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Hannah Burton [email protected]
CPPW Action Institute | WASHINGTON, DC
Pricing Strategies for Healthy Foods & Beverages
Public Health Law & Policy
We are a nonprofit corporation that improves community health outcomes by building the capacity of public health leaders to use sophisticated legal and policy tools in their everyday practice. We are a multi-disciplinary team of lawyers, urban planners, policy analysts – many also with advanced training in public health; all committed to working with public health agencies and their community-based partners.
Our Focus Areas
Session Overview
1. Introduction
How does price influence behavior?
2. Brainstorm
What are your goals for getting the price right?
3. Overview of local strategies
What tools are available?
MARKET FORCES + PUBLIC POLICY = PRICE
Photo: icebox79deluxe. Flickr Creative Commons
How does price affect behavior?
38%
23%
Photo: Special KRB Flickr Creative Commons
Do the poor pay more?
Photo: Rhonda Winter
Federal Food Policy Landscape
Credit: Physicians Committee for Responsible Medicine
Nutrition Assistance Programs
State and LocalFood Policy Landscape
State and local taxes
Land Use Planning
Transportation
Economic Development
where do people shop?
RETAIL Grocery
Corner stores
Restaurants
Mobile Vendors
Vending Machines
DIRECT MARKETS Farmers’
markets/CSA
Urban Agriculture
Community Gardens
Brainstorm!
1. Brainstorm policy strategies that impact price for each venue
2. Mark most promising strategies with a star
3. Rotate to the next venue, repeat steps 1-2
Healthy, Affordable Food in Grocery Stores
strategies for grocery
Fresh food financing (grants/loans) Tax incentives Comprehensive planning and zoning Site/location assistance Workforce development
Local hire policy Living wage policy
Healthy, Affordable Food in Corner Stores
strategies for small markets
WIC/EBT participation
Cooperative purchasing
Business planning
Infrastructure subsidies
Restaurants Offer Healthy, Affordable Food
strategies for restaurants
Healthy food zones (esp. near schools)
Ban toy give-aways with unhealthy meals
Healthy menu certification
Healthy, Affordable Food from Mobile Vendors
strategies for mobile vending Incentivize healthy vending
Restrict unhealthy vending
Streamline fees and permitting
Healthy, Affordable Food from Vending Machines
strategies for vending Control which products
are sold or advertised
Control how products are sold
Healthy, Affordable Food in Farmers’ Markets
strategies for farmers’ markets Comprehensive planning and zoning
Streamline fees and permitting
EBT, WIC, FMNP
Vouchers/Bonuses
Healthy, Affordable Food in Urban Agriculture
strategies for urban agriculture Comprehensive planning and zoning
Support entrepreneurial ag
Subsidize water & land
EBT (seeds)
Resources
Fact Sheets Model Policies
Toolkits
www.healthycornerstores.org
