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2018 Media Kit
March 2017
3 T H I N G S C H I E F S O F S T A F F W A N T Y O U T O K N O W P A G E 2 2
Weapons to WildlifeRestored nuclear weapon sites bring new opportunities
Federal
Regulations
Lead
Poisoning
Scope
of Practice
April 2017
I N T E R N E T S A L E S T A X F A I R N E S S : I S T H I S T H E Y E A R ? P A G E 4
States’ Game Plan for Health Care
SexualAssault
Survivors
TrafficSafety
Tobacco’sToll
July/August 2017
L E G I S L A T I V E S T A F F : W H Y I L O V E T H E L E G I S L A T U R E P A G E 3 0
Federalism’sFutureRedistricting CasesPOLARIZATIONBudget BluesCivility TipsState Slogans
NCSL produces an award-winning print magazine and website for state legislators, legislative staff,
and private-sector partners. By advertising with us, your message reaches thousands of lawmakers
at the state level.
29%
State Legislators
7%
Other
6%
Businesses
4%
Associations
27%
Legislative Staff27%
County Government Executives
PRINT AND ONLINE AUDIENCE
Gender Breakdown Male: 54% Female: 46%
Online Monthly Pageviews 2,600,000
Online Monthly Unique Visitors 791,000
Digital Readership 79% Organic Traffic
Print Readership Reaches all 7,383 state legislators
Print Rate Base23,000
Print Publication 97% read or scan each month
Median Reader Age 45
DEMOGRAPHICS
READERSHIP BREAKDOWN
PRINT ONLINE
EDITORIAL CALENDARPlease note that the editorial calendar is subject to change due to issues affecting legislatures throughout the year.
PRINT CLOSING DATES
JANUARY
Top emerging issues • Teacher shortages • Purchasing health insurance
across state lines • Health care reform and
opioids —two of top 10 legislative issues in 2018
FEBRUARY
• Health insurance exchange • Solar energy • Pipeline safety • Subminimum wages
MARCH
• Pension funds • Paid family leave • Campaign finance laws • Foster care • Pipeline damage prevention
APRIL
• Occupational licensing • Modernizing the power grid • Payday lending • Opioids • Cybersecurity
MAY
• Cost of elections • State retirement savings
programs • Requests for public records• Military mental health • Civic education
JUNE
• Internet of things• State innovations in
health care• Effects of 5G broadband
JULY/AUGUST
* Distribution at NCSL Legislative Summit• Term limits, 30-year impact• Redistricting court cases• Integrity of voter roles• 400th anniversary of the
first legislature
SEPTEMBER
• Right to try unapproved drugs if dying
OCTOBER/NOVEMBER
• Rural health
DECEMBER
* Bonus distribution at NCSL Capitol Forum• Election analysis• Federal health care reform
Issue Space Reservation Materials Due Mailing
January Nov. 1 Nov. 6 Nov.26
February Dec. 5 Dec. 11 Dec. 29
March Jan. 23 Jan. 29 Feb. 16
April Feb. 28 March 2 March 19
May March 27 April 2 April 20
June April 27 May 4 May 23
July/August June 20 June 27 July 17
September July 24 Aug. 1 Aug. 18
October/November Aug. 28 Sept. 4 Sept. 18
December Nov. 1 Nov. 7 Nov. 24
PRINT PRICINGAd Size Gross Price
Two-page Spread $10,880
Back Cover $7,160
Inside Front Cover $7,020
Inside Back Cover Sold
Full Page $5,730
1/2 Page $3,455
1/3 Page $3,085
VOLUME DISCOUNT
VolumePricing
Discount
3x Issues 5%
5x Issues 10%
10x Issues 20%
ONLINE PRICING
Placements Unit Specs (px) Net CPM
Run of Site Rectangle 300 x 250 $12
Run of Site Rectangle 728 x 90 $10 SPEND DISCOUNT
SpendSpend
Discount
$5,000 5%
$20,000 10%
$100,000 20%
APRIL 2017 30 STATE LEGISLATURES
ETHICS 101
Conflicts of interest are, and always will be, an issue for elected officials. This month we’ll explore a specific type of
conflict: outside income and the potential issues and problems it presents to legislators across the nation.
Most legislators pursue professional careers before becoming public officials. They are businessmen and -women, medical professionals, lawyers, teachers, insurance agents, bankers, farmers and small-business owners, to name a few. Their success is, in part, why we elect them. We want qualified, experienced individuals representing us when creating, debating and passing laws.
This raises the question, however, about how involved legislators should be in their professions while serving in the legislature. Whether it be in their constitutions, stat-utes or rules, all states address potential conflicts for legislators. Definitions usually specify that a legislator may not vote on an issue in which he or she has a pecuniary
interest of any kind. States differ in how they handle perceived conflicts, however.
Outside sources of income are gen-erally acceptable and not considered a conflict, per se. In fact, it may be seen as not only OK but even desirable that legislators lead professional lives outside the capitol. Because legislators aim to be frugal with taxpayers’ money, they keep salaries and other expenses low. Full divestiture from previous jobs, business interests and other sources of income is, by and large, unrealistic and unnecessary. Many times, the law reflects this: Outside sources of income are allowed, until a conflict of interest arises.
The key is to declare all sources of income before a conflict arises or is alleged. When a lawmaker is an attorney, accountant, physician or other type of pro-fessional who generates income through client relationships outside the legislature, a state also may require disclosure of client information. Twenty-six states require legislators to disclose information about
income-producing clients, though 19 states exempt privileged information, such as cli-ents in industries where confidentiality is a priority. States vary on the type and detail of client information required.
Government ethics issues increasingly are under the spotlight. Recent events at the federal, state and local levels are bring-ing unprecedented attention to issues such as outside sources of income and nepo-tism. Legislators are facing heightened lev-els of scrutiny in both their public and pri-vate lives. You need to be acutely aware of the laws governing financial disclo-sures, conflicts of interest, voting recusal, outside income and client identification. You can find a database of state ethics laws at ncsl.org. Avoid ethical minefields by being transparent, knowing the law and declaring conflicts whenever necessary.
—Ethan Wilson
Ethan Wilson is a policy specialist in the Center for Ethics in Government at NCSL. Contact him at [email protected].
Yes, No, Maybe SoIs it a conflict of
interest to maintain
outside sources
of income while
serving in the
legislature?
STATE LEGISLATURES 27 JANUARY 2017
Ben Husch is the senior committee director for NCSL’s Natural Resources and Infrastructure Committee. Anne Teigen is a program principal in NCSL’s Transportation program.
Here are five
things you need
to know about the
new federal policy
on autonomous
vehicles.
BY BEN HUSCH
AND ANNE TEIGEN
Self-driving cars may be the “greatest personal transportation revolution since the popularization of the personal automobile nearly a century ago,” the
National Highway and Transportation Safety Administration states in the introduction to its new policy on highly autonomous vehicles. U.S. Department of Transportation Secretary Anthony Foxx described the document, titled “Federal Automated Vehicles Policy,” as just the beginning of a process that will include public input and lead to the safe development of the vehicles. He pledged to update the policy within a year. Although the 112-page document is fairly comprehensive, these five key items stand out.
1Recommendations, Not Mandates
The second section of the four-part docu-ment—“Model State Policy”—is specifically directed at the states. It’s clear at the beginning of the sections that none of the topics discussed are currently required. “This guidance is not mandatory,” though the agency may make “some elements of the guidance mandatory and binding through future rulemakings,” the policy states.
2Autonomous Vehicles Defined
The policy adopts a new classification sys-tem proposed by the Society of American Engineers to describe autonomous vehicles. The six-level system assigns Level 0 to vehicles with no automation, in which a human driver is in full control at all times. Cars defined as Level 1 or 2 have some aspect of automation, though the human driver remains in primary control. Tesla’s “Autopilot,” which can aid with changing speeds and lanes, is considered a Level 2 vehicle. Vehicles at Levels 3 and 4 have gradually increasing degrees of automa-tion, with the driving systems monitoring some aspects of the driving environment. Level 5 represents vehicles capable of fully automating all aspects of driving.
3States in the Driver’s Seat
The “Model State Policy” section delineates the distinct areas of federal and state authority, noting that the federal government is responsi-ble for setting motor vehicle safety standards, while states remain the lead regulator when it comes to licensing, registration, traffic law enforcement, safety inspections, infrastructure, and insurance and liability regulations.
A Road Map for Self-Driving Cars
FEDERAL GUIDELINES
OCTOBER/NOVEMER 2017 30 STATE LEGISLATURES
Roll Call: Veterans by the Numbers
Most Americans will never serve in the military or step foot on a battlefield, but many feel an obligation to support those who have. Nov. 11 is Veterans Day, a holiday created to honor all those who have served in an American war. It began as “Armistice Day,” on Nov. 11, 1919, the first anniversary of the end of World War I, when an armistice, or temporary cessation of hostilities, between the Allied nations and Germany went into effect on the 11th hour of the 11th day of the 11th month.
President Dwight D. Eisenhower signed legislation in 1954 to change the name to Veterans Day.Thanking veterans for their service can go a long way, but many feel we owe the more than 18 million veterans and their families more
than that. These men and women offer a unique set of skills, experiences and leadership abilities, yet many struggle with the transition to civilian life. Finding a job, housing and health care can be challenging, especially for veterans with disabilities.
The unemployment rate for veterans who served after September 2001 continues to be higher than that of nonveterans. Difficulty in translating military skills into workplace skills, along with a lack of self-marketing skills and the persistence of negative stereotypes all play a role in the higher than average unemployment rate, as do requirements for professional licenses and certifications.
With more veterans returning home, state legislatures can play an important role in ensuring they and their families receive the resources and information they need to make a smooth transition to civilian life. —Jennifer Schultz
STATESTATS
Who Are Our Veterans? The nation’s 18,830,450 veterans make up 7.6 percent of the
total population.
Their Gender
Male veterans 17,254,563 91.6%
Female veterans 1,575,887 8.3%
How Old They Are
65 years and over 9,315,829 49.5%
35 to 54 years : 4,470,020 23.7%
55 to 64 years 3,405,348 18.0%
18 to 34 years 1,639,253 8.7%
When They Served
Vietnam Era 6,251,257 33.2%
Peacetime 4,338,296 23.0%
Gulf War 4,191,649 22.2%
More than one War 1,682,931 9.0%
Korean War 1,530,875 8.1%
World War II 835,442 4.4%
How the Averages CompareThe similarities and differences between the average veteran
and the average nonveteran
All Veterans Nonveterans
High school dropout 6.6% 12.9%
High school graduate 28.6% 27.6%
Some college or associate’s degree 37.1% 28.9%
Bachelor’s degree or higher 27.7% 30.6%
Portion who voted (in 2014) 54% 41%
Annual income (males) $38,978 $34,168
Annual income (females) $32,446 $22,505
Married 59.8% 47.8%
Post 9/11 Vets Nonveterans
Work in private sector (males) 62.9% 80.3%
Work in government (males) 33.1% 10.7%
Self-employed (males) 4% 9%
Work in private sector (females) 55.6% 79.5%
Work in government (females) 40.9% 14.3%
Self-employed (females) 3.4% 6.3%
Six Over 10%Veterans make up more than 10 percent of the total adult population in six states.
Source: U.S. Census Bureau, 2015 American Community Survey. (The American Community
Survey did not collect data for Guam, but other sources report a large veteran population.)
Where Do They Live?Total Number of Veterans by State
More than 1,000,000
500,001 to 1,000,000
300,001 to 500,000
100,001 to 300,000
Under 100,000
Alaska
(12.5%)
Virginia
(10.8%)
Montana
(10.6%)
Wyoming
(10.2%)
Maine
(10%)
Hawaii
(10%)
Veterans To-BeWhere the 1,332,987 active-duty
military members serve
Army 465,075
Navy 322,739
Air Force 320,749
Marine Corps 183,394
Coast Guard 41,030
Top 10 States with the most active-duty and
reserve members
1. California
2. Texas
3. North Carolina
4. Virginia
5. Georgia
6. Florida
7. Washington
8. Hawaii
9. Colorado
10. South Carolina
RI DE DC PR VI GU MP AS
PRINT SPECIFICATIONS
MATERIALS
Printed offset, 60-pound text, coated stock, sheet fed for cover and Web for inside. Saddle-stitched binding,133-line screen.
All specifications are measured width by height.
Trim Size 8.5” x 10.875”Live area 8.25” x 10.625”Bleed Add a 0.125” to trim size on all bleed sides
Full Page 7.5” x 9.875”
Full Page Bleed 8.5” x 10.875”
Two-Page Spread 15.937” x 9.875”
Two-Page Spread Bleed 17.25” x 10.875”
Half Page Horizontal 7.5” x 4.875”
Half Page Vertical 3.625” x 9.875”
One-Third Page Vertical 2.5” x 9.875”
One-Third Page Horizontal 5” x 4.875”
Please email your ad creatives to [email protected]
COPY ACCEPTANCE: Paid advertising with State Legislatures will be within the generally accepted bounds of taste and quality appropriate to a national magazine of state government and policy, as long as the advertisement is not overtly partisan or political. The publisher reserves the right to reject any advertisement considered unsuitable for the publication. Advertising that resembles editorial will be marked “Advertisement” by the publisher.
LIABILITY: Advertisers and advertising agencies assume liability for the contents of all advertisements printed and also assume responsibility for any claims arising there from against the publisher.
Full1/2
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AutomationNation
October/November 2017
R O L L C A L L : M I L I T A R Y V E T E R A N S B Y T H E N U M B E R S P A G E 3 0
LegislatorPay
StudentAthletes
Voting Technology
June 2017
H O W M U C H D O Y O U K N O W A B O U T S M A L L M O D U L A R N U C L E A R R E A C T O R S ? P A G E 7
Behind in Child
Support,
Behind Bars
Guided by
the Evidence
The Dirty Pool
of Catfishing
On the EdgeStates face a crisis
if retirees go broke.
Two-Page Spread