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Who Established Dominance?
Established Dominance is a trendy specialty boutique targeting the career women. Merchandising mix includes; accessories, handbags and shoes. The brand name and logo depict a whip symbolizing a dominatrix.
Our target market 22-30 is a young ambitious woman just starting her career and on the mission dominating corporate America.
Store Image
Store LayoutThe store layout
makes finding the perfect merchandise easier by featuring
its seasonal merchandise on its
wall fixture and leaving the circular
displays for mannequins, accessories,
handbags and shoes.
Cash wrap is located on both levels of the
store.