2. Store Design & Layout

8/2/2019 2. Store Design & Layout

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Amity Business School

Retail Store Layout andDesign


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Amity Business SchoolStore Planning

Planning It is the method of selecting the

right location and an appropriate site for

the store with the catchment definition for

each store

Types of Locations High street location

Destination/Freestanding Location

Shopping centre or Mall Location


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Amity Business SchoolSite Selection

Refers to the type of building the retailer needs and its affordability anddecide whether to lease, own, rent or a JV with the landlord.

Details of Site selection sheet

Address of the property

Details of adjacent occupants

Can site be used commercially

Name and address of the title holder

Is the site free for encumbrance ?

Are all relevant taxes paid and currently up to date

Is the site free of any civil suit ? When was the building constructed ?

Total number of floors

Other prominent facilities nearby

Details of facilities space / parking space

Financial details


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Factors to consider while designing

Employee Type and Density

Merchandise Type and Density

Fixture Type and Density

Sound Type and Density

Odor Type and Density

Visual Type and Factors


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Amity Business SchoolFixtures

Mid Floor Free standing island Gondola

Tables

Furniture Vendor Specials

Specialist cardboards

Hanging Rails Capacity, Single, Circular Fixed Shelves


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Allocating Space

Circulation

Shrinkage Prevention


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Floor Plan is a schematic that shows wheremerchandise and customer service departments

are located, how customers circulate throughthe store, and how much space is dedicated toeach department.

Stack-Outs are pallets of merchandise set outon the floor in front of the main shelves.


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Amity Business SchoolAllocating Space

Types of space needed:

1. Back room

2. Office and other functional spaces

3. Aisles, services areas, and other non selling areas of the mainsales floor

4. Wall merchandise space

5. Floor merchandise space


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Amity Business SchoolAllocating Space

Warehouse clubs are able to take

advantage not only of the width and

depth of the store, but also the

height, by using large warehouseracks that carry reachable

inventory at lower levels with large

pallets or cartons of excess

inventory at higher levels.

LO 2


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Amity Business SchoolSpace Allocation Planning

Improving Space Productivity in Existing Stores

Space Productivity Index is a ratio that compares the percentage ofthe stores total gross margin that a particular merchandise

category generates to its percentage of total store selling spaceused.

Space Allocations for a New Store


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Merchandise ProductivityAnalysis


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Merchandise ProductivityAnalysis


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Amity Business SchoolCirculation

Free-Flow Layout is a type of store layoutin which fixtures and merchandise are

grouped into free-flowing patterns on the

sales floor.

Advantages

Allowance for browsingand wandering freely Increased impulse

purchases Visual appeal

Flexibility

DisadvantagesLoitering encouraged

Possible confusionWaste of floor spaceCostDifficulty of cleaning


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Amity Business SchoolFree Flow


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The Disney Stores Effective Use of the Free-Flow Design

Approximately 250 millionconsumers visit Disneys

entertainment retail outlets

each year. New store

designs showcase

merchandise in an engagingand contemporary fashion,

keeping pace with evolving

retail trends. Technological

elements - including a front-

of-store media wall thatengages guests with Disney

programming, and

interactive kiosks-setting the

stage for the Disney Store in

the 21st century.


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Grid Layout is a type of store layout inwhich counters and fixtures are placed inlong rows or runs, usually at rightangles, throughout the store.

Advantages

Low cost

Customer familiarity

Merchandise exposure

Ease of cleaning

Simplified security

Possibility of self-service

Disadvantages

Plain and uninterestingLimited browsing

Stimulation of rushed shoppingbehavior

Limited creativity in decor


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Amity Business SchoolGrid Layout


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Loop/Race track Layout is a type of store layout in which a major

customer aisle begins at the entrance, loops through the store,

usually in the shape of a circle, square, rectangle, and then returns

the customer the front of the store.

Advantages

Exposes customers to the greatest amount ofmerchandise


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Amity Business SchoolLoop/Race track Layout


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Amity Business SchoolSpine Layout

Spine Layout is a type of store layout in which a single main

aisle runs from the front to the back of the store, transporting

customers in both directions, and where on either side of this

spine, merchandise departments using either a free-flow or gridpattern branch off toward the back aisle walls.


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Amity Business SchoolSpine Layout


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Amity Business SchoolGeneral Rules

Convenience of the customer comes first

Provide free access to customer Higher browsing leads to higherbuy

Optimize space management

Ensure audits after every change has been made

Try to appeal through all five senses of the customer


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Documents

2. Store Design & Layout