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Statewide. Efficient. Effective.

Statewide. Efficient. Effective. · 2015. 5. 6. · The Louisiana Radio Network is the most listened to radio property in Louisiana, reaching a total of 393,200 people, 18+ each week

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Page 1: Statewide. Efficient. Effective. · 2015. 5. 6. · The Louisiana Radio Network is the most listened to radio property in Louisiana, reaching a total of 393,200 people, 18+ each week

Statewide. Efficient. Effective.

Page 2: Statewide. Efficient. Effective. · 2015. 5. 6. · The Louisiana Radio Network is the most listened to radio property in Louisiana, reaching a total of 393,200 people, 18+ each week

What is the Louisiana Radio Network?

The Louisiana Radio

Network provides content

to radio stations across

the state.

In exchange for the

content the stations and

their listeners want, LRN

is able to retain

commercial or outreach

time in that programming.

We make that time

available to Companies

and Organizations who

need to reach people

across the state.

Here is just a sample of the companies who

depend on LRN for their marketing.

Page 3: Statewide. Efficient. Effective. · 2015. 5. 6. · The Louisiana Radio Network is the most listened to radio property in Louisiana, reaching a total of 393,200 people, 18+ each week

Louisiana 18+ population by Geography

Source: 2014 Nationwide Nielsen Audience Data Report

1

1,110,400

869,700

544,000

418,900

319,000

146,700

115,700

0

200000

400000

600000

800000

1000000

1200000

New Orleans Non Metro Baton Rouge Lafayette Shreveport Lake Charles Monroe

Page 4: Statewide. Efficient. Effective. · 2015. 5. 6. · The Louisiana Radio Network is the most listened to radio property in Louisiana, reaching a total of 393,200 people, 18+ each week

A variety of clients; a variety of programsClients use State Radio Networks in many ways:

TRIGGER PROGRAMS

Special campaigns set to “trigger “ based on events, such as weather.

Good for weather related emergencies, for instance.

EXCLUSIVE SPONSORSHIPS

From custom designed vignettes (such as Small Business of the Week) to the creation of complete series, LRN can

help bring your business special attention.

DEALER CO-OP PROGRAMS

From manufacturers to distributors, LRN can assure complete coverage for all of your dealers. From custom

mapping to cost allocation, we deliver the turn-key solution.

TRADITIONAL COVERAGE/PLACEMENT

Clients use LRN to assure statewide coverage, and use our placement services to accomplish “heavy-up”

schedules in selected Metro markets.

PUBLIC POLICY/

POLITICAL CAMPAIGNS

From candidates to PAC’s, many depend on LRN to get the word out when a call to action is important.

GOVERNMENT OUTREACH

State and Federal agencies depend on LRN for education and outreach

programs. And we help bridge the gap to assure citizens in the rural parts of

the state get the message.

Page 5: Statewide. Efficient. Effective. · 2015. 5. 6. · The Louisiana Radio Network is the most listened to radio property in Louisiana, reaching a total of 393,200 people, 18+ each week

Source: 2015 Infinite Dial Report – Edison Research & Triton DigitalNationwide survey using random dialing –January/February 2015Base: Age 18+ and Driven/Ridden in car in the last month.

Page 6: Statewide. Efficient. Effective. · 2015. 5. 6. · The Louisiana Radio Network is the most listened to radio property in Louisiana, reaching a total of 393,200 people, 18+ each week

Why use the Louisiana Radio Network?

News Director JEFF PALERMO

delivers an hourly newscast to radio

stations across Louisiana.

*Source: Nielsen Audience Estimates/Nationwide Report – Adults 18+ Fall 2014

The Louisiana Radio Network is the most listened to radio property in Louisiana,

reaching a total of 393,200 people, 18+ each week.

And our average newscast is heard by just over 30,600 people.

That’s big reach.

48 radio stations. Statewide coverage.

All with one contact, one insertion order, and only one invoice!

It doesn’t get much easier.

LRN could be the most efficient way to reach people across Louisiana. For instance,

with a sample :30 rate of $330, your investment per station is only $6.87. And

remember, with one Network spot, you get 48 individual radio commercials.

AND, LRN airs in Radio’s Prime Time! M-Sa, 6am-7pm. No nights or overnights!

Along with our Base Network, LRN gives you the flexibility to add additional stations

in the major metro areas of Louisiana, again with one single point of contact.

Page 7: Statewide. Efficient. Effective. · 2015. 5. 6. · The Louisiana Radio Network is the most listened to radio property in Louisiana, reaching a total of 393,200 people, 18+ each week

44 Markets / 48 StationsMARKET STATION PARISH FREQ FORMAT

Alexandria KDBS Rapides 1410 AM Sports

Alexandria KSYL Rapides 970 AM Talk

Amite WTGG-FM Tangipahoa 96.5 FM Classic Hits

Baton Rouge WBRP-FM East Baton Rouge 107.3 FM News/Talk

Bogalusa WBOX Washington 920 AM Country

Bogalusa WBOX-FM Washington 92.9 FM Country

Carencro KXKW-FM Lafayette 87.7 FM Country

Crowley KSIG Acadia 1450 AM Adult Hits

Delhi KGGM-FM Richland 93.9 FM Gospel

Eunice KEUN St. Landry 1490 AM News/Talk

Ferriday KFNV-FM Concordia 107.1 FM Classic Hits

Folsom WJSH-FM St. Tammany 104.7 FM Classic Country

Golden Meadow KLEB Lafourche 1600 AM Cajun

Hammond WFPR Tangipahoa 1400 AM Classic Country

Hodge/Ruston KRLQ-FM Jackson 94.1 FM Classic Country

Houma KJIN Terrebonne 1490 AM Sports

Jena KJNA-FM LaSalle 102.7 FM Country

Jennings (Lake Charles) KJEF Jeff Davis 1290 AM Cajun

Lafayette KJCB Lafayette 770 AM Urban

Lafayette KROF Lafayette 960 AM News/Talk

Lake Charles KLCL Calcasieu 1470 AM Cajun

Leesville KJAE-FM Vernon 93.5 FM Country

Mansfield KJVC-FM DeSoto 92.7 FM Country

Mansura KZLG-FM Avoyelles 95.9 FM AC

Marksville (Alexandria) KAPB-FM Avoyelles 97.7 FM Country

Page 8: Statewide. Efficient. Effective. · 2015. 5. 6. · The Louisiana Radio Network is the most listened to radio property in Louisiana, reaching a total of 393,200 people, 18+ each week

44 Markets / 48 StationsMARKET STATION PARISH FREQ FORMAT

Minden KASO Webster 1240 AM Classic Hits

Moreauville (Marksville) KLIL-FM Avoyelles 92.1 FM Oldies

West Monroe KMBS Ouachita 1310 AM Talk

Monroe KMLB Ouachita 540 AM News/Talk

Morgan City KQKI-FM St. Mary 95.3 FM Country

Natchez, MS WNAT Adams 1450 AM News/Talk

Natchitoches KDBH-FM Natchitoches 97.3 FM Country

New Iberia KANE Iberia 1240 AM Sports/Talk

New Orleans WTIX-FM LaFourche 94.3 FM Oldies

New Roads KCLF Pointe Coupee 1500 AM Urban AC

New Roads KPCP-FM Pointe Coupee 88.3 FM Urban/Blues

Oak Grove (Lk Providence) KWCL-FM W Carroll 96.7 FM Oldies

Ruston KPCH-FM Lincoln 99.3 FM Oldies

Shreveport KWKH Caddo 1130 AM Sports

Slidell WSLA St. Tammany 1560 AM Sports

Springhill KTKC-FM Webster 92.9 FM Country

Tallulah KTJZ-FM Madison 97.5 FM Gospel/AC

Thibodaux KTIB LaFourche 640 AM News/Talk

Tylertown, MS WFCG-FM Walthall 107.3 FM Southern Gospel

Vivian KNCB Caddo 1320 AM Sports/Talk

Winnfield KVCL-FM Winn 92.1 FM Country

Winnsboro KMAR-FM Franklin 95.9 FM Classic Country

Zwolle KTEZ-FM Sabine 99.9 FM AC

Page 9: Statewide. Efficient. Effective. · 2015. 5. 6. · The Louisiana Radio Network is the most listened to radio property in Louisiana, reaching a total of 393,200 people, 18+ each week

Affiliate Map

Updated May, 2015

Page 10: Statewide. Efficient. Effective. · 2015. 5. 6. · The Louisiana Radio Network is the most listened to radio property in Louisiana, reaching a total of 393,200 people, 18+ each week

Additional Services

Affiliate List subject to change without notice.

*Commercials will be broadcast 6a-7p, Monday-Friday, TAP.

**Commercials will be broadcast 6a-7p, Monday-Saturday, TAP.

***Commercials will be broadcast 6a-10p, Monday-Friday, TAP.

****Commercials will be broadcast 6a-10p, Monday-Saturday, TAP.

*****Commercials will be broadcast 6a-Midnight, Monday-Sunday, TAP.

******Commercials will be broadcast 5a-Midnight, Monday-Sunday, TAP.

*******Commercials will be broadcast 5a-1a, Monday-Sunday, TAP.

********Commercials will be broadcast 5a-Midnight, Monday-Friday, TAP.

Most clients/advertisers use our Base Network to reach Louisiana.

On occasion, we are asked to purchase additional stations on

behalf of our advertisers wanting to extend their reach.

The Louisiana Radio Network is happy to offer this service at an

additional cost. We negotiate bulk rates with those stations,

allowing you to take advantage of our rate structure, but still

manage your campaign with a single point of contact here at LRN.

Ask your Network representative if you are interested in adding any

of these stations. Prices may vary based on time of year and

availability. *Please note airtimes vary as outlined for optional

stations.

MARKET STATION PARISH FREQ FORMAT

Alexandria *KZMZ-FM Rapides 96.9 FM Rock Baton Rouge ***WDGL-FM E Baton Rouge 98.1 FM Classic Rock Baton Rouge ***WTGE-FM E Baton Rouge 100.7 FM Country Erath *******KHXT-FM Vermillion 107.9 FM Pop/Top 40 Jennings *KHLA-FM Jefferson Davis 92.9 FM Classic Hits Lafayette *****KPEL Lafayette 1420 AM Sports Lafayette *****KFTE-FM Lafayette 105.1 FM Rock Lake Charles *KJMH-FM Calcasieu 107.5 FM Urban Lake Charles **KTSR-FM Calcasieu 92.1 FM Pop/Top 40 Monroe *KJLO-FM Ouachita 104.1 FM Country New Orleans ********WWL Orleans 870 AM News/Talk New Orleans ********WWL-FM Orleans 105.3 FM News/Talk Shreveport ****KVKI-FM Caddo 96.5 FM Adult Contemporary Thibodaux ***KXOR-FM LaFourche 106.3 FM Classic Rock