective governance structure to help improve

    decision-making processes, and align performance management with

    company principles and objectives.

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    The Continuum of HR Value Creation:

    Is Your HR Function Leading or Lagging?

    Administrator and

    functional/technical expert

    Focused on delivering HR

    services

    Do not have the necessary

    business and analytical

    competencies to tackle

    business issues

    Strategic business partner

    alongwith administrator and

    functional/ technical specialist

    Actively focussed on business

    challenges viz talent management

    and executive development

    HR staff have skills, training andexperience to fully address

    strategic business issues

    HRs

    role

    Lagging Leadin

    g

    Service

    Deliver

    y

    Few performance standards

    for HR services

    Employee experience is

    secondary to HR efficiency

    Each business unit has its

    own standards for systems,

    processes and practices

    Performance standards in place

    Employee experience drives

    service delivery

    Global standards for all systems,

    processes and practices

    Transactions and administration

    are handled through self-service

    and require little support from HR

    Integration with technology

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    Whats Next?

    HR to elevate its role and drive more value in the company:

    Continue to improve HR operations

    Continuously work towards transforming and restructuring the HR operations

    Move up the HR talent

    Relieving HR staff of their administrative burden doesntmean they are ready to

    contribute on a strategic level.

    HR must objectively assess its current tactical capabilities against its future

    strategic needs, filling the gaps through training and hiring.

    Join the strategy discussion

    HR must take the initiative and deliver results on strategic business issues, such as

    mergers and acquisitions, new market development and talent management

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    HR That Means Business

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    Technology

    Connectivity: always connected

    Accessibility: no boundaries

    Ambiguity: uncertain future

    Industry/economic trends

    Adaptability: the need to change

    Intensity: market conditions

    Convergence: overlap of industries

    Demographics

    Mobilit : movement of talent loball

    G

    L

    O

    B

    AL

    I

    Z

    A

    T

    I

    O

    N

    NEW BUSINESS REALITIES

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    Strategic HRM

    Strategy determines the direction in which the organization is going in relation to itsenvironment.

    Strategic HRM is an approach to making decisions on the intentions and plans of theorganization concerning the employment relationship.

    Concerns of strategic HRM

    To address broad organizational issues relating to

    a) Organizational effectiveness and performance

    b) Changes in structure and culturec) Matching resources to future requirements

    d) Knowledge management and the management of change.

    e) Meeting human capital requirements and the development of process capabilities,that is, the ability to get things done effectively.

    STRATEGIC HRM