7/28/2019 Steve Ambeau CV

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(705) 794.1800jsteve@steveambeau.com

www.steveambeau.com

Online Marketing, Branding& Communications ProfessionalLeader with the highest degree of integrity and dedication | Creative Communications Techniques

Strategic Brand Planning | Lead Generation | International Market Channel ManagementWeb based Marketing/Optimization (SEO, SEM) | Social Media and Analytics Expert | Team Manager/builderFinancial P&L Management | Strong Focus on Bottom-line growth | Web developer (HTML, CSS, Java, PHP)Expert knowledge Adobe Creative Suite (CS2 CS5) inDesign, Illustrator, Photoshop, Quark, Dreamweaver

MBA (2012) | B.A., Business-Marketing/Communications | NCAA Scholarship Recipient

CareerHighlightsu

Day-to-day I strategize and develop large-scale online initiatives for BMW Group and the MINI brand to conquest,retain and build customer loyalty. I successfully implemented SEO, SEM, mobile, desktop and social strategies toincrease overall online traffic over 100% in a 6 month period.

uWhile with Zurich Investments, I developed, implemented and managed successful digital and printbranding/communications campaigns to our business-to-business (Broker) channels. Along with the CRMs I managedconsumer driven communications for a tier one client roster of Kodak, Southwestern Energy, 3M, Farmers Insuranceand other industry leaders 401K communications plans. Consistently meeting and exceeding goals and objectives fortechnology based organizations and retail brokers alike.

u Created successful B2B & B2B2C digital marketing platforms and global lead generation strategies resulting in dealer/distributor growth of over 30% internationally during a 2 year span for a mid-size environmental chemical corporation.

uWithin the Environmental Sector, responsible for opening international market channels (commercial, industrial,environmental) and the introduction of targeted product lines into 32 different countries.

u Partnered with lead communications agencies in developing and delivering innovative business improvement strategies,

POS, POP and digital web based branding for leading tier one CPG food and beverage companies such as; Frito Lay andthe Mars group of companies.

u Staying current with social media and its benefits with SEM and SEO, responsible for the successful design,development and marketing of LeadGen program equating to increased revenue of over 15% for acommunications agency and up to 35% more consumer leads for a medium sized client roster.

u Passionate about aligning technology with business marketing, responsible for the successful design and developmentof an interactive merchandising tool, iMT, developed to improve retailer supply chain relationships for a leading CPGorganizations Grocery and Convenience channels.

u Developed and implemented strategic digital planning, store layout and CPG PP (Product Placement) for new Suncor(Sunoco) Convenience gas stops in Canada. Digital planning process decreased Suncors blueprint and regulatory timeprocess by over 40%.

CareerPath Online Marketing & Communications Specialist. BMW Group Canada - June 2011 to present

Richmond Hill, Ontario, Canada Responsible for managing the strategy, development, execution and measurement of large scale online customer

acquisition and retention initiatives. Through MINI Canadas online, social, and mobile platforms as well as overall brandcommunications strategy my role spans the full digital spectrum to enhance the user experience.

Responsible day-to-day for the development of all SEM, SEO eCampaigns and brand eCRM and partnership campaignsto assist in providing a standard of excellence accustomed to the BMW Group brand.

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Steven Ambeau

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7/28/2019 Steve Ambeau CV

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(705) 790.6500jsteve@steveambeau.com

www.steveambeau.com

Career Path ContinuedCreative Director - GEL Communications. Ltd., 2001-2011

Toronto, Ontario, Canada Marketing/Communications Agency Developed new interactive merchandising tool, iMT, to enhance and improve CPG Companies merchandisingrelationship within retail/consumer channels.

Responsible for the development of creative interactive channel marketing tools grounded in consumer insight for MarsFrito Lay, Suncor, Global Furniture, Fiesta Barbecues, J&J, Pfizer, Hunter Douglas, Electrolux, Kenmore, Ontario Tourismand The Ministry of Health.

Architect and core creative development of digital communications and brand strategies for the Concerta pharma brandfor J&Js director of product branding.

Lead the development of the initial strategic branding initiatives of Telecorp, an IPO CRM, SaaS and Client ContactSoftware solutions company listed on the Frankfurt Exchange.

Manage creative teams of 5-10, overseeing all creative brand strategies, sales, growth and P&L initiatives for keyconsumer accounts/projects in the food and beverage, insurance and large consumer products, while managing internaagency P&L project cost basis.

Lead SEM (Search Engine Marketing) and SEO (Search Engine Optimization) teams and developed new web based toolsto enhance clients existing online customer reach and new business development strategies within their target marketsegment.

Education and Marketing Specialist, Zurich Financial, USA 1997-2001Chicago, Illinois Asset Management Division of Zurich Financial Developed marketing and educational strategies, marketing into multiple channels including retail clients (B2C), brokers

(B2B2C) and senior management across the USA. Responsible for communications to key accounts such asFarmers Insurance, Kodak, Stations Casinos, Southwestern Energy and 3M. Designed, implemented and presented atnational workshops and seminars.

Partnered with CRM managers, Legal, Compliance and other key stakeholders in developing lead business marketinginitiatives.

Designed digital/web based training and communication materials for training and coaching new recruits, employees,

management, brokers and retail channels on new services, mutual fund lineup, diversification and portfoliomanagement.

Education &Professional Development

MBA, Laurentian University, Sudbury ON, Barrie Campus. (2012)Bachelor of Arts, Business Marketing Loras College, Dubuque Iowa, USA (1997)Decker Communications, Executive Communication Techniques, Chicago, Illinois, USA (1999)Zurich Investment Corporate Training Certification, Chicago, Illinois, USA (1998)Series 63 and 6 Financial Securities Certifications, Chicago, Illinois, USA (1998)

SEM (Search Engine Marketing) Non-credited Course, Georgian College, Barrie, ON (2005)Course Certificates in Desk top publishing - Web interface design, Queensland, Australia (2004)

Past/Present Associations& InterestsCMA (Canadian Marketing Association) Member, Young Executives Board Member (Georgian College),Past President, International Students Association (Loras College), I enjoy fitness, travel with family, graphic and websitedesign, programming, fine arts, guitar and golf.

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Steven Ambeau

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