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How to make your intranettrustworthy
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William Amurgisdirector, global communications
NetJets Inc.
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Co-workers
Top leaders
Supervisor
Intranet
0% 10% 20% 30% 40% 50%
Most trusted source ofimportant information
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TRUST: belief in the reliability, integrity, competence, or truth of someone or something.
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“Trust is the defining principle of great workplaces.” Source: Great Places to Work Institute
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79% of employees rank Trust as the #1 attribute of leadership Source: Towers Watson Global Workforce Study
Employee
CEO
Activist
Academic
Spokesperson
0% 20% 40% 60% 80% 100%
Most trusted by public
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Source: Edelman Trust Barometer
Expert
Peer
Employee
CEO
0% 20% 40% 60% 80% 100%
Credible spokesperson
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Source: Edelman Trust Barometer
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19% trust business leaders to solve social or societal issues Source: Edelman Trust Barometer
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21% trust business leaders to make ethical / moral decisions Source: Edelman Trust Barometer
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20% trust business leaders to tell the truth Source: Edelman Trust Barometer
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42% would trust their own boss Source: 2009 Harvard Business Review study
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60% would trust a complete stranger Source: 2009 Harvard Business Review study
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“We cannot afford to be great. Good is good enough.” Source: Chief Information Officer (CIO)
How to erode trust
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“Does the employee understand his job is to implement policy, not make it?” Source: Legal executive
How to erode trust
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“I was once like you. Then I joined H.R., and saw how people really are.” Source: Human Resources executive
How to erode trust
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Tip 1: Show respect
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Tip 2: Be accessible
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Tip 3: Load quickly
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Tip 4: Be consistent
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Tip 5: Follow consumer trends
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Tip 6: Pay attention to detail
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Tip 7: Be fresh and timely
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Tip 8: Bring the outside inside
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Tip 9: Encourage dialogue
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Tip 10: Welcome dissent
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Tip 11: Monitor all activity
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Tip 12: Respond to feedback
Co-workers
Top leaders
Supervisor
Intranet
0% 10% 20% 30% 40% 50%
Most trusted source ofimportant information
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