stempact's Area advocates

campaign

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TABLE OF CONTENTSExecutive Summary 4Secondary Research 8 Situation Analysis 12 SWOT 22Primary Research 30 Methodologies 33 Findings 43Strategy 51 Brand Strategy 52 Target Audience 54 Big Idea 56 Media Objective 58Tactics 60 PR 63 Digital 69 Out of Home 87 Giveaways 95Logistics 99 Budget 103Meet the Team 113Appendix 121

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EXECUTIVE SUMMARY

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Executive Summary

STEMpact has made strides in the St. Louis region but has yet to receive attention on a broader scale. Our mission is to develop a campaign that will give top-of-mind awareness to STEMpact within the STEM (science, technology, engineering and math) industry. This awareness will lead to STEMpact’s ultimate goal of receiving funding from local, state and national organizations so it can continue to enhance its STEM initiatives regionally.

The term “STEM education” refers to teaching and learning in the fields of science, technology, engineering and mathematics. STEM education continues to gain importance in U.S. curricula as the skills gap increases for these fields.

STEMpact is a St. Louis -based nonprofit organization aiming to strengthen and diversify STEM education throughout the St. Louis metro area school districts. STEMpact was created to combat St. Louis school districts’ underwhelming test scores and increase student interest in the STEM subjects. The organization’s main goal is to develop educators through the annual STEMpact Teacher Quality (TQ) Institute, a two-week program that provides teachers with professional development skills that will enable them to provide an engaging, meaningful STEM-learning experience for students. STEMpact’s hope is that by focusing on STEM education at a young age, students will become more passionate about their education and eventually pursue STEM-related careers, thus helping to mitigate the skills gap in the St. Louis area.1

OUR MISSION:

ABOUT:

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Executive Summary

The goal of our research was to obtain data and insights to guide strategies that will help increase STEMpact’s awareness on a broader level and attract more sources of funding. We collected qualitative and quantitative data through secondary research. For our primary research, we conducted over-the-phone and email interviews. Our primary research targets were businesses currently funding STEMpact, teachers and successful STEM schools in the U.S. We also reached out to the five St. Louis businesses that STEMpact hopes to acquire as members. STEMpact prides itself on its TQ Institute and the professional development it provides, so we wanted to find out participating teachers’ overall thoughts on the program. STEMpact is one of many organizations nationwide that wants to increase the awareness and curriculum of STEM, but it isn’t gaining as much government funding as other programs across the U.S. The purpose of our research was to gain key insights into what other programs are doing well to receive funding.

GOALS:

Area Advocates are business professionals, government officials and organization leaders that are familiar with and committed to philanthropic efforts in the St. Louis area. Area Advocates are well-educated, well-traveled and business-minded people. They have the means and desire to make a difference in their company and community.

OUR AUDIENCE:

OUR PLAN:Our team has created a two-part campaign that consists of building STEMpact’s brand and raising the importance of STEM education in the St.Louis area. Our touch points consist of tactics and recommendations to better communicate with partners via social media, events and an online newsletter. More so, other components consist of various traditional and guerilla advertising tactics including billboards, posters and various interactive elements to attract the Area Advocates.

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Secondary Research

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Secondary Research

A BRIEF HISTORY OF STEM

George Washington addressed the importance of STEM back in the first Congress when he said, “Nor am I less persuaded that you will agree with me in opinion that there is nothing which can better deserve your patronage than the promotion of science and literature.”2

To help promote STEM education today, private companies are funding STEM-related efforts, and the government is enacting initiatives such as “Educate to Innovate,” a campaign launched in 2009 allocating hundreds of millions of dollars to STEM education.4

Since World War II, the U.S. has benefited from economic and military advances made possible in part by a highly skilled STEM workforce. The 1957 launch of Russian satellite Sputnik inspired a generation of innovation in technology and engineering in America. Fueled by a strong competitive spirit and the fear of falling behind other nations, Americans quickly charged into action.3

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Secondary Research

Traditional STEM jobs will be for those with at least some postsecondary education

and training5

STEM workforce will comprise of those with sub-baccalaureate training (i.e. associate degrees, certificates, and industry-based

certificates)5

STEM job openings will be for those with bachelor’s

degrees and above5

92%

65%

35%

STEM BY 2018

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situation analysis

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Secondary Research

Mission: To “increase the number and diversity of students who are proficient in STEM subjects (science, technology, engineering and math) and are ready to explore STEM careers, by advancing the quality of STEM teaching and education programs across the metro area.”1

STEMpact initiated the TQ Institute in 2011, which funded its mission and helped prepare teachers in facilitating the education of their students through a comprehensive professional development program focused on “stemitizing” curriculum.6 The program helps STEM teachers increase their subject knowledge, learn how to implement an integrated STEM curriculum and enable STEM capable learners.6

Goal: To educate more teachers and expand its program by gaining more funders and possibly collaborators. STEMpact members are helping local educators better understand which skill sets businesses are seeking, what a career looks like for STEM professionals and how to answer that age-old question for students: Why do I need to learn this?The objective is to reverse trends of inadequacy and ensure that the quality of St. Louis STEM empowers students to graduate with the ability to be successful in high-demand STEM careers.7 STEMpact currently has support from 16 St. Louis school districts participating in the TQ Institute. Attendance has increased from 106 participants in 2014 to 165 participants in 2015.

COMPANY

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Secondary Research

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Secondary Research

Corporate funders are interested in keeping their companies strong by directly training and recruiting future employees. Funding from these large corporations helps organizations, like STEMpact, have the monetary means to achieve their goals.

STEMpact is a nonprofit educational organization that receives funding from the following STEM companies in St. Louis: Ameren Missouri, AT&T Aspire, Bank of America, Boeing, Emerson, Express Scripts Foundation, The Laclede Group, Inc., Mallinckrodt Pharmaceuticals, Manifest Digital, Maritz, MasterCard, McDonnell Family Foundation, Monsanto Fund, Peabody Energy, Sigma-Aldrich Corporation and Washington University in St. Louis.1

The relationship between STEMpact and its current funders is beneficial for both sides, and the partnership exists because their initiatives and values align with one another. After the partnership is formed, the company and STEMpact both have the opportunity for return on investment and goodwill. The company funds the programs that align with its overall vision, and in return, STEMpact can continue to provide services that ultimately lead to benefits for said company.

COLLABORATORS

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“As the world becomes increasingly technological, the value of these

national assets will be determined by the effectiveness of science, technology, engineering, and

mathematics (STEM) education.” -the President’s Council of Advisors on Science and

Technology8

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Secondary Research

The world is rapidly advancing in technology, and the need for the U.S. to stay competitive among other advanced nations is critical for future generations. The rise of technology has also created new jobs, which in turn increases the need for STEM-educated individuals. The jobs of tomorrow are evolving from the present; therefore, it is vital to our nation’s success that candidates are able to fill those new positions.

As a nation, the U.S. has some of the most advanced technology in the world, but the country is behind when it comes to STEM education.

CATEGORY

In general, the U.S. struggles with low test scores and a lack of interest in STEM fields, which can partly be attributed to the poor quality of education students receive. Many of the organizations that fund STEM initiatives are taking steps to enhance students’ STEM experience in schools. These nonprofits aim to develop curriculum and educate teachers to improve this type of education. However, school districts that lack resources and professional development tend to experience a pronounced disparity between the level the state expects and the level the students attain.9

The United States is ranked 27th in mathematics on an international level.8

The United States is ranked 20Th in science on an international level.8

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Secondary Research

Some teachers are unable to teach the subject matter adequately or do not have access to curriculum that could help engage their students. Some school districts are also unable to support the teachers with professional development to help them improve and aid their knowledge or curriculum because they lack the funding. Some people simply don’t see a need to support STEM education.

The lack of STEM professionals also severely affects our work force. There is a growing concern that we are lacking policymakers and industry leaders who are essential for sustaining the country’s global competitiveness, innovation enterprise and national security.9 In general, the U.S. needs to improve this field from an educational and professional standpoint, and with the current climate for the field and the multitude of opportunities, change is necessary.

Problems in STEM

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Secondary Research

STEM education is currently a major focus nationally, and differentiation among potential competitors is vital for STEMpact’s goal to receive broader recognition. STEMpact’s competitors range from private schools to organizations that focus on STEM education. The Center for Energy Workforce Development, Project Lead the Way, SCOPEmissouri and Missouri Math and Science Coalition are competitors to STEMpact. In order for STEMpact to build upon its annual TQ Institute, it needs funding to provide quality workshops and expand its impact in the St. Louis community. With other competitors in the field, STEMpact may not be top of mind for companies that want to donate funds. Each STEM nonprofit has the same goal of raising money to fund initiatives for STEM education. Funding at this level would enable STEMpact to help teachers not only in the St. Louis region, but nationally as well. The government and other organizations can only give a limited amount of money, so STEMpact has the difficulty of finding funds when there are several other organizations with the same need.10

COMPETITION

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Secondary Research

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Secondary Research

swot analysis

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Secondary Research

• STEMpact’s Model: S TEMpact boasts a business -aligned philanthropy model that entices collaborators and curriculum instructors.

• Donor Relations: The organization maintains strong relationships with all donors and has yet to lose one.

• Attendance: The program has expanded every year; 165 teachers participated in last year’s TQ.

• Initiatives: STEMpact’s financial situation allows it to pay teachers for their participation as well as interested schools with smaller budgets.

• Lacking National Attention: The organization is having trouble gaining attention on the national level.

• Waiting List: STEMpact is having trouble accommodating all interested districts, potentially leaving districts that need the most help in the dark.

• Funding: Due to somewhat limited funding, STEMpact’s ability to spread awareness and partner with other STEM programs is hampered.

• Communication Program: STEMpact’s only online presence is through its website and Twitter account.

STRENGTHS WEAKNESSES

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Secondary Research

• Relationship Development: Focus is on gaining funding from five like --minded corporations (RGA, Wells Fargo, Edward Jones, World Wide Technologies and Stifel Nicolaus).

• City Support: The city’s acknowledgement of a need for greater STEM education could work in the organization’s favor.

• Potential for Partnerships: Nation-wide importance placed on STEM education gives STEMpact the opportunity to partner with other STEM programs on a national level.

OPPORTUNITIES THREATS

• Competition: Whether it’s against other STEM programs or private schools, STEMpact has to compete for funding and awareness.

• Lack of Consistency: Missouri keeps changing its standardized tests, which makes it difficult to compare results from year to year.

• Inability to Determine Impact: STEMpact is relatively new, so it’s harder to determine if it is making an impact in the lives of students.

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Secondary Research

STEM will make up 10.2% of

total work force

STEM made up 5.2% of total

work force

STEM occupations play a key role in creating and developing new products and technological breakthroughs, and these employees are essential to Missouri’s economic future.12

STEM CAREERS IN MISSOURI:

2012 2022

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Secondary Research

“Introducing our young children and current students to STEM opportunities and getting them

engaged and excited about seeking advanced schooling in these areas is essential to meet

these demands.”-Science Pioneers

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Secondary Research

Committee on STEM EducationThe Committee on Stem Education (CoSTEM) makes up a partnership of 13 agencies, including mission science agencies and the U.S. Department of Education. CoSTEM is working to create a joint national strategy for investing federal funds in K-12 STEM education, increasing public and youth STEM engagement, improving the STEM experience for undergraduates, reaching demographics underrepresented in STEM fields and designing better graduate education for the STEM workforce.13 The Department of Education now offers a number of STEM-based programs, including research programs with a STEM emphasis, STEM grant selection programs and general programs that support STEM education.14

Department of Education14

• Mathematics and Science Partnerships

• Teacher Incentive Fund- STEM

• RESPECT and the STEM Master Teacher Corps.

• Upward Bound Math and Science Program

GOVERNMENT STEM EFFORTS

1. 2.

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Secondary Research

The National Science Foundation (NSF) is an independent federal agency that Congress created in 1950 “to promote the progress of science; to advance the national health, prosperity, and welfare; to secure the national defense…” With an annual budget of $7.3 billion (FY 2015), is the funding source for approximately 24 percent of all federally supported basic research conducted by America’s colleges and universities. In many fields such as mathematics, computer science and the social sciences, NSF is the major source of federal backing.15

Educate To InnovateThe Obama Administration is committed to providing students at every level with the skills they need to excel in the well-paid, highly-rewarding STEM fields.4

1. Building a CEO-led coalition to leverage the unique capacities of the private sector

• In 2010, “Change the Equation” was launched to encourage CEOs to become STEM advocates in their communities and invest in STEM programs4

2. Preparing 100,000 new, effective STEM teachers over the next decade

• 100Kin10 formed to increase the supply of STEM teachers and take part in hiring, developing and retaining teachers4

3. Showcasing and bolstering federal investment in STEM

4. Broadening participation to inspire a more diverse STEM talent pool

• White House Science Fair 2010 & 20124

3. 4.National ScienceFoundation

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PrimaryResearch

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methodologies

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Primary Research

The main purpose for conducting interviews with STEMpact’s current members was to understand the processes and motivations for companies to approve donations. We contacted eight of the current members - MasterCard, Bank of America, Monsanto Fund, the Laclede Group, Manifest Digital, Emerson, Peabody Energy and Ameren - to find out more information.

By conducting phone and email interviews with MasterCard, Monsanto Fund, Bank of America, Manifest Digital and Peabody Energy, we were able to discover three key factors that programs like STEMpact need to do in order to receive funding and involvement from a company.

Current Members

Our research yielded insights from RGA, Wells Fargo and Stifel Nicolaus, three of the five companies with which STEMpact is looking to partner.

Potential Members

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Primary Research

To learn how other schools and programs are managing STEM education, we reached out to 28 schools that are nationally ranked in the “Top 200 STEM High Schools” by US News. We were able to complete six interviews with schools from different regions of the country.

National Schools

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Primary Research

We had two main goals to accomplish when we spoke with teachers: to gain a better understanding of the impact the TQ Institute had on curriculum and how to better target teachers. Our survey was sent to over 100 teachers from the 16 participating St. Louis school districts, and we received a 26 percent response rate.

TQ Teachers

2012: 2 2013: 2 2014: 10 2015: 12

St. Louis Counties

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Primary Research

“Yes. Our 5th grade science scored drastically improved. We also beat the state average in math.” -Anonymous

DID THE INSTITUTE AFFECT YOUR

STANDARDIZED TEST PERFORMANCE?

Most teachers were unsure of the impact the TQ Institute would have on their students’ test scores. Many could not answer because their students either didn’t take standardized tests at their grade level or not enough time had passed to be able to tell. There were several affirmative responses, however:

“This year, they were high in relationship to other 4th grade classes... top 5 out of 17 elementary schools, best scores in the building level.”-Sara Tehan

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Primary Research

Can STEMPACT'S model go national?

“Absolutely. It’s a game changer. It gives teachers a new perspective for what STEM looks like in a classroom.”-Sherita Love

“Absolutely. The basis of STEMpact’s TQ was how to change instruction and mindset. Because of that, the curriculum can be applied nationwide, and teachers have the flexibility to make it work in their own classrooms.”-Shalyne Harris

“Yes, this is something that could reach many grade levels and career paths.”-Michelle Whitrock

“Yes. Everyone needs exposure to this! It is definitely

underrepresented, and kids need exposure to this to have the experience to

go into STEM careers.”-Leslie Spears

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Primary Research

“Involving school-and-community-based program administrators (decision makers) in specific institutes (TQ Institute) so they can experience it firsthand.”-Sherita Love

How can stempact improve their

program? “Breaking up training into more grade-level specific training sessions would be beneficial so teachers could walk away with more immediate ideas and/or lessons to apply in their classroom that relates to their specific curriculum.”-Anonymous

“I would like to see it more grade-level specific. I teach 5th grade and sometimes still struggle how to tie in STEM with every concept that I teach for 5th grade.”-Angela Shorley

“I would like to see more grants available to help teachers secure the necessary resources to implement STEM lessons with fidelity. So often we have wonderful ideas but lack the money to carry out the plan. If we could partner with organizations to provide field trips or materials for use in the classroom, it would make implementation much greater for teachers who complete the program.”-Shalyne Harris

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Primary Research

Name: Shalyne HarrisGrade taught: Third graders1. Year participated in TQ: 20122. Where do you get industry news?Social media, online newsletters, Missouri Science Newsletters3. What STEM-related programs does your school offer?Robotics class for kids in K-third grade, as well as extracurriculars, such as garden club, that emphasize environmental science.

TeacherSpotlight:

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Primary Research

Name: Sarah Tehan Grade taught: Fourth graders1. Year participated in TQ: 20142. Where do you get industry news?Yahoo, Stempact.org, online periodicals3. What STEM-related programs does your school offer?An aerospace engineer comes twice a month to do STEM related lessons for 6th graders.

Name: Patricia GoekeGrade taught: Middle school

1. Year participated in TQ: 20142. Where do you get industry news?Educational leadership or online3. What STEM-related programs does your school offer?Robotics, STEM (forensics), a generic technology class and engineering technology.

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FIndings

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Primary Research

Current Members

1. Prove results.

This perhaps is the most important criterion that companies look for before funding a program or organization. Companies care about their return on investment and want assurance that the program they choose to fund is a success. Each company has a different application process; some are very bureaucratic and maintain rubrics, while others are informal and subjective. Regardless, each company has a set of criteria with which it evaluates the donation request. Because companies deal with numerous donations, they emphasize the importance of filling out the application in detail and with demonstrated effectiveness of the program. This does not just mean to talk about what a program did, but rather to discuss the outcomes and results of that program. Companies are looking for success. This success could be continued success of the program over the years, or if it is a new initiative, it can come from the organization’s successful track record of other programs. More so, even after companies have committed to an initial monetary donation, they will still need proof of success to make it through budgetary reviews and continue that donation in upcoming years.

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Primary Research

2. Create a relationship.

As one interviewee stated, it is important for a program to have an advocate in each company, meaning it is important that the member in STEMpact thoroughly supports the program in more ways than solely monetarily. In fact, all but one company we interviewed said their relationship with STEMpact started with an informal conversation that led to the company representative encouraging STEMpact to fill out an application. More so, when budgetary reviews come around, programs will need an advocate on their behalf to make sure that the program will continue to have funding allocated to it. Otherwise, someone without that level of dedication may just give up. Some companies mentioned that they try to work with organizations year after year; therefore, making sure there is a connection – in addition to proven results – will only increase the likelihood that the donation will continue.

3. Ensure program and company’s initiatives align.

It is important that a program does not seek donations from a company that is not interested in that program’s purpose. For example, STEMpact should only approach companies that are interested in STEM education. Each company we interviewed said that initiatives of a program must align with that of the donating company in one way or another to receive funding. For example, some companies have said STEM education is part of their philanthropic strategy, while others want to “be at the table” and collaborate with other industry leaders in STEM-related fields. Another company said it is concerned with self-promotion and is interested in helping its future interns and employees. Regardless, the sponsoring company must have an interest at stake to fund a program.

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Primary Research

A key insight we found was that these businesses tend to donate to organizations and programs that closely align with their business objective. It’s not that they are against funding STEM education, but they want to finance programs that more closely align with their mission.

Through our research, we found that RGA currently funds the Actuarial Foundation, which supports students studying actuarial degrees. Wells Fargo primarily focuses on community investment opportunities in financial education, healthy aging, workforce development and arts and culture. Finally, Stifel Nicolaus currently sponsors a wide variety of organizations in support of children and health initiatives.

Potential Funders

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Primary Research

“We fund The Actuarial Foundation, which supports students studying actuarial

degrees. We believe this organization more closely aligns with our immediate

business objectives.”-Susan Carrillo, Vice President, Global Marketing Services

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Primary Research

National Schools

The first major area is funding. A majority of the schools we talked to were public schools, so they get their funding from their respective state. Some of the schools also received funding from federal grants or projects and nonprofits similar to STEMpact. All six schools stressed how important the role of community involvement has been to funding their educational programs. Without community funding, their programs would not have been able to thrive.

The second point is curriculum. All six schools had a wide range of courses available to their students, such as aerospace, zoology, video game design, robotics, marine biology and various other classes. The schools insist that the availability of options allows students to pursue interests in fields that would not typically be available to them. They are constantly bringing in new courses and continuing to expand successful ones. At all of these schools, the majority of the students are enrolled in multiple STEM courses. Another option available for students is job shadowing or mentoring for course credit. The six schools think it is important for students to be exposed to real world professionals and industries. All of these programs are crucial to student success and continued education at higher levels. More so, the majority of their non-state funding is going to these programs.

The interviews showed four key areas that were vital to the successful STEM programs:

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Primary Research

The fourth area is the school culture. For example, a school in Colorado with a high percent of minority students and a high percentage of economically disadvantaged students stated the culture in its school is the most important key to student success. The school constantly ensures that every student is able to succeed. Every staff member has a crucial role in their students’ education.

The third crucial point is the staff. The schools, like STEMpact, believe that teachers are the starting point of success. They require teachers to maintain their professional development by providing them access to industry news sources, trips to conferences and opportunities to visit other renowned schools to learn how to improve their own abilities. All six schools conduct extensive evaluations on the administration level, student level and parent level. They continuously monitor data from student testing, and administration members visit classrooms regularly to have a presence in the classroom.

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Strategy

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Strategy

Currently, STEMpact is a successful nonprofit organization in the St. Louis area that is receiving a larger demand for involvement than it can currently support. We want STEMpact to be top-of-mind when companies are considering philanthropic involvement. We understand that some barriers include competing organizations, potential members’ budgets and STEMpact’s current communications program struggling to reach a broader audience. Our current members are happy with the relationship, but there is the ongoing opportunity to gain more partners.

We need to attract Area Advocates to help spread awareness of STEMpact within their own company and share the importance of STEM education around the St. Louis community.

BRAND STRATEGY STATEMENT

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Strategy

Creative Brief Highlights1. Why are we advertising?We want to further expand STEMpact’s brand presence

in the St. Louis metro area to facilitate relationships with

current and potential stakeholders and, therefore, continue

to improve the quality of STEM teaching and educational

programs across the metro area.

2. What is the main idea?STEMpact is committed to bettering STEM education in the St. Louis metro area with the help of community members.

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Strategy

MEET THE AREA ADVOCATE.Area Advocates are business professionals, government officials and organization leaders that are familiar with and committed to philanthropic efforts in the St. Louis area. They are well-educated, well-traveled and business-minded people. They have the means to make a difference in their company and community.

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Strategy

“One of the attributes I look for in employers is compatibility; their values need to align with mine. It’s important for me that both

my business and myself act as an advocate for causes we care about in the St. Louis community. I’m willing to push for these causes because not only does it help the community, but

it benefits my business as well.”- Area Advocate Insight

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Strategy

THE BIG IDEA

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Strategy

It’s one thing for someone to know an issue or topic is important, but seeing the importance of STEM in everyday life makes someone more willing to invest in it, just as one would invest in a stock. When we say “STEM shares,” the goal is for Area Advocates to 1) buy into STEM education and 2) recognize the importance of sharing STEM knowledge, opportunities and ideas.

stem shares.

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Strategy

The goal is to utilize media that will drive our message so it can easily be seen, heard or read by an Area Advocate during a morning or evening commute, and this will in turn help boost the number of funders for the brand. The increase in funders will not only allow for an increase in the number of teachers able to participate in the TQ institute, but it will allow for STEMpact to plan more events that will build awareness for STEMpact and the importance of STEM education.

The year long campaign will launch in May 2016 and conclude May 2017 with one of our planned events. We will interact with the consumer every day through social media and as frequently as possible through digital and traditional media. Events will be scheduled throughout that year so that everyone will be able to enjoy what STEMpact has to offer.

MEDIA OBJECTIVE

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Strategy

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Strategy

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Strategy

Tacticstactics

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Strategy

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Strategy

public relations

tacticspublic

relations

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Tactics

“United We STEM” Quarterly EventsHaving an event every three months - whether it be a luncheon, happy hour or an after-work social - will allow for Area Advocates, business professionals and educators alike to discuss the current state of STEM education in the St. Louis area. Each event will focus on one specific area of STEM. The first event will be for people in the science field, second event will bring together people in the technology field, and so on. STEMpact will host these get-togethers every three months. There will be a keynote speaker giving a presentation at each event with time for Q & A and networking afterward. The location should be a in a relaxed setting after work, such as a bar, restaurant or hotel.

Bring together thought leaders in the community a few times a year to discuss ideas of promoting STEM education and increasing STEMpact’s impact in the St. Louis community.

These events will help foster important discussions between people who can make a positive difference for STEM education in the St. Louis area. They also serve as an opportunity for current members of STEMpact to build relationships and help attract potential members.

Rationale

Overview

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Tactics

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Tactics

The gala is an annual event where board members, interested potential members and STEM professionals can attend to celebrate STEM, donate to STEMpact and build relationships with each other. This event has a black tie theme. The gala allows STEMpact to thank those who helped make it a successful organization in a social environment. The gala, scheduled for May 2017, will require a year of preparation. It could take place at various prominent sites around the city, such as the St. Louis Science Center or Edward Jones Dome. There will be a formal dinner with a keynote speaker.

“STEM Under the Stars” Gala

In addition to bringing in donations, this event will help raise awareness for STEM education, educate current members and potential members about the current state of STEM and its prevalence and hopefully enhance attendee engagement with the organization.

Rationale

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Tactics

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Strategy

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Strategy

digital

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Tactics

OverviewCreate a fully integrated social media and digital campaign and encourage the STEMpact community to share its experiences in addition to raising awareness.

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Tactics

Currently, STEMpact has an active Twitter and web presence, but there is potential to generate more interaction with its audience. We will create other social media accounts, such as LinkedIn and Facebook, so that STEMpact is able to compete with others in the STEM industry. We recommend that all of the social media accounts are managed by the same person, or the accounts should at least have the same collective tone that is cohesive with the overall voice of STEMpact. More so, STEMpact should utilize the hashtag “STEMshares” to align with the campaign and encourage audience engagement.

RationaleIt is recommended that STEMpact become more involved through other social media platforms, primarily Facebook and LinkedIn, so that consumers can receive more information and stay more connected with STEMpact.

Social Media

Posts

social NetworkNetworkingBuzzwords

Shares

Favorites

Optimization

FollowersBrandsAnalytics

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Tactics

TwitterWhile STEMpact is active on Twitter, the account is not generating much engagement, and in two and a half years, the account has only generated 200 followers. Therefore, we recommend STEMpact change some of its messages to better align with company news, industry news, advice for the audience and the campaign. Also, STEMpact should follow its members, potential members and STEM influencers and retweet some of their content on a regular basis. A good rule of thumb is 70 percent of content should be valuable for the audience, 20 percent of content should be sharing others’ content and 10 percent of content should be promotional.

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TacticsTwitter Social Media CalendarPost between 8 a.m. - 6 p.m.

MondayTime FridayThursdayWednesdayTuesday

The windows at the top of the St. Louis Arch are 7 inches by 27 inches. Why are they so small? #STEMshares

Over 500 tons of pressure pried apart the legs of the Arch for the last 4-ft piece to fit. A larger window would not withstand the pressure.

There are 10 Ways for Your Company to Help Your Community http://insertlinkforarticlehere.com #STEMshares

Missed out on#UnitedWeSTEM? You can get a recap here: http://insertlinktobloghere.com

#STEM skills are essential for your business. Here is the business case for STEM education http://fortune.com/2015/01/22/the-business-case-for-stem-education/ #STEMshares

Our marketing executive discusses the state of society's future with current STEM conditions. http://insertlinkforarticlehere.com #STEMshares

Women account for only 32% of the degrees awarded in science, technology, engineering and math (STEM) http://articlelinkhere #STEMshares

Professionals came together today at Ballpark Village for happy hour to talk about science in STL#UnitedWeSTEM[pic of event]

[Retweet @Emerson_News]

Science experiments you can eat? Count us in! http://www.buzzfeed.com/morganshanahan/19-kitchen-science-experiments-you-can-eat#.ig877NmMJL[pic from article]

8-10 a

10 a - 12 p

12-2 p

4-6 p

2-4 p

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Tactics

Facebook

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Tactics

Facebook Social Media Calendar

Monday FridayThursdayWednesdayTuesday

Post

The stock market is forever changing. Stock prices may go up, or they may go down. If STEM education were to be a stock the public invested in, where would it lie today? #STEMshares are only increasing in value!

There are 10 Ways for Your Company to Help Your Community http://insertlinkforarticlehere.com #STEMshares

Did you miss out on#UnitedWeSTEM yesterday? You can get a recap here: http://insertlinktobloghere.com

Our marketing executive states his opinion about the state of our society’s future with the current STEM conditions. htt;://insertlinkforarticlehere.com #STEMshares

#STEM skills are essential for your business. Here is the business case for STEM educationhttp://fortune.com/2015/01/22/the-business-case-for-stem-education/#STEMshares[Pic from article]

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Tactics

LinkedIn

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Tactics

LinkedIn Social Media Calendar

Monday FridayThursdayWednesdayTuesday

Post10 Ways for Your Company to Help Your Community

State of Our Future with Current STEM Conditions

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Tactics

In order to simplify the user experience, we recommend a new website design.The STEMpact website can be more user friendly with several alterations to the layout and design. Changes, such as using plain, consistent language, will help users easily understand and find information on the website.

ExplanationSTEMpact’s current website is full of useful information; however, the double navigation bars make it confusing for the visitor to decide where to go. More so, the web pages only use about half of the space available. Therefore, we recommend for STEMpact to change its layout to be more visually striking by using updated design elements, the STEMpact logo, one navigation bar, more visuals and less paragraph-style text.

RationaleWhen visitors come to a website, there is only about three to five seconds to make them stay. They need to find what they are looking for in a timely manner without getting distracted or confused by outside elements. If the website is currently the main source of information to all things STEMpact, we want to guarantee it is the best that it can be.

Website Redesign

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Tactics

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Tactics

RationaleLinkedIn is the world’s largest professional network with hundreds of millions of members, and it’s growing rapidly. LinkedIn is a great tool for B2B campaigns because of the nature of the website. Professionals use it to engage in a work-like manner and, thus, tend to be more receptive to business messages. It will ensure that we are reaching an audience that would consider investing in STEMpact.

LinkedIn display ads can precisely target the desired audience. They will allow STEMpact to target Area Advocates through location, industries, companies and job titles.

LinkedIn Display Ads

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Tactics

An effective way to build brand awareness for STEMpact is to publish STEM education articles. Effectively using content marketing will help make STEMpact a primary resource concerning the STEM industry and its progression, especially within the St. Louis area. Some examples of publications include Forbes, Buzzfeed, Mashable and a STEMpact blog. Topics would include corporate social responsibility, investing in education and the STEM field in general.

RationaleContent marketing is one of the fastest growing marketing strategies in the last 10 years; this form of brand communication generates brand trust, loyalty, top-of-mind awareness and inbound leads. Because of this, 90 percent of marketers are investing in some form of content marketing today.

E-Content Marketing

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Tactics

There are two ways STEMpact can become discoverable or receive higher placement on a search engine results page: organic search results and paid advertising.

To drive STEMpact’s site to the top of the search engine results page, STEMpact must take part in search engine optimization (SEO) through on-page optimization. This comes in the form of relevant web content, titles, keywords and descriptions which will help with organic results. Paid advertising through pay-per-click ads (PPC) can leapfrog the highest organic results to reach the top of the page.

SEO/PPC

Rationale Currently, STEMpact is discoverable for many keyword searches. However, phrases such as “STEM conference St. Louis,” “Teacher summer training St. Louis,” “STEM resources in Missouri” or “STEM workshops in Missouri” do not return any results with STEMpact. It is our goal to increase brand awareness for STEMpact so that when the audience searches related terms or is actively seeking more information, STEMpact will be one of the top results.

STEM conference

St. Louis

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Tactics

stempact st. louisTQ InstituteMissouri STEM

STEM conference

St. Louis

STL STEM

STEM education Missouri

Teacher summer training St. Louis

STEM workshop in Missouri

STEM resources in Missouri

SEO

PPC

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Tactics

A digital radio advertisement is an easy way for STEMpact to capture its audience’s attention during its daily commute to work. The music streaming industry is booming with a 29 percent increase in revenues since last year. We plan to use digital platforms such as Pandora and Spotify. One of the great advantages of utilizing digital radio platforms is the ability to segment, which will allow us to target our audience more efficiently.

Digital Radio

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Tactics

RationaleWith over 300 audience segments, Pandora offers a variety of ways to target audiences, including geography, age, gender, lifestyle and music listening habits. Similarly, Spotify listeners are extremely engaged by spending an average of 2.5 hours each day with the music streaming service across platforms.

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TacticsSpotify

Pandora

out of home

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Tactics

out of home

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Tactics

The out-of-home advertisements will showcase just how important STEM is to the St. Louis community. Oftentimes, average citizens overlook the functionality and importance of STEM in everyday life, so this portion of the campaign will highlight daily components that wouldn’t exist without STEM professionals.

Overview

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Tactics

Billboards By designing eye-catching billboards, STEMpact will stand out from other competitors and nonprofit organizations. Billboards will be visible from high traffic roads and highways in downtown St. Louis. Area Advocates will be able to view these billboards daily en route to and from work.

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Tactics

STEM Professionals

have made traveling

to our offices a safer

experience.

#STEMshares

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Tactics

The success of the poster relies on sharing STEM success stories.

The different posters will showcase the past versions of a common product, such as an elevator, before it was upgraded by technology.

Poster/ Decals

#STEMSHARES

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Tactics

CrosswalksWe will utilize a crosswalk in the downtown St. Louis metro area to reach our audience and promote our campaign in the visual form to display an increase in STEM shares.

RationaleThe billboards, posters and crosswalks are ways for Area Advocates and the entire St. Louis community to interact with the STEMpact brand. These forms of traditional media, though hard to target our audience specifically, will build brand awareness for STEMpact and provide shareable content through social media. People will want to share some of the posters by utilizing the hashtag #STEMshares; this hashtag will signify the advancements STEM has shared with our society while also relating back to the idea of stock gaining value.

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Tactics

RationaleIt’s an easy way to target a lot of people in one location at one time. Our Area Advocate is likely to be in attendance, but even more importantly, it will help broaden STEMpact’s brand.

Parking Garage TakeoverWe will rent out a popular parking garage in downtown St. Louis sometime during an athletic event weekend for a few hours to reach our audience. The walls of the parking structure will be covered in advertisements for the campaign. When leaving the garage, everyone that parks will receive a ticket letting them know their parking is free and encouraging them to follow STEMpact on social media and visit the website.

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Tactics

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Tactics

giveaways

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Tactics

These are fun elements that will educate people about STEM and bring traffic to the STEMpact website. These elements include coffee sleeves, heat sensitive coffee mugs, water bottles and hand warmers. The coffee sleeves will also feature take-home experiments that will serve as tokens of STEM that everybody can use.

RationaleIt’s a fundamental fact that people love free things. Plus, these fun giveaways give people a chance to interact with our brand and share it.

Overview

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Tactics

Front Back

Cold Hot

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Tactics

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Tactics

logistics

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Logistics

STEMpact GALA Stage Two Quarterly Event: TechnologyCrosswalk Ad Parking Garage

MAY2016

STEMpact GALA Stages ThreeQuarterly Event: EngineeringBillboard Ad

- STEMpact GALA Stage One- Digital Begins (Website redesign, create Facebook/LinkedIn, begin posts, begin SEO/PPC, begin posting e-content marketing and run radio ads)- Quarterly Event: Science- Billboard Ad

STEMpact GALA: Stages Four-SixQuarterly Event: MathematicsGiveawaysPoster Ad

STEMpact Gala Stages Seven- Eight

NOV2016AUG2016 FEB2017 MAY2017

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Logistics

This will be a 12-month campaign. It will begin in May 2016 and continue through May 2017. This ensures that the client will have a full year to work on the STEMpact Gala and execute other tactics in the months leading up to the event.TIMELINE

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Logistics

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Logistics

budget

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Logistics

Bronze Package Silver Package Gold PackageCAMPAIGN TOTAL $35,145.00 $77,683.00 $132,747.00

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Logistics

Bronze Package Silver Package Gold Package Catering $8,700.00 $10,800.00 $16,200.00 Entertainment $1,000.00 $5,000.00 $10,000.00 Venue $2,500.00 $2,500.00 $2,500.00 Decorations $1,600.00 $3,500.00 $7,000.00 Photo $400.00 $400.00 $400.00 Marketing - $3,000.00 $4,200.00 Financial - $2,500.00 $5,000.00 Award $1,500.00 $3,000.00 $5,000.00 Bar $4,500.00 $9,000.00 $15,000.00 Total $20,200.00 $39,700.00 $65,300.00

STEM Gala Bronze Package Silver Package Gold PackageCAMPAIGN TOTAL $35,145.00 $77,683.00 $132,747.00

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Logistics

Bronze Package Silver Package Gold Package Total $6,800.00 $14,000.00 $20,000.00

Quarterly Events

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Logistics

Bronze Package Silver Package Gold Package Spotify/Pandora $400.00 $800.00 $1,200.00 LinkedIn $400.00 $800.00 $1,200.00 Website Redesign - $2,500.00 $5,500.00 E-Newsletter - - SEO/PPC $400.00 $800.00 $1,200.00 E-Content - - Total $1,200.00 $4,900.00 $9,100.00

Digital

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Logistics

Bronze Package Silver Package Gold PackageBillboard Billboard Production $2,400.00 $7,200.00 $7,200.00 # of Months $3,000.00 $9,000.00 $27,000.00 Total $5,400.00 $16,200.00 $34,200.00

Out of Home

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Logistics

Bronze Package Silver Package Gold Package Mug $875.00 $1,198.00 $1,797.00Handwarmers - $650.00 $950.00Coffee Sleeves - $30.00 $60.00Water Bottle $670.00 $1,005.00 $1,340.00Total $1,545.00 $2,883.00 $4,147.00

Giveaways

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Logistics

MEASURING SUCESSThe overall success of the campaign will be measured by the increase in overall funding to STEMpact as well as notable brand recognition.

Display ads through Spotify, Pandora and LinkedIn will be measured by analytics collected to show click-through rates, impressions and conversion rates. The average position on the search engine results page will determine the effectiveness of SEO, and click-through rates, impressions, conversion rates and quality score will measure PPC ads. By examining the number of unique visitors and time spent on page, STEMpact will be able to measure the impact of the website redesign. Website redesign, e-newsletters and social media will also be measured through an increase in subscribers to the STEMpact brand.

Social media can be measured by the amount of engagements (likes, retweets, shares, comments, hashtags used, etc.) each post receives in addition to an increase in the number of subscribers. STEMpact should aim for an average of five engagements per post, 2,000 followers in the first year on LinkedIn16,1,000 page likes in the first year on Facebook17 and an increase in followers to 1,00018 on Twitter by the end of the campaign. STEMpact’s social media will then be up to par with comparable organizations. The content marketing efforts will also be measured through shares on social media and on-site traffic, unique visitors and time on site.

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Logistics

When it comes to interactive and traditional media - such as the billboards, posters, giveaways, crosswalk and parking garage tactics - each will be measured by positive feedback on social media and the interaction with the hashtag “STEMshares.” Also, the number of impressions will be measured by foot and road traffic.

Finally, the PR tactics will be measured by the number of donations received at the gala event. (As a good rule of thumb, it is best to spend no more than 30 percent of what is expected from the donations from the event.) Any increase in attendance or desire for attendance will be counted as successful. If the quarterly events and gala garner enough interest for other business professionals to attend, then the demand tells STEMpact that it will be able to expand the number of invitations for the following year and possibly bring in more money. Positive feedback from the events and engagement via social media will also determine success of the these tactics. Lastly, the quarterly events should improve communication between teachers, school administrators, current members, advocates and STEM professionals.

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Logistics

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Logistics

Meet apollo

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Meet the Team

MICHELLE PROCTOR

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Meet the Team

Last Halloween, on a dark and scary night, Michelle had the misfortune of breaking her two front teeth clear in half. Despite the severe break, she had no lip, nose or mouth damage, which apparently is nearly impossible. The dentist claimed she must have had the biggest smile on her face as she went down in order to manage the luckiest unlucky moment of her life. If this doesn’t speak volumes about Michelle’s resilience and character, nothing will.

Michelle is extremely outgoing, and friends would also describe her as sassy and “always on the go.” She is passionate, and when she cares about something, everyone will know because she is going to constantly be talking about it and pushing others around her to get involved. According to her mother, she was given “the gift of the gab.”

When she is not creating the soundtrack to her own life, Michelle is an intern for Mizzou Network, which is the SEC Network affiliate for Mizzou. Michelle hopes to work as an account executive at an advertising agency in Santa Monica, Calif. to begin her career. In the long run, she would like to end up back in her hometown, Austin, Texas, as an account director working for clients in the sports or entertainment industry.

MICHELLE PROCTOR Account Executive

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Meet the Team

On a typical day in Brian’s hometown of Wheaton, Ill., people say, “Hey, let’s go to Chipotle.” Brian looks at them with a straight face and says, “I don’t like Chipotle,” and then there is silence, followed by laughter, followed by confusion, followed by the never ending statement, “What kind of human are you?”Brian is the kind of human that loves pranks, is laid-back, easy going, likes to keep things fresh and is sarcastic (though Chipotle was not a sarcastic moment; he takes his dislike very seriously). People will be surprised to know that Brian is actually an accomplished piano player. He will be playing at a wedding next summer and loves to spend his free time learning new songs on his keyboard.

Over the summer Brian interned for SuretyBonds.com, an online bonding agency for professionals and businesses nationwide. His duties included updating the company’s blog, researching legislation and devising brand awareness strategies. He hopes to one day work in a marketing department for a professional sports team. Brian grew up loving all things football, basketball and baseball, and despite growing up in the west suburbs of Chicago, he is a St. Louis Cardinals fan over the Cubs any day of the week. Brian is a rebel; it cannot be denied.

BRIAN RUEHLMANNPR Account Executive & Lead Researcher

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Meet the Team

On a beautiful, sunny Saturday afternoon, you can find Paige in her apartment, shrouded in darkness, watching Netflix happily avoiding any and all things college football. Paige is not ashamed to say she owns Kelly Clarkson’s greatest hits, has a weird obsession with making sure Selena Gomez finds love and has the unfortunate pleasure of always laughing during a really emotional scene from “The Lion King.” (It is not when Mufasa dies; she is not a monster.)

Born and raised in the city of Chicago, Paige considers herself to be a visual thinker, passionate about the art of writing. She loves blogging, writing television screenplays and creating engaging, creative and innovative copy for ad campaigns. Over the summer, Paige interned with an independent film called “A Horror Story,” which brought her bond with Netflix to life. Her passion for film and television expands outside of a computer screen as she plans to attend graduate school for screenwriting some day.

With the lack of minority representation in advertising at the forefront of her mind, Paige hopes to one day shape the future of the industry by spearheading an educational advertising program for youth in Chicago. She will do so by being motivated, imaginative and hilarious all at the same time.

PAIGE SMARTCopywriter & Media Planner

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Meet the Team

Ashley Diddell speaks the universal language of food. Being friends with Ashley means never having to worry about where you’re going to get food that night because she’s tried everything. Her favorite place in the world, Mordi & Vai- Gastronomia Romanesca, is a food stall in Rome, Italy. She swears they have the most incredible Italian beef and is run by the Italian mafia. Ashley really likes cooking and she dives into her work, whether it be a new recipe or working on a new logo.

Ashley has previously interned at AdKarma, FTI Consulting EMEA, SoHo Experiential and Richardson Electronics doing a multitude of tasks, including planning a drink menu for a street fair, a media rebranding project for office printer giant Epson, starting up a company SEO program and learning to make the perfect pot of coffee.

Ashley fell in love with design accidentally. She was assigned to be the graphic designer for a group project once because she “seemed the most creative,” and she hated it at first. Eventually, Ashley put her past scrapbooking skills to good use and created a scrapbook layout that everyone loved. After doing some corporate design work for FTI Consulting, Ashley decided she wanted to get into digital design work. Her goal is to work at Bon Appetit in New York City.

ASHLEY DIDDELLGraphic Designer

KATRINA MOLHOLM

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Meet the Team

“Silent Storm: The Story of Katrina” begins in Denver where she was born. She’s a thoughtful, homebody who enjoys traveling, reading and food, which is better known as the finer things in life. Katrina’s family has since moved from Colorado to Georgia, then back to Colorado, before finally settling in Grand Island, Neb. No stranger to a journey, Katrina decided to pack up one more time, this time on her own, to attend school in Columbia, Mo. with a double major in business and journalism.

She is a certified traveler having visited Costa Rica for two weeks and Italy for four weeks. Though she found the experiences to be incredible, as each place is uniquely beautiful with amazing food, Katrina considers her home to be on a mountain on a horse in Colorado.

Katrina previously interned as a communications and operations intern for the Mid-American Junior Golf Tour. Additionally, Katrina has managed social media content and completed event planning for the Journalism Career Services office on campus.

After graduation, Katrina plans to hopefully go into public relations to do special events marketing. She hopes to travel with work and would be more than happy if her work took her abroad. But, she always remembers, there’s no place like home.

KATRINA MOLHOLMSocial Media & Interactive Specialist

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appendix

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Appendix

In what year did you participate in the STEMpact’s TQ Institute?How did you hear about the STEMpact TQ Institute?Did the program impact your curriculum for the upcoming school year?If yes, how?What could the program have done to better influence your curriculum?Did STEMpact’s TQ Institute affect your students’ standardized test performance? If so, how?Did STEMpact’s TQ institute affect your students’ interest in STEM-related fields? If so, explainHow could STEMpact improve their program for the future?Do you think STEMpact’s current program would work on a national scale? Please explain.Would you be willing to participate in a short interview through Skype, phone, or in person?Do you prefer to be contacted through phone or email?Please enter your phone numberPlease enter your emailPlease prove you name and email in order to entered into the raffle for the $100 Visa gift card

Teacher Follow-Up Interview QuestionsWhat is your title at the school you currently teach at?When it comes to education news, where do you find yourself getting your information and why?Do you get your information from online or print publications?If any, what specific publications do you get your information from?Do you get any of your industry news from the school you currently work at?If no, do you wish that you did?If you could change anything about the way you get industry news, what would it be?What STEM-related programs or classes does your current school offer?Does your school bring in STEM speakers or do you go to STEM conferences other than STEMpact? If so, what speakers and conferences?

Teacher Survey Questions

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Appendix

In what year did you participate in the STEMpact’s TQ Institute?How did you hear about the STEMpact TQ Institute?Did the program impact your curriculum for the upcoming school year?If yes, how?What could the program have done to better influence your curriculum?Did STEMpact’s TQ Institute affect your students’ standardized test performance? If so, how?Did STEMpact’s TQ institute affect your students’ interest in STEM-related fields? If so, explainHow could STEMpact improve their program for the future?Do you think STEMpact’s current program would work on a national scale? Please explain.Would you be willing to participate in a short interview through Skype, phone, or in person?Do you prefer to be contacted through phone or email?Please enter your phone numberPlease enter your emailPlease prove you name and email in order to entered into the raffle for the $100 Visa gift card

What is the process for approving a donation at your company?What programs do you currently sponsor in the St. Louis area?What does your company look for prior to sponsoring a program/company?For what reasons would you not sponsor a company?How did you initially hear of STEMpact?Why do you donate to STEMpact?How much importance does your company place on STEM education?When does your company make budgetary review to determine how much money can be donated?

Current Member Questions

What are your company’s core values?What programs do you currently sponsor?What do you look for prior to sponsoring a program/company?For what reasons would you not sponsor a company?Have you heard of STEMpact?Why have you not funded them?How much importance does your company place on STEM education?When does your company make budgetary reviews?

Potential Member Questions

Please describe your school and districts STEM programs?How does your school evaluate the success of your STEM education?How does your school fund your educational programs?Does your school offer any above and beyond programs like?What publications do you read/How do you stay up to date with industry news?What conferences do you and other teachers attend to gain more education ideas?Does your school sponsor any guest speakers with career experience in the STEM?

National School Questions

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AppendixSAMPLE PRESS RELEASE

STEMPACT LETTERHEAD

CONTACT: BRIAN RUEHLMANN (630) 864-7662 FOR IMMEDIATE RELEASE

STEM PROFESSIONALS GATHER FOR “STEM UNDER THE STARS” ST. LOUIS (MAY 14, 2017) – STEM PROFESSIONALS ARE GATHERING AT THE ST. LOUIS PLANETARIUM TO CELEBRATE STEMPACT’S FIRST ANNUAL BLACK TIE GALA, “STEM UNDER THE STARS,” ON MAY 20 AT 6 P.M. THIS EVENT WILL FEATURE A KEYNOTE SPEAKER, AWARDS FOR PROMINENT STEMPACT CONTRIBUTORS AND A LIVE BAND FOR ENTERTAINMENT. STEM UNDER THE STARS IS THE FIRST OF WHAT STEMPACT HOPES WILL BE MANY ANNUAL GALAS TO COME. IT PROVIDES AN OPPORTUNITY FOR PROFESSIONALS IN SCIENCE, TECHNOLOGY, ENGINEERING AND MATHEMATICS IN THE AREA TO COME TOGETHER TO CELEBRATE AND APPRECIATE THE PROGRESS BEING MADE IN THE STEM INDUSTRY. THE KEYNOTE SPEAKER, JEFFREY WHITFORD OF SIGMA-ALDRICH CORPORATION, SEES THIS EVENT AS A NIGHT FOR STEMPACT’S CURRENT AND POTENTIAL MEMBERS TO BUILD CONNECTIONS AND ENJOY THEMSELVES.

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Appendix“THIS IS AN OPPORTUNITY FOR THESE PROFESSIONALS TO TALK WITH OTHER PROMINENT MEMBERS OF THE STEM INDUSTRY IN A RELAXED SETTING,” SAID WHITFORD. “THIS IS ALSO A GREAT WAY FOR STEMPACT TO THANK THEIR CURRENT MEMBERS FOR THEIR CONTRIBUTIONS THAT ALLOW US TO PROVIDE THE BEST STEM EDUCATION POSSIBLE. FOR MORE INFORMATION CONCERNING THIS EVENT, CONTACT JEFFREY WHITFORD AT (314) 771-5765 OR JEFFREY.WHITFORD@SIAL.COM. ABOUT STEMPACTSTEMPACT IS A NONPROFIT COLLABORATION OF BUSINESSES, SCHOOLS AND ORGANIZATIONS IN THE ST. LOUIS COMMUNITY TO PROVIDE AND IMPROVE STEM EDUCATION INITIATIVES. STARTED IN 2010, STEMPACT HOSTS AN ANNUAL TEACHER QUALITY INSTITUTE TO INSTRUCTORS THROUGHOUT ST. LOUIS IN AN EFFORT TO “STEMITIZE” THEIR CURRICULUM AND ENGAGE MORE STUDENTS. THE ORGANIZATION AIMS TO COMBAT THE GROWING SKILLS GAP IN THE STEM INDUSTRY, WHERE EMPLOYERS ARE FINDING IT DIFFICULT TO FIND QUALIFIED APPLICANTS FOR JOB OPENINGS. # # #

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AppendixRadio Script

:30 RadioSTEMpact“Invest in STEMpact”11.19.15

SFX:Breaking News Music/ Sound effect Newscaster: We interrupt your regularly scheduled music listening activitySFX: Stock market crash bell, people screaming, paper rustlingNewscaster: The stock market is crashing at an unpredictable rate [Several different panic newscaster voices cut in]

Voice 1: Have you ever seen anything like this? Shares are just getting hammered this morningVoice 2: Down by 3-4.5%Voice 3: Let’s talk about the speed we are watching this market deteriorateVoice 2: Stock market is downVoice 3: What in the world is happening on Wall StreetVoice 1: Down from 190 to 160 in the blink of an eyeVoice 2: This is volatility we haven’t seen since way before we were born

[Silence]Newscaster: Your investments are unpredictable and have risk. The only share with guaranteed return is one in education. Invest in STEMpact.

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Appendix

SOCIAL MEDIA AUDITWe examined 24 organizations’ social media accounts, including current members, potential members and competitors, to observe the various aspects of their social media involvement. This examined the platforms organizations used, the number of subscribers per account, the date of most recent activity published, the engagement from that activity, the number of posts published for one full month, the types of posts published and the messages said.

The majority of these organizations had Facebook, Twitter and LinkedIn accounts. The average posts companies published in October 2015 were as follows: approximately 18 times on Facebook, 52 times on Twitter and 13 times on LinkedIn. (STEMpact only has a Twitter account and posted 26 times in October.) Many of these organizations’ posts included photos, articles and videos, and these organizations shared messages about industry news, their organizations, advice for the audience, STEM topics, volunteerism and their communities. The posts that were most relevant for the brand received the most engagement from the audience.

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Appendix

Social Media Audit:

Company Platform Profile Name Followers/Likes Last Activity Posts in October 2015 Type of Post (photos, questions, videos, articles, text)

Type of Post Engagement Messages

STEMPact Twitter @STEMpactSTL 212 Same day 26 Articles (too few), photos, retweets, text

0 Halloween, STEM field/activities/women, teachers, member info

Ameren Facebook Ameren Corporation 40,521 Same day 19 Photos, articles, videos

76 likes, 1 share STEM!!!, volunteerism, tips, education, eco-friendly, showcase employees

Facebook Ameren Missouri 31,875 Same day 22 Photos, articles, videos

173 likes, 16 shares Volunteerism, charity, eco-friendly, tips, Blues = community

Twitter @amerencorp 19,600 1 day prior 24 Photos, articles, text 9 retweets, 7 favorites

STEM!!!, volunteerism, tips, education, eco-friendly, showcase employees

Twitter @AmerenMisouri 12,200 1 day prior 29 Photos, articles 6 retweet, 3 favorites Volunteerism, charity, eco-friendly, tips, Halloween, St. Louis arch

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Appendix

Company Platform Profile Name Followers/Likes Last Activity Posts in October 2015 Type of Post (photos, questions, videos, articles, text)

Type of Post Engagement Messages

STEMPact Twitter @STEMpactSTL 212 Same day 26 Articles (too few), photos, retweets, text

0 Halloween, STEM field/activities/women, teachers, member info

Ameren Facebook Ameren Corporation 40,521 Same day 19 Photos, articles, videos

76 likes, 1 share STEM!!!, volunteerism, tips, education, eco-friendly, showcase employees

Facebook Ameren Missouri 31,875 Same day 22 Photos, articles, videos

173 likes, 16 shares Volunteerism, charity, eco-friendly, tips, Blues = community

Twitter @amerencorp 19,600 1 day prior 24 Photos, articles, text 9 retweets, 7 favorites

STEM!!!, volunteerism, tips, education, eco-friendly, showcase employees

Twitter @AmerenMisouri 12,200 1 day prior 29 Photos, articles 6 retweet, 3 favorites Volunteerism, charity, eco-friendly, tips, Halloween, St. Louis arch

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Emerson Facebook Emereson (unofficial) 36,400 Same day 21 Photos, articles 36 likes STEM, women engineers, advances in technology, St. Louis community (#EmersonCares), recruiting

Twitter @Emerson_News (unofficial)

10,100 1 day prior 17 Photos, articles, retweets 6 retweets, 4 favorites STEM, community, donoations/volunteerism, St. Louis

LinkedIn Emerson 172,995 2 days prior 18 Photos, articles 44 likes, 1 comment STEM, sharing data, reducing coal, Women engineers, home technology, recruiting, white house, new technology

YouTube Emerson 2,852 3 weeks prior 1 Video 115 views, 7 likes Next Generation with STEM

Manifest Facebook Manifest (unofficial) 2,397 3 weeks ago 1Twitter @ManifestDigital 38,700 1 day prior 56 (most done on the

8th)Photos, articles, text, retweets

1 retweet Tips, news, education, events

LinkedIn Manifest. 5,526 3 weeks ago 1 Hiring post

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Emerson Facebook Emereson (unofficial) 36,400 Same day 21 Photos, articles 36 likes STEM, women engineers, advances in technology, St. Louis community (#EmersonCares), recruiting

Twitter @Emerson_News (unofficial)

10,100 1 day prior 17 Photos, articles, retweets 6 retweets, 4 favorites STEM, community, donoations/volunteerism, St. Louis

LinkedIn Emerson 172,995 2 days prior 18 Photos, articles 44 likes, 1 comment STEM, sharing data, reducing coal, Women engineers, home technology, recruiting, white house, new technology

YouTube Emerson 2,852 3 weeks prior 1 Video 115 views, 7 likes Next Generation with STEM

Manifest Facebook Manifest (unofficial) 2,397 3 weeks ago 1Twitter @ManifestDigital 38,700 1 day prior 56 (most done on the

8th)Photos, articles, text, retweets

1 retweet Tips, news, education, events

LinkedIn Manifest. 5,526 3 weeks ago 1 Hiring post

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Appendix

Project Lead the Way Facebook PLTW - Project Lead the Way

6,259 Same day 15 Photos, questions, videos, articles

0 Summit, Baltimore Ravens, their articles, grant info, education

Twitter @PLTWorg 17,900 Same day 187 (~80 on oct. 28, lots on oct 12, 14 too)

Photos, articles, retweets, text

4 retweets Summit, STEM, big beacon (engineering education) chat, quotes, education

LinkedIn Project Lead The Way 2,795 2 days prior 5 Photos, articles 7 likes Company news, Summit, STEM,

YouTube Project Lead The Way 1,144 1 month ago 0Instagram

SCOPE National (formerly SCOPE Missouri)

Facebook Scope - Science & Citizens Organized for Purpose & Exploration

458 6 days ago 10 Articles 0 STEAM, industry news,

Twitter @SCOPEmo 473 10 days ago 10 Articles 0 STEAM!, innovation, STLLinkedIn Not actual company

linkedin - Founder's linkedin

YouTube SCOPENational 2 3 months ago 0InstagramFlickr

Sigma Aldrich Facebook Sigma-Aldrich Corporation

9,809 Same day 31 Photos, articles, text 3 likes Industry news, events, riddles/games, cells

Twitter @SigmaAldrich 10,900 Same day 76 Photos, articles, text, retweets,

2 retweets, 5 favorites Halloween, contests, events, industry news, company news, science

LinkedIn Sigma-Aldrich 30,715 1 day prior 40 Photos, articles 26 likes, 1 comment Career opportunities, company news, industry news, donations for breast cancer

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Project Lead the Way Facebook PLTW - Project Lead the Way

6,259 Same day 15 Photos, questions, videos, articles

0 Summit, Baltimore Ravens, their articles, grant info, education

Twitter @PLTWorg 17,900 Same day 187 (~80 on oct. 28, lots on oct 12, 14 too)

Photos, articles, retweets, text

4 retweets Summit, STEM, big beacon (engineering education) chat, quotes, education

LinkedIn Project Lead The Way 2,795 2 days prior 5 Photos, articles 7 likes Company news, Summit, STEM,

YouTube Project Lead The Way 1,144 1 month ago 0Instagram

SCOPE National (formerly SCOPE Missouri)

Facebook Scope - Science & Citizens Organized for Purpose & Exploration

458 6 days ago 10 Articles 0 STEAM, industry news,

Twitter @SCOPEmo 473 10 days ago 10 Articles 0 STEAM!, innovation, STLLinkedIn Not actual company

linkedin - Founder's linkedin

YouTube SCOPENational 2 3 months ago 0InstagramFlickr

Sigma Aldrich Facebook Sigma-Aldrich Corporation

9,809 Same day 31 Photos, articles, text 3 likes Industry news, events, riddles/games, cells

Twitter @SigmaAldrich 10,900 Same day 76 Photos, articles, text, retweets,

2 retweets, 5 favorites Halloween, contests, events, industry news, company news, science

LinkedIn Sigma-Aldrich 30,715 1 day prior 40 Photos, articles 26 likes, 1 comment Career opportunities, company news, industry news, donations for breast cancer

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AppendixTwitter Social Media Calendar Week 2Post between 8 a.m. - 6 p.m.

MondayTime FridayThursdayWednesdayTuesday

US demand for scientists & engineers is expected to increase at 4X the rate of other occupations in the next decade. #STEMshares

Not enough students are graduating with STEM backgrounds to fill all job openings. It’s time to invest in STEM education! #STEMshares

Without STEM, you wouldn’t be reading this tweet today! #STEMshares

Marty McFly & the Jetsons saw our world full of technological advancements. Have We Met the Predictions of the Past? http://insertlinkforarticlehere.com

There are many ways to become involved with STEM education. http://stempact.org/advocates#STEMshares

[Retweet @Emerson_News]

There are no risk-free investments. Or are there? Risk-free investment unveiled: education. http://insertlinkforarticlehere.com #STEMshares[pic from article]

8-10 a

10 a-12 p

12-2 p

4-6 p

2-4 p

Without STEM, we would travel by foot or horse on your daily commute. #STEMshares

[pic of metro bus]

[Retweet @Ameren Missouri]

Send us a picture of your latest STEM gear. We are lovin’ our mugs in the office today!#STEMshares[pic of mug]

The U.S. doesn’t have a positive outlook with it’s current STEM state. http://money.cnn.com/2014/09/25/smallbusiness/stem-facts/ #STEMshares[pic from article]

Today we had our individual STEM professional development day! Look at this team working hard.[Pic of event]

[Retweet @Ameren Missouri]

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Facebook Social Media Calendar Week 2

Monday FridayThursdayWednesdayTuesday

Post

Marty McFly and the Jetsons saw our world full of crazy technological advancements. Have We Met the Predictions of the Past? http://insertlinkforarticlehere.com

The U.S. doesn’t have a positive outlook with it’s current STEM state. There are many ways to become involved with STEM education in the St. Louis area. http://money.cnn.com/2014/09/25/smallbusiness/stem-facts/#STEMshares[pic from article]

There are no risk-free investments. Or are there? See why our financial exectuive believes that STEM education has become a completely risk-free investment. http://insertlinkforarticlehere.com #STEMshares[pic from article]

Check out some of the amazing work Emerson is doing in St. Louis http://insertlinkeforarticlehere.com

Today we had our individual STEM professional development day! Look at this team working hard.[Pic of event]

LinkedIn Social Media CalendarWeek 2

Monday ThursdayWednesdayTuesday

PostHave We Met the Predictions of the Past?

Risk-free investment unveiled: education

Friday

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E Content Marketing

5 Ways for Your Company to Help Your Community “By Jeffrey Whitford”Giving back to your community has many benefits. It helps you foster stronger relationships, develop a sense of purpose, explore new interests, increase productivity and, of course, make a difference. In fact, as a business, it is important to assist your town! However, most companies think the only way they can help is by writing a check. I wanted to share some tips for how even the smallest companies can make a large impact in their communities.

• Sponsor community sports teams: You may think that sponsoring a team is the equivalent to donating money. However, this form of sponsorship has a difference: engagement. It shows your brand interacting within the community and supporting local interests. In fact, you can even attend the games to put a face and personality with your company.

• Host school field trips: Research says that experiential learning strongly impacts students’ education. So, what better way to help your neighborhood children than to let them visit your organization? This will allow students to see concepts applied in real life, and your organization already has the resources available to provide these demonstrations.

• Employee volunteer day: Sometimes, it is more beneficial to provide time rather than money. Not only will your employees be able to provide more hands to help, but they will also develop new skills they can apply at work. More so, it will boost employee morale, increase productivity and develop a culture of compassion within your company’s environment.

• Donate products or services: Different community organizations need supplies and services to operate. It is fairly common that these operations will have enough volunteers or staff but do not have the resources to accomplish their mission or tasks. For example, my local humane society always has plenty of college students volunteering on a daily basis; however, the organization often runs low on blankets, bleach or paper towels. Your company provides certain goods or services that are useful; since these are already in your core competencies, it is an easy and effective way to help an organization in your area.

• Fundraise: Finally, fundraisers are always a fun and efficient way to help out. Consider hosting a charity basketball game, organizing a pie-in-the-face event or having a casual Friday where employees can wear jeans if they donate a dollar to a local organization in need. You can help raise money for a local cause or organization with a form of community engagement and entertainment.

There are numerous ways your company can give back to its community. The secret is to find ways to give that align with your company’s culture and available resources.

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* This article is an example of what type of content STEMpact will write and how to format it. Because this will be written by experts in the company, the article should come straight from that expert’s knowledge to address topics or problems for the audience. In fact, these articles should highlight STEMpact’s expertise in the industry and be a resource for readers. These types of articles do not promote STEMpact directly; instead, they are educational and demonstrate that STEMpact is a thought leader.

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Gala Event Checklist

Stage One

12 Months Before • Select a Gala committee of staff and volunteers (or hire

event planning committee)• Head of committee• Marketing• Ticket sales• Decorations• Auction chair• Staffing• Entertainment• Select and reserve a location• Decide fundraising event (silent auction, raffle, etc.)• Reserve audio visual system

Stage Two

6-9 Months Before• Find entertainment• Select caterer• Organize fundraising event items• Order decorations• Choose and contact potential event sponsors• Develop sponsorship package• Event sponsor• Table Sponsor• Advertising in event• Auction item sponsor

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Stage Three

4-6 Months Before • Decide menu/beverages for event• Evaluate venue floor plan and event set up• Compile potential attendee list• Determine ticket price for invitees• Design “save the date” invitations and begin advertising on

webpage/social media• Decide how to organize registration for event and auction • Confirm location, equipment and staffing reservations• Develop publicity strategy• Consider auctioneer and MC for event• Decide if you want to award/honor any distinguished

contributors to organization, include this in invitation• Book additional vendors, if needed• Gather all silent auction items/vendors

Stage Four

3 Months Before • Secure travel arrangements/requirements for

entertainment, if needed.• Mail save the date cards• Secure all MC, Auctioneer, staffing, etc.

reservations and make payments• Secure all audio visual system, decoration, etc.

reservations and make all deposits• Evaluate secured sponsors and assign each

sponsor to a volunteer to ensure recruitment responsibilities

• Send out press releases and community announcements

• Develop and design event program book• Finalize decor and floor plans. Make sure they are

paid for and ordered• Set up online payment system for tickets and

sponsorships

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Stage Five

6-8 Weeks Before • Personalize and mail invitations. Be sure to

include acceptable attire on the invitation. Consider including the names of table sponsors and auction items secured to date, place the name of the award recipients on the invitation and if possible, include the tax deduction in either the invitation or return card or both.

• Ensure the website for payment online for tickets and sponsorships is working.

• Develop night of event schedule • Gather all sponsorship information and insert into

program book• Begin gathering auction items

Stage Six

1 Month Before• Finalize night of event schedule• Complete and edit program book• Confirm all secured sponsorships and auction items• Secure all staffing, decoration, etc. transportation

and make necessary arrangements• Final check with vendors• Gather remaining auction items and sponsorships• Begin working on videos for awards and

introductions

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Stage Seven

2 Weeks Before • Print program book and menu• Develop seating chart• Get final number of guests for catering• Finalize videos for awards and introductions• Review schedule with MC • Request names of all table guests before the

evening• Check all auction items• Prepare auction items

Stage Eight

1 Week Before• Finalize seating chart• Confirm staffing, entertainment, etc.

arrival times• Run through schedule with all

committee and staff• Hold event rehearsal• Finalize all payments

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Day Before Event

• Move all available items to location of event, if possible

• Begin to decorate, if possible.

Day of Event

• Arrive early to set up and decorate• Bring enough (and more) items needed for

silent auction• Ensure check-in table is ready and staffed• Prepare check-out table

Immediately After Event

• Clean up• Return all rented items

Few Weeks Following Event• Send thank you notes to sponsors, auction item donors, venue, staffing, entertainment, etc.• Send thank you to all donors, auction item purchasers, etc.• Send thank you to all other attending guests• Add all attendants to E-newsletter recipient list• Send tax deduction information to auction donors, table and other sponsors.

• Evaluate the event to prepare for next year. Schedule to send letters to all donors for the silent and

live auctions, you will be surprised by the numbers that will send another item for the next year with only a letter reminding them of the event and asking for a gift for the next gala.

• Track attendees and their donations following the event to help determine if gala was worth it.• Evaluate costs versus revenues brought in by the event.• Compile a summary and pictures of the event to incorporate with social media and e-newsletter

content• Source: http://www.ncbf.org/docs/Black%20tie%20Gala%20Template.pdf

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LocationLocation is key to event. Things to consider:

• Availability• Maximum capacity• Parking• Pricing• Catering

Suggestions:

• St. Louis Science Center: James S. McDonnell Planetarium and Boeing Space Station A Saint Louis landmark, this venue is ideal for corporate dinners, holiday parties or award banquets. Party‐goers will be amazed at their private view of more than 9,000 twinkling stars and glowing planets projected overhead on the planetarium’s 80 ‐foot dome ceiling and will get an exclusive glimpse of what it’s like to live, work and play aboard the Boeing Space Station. - See more at: http://www.slsc.org/starlite/corporate-functions#sthash.6LDRVdMu.dpuf

• Seated capacity : 330• Pricing: $2,500• Pricing includes:• An event planner to help you from start to finish • Free, secured parking • A highly- ‐trained security team • Tables and chairs (based on availability; styles and quantities differ for each space) • Podium and microphone (upon request) • Event set ‐up and break ‐down - See more at: http://www.slsc.org/starlite/facilities-rates#sthash.

SdMU5kBn.dpufContact info:314- 533- 8179starliteevents@slsc.org

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Appendix

Staffing• Committee within STEMpact to run/organize the event or hiring an out-of-house event coordinator

Catering• *Butler’s Pantry 314-664-7680• Callier’s Catering 636-230-0019• Ces & Judy’s Catering 314-991-6700• Hollyberry Catering 314-835-9977• Orlando’s Catering 314-638-6660• Patty Long Catering 314-621-9598• *Russos Gourmet Catering 314-427-6771 x 105• Catering for 300 people at The City Museum = $65,275.77 • Pablo Weiss 314-332-9815

Entertainment• Band/DJ- Norm Ruebling Band vs. Comic Book Society $675 for four hours• PowerPoint w/ slides about event’s award winners• Photographer 4-5 hours for $400

Marketing• Social media content marketing• Ticket sales• Sponsorships• Decorations• Black-tie theme• Budget/Financial Handling Adviser

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Appendix

Schedule of Events for Night of Gala

Event Sample Timeline6pm - check in guests and escort to assigned tables6:30pm - Happy Hour, silent auction, background music begins7:30pm - begin asking guests to head to assigned tables for dinner8pm - begin dinner, silent auction and bar close8:15pm - dim lights and begin introduction video followed by MC8:30pm - begin presentation about years success, notable accomplishments, etc.8:45pm - Keynote speaker9:15pm - begin awards and recognitions for notable contributors to organization with speeches by those recognized9:45pm - “thank you” by head of organization10pm - dinner and presentation end. Invite people to stay and enjoy live entertainment and cash bar. Begin auction checkoutMidnight - event concludes

Return on investment• Cost to orchestrate event must be covered by ticket sales and donations in order to ensure a return on

investment• Goal: Typically good to spend no more than 30% of donations and funds brought in by the event• Keep in mind indirect costs, including staff hires and time spent planning event• Source: http://www.chicagobusiness.com/article/20111112/ISSUE03/311129993/non-profits-tread-a-line-on-

costs-of-fundraising-galas• Consider hiring a fundraising consultant• Compiles costs and funds of event • Track donations from invitees over period of time• In addition to bringing in donations, this event should help raise awareness for STEM education, educate current

members and potential members about the current state of STEM and its prevalence, and hopefully keep all attendees more engaged with the organization and its goals.

• Provides good social media and e-newsletter content following the event

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CREATIVE BRIEF

Industry Trends The non-profit/educational category, especially for STEM, is growing quickly (and will continue to) because of the significant need in the United States. Because the US is lagging behind other nations in STEM education at the primary and secondary education level, officials from the President’s Council of Advisors on Science and Technology believe the current STEM education conditions will lead to a shortage of a properly qualified STEM workforce believed necessary to sustain the US.

• “As the world becomes increasingly technological, the value of these national assets will be determined by the effectiveness of science, technology, engineering, and mathematics (STEM) education. STEM education will determine whether the U.S. will remain a leader among nations and whether we will be able to solve immense challenges in such areas as energy, health, environmental protection, and national security. It will help produce the workforce needed to compete in a global marketplace. It will ensure our society continues to make fundamental discoveries and to advance our understanding of ourselves, our planet, and the universe.” (K-12 Science, Technology, Engineering, and Math (STEM) Education for America’s Future by the President’s Council of Advisors on Science and Technology)

• According the U.S. Bureau of Labor Statistics, STEM-related careers are projected to add one million additional jobs to the U.S. economy by 2022.

Locally• In the Missouri area, we identified three organizations that are in the same category as STEMpact, and therefore,

influence the attention and support that STEMpact receives -Missouri Math and Science Coalition -SCOPE National (aka SCORE Missouri) -Project Lead The Way

• All companies have similar marketing tactics as STEMpact, but they are also use techniques that STEMpact can incorporate into their own strategies.

-Social Media -Informational videos and info graphics -Competition involvement

• All companies recognize the need for STEM education like STEMpact, but only Missouri Math and Science Coalition is specific to that state. STEMpact is the only non-profit/educational organization that caters specifically to the St. Louis metro area.

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Points of Differentiation No other non-profit/educational organization is specifically committed to improving the St. Louis public school system.

Supporting Facts 1. 16 St. Louis-based corporations are already involved2. Proven success from test results3. Creates long-term relationship between the area’s students and businesses4. Leads to better-educated local talent pool for hiring5. St. Louis has a crucial and growing need for qualified people in STEM industries6. People feel obligated to remedy a problem when it is part of their everyday life Tone

Compassionate, pride, urgency/need, commitment

Mandatories

STEMpact logo, community outreach plan, public relations plan, social media plan, budget, tagline Creative Sparks

• “You can’t build a reputation on what you are going to do” -- Henry Ford• The next Henry Ford is just waiting for his first pocket watch.• "Individual commitment to a group effort--that is what makes a team work, a company work, a society work, a

civilization work." --Vince Lombardi• St. Louis of tomorrow needs some help from St. Louis of today• It takes a village to raise a child• The ultimate investment has no risk and a guaranteed payoff

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Appendix

(1) About PLTW. (n.d.). Retrieved September 18, 2015, from https://www.pltw.org/about-pltw (2) Educate to Innovate. (n.d.). Retrieved September 18, 2015, from https://www.whitehouse.gov/issues/education/k-12/educate-innovate (3) Feldt, B. (2015, August 7). STEM TQ: Instructing teachers to STEM-ITize curriculum to get kids ready to work. Retrieved September 18, 2015, from http://www.bizjournals.com/stlouis/print-edition/2015/08/07/stem-tq-instructing-teachers-to-stem-itize.html (4) J, B. (2014, February 11). What is STEM Education? Retrieved September 18, 2015, from http://www.livescience.com/43296-what-is-stem-education.html (5) Jackoway, R. (2014, October 17). Westminster leads STEM charge in the classroom. Retrieved September 18, 2015, from http://www.bizjournals.com/stlouis/news/2014/10/17/westminster-leads-stem-charge-in-the-classroom.html (6) Merkel, J. (2015, August 7). STEM education a big plus for St. Louis companies. Retrieved September 18, 2015, from http://www.bizjournals.com/stlouis/blog/biznext/2015/08/stem-education-a-big-plus-for-st-louis-companies.html (7) Missouri STEM Occupations. (n.d.). Retrieved September 18, 2015, from https://www.missourieconomy.org (8) NASA Awards Grants to Expand STEM Education. (n.d.). Retrieved September 18, 2015, from http://www.spaceref.com/news/viewpr.html?pid=46743

Work Cited

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(9) OUR CURRENT FEATURED PARTNERS. (n.d.). Retrieved September 18, 2015, from http://scopenational.org/partners/ (10) Science, Technology, Engineering & Math (STEM). (n.d.). Retrieved September 18, 2015, from http://www.nea.org/home/stem.html (11) Science, Technology, Engineering & Math (STEM). (n.d.). Retrieved September 18, 2015, from http://www.nea.org/home/stem.html (12) Sorrell, M. (2011, October 28). Sigma-Aldrich Corp.: Sustainable business operations. Retrieved September 18, 2015, from http://www.bizjournals.com/stlouis/print-edition/2011/10/28/sigma-aldrich-corp-sustainable.html (13) St. Louis Education - Science, Technology & More | STEMpact.org. (n.d.). Retrieved September 18, 2015, from http://stempact.org/ (14) Ups and Downs of American STEM Education. (2012, April 5). Retrieved September 15, 2015, from http://blog.stemconnector.org/ups-and-downs-american-stem-education (15) U.S. Department of Education Green Strides. (n.d.). Retrieved September 18, 2015, from http://www2.ed.gov/about/inits/ed/green-strides/stem.html (16) Whitford, J., & Gillette, G. (2014, September 5). Finding STEM answers: ‘Why do I need to learn this?’. Retrieved September 18, 2015, from http://www.bizjournals.com/stlouis/print-edition/2014/09/05/finding-stem-answers-why-do-i-need-to-learn-this.html

(17) PLTW. Facebook, n.d. Web. <https://www.facebook.com/projectleadtheway/>.

(18) PLTWorg. Twitter, n.d. Web. <https://twitter.com/PLTWorg>.

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This document was produced by AdZou at the Missouri School of Journalism. The contents are the property of STEMpact St. Louis. All information is confidential and proprietary and shall not be modified, reproduced, distributed or used for any purpose without prior written consent of STEMpact St. Louis. ©Apollo; November 29, 2015.