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ST’s Globalization Strategy For Continuous Innovation Marco CASSIS Corporate VP & President – Japan STMicroelectronics RIETI Symposium January 26, 2006

ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

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Page 1: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

ST’s Globalization StrategyFor Continuous Innovation

Marco CASSISCorporate VP & President – Japan

STMicroelectronics

RIETI SymposiumJanuary 26, 2006

Page 2: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

2

STMicroelectronics N.V. : At a Glance

Established in 1987 by the merger with Thomson-Semicoducteurs (French) and SGS Microelettronica (Italian)

Head Quarters : Netherlands, AmsterdamHead Office : Geneva1987 YT Sales : $863 Million (W/W Ranking #14)2004 YT Sales : $ 8.76 Billion (W/W Ranking #6)Net Profit 1987 : ($203M) 2004 : $601MClose to 50,000 Employees

A Global Semiconductor Company

Page 3: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

3

Employee Structure

DivisionalFunction

R&D

MKTG & Sales

Manufacturing

ADM&Service

US

6%

OTH Europe3%

Italy22%

France

20%

JAPAN0.4 %

ASIA34%

Malta&Morocco

15%

Employee by Geographic Area

Employee by Activity

5%

64%

6%20%

5%

Page 4: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

4

President & CEOC. Bozotti

The Organization

Executive CommitteeC. Bozotti CEOA. Dutheil COOE. Villa Sales & MarketingL. Bosson Manufacturing & Technology R&DP. Geyres Product GroupsC. Ferro CFO, Treasurer, Infrastructures & ServicesA. Cuomo Strategy & Other Staff Functions

COO A. Dutheil

CEO C. Bozotti

Asia PacificJ.C. Marquet

Emerging MarketsF. Guibert

EuropeE. Villa

JapanM.L. Cassis

North AmericaR. Kazerounian

Front-End Technology R&D& Manufacturing (FTM)

L. Bosson

Back-End ManufacturingG. Seragnoli

Automotive (APG)U. Carena

Computer Peripheral (CPG)G. Bertino

Home Personal Comm.(HPC)

P. Geyres

Memories (MPG)M. Licciardello

Micro Linear Discrete (MLD)C. Papa

Subsystems (SPG)G. Seragnoli

CFOC. Ferro

CommunicationC.E. Ottaviani

Human ResourcesP. Chastagner

Infrastructures & ServicesO. Kosgalwies

Strategy & System Techno.A. Cuomo

TQCRG. Auguste

MANUFACTURING & TECHNOLOGY R&DSALES & MARKETING PRODUCT GROUPS STAFF FUNCTIONS

TreasurerP. Mosconi

Greater ChinaR. Krysiak

*India, Russia, Africa, Latin America, Middle East

Page 5: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

5

Strategic guidelinesfor the next coming upturn

Lessons from the past

Strategic guidelinesfor the next coming upturn

Lessons from the past

Adapt your Adapt your strategy to strategy to

the the changeschanges

Geographical market shift

Profitless prosperity

Capital spending shift

Slowing down of growth rate

Page 6: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

6

ST’s Globalization Structure

Global Alliance/Partnership

Cost Effective

Global M

anufacturing

Time-to-M

arket G

lobal R&

D Structure

Global Sales &

Marketing

with Sensitive A

ntenna

Page 7: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

7

Global Global Sales & Marketing Sales & Marketing

StructureStructure

Page 8: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

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Global Sales & Marketing OfficeBelgium Czech rep.Finland FranceGermany HungaryItaly NetherlandsPoland RussiaSpain SwedenSwitzerland TurkeyU.K.

AustraliaChinaIndiaKoreaMalaysiaPakistanPhilippinesSingaporeTaiwan Thailand

Canada

MexicoU.S.A.

Japan

Brazil EgyptIsraelMoroccoSouth Africa

50,000 employees78 Sales/Marketing offices in 36 countries39 Design and Application centers

Page 9: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

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ST : The Sales & Marketing Organization

Asia Pacific

42%

Japan5%

Europe27%

Noth America

14%

Emerging12%

Emerging Markets* JapanGreater

China*India, Russia, Africa, Latin America, Middle East

Asia PacificEurope North

America

Asia Pacific

16%

Japan1%

Europe62%

Noth America

21%

200520051998 1989

1987 Sales $850M 2004 Sales $8.76B

Europe America Asia Pacific1987

Page 10: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

10

Cost Effective Cost Effective Global Manufacturing Global Manufacturing

StructureStructure

Page 11: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

11

USAHigh- cost

FranceHigh-cost

North-ItalyHigh-cost

SingaporeMid-Cost

China, Wuxi City, JiangsuJoint plant with

Hynix Semiconductor8”&12” Memory Front-End

(Under Construction)

Major Plants:17placesMajor Plants:17places

Italy (Catania)12” Front-End(Under Construction)

France, Crolles 212” Front-End (Operating)Shared by Philips and Freescale

South-ItalyMid-costMorocco

Low-Cost MaltaLow-cost

MalaysiaLow-cost

ChinaLow-cost

Global Manufacturing StructureIncreasing Cost competitiveness

12” Front-End

8” Front-End

6/5” Front-End

Transferring 6” to AsiaUnder construction

Back-end

Page 12: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

12

Shift 6” Manufacturing to Asia

19%

81%

65%

35%

52%48%

Q1 / 2006Percentage of 6” and 8”Wafers Out(in 8” Equivalent)

Q1/ 2004

Q1/ 2002

Estimation

Europe and USAAsia

Page 13: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

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Global R&D Structure Global R&D Structure for Timefor Time--toto--MarketMarket

Page 14: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

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Global R&D Structure for Time-to-Market

Bristol

ToursRousset

Geneva

Crolles, Grenoble

CastellettoAgrate

Catania Noida

Ottawa

CarrolltonPhoenixSan DiegoBerkeley

Brussels India (Noida)1500 people

Out of 50,000 employees;- 20% Employee are related to R&D activities- 4500 Engineers are belonging to Central R&D16 Advanced R&D Centers39 Design and Application centers

ProcessTechnology

ProcessProcessTechnologyTechnology New SectorNew Sector

Packaging Packaging Technology Technology

Central Function located in the world

Design Tool/ Design Tool/ MethodologyMethodology

System System TechnologyMaterials Materials Technology

Device Device DesignDesign

Divisional or Divisional or Regional Regional function

Application Application SupportSupport

S/W S/W Develop.Develop.function

Page 15: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

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Advanced System TechnologyA Global Organization

Mission : To provide the Company with early access to leading edge critical system technology and to innovative market opportunities.

SAN JOSE’ SAN DIEGO CATANIA GRENOBLE

AIX EN PROVENCE

BOSTON LECCE

SHANGHAINOIDA

LUGANO

BEJING

UCLAUCLABolognaBologna IRISAIRISACNRSCNRSINPGINPGMilanoMilano AnconaAncona SISSASISSA

Academic Network

GENEVA

BRISTOL MILANO PORTLAND

StanfordStanford

Carnegie Mellon

Carnegie Mellon

USCUSCLETILETI CNETCNET

BerkeleyBerkeley

MITMITINRIAINRIA

UCSDUCSD UC DavisUC Davis

Washington Washington

Politecnico di MilanoPolitecnico di MilanoPisaPisaUNCUNC

CataniaCataniaPalermoPalermoUBOUBO

ENSSATENSSATIMSCIMSC

Politecnicodi Torino

Politecnicodi Torino

ENSTENST

PaviaPavia LecceLecce

EPFLEPFL

USIUSIENSENSESAESA

CNRCNR IMECIMEC

EurecomEurecom

Page 16: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

16

Regional Structure of EngineersBy Region

*Including Mediterranean

40%

24%

30%

6%

Low-costEurope

Asia High-costEurope

North AmericaLow-costEurope

Asia

High-cost Europe

North America

8%

23%

55%

14%

2000 2006 Plan

Page 17: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

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GlobalAlliance & Partnership

Page 18: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

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Global Customer Base2004 Top 30* OEM and Top EMS Customers

Consumer AutomotiveCommunicationsEchostarHughesLG ElectronicsMatsushitaPacePhilipsPioneerSamsungScientific AtlantaThomsonVestel

BoschContiDelphi MarelliVisteon

AgilentAlcatelEricssonKyoceraMotorolaNokiaNortel NetworksSiemens

* Alphabetically listed by main application sector

EMSComputer Smartcard / IndustrialFlextronicsHon Hai (Foxconn)JabilSanmina-SCISolectron

DeltaNagra-Kudelski

HP-CompaqMaxtorSeagateWestern Digital

Page 19: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

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Global Strategic Alliances are Driving Revenue Growth

Strategic Partners* : 39.5% of 2004 total revenues : 43.6% of Q1 2005 total

revenues

*Total of 12 partners, 11 being disclosed

Page 20: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

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R&D Partnership- An Example -

PhilipsSTST Freescale

Enhanced collaboration across libraries and SoC Intellectual Property blocks

+wafer testing and packaging

Page 21: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

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Ikanos Comm.DMT-VDSL Mar/03

SpaceBridgeWireless BB for STB Jan/03

Tioga Tech.XDSL Feb/03

AlcatelGSM/GPRS Feb/02

Nokia/ARM/TIMIPI(Mobile) Jul/03

大唐移動通信設備 TD-SCDMA(3G) Jan/03

Nokia/TICDMA2000 May/03

Alcatel Micro.Broadband July/03

Expanding Partnership -12002~May, 2005

Octasic VoIP May05

TIOMAPI Dec02/cdma2000R Nov/Dec03

Synad WLAN Dec03

ARMNomadik-ARM Core Oct04

Telecom

AlticastSTB/DVB-MHPMay/02

PhilipsDTV/STB Oct/02

CambridgeDisplay Technology OELD Feb/02

ThomsonDigital ConsumerJan/02

Sanyo Ind.Digital TV Aug/03

Microsoft DVD/STB S/w Jun04

Nokia Cmos Camera Jul04

NDS/Thomson SVP Sep04

Scientific-Atlanta STB Jan05

Consum

er

M&A System/Software Semiconductor Maker System & IC

Page 22: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

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BiometricBiometricAudio/VoiceAudio/Voice

Proton World InternationalSmart Card Mar/03

FujitsuFeRAM Smart Card Oct/02

IncardSmart Card May/03

SRS LabsSRS TruSurround Feb/03

Aspects Soft.Java SIM card Feb/03

IBMVia Voice Speech Mar/03

Alien Tech.RF ID TAG Sep/03

RorealTouch Chip Oct/02

APT TechnologiesSerial ATA FEB/02HDD

Expanding Partnership -22002~May, 2005

MobiDiagBio-Chip Oct03

Kudelski Group3G Java Card Nov03

ArjoWiggins/Gepe-Passport Dec03

Card/RF TAGCard/RF TAG

SemiconductorSemiconductor

Hynix Semicon.NAND Flash Apr/03

UMCFoundry&Manf. Science Oct/02

Philips/TSMCCMOS(R&D) Mar/03

FreeScale/ TSMC/PhilipsR&D Apr/03

DNPPhoto Mask May/03

Hynix Semicon.JV-Plant Nov04

SiliconixPackage Mar05

Freescale/ TSMC/PhilipsR&D Apr/05

M&A System/ Software Semiconductor Maker System & IC

Page 23: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

23

ST’s Globalization Structure

Global Alliance/Partnership

Cost Effective

Global M

anufacturing

Time-to-M

arket G

lobal R&

D Structure

Global Sales &

Marketing

with Sensitive A

ntenna

Company Culture through TQEM

Page 24: ST’s Globalization StrategyFor Continuous Innovation · 2 STMicroelectronics N.V. : At a Glance Established in 1987 by the merger with Thomson- Semicoducteurs (French) and SGS Microelettronica

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Summary• The needs and structure in the market are rapidly

changing.• The company have to keep flexible and global structure

consisted of ;– Sales & Marketing organization to catch a signal in

each market,– R&D organization to develop innovative technology

and products in time and– Manufacturing structure with cost competitiveness and

leading-edge technology.• To expand global partnership will bring innovation to the

company.• A company culture for operating a global company is

essential. (Shared Value, Mission, Vision …..)