Storage Optimization “RightStor” Your Data

Agenda

● Objectives

● Cima’s Point of View

● The Data Growth Problem

● Data Lifecycle Progression

● Primary Data Storage Considerations

● Secondary Data Storage Considerations

● Topics for Discussion

● The Cima Approach

● Next Steps & Call to Action

Objectives

● Educate our audience on the latest trends in data storage and data protection to encourage strategic decision making

● Serve as a means to stimulate thought and explore alternatives for selection of storage to process and protect valuable business data

● Convey the Cima Solutions Group approach to addressing our clients’ needs for reliable and efficient IT storage solutions which create financial value

Cima’s Point of View

● Cima has seen evidence that businesses are making storage decisions using traditional approaches, without awareness of options that exist in the marketplace, and how those options have created opportunities for dramatic cost savings and increased levels of resiliency

● The rate of storage consumption is outpacing the reductions in cost, and therefore businesses will continue to spend more on storage if they employ their existing paradigms

…RightStor Your Data

RightStoring is the process of identifying the most efficient and cost effective location for storage and protection of corporate data

The Data Growth Problem

● “There are 100 million Microsoft Office documents created every day”

Forrester Research

● “Last year, 161 Exabytes of digital information were created, representing 3 million times the information in all the books ever written”

IDC

● “58% of new corporate data growth is unstructured data such as Microsoft Office documents, set to grow at an annual rate of 96%”

Taneja Group

The exponential growth in data mandates that companies explore efficiencies in data storage and data protection

The Data Lifecycle Progression - I

● All data progresses through a value continuum from creation to archival and deletion

● The primary differentiator from business to business is the speed at which data progresses through its lifecycle

Creation Primary Secondary Archival or (Storage) (Backup) Deletion

The Data Lifecycle Progression - II

● Due to the increased value of corporate data, technologies typically considered for secondary storage become a more important in the “active” data lifecycle discussion

● In addition to platform decisions, businesses must be prepared to address changes in data protection and recovery / retrieval to support end user needs

Creation Primary Secondary Storage Storage

Primary Storage Considerations

What key capabilities or functions are needed?

What are my performance expectations?

What level of data protection is needed?

What protocols do I need to support?

Are multiple systems sharing the same primary storage?

Does interoperability with existing technology present an issue?

What role does Storage Virtualization play?

Is the data value best served with Tiered storage?

Should I be in the “Cloud”?

Secondary Storage Considerations

● What key capabilities or functions are needed?

● Are our Recovery Objectives (RPO / RTO) clearly defined?

● What role does Storage Virtualization play?

● Is my infrastructure designed to support data replication?

● Is there value in considering Data Deduplication?

● What regulatory or compliance issues must be considered?

● Can this technology be eliminated altogether?

● What “pain” exists if there is an infrastructure failure?

● Are appropriate controls in place to prevent changes?

Topics for Discussion

● The “Problem”

● Existing Technology

● Functional Capabilities / Shortcomings

● Reliability

● Infrastructure (SAN / iSCSI / NAS)

● Performance

● Upgrade Expense

● Maintenance Support

● Technical Support / Coverage

● Obsolesence

● Skills

● Etc…

● Etc…

Cima’s On Time, On Target Approach

Cima Solutions Group uses a proven, iterative approach to addressing our clients needs. Our three-phased process begins with an understanding our clients business issues through a detailed assessment, which clarifies the requirements, identifies possible solution alternatives, and formulates the total cost of ownership.

Phase I - Assess & Discover

● Business

● Define the business problem

● Understand the business requirements

● Assign a value to each requirement

● Identify the “Pain”

● What is lost if you do not accomplish this?

● Prioritize the requirements

● Technology

● Evaluate existing environment

● Identify strengths & weaknesses

● Analysis (Deliverable)

● Confirm weaknesses are not addressing the pain

Cima Process

Solution Options

Assess & Discover

Phase II - Explore Options

Cima Process

Assess & Discover

Solution

● Data Value Analysis

● Evaluate data residency options and data prioritization (tiering)

● Consider cost-effective data protection (CDP / Virtualization)

● Document how the requirements are addressed by the capabilities

● Options

● Compare options against documented requirements

● Refine the value proposition

Options

Comparing Alternatives

UsabilityMeasurement Option 1 Option 2 Option 3 Option 4 Option 5

Migration Ease B A B A A

Flexibility C A B A A

Performance A B B A B

Utilization B B A A A

Scalability C A A B B

Administration C A A A B

● We measure how potential solutions compare against one another, mapped to the defined requirements

FunctionalMeasurement Option 1 Option 2 Option 3 Option 4 Option 5

RAID-6 A A A B B

De-Duplication A A

SE Flash B A A A AApplication Integration C A C A

Storage Virtualization C B B A A

Multi-Protocol A A

OtherMeasurement Option 1 Option 2 Option 3 Option 4 Option 5

Power Efficiency A A A B B

Integrated Solution A A

Growth B A A A A

Floorspace C A C A

Price C B B A A

Phase III – Solution Recommendation

Cima Process

Assess & Discover

● Identification

● Select the solution which is supported by the process inputs

● Deliver solution justification summary

OptionsSolution

Justification

● We can offer justification assistance using a Total Cost of Ownership calculation for the proposed solution

ABC Company

Total Cost of Ownership Calculations

Straight Line Depreciation Schedule 3

Year 1 Year 2 Year 3 Rationale

Server Infrastructure

General Server Refresh Avoidance (2,667) (4,000) (4,000) File servers (3) may be re-deployed for other functions, so no need to buy additional servers

Data Server Growth Avoidance / 1 Per Year (3,333) (8,767) (14,410) 2Servers dedicated for storage applications + maintenance

Data Growth

Actual storage

Double-Take License Cost Avoidance - Above Servers (1,667) (3,821) (5,976) 244License cost + maint per license estimated at $244 per (2010)

Check Imaging Replacement Storage Server + DR (3,333) (8,767) (14,410) 22TB usable disk storage (JBOD) + maintenance (2 Servers)

Check imaging Solution Maintenance Avoidance (2,400) (2,520) (2,646) Estimated annual maintenance for 4sight solution

Management

Storage Server Support Cost Avoidance (9,000) (9,900) (10,890) (75)Hourly Rate

120# of Hours

Replication

Double-Take License Growth Cost Avoidance (3,333) (4,309) (6,261) Licenses for 2 servers per site per year + maintenance

Double-Take License Termination 0 (8,216) (8,627) Maintenance termintation for existing licenses

Backup / Backup Media

Media Cost Reductions (9,422) (9,422) (9,422) Assumes 75% Reduction

Symantec Agent License Maintenance Termination (1,500) (1,500) (1,500) Assumes 75% Reduction

One Safe Place      

Annual Subtotal Savings (36,656) (61,223) (78,143)

Total Cost Savings (176,021)

Next Steps & Call to Action

● Self assess your stage in the analysis process

● Choose how to use Cima Solutions Group

● Oversight to Your Process

● Requirements Definition

● Identify Alternatives

● Process Validation

● Review strategies for Solution Justification

Thank You

Kenneth B. ScottDirector – Storage Sales

(972) 499-8266kscott@cimasg.com

Comparison Phase

Backup Slides

Disk Tiering Approaches - 1

Traditional disk tiering is often implemented using a physical segregation of disks within a common infrastructure, or with multiple subsystems under application control

Issues: Inefficiencies exist in the migration of data between

tiers / often manual initiation

Migration of data is typically “one way”

Migration of data consumes valuable processing resources

All tiers compete for same processing and perform resources

Lower cost disk price advantage is mitigated by infrastructure

Return

Disk Tiering Approaches - 2

Virtualized disk tiering utilizes an external appliance to manage the copying or migrating of data between tiers – including between physical subsystems

Benefits: Allows for storage pooling

Introduces performance advantages by aggregating resources

Allows for thin provisioning

Allows for re-use of existing infrastructures

Supports online data migration

Supports Information Lifecycle Management

Streamlines software licensing

Simplifies asset recovery

Return

Disk Tiering Approaches - 3

Tierless storage subsystems exploit parallelism of commodity disks to provide higher performance and availability with lower cost technology

Benefits: Allows users to simply “set it and forget it”

Removes the need for tiering through parallelization of low cost technology

Simplifies data management

Lowers the Total Cost of Ownership for disk storage

Introduces linear scaling of performance

Incorporates thin provisioning by design

Return

Disk Tiering Approaches - 4

Flexible Tiering supports an automated, two way migration of data across disk tiers, controlled by application IO patterns

Benefits: Allows users to simply “set it and forget it”

Removes the complexities associated with multiple disk tiers by automating data movement

Simplifies data management

Data is managed at a more granular level

Lowers the Total Cost of Ownership for disk storage

Incorporates thin provisioning by design

Minimizes the footprint by leveraging more high capacity drives

Return

What’s to Come…

DS8000RAID

SVC-LikeVirtualization

XIV GUI

Easy-Tier

Fibre & iSCSI

ApplicationAware

FlashCopy

Coming October 7, 2010

What’s to Come…

Tape Fallacies Exposed - The Future of Tape is Bright  by David Hill, The Mesabi Group