STOP MARKETING LIKE IT’S 1999! - MDM€¦ · STOP MARKETING LIKE IT’S 1999! PART 2: HOW TO BUILD AN ONLINE MARKETING MACHINE July 11, 2013 ... Convert Visitors Into Leads with

© 2013 SVM E-Marketing Solutions

STOP MARKETING LIKE IT’S 1999! PART 2: HOW TO BUILD AN ONLINE MARKETING MACHINE

July 11, 2013

Download handouts (PDF) :

www.mdm.com/slides

or [email protected]

Produced by:

http://www.mdm.com/slides

mailto:[email protected]


Download handouts (PDF) :

www.mdm.com/slides

or [email protected]

Tom Gale

Publisher

Modern Distribution Management

Bob DeStefano

President

SVM E-Marketing Solutions

Speakers:




Presented by

Bob DeStefano

Stop Marketing Like it’s 1999! How to Build an Online Marketing Machine

© 2013 SVM E-Marketing Solutions © 2012 SVM E-Marketing Solutions

Online Marketing Machine: An Integrated Approach to Producing Results


Attract Targeted Prospects with Search Engine Marketing


Convert Visitors Into Leads with a Customer-focused Website


Nurture Relationships with Email & Social Media Marketing


Measure Marketing Results with Marketing & Web Analytics


Attract Targeted Prospects with Search Engine Marketing


If Google can’t

find you,

No One Can!

What is

Search Engine Marketing?


What is


Organic Search Results

AKA “natural” results

Draws 75% of the clicks

Ranking is determined by: Relevancy Link popularity

You earn your way in


Paid Search Results

AKA “pay-per-click”

Draws 25% of the clicks

Ranking is determined by: Bid amount Relevancy Budget

You buy your way in

What is



Perform Keyword Research

https://adwords.google.com/o/KeywordTool


Optimize Your Website

How People See Your Website

How Google Sees Your Website


Optimize Your Website

Create a keyword plan for your Website

Create great keyword–rich Website copy

Code your Website for success


Build Inbound Links to Your Website

Fill your

Website

bucket with

Inbound

Links


Run a Results-focused

Paid Search Campaign


Run a Results-focused

Paid Search Campaign


Convert Visitors Into Leads with a Customer-focused Website


Make Sure Your Website is

Customer-focused

Don’t be Egocentric

with your Website

ME


Design Your Website for

Niche Target Audiences


Make Strategic Use of Your Home Page

Your Website’s

Welcome Mat


Guide Your Niche Audiences Through Your Website


Showcase Your Knowledge in an

Educational Resource Center

Market Your

Knowledge


Make it Easy for

Customers to Buy

Make it Easy to Choose Products


Make it Easy for

Customers to Buy

Offer Compelling

Product Pages


Turn Your Website into a

Lead Generation Machine

Only 10% of Web Visitors are Ready to Buy








Nurture Relationships with Email & Social Media Marketing


Leverage Personalized

Email Marketing to Nurture


Build an Email List

Online & Offline


Create an Educational

Email Newsletter

Personalize

Messages

from

Sales Reps


Send Customers

Targeted Promotions

Mine Your

Sales Data

for Offer &

Promotion

Ideas


What is

Social Media Marketing?


Produce a Blog

Businesses

that blog

generate

67% more

leads


Syndicate Your Knowledge on

Social Networking Sites


Relationships Content Sharing

Connections

Friends

Followers

Circles

Videos

Presentations

Images

Documents

The Social Networking

Landscape











LinkedIn Drives the Most Leads for B-to-B Companies

Leads generated in one month

Source: LeadForce 1 Study


Leverage LinkedIn as a

Marketing Tool

Create a

Robust

Profile

for you &

your company



Marketing Tool

Share your

knowledge in

LinkedIn

Groups



Sales Tool

Warm Call

prospects on

LinkedIn


Measure Marketing Results with Marketing & Web Analytics


Measure the Success of Your

Website

Setup Google

Analytics


Track Your

Online Leads and Sales

Track leads & sales with

Conversion Tracking


Measure Your

Search Marketing Success

Measure your leads & sales

from Search


Measure Your

Social Media Success


from Social Media


Measure Your

Email Marketing Success


from Email


Measure

All Marketing Success

Print Advertising Direct Mail Search Marketing Banner Ads E-Newsletter

(888) GET-LEADS Unique Toll-free Numbers

Campaign Landing Pages Company Website

Marketing

Analytics

System

Marketing ROI Reports


So what are you going to do?

Do something!


Online Marketing Resources

svmsolutions.com/checklists svmsolutions.com/analysis

(877) 786-3249 x3

Website Analysis

‘How To’ Guide


Online Marketing Resources

Toolkit $195 $156

• mdm.com/toolkit

B-to-B Online Marketing Toolkit A step-by step plan for leveraging Online Marketing to Produce Bottom-Line Results

115 Page ‘How To’ Manual

Toolkit & Webcast DVD $219 $175

• mdm.com/toolkit-bundle

~ Discounted through 7/31/13 ~ Promo Code: Webcast20


Connect with Me

Bob DeStefano

Email: [email protected]

Phone: 1-877-786-3249 x234

Website: svmsolutions.com

Blog: bobdestefano.com

LinkedIn: linkedin.com/in/bobdestefano

Twitter: twitter.com/bobdestefano

Facebook: facebook.com/svmsolutions


STOP MARKETING LIKE IT’S 1999! PART 2: HOW TO BUILD AN ONLINE MARKETING MACHINE

Questions?

Download handouts (PDF) : www.mdm.com/slides or contact [email protected]

