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Stay Active Eat Healthy Presentation 1
Becoming a Healthy Choice Facility
Offering Healthy Food and Beverages at (Blank) Recreation Centre
Stay Active Eat Healthy Presentation 2
Why are we here?
Childhood physical inactivity, obesity and adult chronic disease is an epidemic.
Recreation facilities are “key community settings” and can influence behaviour of people in the community.
Offering healthy choices is a chance to make a difference in the health and well-being of your community.
Stay Active Eat Healthy Presentation 3
Obesity Trends* Among Canadian Adults(*BMI 30, or ~ 30 lbs overweight for 5’4” woman)
Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04
No Data <10% 10%-14% 15-19% 20-25% 25+%
HPS-1985
Stay Active Eat Healthy Presentation 4
Obesity Trends* Among Canadian Adults(*BMI 30, or ~ 30 lbs overweight for 5’4” woman)
Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04
No Data <10% 10%-14% 15-19% 20-25% 25+%
NPHS-1998
Stay Active Eat Healthy Presentation 5
Obesity Trends* Among Canadian Adults(*BMI 30, or ~ 30 lbs overweight for 5’4” woman)
Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04
No Data <10% 10%-14% 15-19% 20-25% 25+%
CCHS-2000
Stay Active Eat Healthy Presentation 6
Obesity Trends* Among Canadian Adults(*BMI 30, or ~ 30 lbs overweight for 5’4” woman)
Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04
No Data <10% 10%-14% 15-19% 20-25% 25+%
CCHS-2002
Stay Active Eat Healthy Presentation 7
Obesity Trends* Among Canadian Adults(*BMI 30, or ~ 30 lbs overweight for 5’4” woman)
Katzmarzyk PT. Can Med Assoc J 2002;166:1039-1040; Statistics Canada 2002/04
No Data <10% 10%-14% 15-19% 20-25% 25+%
CCHS-2004
Stay Active Eat Healthy Presentation 10
The antecedents of Type II diabetes are present in childhood
Stay Active Eat Healthy Presentation 11
Maintaining a healthy weight is a balancing act
Calories In = Calories Out
Stay Active Eat Healthy Presentation 12
Marketing and obesity
Heavy marketing of energy-dense foods and fast-food outlets are PROBABLE causes of obesity - (FAO/WHO, 2002)
“Contemporary obesity is a natural and appropriate response to the environment in which we live.”
Dr. James Hill
Stay Active Eat Healthy Presentation 13
Portion distortion
Muffin20 Years Ago Today
210 calories 500 calories 1.5 ounces 4 ounces
Calorie difference: + 290
Stay Active Eat Healthy Presentation 14
Portion distortion
Cheeseburger 20 Years Ago Today
333 calories 590 calories
Calorie difference: + 257
Stay Active Eat Healthy Presentation 15
Portion distortion
French Fries20 Years Ago Today
210 calories 610 calories 2.4 ounces 6.9 ounces
Calorie difference: + 400
Stay Active Eat Healthy Presentation 16
Portion distortion
Soda20 Years Ago Today
85 calories 250 calories 6.5 ounces 20 ounces Calorie difference: + 165
Stay Active Eat Healthy Presentation 17
Children are provided fewer healthy choices from an early age
Stay Active Eat Healthy Presentation 18
Recreation facilities = over 50 million visits per year
At a recreation facility, people should have the opportunity to support their health.
People can’t make healthy food and beverage choices when those choices are limited.
Stay Active Eat Healthy Presentation 19
What’s wrong with this picture?
Instead…make the healthy choice
the easy choice
Stay Active Eat Healthy Presentation 23
Surroundings matter
People are conditioned by their surroundings.
When the environment is not supportive of health, then people tend not to make healthy choices.
Stay Active Eat Healthy Presentation 24
Integrated marketing & the power of brands
Brand and product marketing is omnipresent.
Recreation facilities and events are common advertising venues.
Marketing is integrated across all media:– product packaging– TV, radio, print media– Internet– buses, billboards, marquis signage– events and point-of-purchase sales points– promotional clothing and giveaways
Stay Active Eat Healthy Presentation 25
Better choices are possible
BC schools offer healthy choices in vending and food services.
BC public buildings offer healthy choices in vending machines.
The next step is for BC’s recreation facilities to offer healthy choices.
Stay Active Eat Healthy Presentation 27
Prevention is the key
The antecedents of adult chronic diseases are present in childhood.
Supporting healthy choice behaviour has lifelong benefits.
Stay Active Eat Healthy Presentation 28
Make a difference in your community
Make changes to your recreation facility in:– Vending– Food service outlets (concessions)– Recreation programs (external and internal)– Events, meetings, celebrations– Fundraisers– Workplaces
Stay Active Eat Healthy Presentation 30
Stay Active Eat Healthy Quick Start Guide
Plan - Do - Study - Act
4 Steps and 7 Actions to get you started quickly.
Stay Active Eat Healthy Presentation 32
What about profits?
Research shows a profit can be made with healthy choices in vending, food services and at fundraising events.
Consider the best possible strategy for your facility.
Look for grants and partners to support your efforts.
Monitor changes to assess your R.O.I.
Stay Active Eat Healthy Presentation 33
Healthy Choice Facility challenge
Try a 100% healthy concession day or event.
Re-evaluate your fundraising -- do an activity other than a bake sale.
Change your vending machines to mostly healthy choices.
Eliminate sugary beverages like pop from vending and concessions.
Offer healthy choices at meetings.
Stay Active Eat Healthy Presentation 34
Be remarkable. Make the healthy choice the easy choice for your community.
“People become really quite
remarkable when they start thinking
that they can do things. When they
believe in themselves they
have the first secret to success.”
- Norman Vincent Peale