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Legislatures & Social Media Gene Rose NCSL Communications Director October 2009 [email protected] Tuesday, October 20, 2009

Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

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Page 1: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

Legislatures & Social Media

Gene Rose

NCSL Communications Director

October 2009

[email protected]

Tuesday, October 20, 2009

Page 2: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

“We’re changing the way we do business.”

Number of reporters covering state legislatures down more than 30% over last 10 years

Public disconnect creates opportunities for legislatures and legislators

Requires attention on how public gets information

Tuesday, October 20, 2009

Page 3: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

0

10

20

30

40

50

60

70

80

1993 1996 2000 2002 2004 2006 2008Perc

enta

ge w

ho li

sten

ed to

/read

yes

terd

ay

TelevisionRadioNewspaperOnline 3+ days/week

Source: The Pew Research Center for the People and the Press, 2008

57

3534

29

The Changing News Landscape

Tuesday, October 20, 2009

Page 4: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

Source: The Pew Research Center for the People and the Press, 2008

How Consumers Get News

Tuesday, October 20, 2009

Page 5: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

Social Media ResearchMore than four in five US online adults

use social media at least once a month

Half of those adults participate in social networks, such as Facebook

Most rapid growth currently are consumers 35 and older

Forrester ResearchDenver Post

Tuesday, October 20, 2009

Page 6: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

Social Media Research

"Member communities" (social networks, blogs, etc.) are more popular than email

Nielsen Online

Tuesday, October 20, 2009

Page 7: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

NCSL & Social Media

Blog: The Thicket

Twitter: NCSLCOMM

Facebook

Ning

Tuesday, October 20, 2009

Page 8: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

Legislatures using blogs, Facebook, MySpace, Twitter, YouTube

Tuesday, October 20, 2009

Page 9: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

Chambers & Social Media

Blogs (26)

Facebook (29)

Twitter (33)

YouTube (16)

Tuesday, October 20, 2009

Page 10: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

Tuesday, October 20, 2009

Page 11: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

http://tweetcongress.org/

Tuesday, October 20, 2009

Page 12: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

Other Components

Communications Plan

Finding the Time

Laws & Policies

Tuesday, October 20, 2009

Page 13: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

Laws and PoliciesCheck Policies for:

Using Social Media on Government Web Sites

Editing Comments if Government Site

Freedom of Information Laws

Open Meetings Laws

Find out more--www.ncsl.org (GO 18215 in search box)

Tuesday, October 20, 2009

Page 14: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

Legislatures & Social Media

Gene Rose

NCSL Communications Director

October 2009

[email protected]

Tuesday, October 20, 2009

Page 15: Legislatures & Social Media · Percentage who listened to/read yesterday 1993 1996 2000 2002 2004 2006 2008 Television Radio Newspaper Online 3+ days/week Source: The Pew Research

Top 7 Social Media Things to Try

1-Join social media networking site

2-Tweet

3-Text message news

4-Blog

5-Post online video / podcast

6-Use RSS to get your news

7-Post photo album

Tuesday, October 20, 2009