StepbyStep Booklet 2014 Updated

8/11/2019 StepbyStep Booklet 2014 Updated

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2/20

Thank you for fundraising for UNICEF UK to

help make a lasting difference for vulnerable

children around the world. Together, we can

help to make sure that every child, no matter

who they are or where they live, can grow up

safe, happy and healthy.

This fundraising pack has been designed

to help you through your fundraising

journey. Follow the steps to help make your

fundraising event as successful as possible.

Letsmakea

difference

UNICEF UK/12/Waring


3/20

1ChoosehowyouregoingtoraisemoneyIfyouneedabitofinspiration,checkoutoursponsorshipideastohelp

get yougoing.

2Seehowyourfundraisingcouldhelpmakealastingdifferencetochildren

Themoneyyouraisecouldprovidemedicine, food, water,education

andprotectiontochangechildrenslivesforthebetter.

3Raise sponsorshiponlineandthroughsocialmedia Makeyourfundraisingaseasyaspossible bysettingupyourvery

ownUNICEFUKonline fundraisingpage, manageitviayouronline

account, telleveryoneyouknow,andwatchthemoneyroll in.

5Check healthandsafety Itsimportantto identifyanypotentialrisks at yourevent sothat

everyoneinvolvedstaysashealthy andsafeaspossible.Takealook

at our helpful checklisttomakesureyoukeepthefun infundraising.

7Needmoreinformation?

Checkoutour FAQstohelpwithanyunansweredquestions

thatyoumayhave.

4 Talktoyourlocalradiostationornewspaper Youvedecidedhowyouwanttoraisemoneytochangechildrens

livesforthebetter andyouvestartedfundraising.Now,spreadthenewsfurtherbycontactingyourlocal media.

6SeeifyoureventcanhelpcampaignforchildrentooCouldyouspeakupforchildrentopushdecision-makerstoprotectchildrensrightsintheUKandacrosstheworld?

Your steps towards asuccessful fundraising event

1


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Talent showKnow any budding pop stars, talented

dancers or anyone with weird and

wonderful talents? Put on a performance,

or host your own version of Britains

Got Talent or Strictly Come Dancing.Sell tickets to your local community and

donate the proceeds.

Chore timeNobody likes chores so why not make life

easier for everyone and get sponsored to

do the ironing or sweep up the leaves?

Youll never be short of takers for this one.

Dinner partyTurn your dining room into a restaurant

by cooking a great meal and inviting your

friends and family round to sample your

culinary expertise. Rather than paying the

bill, ask your guests to make a donationto UNICEF UK instead.

UNICEF UK/10/Nun

Needmoreideas?Takealookatunicef.org.uk/fundraise

This is Alice. She sold

homemade cookies to raise

much-needed funds for

UNICEF UK to help save and

change childrens lives.


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Show your potential donors how their money could helpby including these examples in your emails, or on youronline fundraising page, Facebook, Google+ and Twitter.

Step 2 : How you could makea difference to children

4

142=aschool-in-a-boxcontainingschoolequipmentfor40childrentocontinuewiththeireducationduringanemergencyornaturaldisaster.

20=mosquitonetstoprotect7families

fromdeadlymalaria.

4=asnugblankettokeepababywarminahospital,day-care

centreorrefugeecamp.

10=exercisebooks,pens,pencils,textbooksandotherschoolthingstosupporttheeducationofachildforawholeyear.

5=enoughfoodto

feeda

malnourishedchildfor

aweek.

12p=avaccinationtoprotectonechildfrompolio.

70=asturdybikefora

child

totraveltoschoolsoth

atthey

dontmissoutontheireducation.


7/205

1,225=atemporaryschool

orhealthcentrefor

childrenwhohave

survivednatural

disaster,waror

displacementto

haveasafespace

tolearnandplayor

receivemedicalcare.

331=waterpumptoprovideclean,safewatertoaschoolorawholevillageorcommunity.

This is Moharmiand her one-year-old

daughter, Dilkada. Moharmi is smiling

because Dilkada has just been vaccinatedagainst measles thanks to a UNICEF-

supported programme.

More than 65,000 children die from measles

each year in India, but with your help

UNICEF UK can make sure that more children

like Dilkada have a better chance of survival.

UNICEF/HQ12-1666/Pietrasik


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Step 3 : Make your onlinefundraising page

6

To create your own online fundraising page,go to fundraise.unicef.org.uk

You may find that you want to do this at the same time as using the traditionalsponsorship form. (You can find this in your fundraising pack or online at

unicef.org.uk/fundraise)

Making the most of your

online fundraising page

1 Email all your friends, family and colleagueswith the link to your My Fundraising page.

People tend to match amounts already listed,

so target your most generous supporters first.

2 Post your linkon Facebook, Google+, or tweetabout it on Twitter.

3 Keep your page updatedwith your training andfundraising progress. Email your contacts to let

them know about your updates.

4 Change your email signatureat work and/orat home to include the link to your My

Fundraising page.

5 Ask to put your fundraising details on yourworks intranet.

6 Personalise your thank youemail andask your supporters to pass on your details.

7 Keep on fundraising after the eventby updatingyour page with your photos and result. Remind

people who havent donated that they still can.Zoe climbedMount Kilimanjarofor UNICEF UK.

Sharing the

My Fundraising link

and thanking friends onFacebook and Twitter was

a great way to boost

my fundraising.

UNICEF UK/12/Rosser


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Find out why Im challenging

myself for children with

#TeamUNICEF. Take a look

at my fundraising page at

[insert the web link to your

My Fundraising page]

Ive just signed up to do a half

marathon for @UNICEF_uk

better get my trainers on!

[insert the web link to a

photograph of you in your

trainers]

7

Take a look at the UNICEF UK blog, learn more about our work

or write a blog of your own. Go to http://blogs.unicef.org.uk

Need some extra help?Drop us an email at [email protected]

Dos and donts

Do use photographs and videos to tell your fundraising story. Show people how

much effort you are putting into your fundraising and remind them to sponsor you.

Do add links to unicef.org.ukto show how your sponsorship could help children.(Take a look at pages 4 and 5.)

Do tag other people, especially on Facebook, Twitter and Google+ to spread your

message even further.

Dont be scared if you havent used social media before.

Dont forget that you are fundraising for UNICEF, the worlds leading organisation for

children, so please make sure that what you are saying is relevant and appropriate.

If you are using an existing personal account you may want to emphasise that all

views are your own.

Tell us on Facebook what you are

doing to support UNICEF UKs work for

children by typing in @UNICEF UKin

your posts (you will need to like us first).

On Google+, type in +UNICEF UKin

your posts.

If you use Twitter, message us

@unicef_ukand use the hash tag

#TeamUNICEFtoo.

Keep us in the loop


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Step 4 : Talk to your local radiostation or newspaper

8

1. Start spreading the news

Write your press release. Include only

the most important information in the

first few paragraphs: when, who, where,

what and why. Then, if possible, quote

the person taking part and give details

of the challenge. (Use our helpful

template at unicef.org.uk/fundraise)

2. Next step: the news desk

Search the contact details of your local

newspaper either online or in your local

business phone book.

Give them a call to tell them what you

are doing to raise money for UNICEF,

the worlds leading organisation for

children. Ask for the contact details ofthe journalist who deals with stories like

yours so that you can address your press

release to the right person.

If you are unable to get through on the

telephone, drop them an email.

3. Make your case

Photographs always make a press

release livelier, so if you have already

completed your challenge or event,

include any interesting photographs that

you have taken. (Make sure you have the

consent of everyone in the photographs.)

4. The reminderContact the news desk again to see if

they have received your press release

and to ask whether they are going to

cover your fundraising event or challenge.

If you have yet to do your challenge, ask

if they would be interested in sending

a photographer.

5. The end of the story

Dont forget to tell the news desks about

all your hard work and how much money

you raised. Well done, you deserve a pat

on the back!

Contacting your local newspaper


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Contacting yourlocal radio station

Contact your local radio station in much

the same way that you would contact

your local newspaper. Do remember to

follow up after a few days to see if they

are interested. You might be invited to

give a brief statement or interview. In

this case, ask them any questions aboutthe interview and if they already have

questions prepared.

Got any questions?

Dont hesitate to call us on

0844 801 2414

or email us at

[email protected]

Contacting your local radio station

Jim ran 12 marathonsin one year in aid ofUNICEF UK.

From day one, the team at

UNICEF UK were always available

with fundraising ideas, support and

encouragement throughout training.

Plus Ill never forget seeing them

cheering their hearts out at the Virgin

London Marathon and giving me avital extra boost in my legs at mile 21!

UNICEF UK/12/Paterson


12/20

Step 5 : Check health and safety

10

We strongly advise you to identify all the potential hazards that might cause harm to

yourself and/or others at your fundraising event.

Follow these steps to help make sure that you have as much fun as possible whilst

fundraising for the worlds children.

1 Identify the potential risks and hazards by using the health andsafety checklist below

2 Assess who could be injured or potentially become ill

3 Prioritise the risks as low/medium/high

4 Record what actions you need to take to remove or control those risks

5 Review your assessment as you plan/once you have set up your eventto check for any additional hazards or risks.

Carrying out a risk assessment

Insurance

Ifyouareorganisingyourownfundraising

event, youareresponsibleformaking

suretheevent hassufficientinsurance.

You mayneedpublicliability coverfor

some events tohelpprotect youshould

athird party makeclaims duetoinjury or

damagetoa property.Please checkwith

yourinsureror the venueinsurerifthey

can providesuitablecover.

UNICEFUKisunabletoprovidepublic

liabilitycoverforyour event,butifyou

do have anyquestions, giveus a

callon08448012414or email usat

[email protected]

Need extrahelp?

Contactyour local council for

resources,adviceandguidancewithin

your local community.

Searchonlinefortemplaterisk

assessment forms,forexample

tryHealthyWorkingLiving at

healthyworkinglives.com


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Step 6 : Can you helpcampaign for children too?

12

With your help, UNICEF UK fundraises

to provide health care, water, nutrition,

education and protection to save and

change childrens lives. But we also need

to address the root causes of the issuesthat are preventing millions of children

from growing up to their full potential.

Without a voice, these children suffer

in silence. This is why we campaign for

the UK Government to protect childrens

rights on issues like climate change,

hunger, aid and UK child poverty.

Your fundraising event could be a

fantastic opportunity for you to ask your

supporters to campaign for childrens

rights too.

Together, we can fight to make sure that

government policies change childrens

lives for the better.

Ruby combines fundraisingand campaigning to transformchildrens lives.

I volunteer

and campaign with

UNICEF UK because Im

committed to help reduce

the unnecessary suffering

that is happening around

the world.

UNICEF UK/Benin11/McKaySmith


15/20

I volunteerand campaign with

UNICEF UK because

I believe that children

are our most

valuable resource.

13

The more people whojoin us, the more the UKGovernment will listen.

Ask your sponsors to get involved on yourMy Fundraising page, or via Facebook,

Twitter or any other social media that you

may be using. Or, if you are holding an

event, ask your supporters face to face.

To find our latest petition or campaign

action to share with your supporters,

go to unicef.org.uk/campaigns

Become a ChildrensChampion

It is crucial that we make sure MPs

understand just how much their

constituents care about childrens rights,

even in times of economic difficulty.

Every letter or visit that an MP receives

is seen as representative of the views of

another 20 constituents.

As a Childrens Champion, we will ask

you to contact your MP around three

times a year, through personal visits,

letters and emails. Well give you allthe support you need to be a champion

for children.

To find out more, visit

unicef.org.uk/childrenschampion

As a UNICEF UK ChildrensChampion, Mohamed joinsUNICEF UK campaigns tofight for childrens rights.

UNICEF UK/13/Waring


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Step 7 : Need more information?

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What can I do to fundraisefor UNICEF UK?

Want to raise money for UNICEF UKs

work for children, but dont know what you

can do? Check out our fundraising

ideas at unicef.org.uk/fundraise

Can I use theUNICEF UK logo?

As a fundraiser, you have exclusive use

of our in aid of UNICEF to help promote

your event or challenge.

To receive a copy, please email

[email protected] note that you are not permitted

to use the UNICEF UK or UNICEF logo in

any form or on any publicity materials.

Can I get UNICEF UKmaterials, like collectiontins, balloons and posters?

Using materials with the UNICEF UK

logo on can help give your fundraising aprofessional edge, letting people know

that you are serious about raising money

to help save and change childrens lives.

Order your UNICEF materials by

completing the form Register your

fundraising event and order your

UNICEF UK materials. (You can find this

in your fundraising pack or online at

unicef.org.uk/fundraise)

Can I order a UNICEF T-shirt?

Wearing a UNICEF T-shirt or running vest

can really help people recognise that you

are raising money for UNICEF UK.

To order your UNICEF T-shirt, pleaselet us know your name, address,

quantity and sizes (S,M,L or XL) in

an email to

[email protected]

(So that we can reach more children with

the vital funds that you raise, please make

a suggested donation of 5 for your T-shirt

when sending in your funds raised.)

Can I show UNICEF UKfilms at my event?

Take a look at our UNICEF Youtube

channel where you will find lots of shorts

films to help you highlight and promote

UNICEFs work.

Go toyoutube.com/unicefuk

Can a UNICEF UK speakercome to my event?

We aim to reach as many children as

possible with the money you raise and

so, unfortunately, we are unable to

attend your event. But, we can help you

by giving a statement that you can read

aloud, thanking everyone for their hard

work and explaining how the money will

be spent.

To receive a statement, email us at

[email protected]


17/2015

How do I explain whatUNICEF UK does?

UNICEF is the worlds leading

organisation for children. We work with

families, local communities, partners and

government in more than 190 countries

to help every child realise their full

potential. In everything we do, the most

disadvantaged children and the countries

in greatest need have priority.

UNICEF UK raises funds for UNICEFs

emergency and development work

around the world and advocates for lasting

change for children worldwide. Thisincludes working to change government

policies and practices that restrict child

rights in the UK and internationally.

We are a UK registered charity, supported

entirely by voluntary donations. We do

not receive any money from the UN.

For more information, please visit

unicef.org.uk

It was a truly

fantastic experience

from start to finish. I have

come away with the best

experience of my life so far,

memories I will cherish

forever and life long

friends.

Amy walked 114kmthrough Jordans desertto raise sponsorship forUNICEF UK.

UNICEF/11/Beazer


18/2016

How will the money wehave raised be used?

UNICEF UK provides health care, water,

nutrition, education and protection for

children. We do whatever it takes to make

a lasting difference to childrens lives.

The money you raise will help us to carryon with our life-changing work. It doesnt

matter how much you raise, whether its

10 or 100, every single penny helps us

to help children.

See some of the ways in which your

fundraising could help on pages 4 and 5.

Can I donate my money to aspecific country or project?

We aim to reach the children who

need the most help and who are the

hardest to reach, like children who live

in remote areas or ethnic communities,

and so we really like your donations to be

unrestricted. This means that you are

not restricting what project or country

your fundraising is spent on. It also helps

our work to be more efficient by reducing

our administration costs, making your

money reach more children.

Unrestricted funding also helps us to

respond quickly, wherever and whenever

disaster strikes. Children are always

hardest hit by emergencies, losing their

lives, parents, homes and schools, and

so it is vital that we help them as soonas possible.

How do I make myevent safe?

To find out about health and safety and

any insurance that you may need, take a

look at our Health and safety checklist

on page 11.

How do I pay my money in?We accept donations in cash, by cheque

or BACS (bank transfer).

To send by cheque, complete the form

Sending in the money you have raised.

(Find this at unicef.org.uk/fundraising or

in your fundraising pack).

The completed form will help us to

record your donation properly and sendyou a thank you letter.

To pay by cash or BACs (banks transfer),

you will need to give your bank our bank

details below. Your bank will give you a

receipt as proof of payment.

Account Name:The UK Committee for

UNICEF Donations Account

Bank Name:HSBC Plc

Bank Address:PO Box 4BQ, 133 Regent

Street, London W1B 4HX

Account Number:91566814

Sort Code:40-06-02

How do I know that themoney has reached you?

It can take us a few weeks to process

your donations once we have receivedthem, but as soon as we do we will send

you a thank you letter by way of receipt.


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Do you have all the information you need?

If you still have any unanswered questions and need some more information

to help you fundraise for UNICEF UK, dont hesitate to contact us.

[email protected]

0844 801 2414

facebook.com/unicef.uk

@UNICEF_uk

Webelieveall childrenhavetheright

toaneducationandtherighttojoinina

widerangeofactivities.Itisimportant

thatourchildrenrealisetheycanhelp

andsupportothersaroundtheworldby

havingafun-filledday. MrsRosca,Teacher

Pupils of BalinderryPrimary School raisedmoney by dressingup for the day.

Balinderry Primary School/11


20/20

unicef.org.uk/fundraise

[email protected]

0844 801 2414

facebook.com/unicef.uk

@UNICEF_uk

+UNICEF UK

Public Fundraising Team, UNICEF UK,

30a Great Sutton Street, London EC1V 0DU

Thankyou

Printed on recycled paper

UNIC E

F/HQ05-1680

/Este

y

Documents

StepbyStep Booklet 2014 Updated