Strategic Communication Master Class Brigadier Iain Harrison

Strategic Communication Master ClassBrigadier Iain Harrison

Director STRATCOM Ops/Plans and Information Operations, Headquarters International Security Assistance Force

Overall Briefing Classification:NATO/ISAF UNCLASSIFIED

Agenda

• An ISAF theatre perspective of Strategic Communication– How we do it………..

• Topics– Strategic Challenges– Narrative formation– Environmental analysis– Public/stakeholder analysis– Framing the message– Strategic vision– Long range horizon scanning– Campaign planning– Synergy of influence activity

NATO/ISAF UNCLAS

Terminology (Aarrghh..!)(Strategic Challenges)

• Information Operations (US JP 3-13, AJP 3-10 and UK JDP 0-01.1):– The integrated employment of the core capabilities of EW, CNO, PSYOP, MILDEC and OPSEC in concert with specified supporting

and related capabilities to influence, disrupt, corrupt or usurp adversarial human and automated decision-making while protecting our own

– A military function to provide advice and coordination of military information activities in order to create desired effects on the will, understanding and capability of adversaries, potential adversaries and other NAC approved parties in support of Alliance mission objectives

– Coordinated actions undertaken to influence an adversary or potential adversary in support of political and military objectives by undermining his will, cohesion and decision making ability, through affecting his information, information based processes and systems while protecting one’s own decision makers and decision making processes

• PSYOPS/MISO (US JP1-02; MC 402; AJP 3-10 and UK JDP 0-01.1):– Planned operations to convey selected information and indicators to foreign audiences to influence their emotions, motives, objective

reasoning and ultimately behavior of foreign governments, organizations, groups and individuals. The purpose of PSYOP is to induce or reinforce behavior favorable to the originator’s objective.

– Planned psychological activities using methods of communications and other means directed to approved audiences in order to influence perceptions, attitudes and behaviour, affecting the achievement of political and military objectives

– Planned psychological operations that pursue objectives to gain the support and cooperation of supportive and neutral audiences and to reduce the will and the capacity of hostile or potentially hostile audiences to commit aggressive action, and contribute to crisis management and deterrence in support of diplomatic actions.

– Planned, culturally sensitive, truthful and attributable activities directed at approved target audiences within the joint operations area in order to achieve political and military objectives by influencing attitudes and behaviour.

• Influence (Draft FM 3-00 and JDP 3-40): – To effectively change attitudes, beliefs and ultimately behavior of foreign friendly, neutral, adversary and enemy audiences to support

operations– To affect the character or behaviour of someone or something

• Inform (Draft FM 3-00):– To provide information to domestic and foreign audiences to accurately describe operations

• Outreach: No doctrinal terms• STRATCOM (Various Sources)

– …the processes and efforts to understand and engage key audiences to create, strengthen or preserve conditions favourable to advance [our] interests and objectives

– A systematic series of sustained and coherent activities, conducted across strategic, operational and tactical levels, that enables understanding of target audiences, identifies effective conduits, and develops and promotes ideas and opinions through these conduits to promote and sustain particular types of behaviour

– In concert with other political and military actors and with higher headquarters, STRATCOM advances ISAF’s aims and objectives through the coordinated use of PA, PSYOPS, IO and KLE

Strategic Communication: Coordinated actions, messages, images, and other forms of signaling or engagement intended to inform, influence, or persuade…selected audiences in support of [……] objectives

Christopher Paul HASC Testimony

Information Operations (Function): A military function to provide advice and coordination of military information activities in order to create desired effects on the will, understanding and capability of adversaries, potential adversaries and other NAC approved parties in support of Alliance mission objectives AJP 3-10

Information Operations (Capabilities) – some or all of: The integrated employment of the core capabilities of EW, CNO, PSYOP, MILDEC and OPSEC in concert with specified supporting and related capabilities to influence, disrupt, corrupt or usurp adversarial human and automated decision-making while protecting our own ([US] JP 3-13)

Communication Mission

Plan, execute, and assess all communication efforts in order to…..• Increase public understanding of the role of:

– International Security Assistance Force (ISAF) and – Government of Islamic Republic of Afghanistan (GIRoA)

• Encourage the Afghan people to become more active in their own security, governance and development

• Counter insurgent propaganda

….influence the perceptions and behaviour of friendly, neutral and enemy audiences in support of ISAF objectives…

Horizontal and Vertical Integration(Strategic Challenges)

Including IO capabilitiesTheatre Level IOTheatre Level PA

Operational Level IOOperational Level PA

Tactical Level IOTactical Level PA

IJCNTM-A

Spec TFs

ISAF

RCsBdes

Including IO capabilities

Including IO capabilities

Theatre-StrategicPlans/Ops

OperationalPlans/Ops

TacticalPlans/Ops

Out of Theatre Military/Civilian “IO Organisations”

“Direct” “Act”

“Direct”“Act”

“Direct” “Act”

NATO (and Other)Narrative(s)

Communication Effects

STRATCOM Ops/Plans

Out of Theatre Military/Civilian PA Organisations”

The Capabilities(Strategic Challenges)

TraditionalCommunication

(Outreach)

Public Affairs(Media Ops)

“Firewall”

ISAF “Full Spectrum” Information Operations

STRATCOM or Communication or Information Activity or Etc, Etc, Etc

SpecialTechnical

Programmes

PhysicalDestruction

PSYOPSKey Leader

EngagementDeception

Posture,Profile andPresence

ComputerNetwork

Operations

NATO IO

ElectronicWarfare

OPSECInformation

SecurityCIMIC

PSYOPSKey Leader

EngagementDeception

Posture,Profile andPresence

ComputerNetwork

Operations

UK IO

SpecialCapabilities

Military Information

Support Operations(PSYOPS)

MilitaryDeception

ElectronicWarfare

Operational Security

ComputerNetwork

Operations(Cyber)

“US IO”

Key LeaderEngagement

HQ ISAF STRATCOM Structure and Linkages(Strategic Challenges)

COMISAF

Other DCOS

DCOS [STRAT]COM

DDCOS [STRAT]COM

Public Affairs Dir STRATCOM Ops/Plans & IO

IO Capabilities

MISO (PSYOPS) Task Force

Special Capabilities

Traditional Communication

STRATCOM Ops/Plans

STRATCOM Plans

(CJ5 link)

STRATCOM Ops

(CJ35/3 link)Assessments

DCOS Intelligence

DCOS Operations

DCOS Strategic

Partnering

Key Leader Engagement

[DCOS] Reintegration

[DCOS] Counter

Corruption

DCOMISAF COSISAF

ISAF

Spokesman

IO Cell “IO” Cell

NATO/ISAF UNCLAS

Operating Environment(Strategic Challenges)

• Challenges– Human terrain complexity

• Physical• Motivations, culture and narratives• Literacy

– Media penetration– Credible voices– Increasingly skeptical audiences– Information agility

• Atmospherics and Human Terrain Teams• Assessments and Media Monitoring

DCOS COMM

Ministers/Secretaries

MODs

CHoDs

Heads of State

Public

SNRs

NATO

NGOs

Kabul International Community

Regional Nations

Troop Contributing

Nations

US International Organisations

Afghan

* Business Leaders, Power Brokers, Tribal Elders,

Mullahs

Security Ministeries

EU

UNAMA

SACEUR / SHAPE

Other Govt Institutions

Key Figures*

Academics

PoA

Development Ministries

JFC-B

NAC (Brussels)

Ambassadors

Ambassadors

IOs

Western

US

Regional

Afghan

Academics/Think Tanks

HQ ISAF NTM-AIJC

JTF-435 RCs

Environmental Analysis:Audiences and Partners

Media

Media

Media

Media

Media

Media Media

Media

Media

Strategy-Based but Agile STRATCOM

NATO/ISAF UNCLAS

Routine PSYOPS SeriesShaping/Drumbeat Activity

Routine Media EngagementsShaping/Drumbeat Activity

Routine Key Leader EngagementShaping/Drumbeat Activity

Transition Tranche 2 Bonn ConferenceUS Drawdown

Op WHATEVER Op ANOTHER

ConsequenceManagement

Coherence, consistency, credibility

“A narrative is a statement of identity, cause and intent around which [ISAF] can unite. It must be convincing, transparent, adaptive and, above all, attractive.” Prof Paul Cornish

Key Guidelines:• Remain true to the core message & look at daily events within the

context of a long-term view.• Every ISAF action must link back to the narrative.• Must be adaptive: it tells us what to say, not necessarily how to say it.• Must be convincing and intrinsically believable to every target audience.• Therefore it must be accurate and true as well as factual.• Must be simple and transparent.

Key planning steps:• Identify key Target Audiences whose decisions matter for mission success.• Conditions ID must resonate with Target Audiences.• Action steps must make logical sense – to TA.• The benefits must be valuable and attractive – to TA.

Main Action Step

The Benefits: Why should the

audience go along? What’s in it for them?

Main Action Step

Main Action StepIdentify the Opportunity:

Where we offer hope

Target Audience (TA):• International Community

- Troop Contributing Nations- Individual Nations’ Public

• GIRoA & Key Afghan Leaders• ANSF• TBSL & low level INS• Neighbouring States• Local Afghan populace

Conditions ID:Must resonate

with TA

The big idea

The ISAF Narrative StructureOne narrative to drive all communication efforts

Thirty years of struggle for the Afghan people Years of conflict and war destroyed the fabric of Afghan society and shattered its social institutions. It turned Afghan against Afghan; a misguided few against the peaceful, non-violent ways of the many. But after 10 years of international assistance, things are now changing.

Afghanistan is moving

forward Now is the time for GIRoA and its security forces to build a better and more prosperous future for Afghanistan, and bring hope to its people. They have begun the process of Inteqal (Transition) under which the Afghan people will see their police and their army ensuring their security in their own country under the control of their government.

Those who fight against the Afghan Government and people have a choice

For peace to prevail, the insurgents - the enemies of peace - must choose to end their violent, extremist ways. The Afghan Peace & Reintegration Programme (APRP) provides local fighters the choice to rejoin their families and communities, and to work alongside all Afghans for a peaceful and more prosperous future.If they chose to fight, they will face unrelenting pressure.

We will continue to support GIRoA & the ANSF Afghans welcome Inteqal and accept that for now our support and assistance is needed. They can be confident that we will assist and support their government and their security forces to build and develop their capacity and effectiveness. Our support will continue until GIRoA and the ANSF are able to secure Afghanistan’s future and bring hope of greater prosperity to its people.

Our role is changing, but our commitment will endure

By the time Transition is complete our role will change from combat operations to support, based on a shared commitment to peace and stability. This will mark the start of a renewed relationship with the people of Afghanistan, and one which will endure for as long as it is needed.

A Pathway to Stability, Peace &

Prosperity The international community’s wish is to see an Afghan government that is able to provide for its people’s security, serve its people’s interests well, and offer all Afghans a more hopeful and prosperous future. Afghanistan will never again be a safe haven for terrorists.

Stability, Peace

& Prosperity

Campaign Themes: PRESSURE - ANSF GROWTH - TRANSITION - PARTNERSHIP

Conditions ID Opportunity Action Steps The Benefits

Target Audience (TA):• International Community

- Troop Contributing Nations- Individual Nations’ Public

• GIRoA & Key Afghan Leaders• ANSF• TBSL & low level INS• Neighbouring States• Local Afghan populace

The ISAF NarrativeOne narrative to drive all communication efforts

COMISAF OPLAN Revision 6

The ISAF Narrative

“A narrative is a statement of identity, cause and intent around which [ISAF] can unite. It must be convincing, transparent, adaptive and, above all, attractive.”

One narrative to drive all communication efforts.

Thirty years of struggle for the Afghan people

Years of conflict and war destroyed the fabric of Afghan society and shattered its social institutions. It turned Afghan against Afghan; a misguided few against the peaceful, non-violent ways of the many. But after 10 years of international assistance, things are now changing.

Afghanistan is moving forward

Now is the time for GIRoA and its security forces to build a better and more prosperous future for Afghanistan, and bring hope to its people. They have begun the process of Inteqal(Transition) under which the Afghan people will see their police and their army ensuring their security in their own country under the control of their government.







ProsperityThe international community’s wish is to see an Afghan government that is able to provide for its people’s security, serve its people’s interests well, and offer all Afghans a more hopeful and prosperous future. Afghanistan will never again be a safe haven for terrorists.

Stability, Peace

& Prosperity

“The challenge is to craft strategic communications to reinforce the narrative.”

Joint Doctrine Note 1/11 Strategic Communication: The Defence Contribution

Afghan National Security Forces

Unity of Effort

Transition

Pressuring the Enemy

Communication Strategy Framework

Emphasis of Effects Objectives

E5: Afghans are PERSUADED that Transition is a positive step for AfghanistanE5: Afghans are PERSUADED that Transition is a positive step for Afghanistan

E6: Afghans are PERSUADED that GIRoA offers the best way forward for stability, peace & prosperityE6: Afghans are PERSUADED that GIRoA offers the best way forward for stability, peace & prosperity

E1: INS ability to influence the population is DIMINISHEDE1: INS ability to influence the population is DIMINISHED

Promote Reconciliation EffortsPromote Reconciliation EffortsPromote Reconciliation EffortsE2: INS morale and cohesion are UNDERMINEDE2: INS morale and cohesion are UNDERMINED

E8: Afghans confidence in ANSF capabilities is INCREASEDE8: Afghans confidence in ANSF capabilities is INCREASED

E11: IC support for ISAF / NATO mission is MAINTAINED E11: IC support for ISAF / NATO mission is MAINTAINED

E12: Afghans are PERSUADED of the long term commitment of the ICE12: Afghans are PERSUADED of the long term commitment of the IC

E3: Afghans support for the INS is DIMINISHEDE3: Afghans support for the INS is DIMINISHED

E10: Afghans sense of security is ENHANCEDE10: Afghans sense of security is ENHANCED

E9: Afghans willingness to cooperate with ANSF INCREASEDE9: Afghans willingness to cooperate with ANSF INCREASED

E7: Malign influences are DE-LEGITIMISED and ISOLATEDE7: Malign influences are DE-LEGITIMISED and ISOLATED

O1. Eliminate effectiveness of INS propagandaO2. Degrade INS willingness to continue insurgencyO3. Afghans understand the benefits of TransitionO4. Afghans perceive GIRoA offers the best hope for

the future of AfghanistanO5. Criminal actors and CPNs are unable to influence

legitimate governance & undermine RoLO6. Afghans perceive the ANSF as legitimate &

capableO7. Afghans perceive their daily life to be safe &

have confidence in their future safetyO8. IC continued to support the NATO mission

beyond 2014O9. Afghans have confidence in the IC’s long term

commitment to Afghanistan








O1 O2

O3 O4

O5

O6 O7

O8

O9

E4: Afghans support for APRP is INCREASEDE4: Afghans support for APRP is INCREASED

PH1: Expand Security around Kabul & Kandahar-Helmand

PH 2: Secure the approaches and connect Kabul to Kandahar

PH 3: Strategic Partnership and Safehaven Denial

DP DP

ISAF NARRATIVE – “A Pathway to Stability, Peace & Prosperity”

From Narrative to Strategy to Action


Unity of Effort

Transition


Communication Strategy

Emphasis of Effects

E5: Afghans understand the benefits of Transition

E6: Afghans perceive GIRoA offers the best hope for the future of Afghanistan

E1: INS ability to influence the population is diminished

Promote Reconciliation EffortsE2: INS morale and cohesion are undermined

E8: Afghans perceive the ANSF as legitimate & capable

E11: IC continues to support the NATO mission beyond 2014

E12: Afghans have confidence in the IC’s long term commitment to Afghanistan

E3: Afghans support for the INS is diminished

E10: Afghans perceive their daily life to be safe & have confidence in their future safety

E9: Afghans support the ANSF

E7: Criminal actors and CPNs are unable to influence significantly legitimate governance & undermine RoL

O1 O2

O3 O4

O5

O6 O7

O8

O9

E4: Afghans support APRP

PH1: ISAF-led expansion of security, governance and development

PH 2: GIRoA/ANSF led expansion of security,

governance and development



Strategy-Based PSYOPS

NATO/ISAF UNCLAS

LOO 1

LOO 2

LOO 3

LOO 4

LOO 5

LOO 6

Protect the Population

Develop the ANSF

Neutralise INS Networks

Neutralise CPN

Support Legitimate

Governance

Support Sustainable

Socio-Econ Dev

Theatre Strategic Operational Tactical

Afghan Local Police

Highlighting Insurgent Atrocity

Guardians of Peace

Countering Narcotics



Civic Awareness

Afghan Local Police

Building the Future

Building the Future

Building the Future

Countering Propaganda



Counter Command

ANSF Professionalism and Capability

Promote Reintegration

Civic Awareness Civic AwarenessCivic Duty

Civic DutyPromotion of

Specific Trades

National Unity

Governance Awareness





Sow Seeds of Doubt

Sow Seeds of Doubt

Sow Seeds of Doubt

Countering Corruption

Countering Corruption

Public Safety Tips Lines

Public Safety

Public Safety

and….not forgetting the Bad Guys

NATO/ISAF UNCLAS

UndermineMorale

ExploitFissures

Seize the NarrativeInitiative

CounterPropaganda

DisruptSupply

Networks

DisruptWider

Support

STRATCOM PlanningThreats and Opportunities

NATO/ISAF UNCLAS

2011 2012

Oct Nov Dec Jan Feb Mar Apr May Jun Jul

Istanbul Conference

Transition Tranche 2 Announcement

World Bank Report

10th Anniversary Kabul Liberation Chicago Summit

Bonn Conference

10th Anniversary Kandahar Liberation

Transition Tranche 2 Starts

Transition Tranche 3 Announcement

10th Anniversary UNSCR

COMISAF Congressional Testimony

ISAF Defence Ministers

NGO ReportsThe ISAF Narrative

“A narrative is a statement of identity, cause and intent around which [ISAF] can unite. It must be convincing, transparent, adaptive and, above all, attractive.”

One narrative to drive all communication efforts.

Thirty years of struggle for the Afghan people

Years of conflict and war destroyed the fabric of Afghan society and shattered its social institutions. It turned Afghan against Afghan; a misguided few against the peaceful, non-violent ways of the many. But after 10 years of international assistance, things are now changing.

Afghanistan is moving forward

Now is the time for GIRoA and its security forces to build a better and more prosperous future for Afghanistan, and bring hope to its people. They have begun the process of Inteqal(Transition) under which the Afghan people will see their police and their army ensuring their security in their own country under the control of their government.







ProsperityThe international community’s wish is to see an Afghan government that is able to provide for its people’s security, serve its people’s interests well, and offer all Afghans a more hopeful and prosperous future. Afghanistan will never again be a safe haven for terrorists.

Stability, Peace

& Prosperity


Unity of Effort

Transition


Communication Strategy Framework

Emphasis of Effects Objectives

E5: Afghans are PERSUADED that Transition is a positive step for AfghanistanE5: Afghans are PERSUADED that Transition is a positive step for Afghanistan

E6: Afghans are PERSUADED that GIRoA offers the best way forward for stability, peace & prosperityE6: Afghans are PERSUADED that GIRoA offers the best way forward for stability, peace & prosperity

E1: INS ability to influence the population is DIMINISHEDE1: INS ability to influence the population is DIMINISHED

Promote Reconciliation EffortsPromote Reconciliation EffortsPromote Reconciliation EffortsE2: INS morale and cohesion are UNDERMINEDE2: INS morale and cohesion are UNDERMINED

E8: Afghans confidence in ANSF capabilities is INCREASEDE8: Afghans confidence in ANSF capabilities is INCREASED

E11: IC support for ISAF / NATO mission is MAINTAINED E11: IC support for ISAF / NATO mission is MAINTAINED

E12: Afghans are PERSUADED of the long term commitment of the ICE12: Afghans are PERSUADED of the long term commitment of the IC

E3: Afghans support for the INS is DIMINISHEDE3: Afghans support for the INS is DIMINISHED

E10: Afghans sense of security is ENHANCEDE10: Afghans sense of security is ENHANCED

E9: Afghans willingness to cooperate with ANSF INCREASEDE9: Afghans willingness to cooperate with ANSF INCREASED

E7: Malign influences are DE-LEGITIMISED and ISOLATEDE7: Malign influences are DE-LEGITIMISED and ISOLATED















O1 O2

O3 O4

O5

O6 O7

O8

O9

E4: Afghans support for APRP is INCREASEDE4: Afghans support for APRP is INCREASED

PH1: Expand Security around Kabul & Kandahar-Helmand

PH 2: Secure the approaches and connect Kabul to Kandahar


DP DP


Messages for emphasis/key effects • Enduring partnership – enemies have a choice and can’t wait us out• Opportunity 10 years on• Regional dialogue

Eid al Adha/Reintegration Surge

ISAF STRATCOM/IO Action Worksheet: Aftermath of Rabbani’s AssassinationBackground

On 20 Sep 11, Professor Rabbani, Chairman of the High Peace Council and former President of Afghanistan (PoA), was killed in a suicide attack that also wounded Minister Estanekzai. As a result, Government of the Islamic Republic of Afghanistan(GIRoA) declared a three-day mourning period, ending on 23 Sep 11. GEN Allen’s initial guidance was to amplify PoA’s message and highlight that “now is the time to reintegrate and join the future of Afghanistan”.

ISAF Core Narrative Linkage

Those who fight against the Afghan Government and people have a choice. For peace to prevail, the insurgents - the enemies of peace - must choose to end their violent, extremist ways. Our International Security Assistance Force (ISAF) support will continue until GIRoA and the ANSF are able to secure Afghanistan’s future and bring hope of greater prosperity to its people. Afghanistan will never again be a safe haven for terrorists.

Objectives • Ensure unity of effort and communication between ISAF and GIRoA• Promote a proactive communication posture among GIRoA security ministry communication channels

Target Audiences

• Insurgents• Afghan population• International Community• Afghan Key Communicators

STRATCOM Effects

• The Afghan population rejects the insurgency and dismisses their actions as desperate and pointless attacks on peace and stability.• The insurgents perceived cost of fighting Afghan and/or ISAF security forces to reach their goals far outweighs the benefits of reintegrating into Afghan society.• GIRoA leads in reinforcing PoA’s message and communicating on the themes of transition, reintegration, and peace.

Key Messages (Consolidated Talking Points)

• While tragic and while a set-back, this event should unite all Afghans in their resolve for peace, their intolerance for violence, and their commitment to a stable and prosperous Afghanistan. COMISAF• The attacks cannot stop the transition process from taking place and cannot affect, but rather will embolden, the Afghan people’s determination to take responsibility for their country’s own affairs. PoA• Now is the time to reintegrate and become part of the future of Afghanistan.• The insurgent assassination campaign is not the answer to a peaceful and prosperous Afghanistan.• The failure of operation Al Badr is pressuring the insurgents into desperate measures that are counterproductive to their goals.• Insurgent violence against the People of Afghanistan must not continue.

Tasks

• All Public Affairs (PA) and Spokesmen: Amplify GIRoA’s messages of transition, reintegration, and peace. Inform the Afghan populace that the insurgents have the option of reintegration.• ISAF and IJC IO : Highlight the themes of reintegration and peace IOT reinforce GIRoA’s message. Reinforce the message of ISAF’s enduring commitment to GIRoA for a peaceful and prosperous Afghanistan.• HQ ISAF International Security Assistance Force Joint Command (IJC) and NTM-A KLE: Emphasize ISAF’s enduring commitment to support GIRoA. Persuade Afghan leadership to be more proactive about promoting peace and reintegration.• HQ ISAF Traditional Communication (TRADCOMM) and IJC/RC Equivalents: Persuade tribal, religious and youth leadership to be more proactive about promoting peace and reintegration.• HQ ISAF Government Media and Information Center (GMIC) LNOs: Encourage Afghans to be more proactive in communicating the context of INS actions - emphasizing the importance of the Afghan public’s perception of such actions; coordinate and synchronize ISAF and GIRoA communication efforts where possible.• HQ ISAF, IJC and Ministry Partners: Conduct engagements to have Ministers communicate messages of Afghan National Security Force (ANSF) success, ISAF enduring commitment to the population and to be more proactive about promoting peace and reintegration.

Date Tue 20 Sep Wed 21 Sep Thu 22 Sep Fri 23 Sep Sat 24 Sep Sun 25 Sep Mon 26 Sep Tue 27 Sep

Key Event Suicide Attack Kills Prof Rabbani

PoA Speech on Rabbani’s Death

Rabbani’s Funeral &

Friday Prayers

Afghan Activity

ISAF and IC Key Activity

Other ISAF Activity

Synchronisation:

PSYOPS Shaping Activity (CJPOTF)

Disrupt INS Propaganda Efforts– INS leaders exploit combatants and cadre from safe havens in PAK

Targeted Reintegration Efforts

International condemnations

COMISAFStatement

President Karzai’sSpeech

ISAF/SCR Press Conference

Sporadic ProtestsDenouncing Death

Key ISAF personnel attend funeral

Key leadersstatements

Consolidated ISAF Talking Points Issued to ISAF and GMIC

PA: RTQ, interviews and backgrounders

PSYOPS: Radio audio products (PRN) via CJPOTF

NATO Media Tour to 30 Sep

RTQ – Response to QueryPRN – PSYOPS Radio Network (CJPOTF)

Senior Leader KLE

Tribal/Religious/Youth KLE Tribal/Religious/Youth Leaders KLE

Ministry Partner Engagement IJC/NTM-A Engagement with Ministry Partners

PSYOPS: Audio/Video Products Development/Dissemination

DCOS COMM LNOs ISAF/GIRoA Comm Synch

National Days of Mourning

PA: new media engagements

Some Reflections

• Concept/Doctrine: Effects v “Communicating”– Terminology.....! – HQ structure – STRATCOM Directorates…?– DCOS STRATCOM’s background– JOA authorities and leveraging Regional Effects– Contracted support – from the outset

• More challenges…..– Conflict fatigue and credibility– Afghan Sovereignty

• “Non-traditional” communication means– TRADCOMM– Youth sports strategy– Youth and other outreach

• Linking outreach with influence efforts• The Key to the Future: Working with the Afghan

Government

STRATCOM / Info Ops – My Top Ten

• Needs to be Command led• Centrality of the Narrative• The Simplicity Imperative• Consistency • Research – breadth and depth • Horizontal and vertical Coherence (coordination)• Indivisibility of the information environment• Dialogue – not monologue/broadcast• Timing and Tempo – first with the truth and

variation of pace• Assessment – a little and often: science and art

NATO/ISAF UNCLAS

Questions?

Documents

Strategic Communication Master Class Brigadier Iain Harrison