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START OR ADVANCE YOUR CAREER Full-time certificates for professionals global.berkeley.edu

START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

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Page 1: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

START OR ADVANCE YOUR CAREER

Full-time certificates for professionalsglobal.berkeley.edu

Page 2: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

You don’t study to learn. You study

to understand.

Accelerate or change your career with our one- or two-semester full-time certificate programs.

Page 3: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

THE BERKELEY GLOBAL ADVANTAGE

PROJECT-BASED LEARNING

Put your knowledge to work by studying real-world business cases from leading Silicon Valley companies.

LEARN FROM WORKING PROFESSIONALS

Your instructors have years of real-world experience that brings the coursework to life.

DIVERSE CLASSMATES

Meet students from all over the world who share your passion for education and growth.

SITE VISITSExclusive opportunities to tour San Francisco and Silicon Valley companies and hear about their successes.

NETWORKING

Meet industry leaders who can help jump-start your career.

REAL-WORLD WORK EXPERIENCE

After completing one semester of study, you are eligible to take part in an internship, where you gain experience in an American company, build connections and learn from professionals.

CAREER SERVICES

Gain personalized career advising and attend professional development workshops.

PATH TO OPTIONAL PRACTICAL TRAINING (OPT)

Become eligible to apply your knowledge with practical work experience after completing two semesters of study! California is ranked Number 1 H1B visa work state by myvisajobs.com.

Page 4: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

Berkeley Global is where professionals learn at a top-ranked university to gain practical skills in order to start or advance their careers.

Our full-time certificates provide opportunities for internships and to become eligible to apply for Optional Practical Training (OPT).

Our graduates have gone on to work at:

UNITED STATES OF AMERICACALIFORNIA

• Lake Tahoe

• Berkeley• San Francisco

• Las Vegas

• Silicon Valley

WHERE WE ARE

WHO WE ARE

Page 5: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

Our flexible program structure means that you can study for either one, two or three semesters. Choose the format that meets your professional goals:

You will take four core courses in your desired subject area, worth 8 academic units, as well as a Career Development class. You can also add electives in various topics.

Outcome: Receive a certificate and be eligible for a 3-month internship.

ONESEM

EST E

R

ONE SEMESTER

ACADEMIC STRUCTURE

Complete your first semester’s core courses and then take an additional four core courses in a related subject area, for a total of 16 academic units. You also take the Career Development class. You may also add electives from our vast catalog.

Outcome: Receive two certificates and be eligible for a 3-month internship and to apply for Optional Practical Training (OPT).

TWO SEMESTERS

ONESEM

E ST E

R ONE

SEMESTER

In addition to your eight core courses, take 8 units of additional classes (24 total units) in subjects that interest you and enhance your career goals.

Outcome: Receive three certificates and be eligible for a 3-month internship and to apply for Optional Practical Training (OPT).

TWO SEMESTERS +

ONESEM

E ST E

R ONE

SEMESTER

E L E C T I V E S

Page 6: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

INTERNSHIPS

Internships are a great way to gain a competitive advantage to find a job.

Put the skills you learn at Berkeley to work:• Gain experience in an American company• Build connections to industry experts

and expand your network• Learn from Silicon Valley professionals

Eligibility: To qualify for an internship, you must complete at least one semester of study. The length of the internship depends on the length of the term; for example, spring is 4½ months and summer is 3 months.

OPTIONAL PRACTICAL TRAINING

Optional Practical Training is an opportunity for those studying in the United States with an F-1 visa to apply their knowledge with practical work experience.

With OPT, you can apply everything you’ve learned to real-world projects and gain valuable work experience.

Eligibility: Apply for OPT after completing two full-time certificates.

Page 7: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

Learn to collect, process, analyze and interpret data in order to develop actionable business insights. Expand your skills by using statistics, data mining and big data to develop strategies in marketing, retail, health care, finance and other fields. Perform advanced data wrangling, data mining, statistical modeling and machine learning on data sets that may be very large and complex.

Semester 1: Data Analytics Certificate Core Courses (8 units)

Introduction to Data AnalyticsIntroduction to DatabasesData Analytics and VisualizationProgramming Python

Semester 2: Data Science Certificate Core Courses (8 units)

Introduction to Data SciencePython for Data Analysis and Scientific ComputingIntroduction to Big DataBusiness Intelligence With SQL Server

Tuition: $11,000 per semester; optional electives priced individually.

DATA SCIENCE“Data excites me, and I

am always curious about uncovering hidden trends and telling stories that are untold.”

—Swathi Annamalai, United States

Page 8: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

Gain the core skills as outlined by the industry-standard Project Management Body of Knowledge®. Take an in-depth look at each step of project management and apply that knowledge to real-world case studies and projects.

Learn how to manage a wide variety of stakeholders, ensure adoption of new products and services, and deliver a project’s intended value to an organization.

Semester 1: Project Management Certificate Core Courses (8 units)

Project ManagementProject Initiation and PlanningProject Execution and ControlAgile Principles and Practices

Semester 2: Advanced Project Management Certificate Core Courses (8 units)

Pro ject Leadership and Building High-Performing Teams

Project Scope and Quality ManagementProject Schedule and Risk ManagementProject Cost and Procurement Management

Tuition: $11,000 per semester; optional electives priced individually.

PROJECT MANAGEMENT

“I got to study with people from all over the world, many working in project management jobs for big companies or startups.”

— Brian Naylor, United States

Page 9: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

Learn about the entire user-experience (UX) design process—from researching and gathering requirements to integrating a product or service with cutting-edge design.

Develop your user-interface (UI) design skills by creating innovative experiences; structuring, organizing and managing content; identifying user needs; and developing social innovations. Through various hands-on projects, you’ll develop a portfolio that will impress a future hiring manager.

Semester 1: UX Design Certificate Core Courses (8 units)

Introduction to UX Design

User Research for UX

Information Architecture (IA) and Content Strategy

Design Thinking and UX Strategy

Semester 2: UI Design Certificate Core Courses (8 units)

Visual Design PrinciplesWeb Design With HTML5 and CSS3Diagramming and PrototypingUser-Interface Design

Tuition: $11,000 per semester; optional electives priced individually.

UX AND UI DESIGN“My internship was my first time working at a startup, and

I liked the culture where my ideas and expertise were

easily seen and valued.”

—Jolin Wu, Taiwan

Page 10: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

Product managers play a key team role that is responsible for identifying and launching solutions or products that will bring competitive success to an organization. Learn why product development and product marketing must work together in order to maximize sales revenue and project margins. Understand key skills in each role in order to make a product competitive in our global marketplace.

Semester 1: Marketing Management Certificate Core Courses (8 units)

Marketing Research: Concepts and TechniquesMarketing StrategyGlobal Business and Marketing StrategyMarketing Metrics

Semester 2: Product Management Certificate Core Courses (8 units)

Agile Product ManagementIntroduction to UX DesignMarketing Analytics Tools and TechnologiesManaging Product and Go-to-Market Strategies

Tuition: $11,000 per semester; optional electives priced individually.

MARKETING AND PRODUCT MANAGEMENT

“Once solely in the domain of software development,

Product Managers are now an integral part of many

businesses and functions across enterprises.”

—Instructor Rosemary Hossenlopp

Page 11: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

“I developed my interpersonal skills by working and studying constantly with people who are really different from me, which is essential for my career.”

—Maria Paula Bicalho, Brazil

Acquire the fundamental knowledge and skills to manage businesses on a global level. You will learn about the complex legal, financial and economic guidelines that drive international business operations. Create actionable development strategies based on an in-depth understanding of global marketing and supply chain management.

Semester 1: International Business Certificate Core Courses (8 units)

International EconomicsInternational FinanceInt ernational Leadership Strategies: Managing Across

Multiple Cultures and IndustriesLegal Aspects of International BusinessOverview: Global Business Management

Semester 2: Business Development Certificate Core Courses (8 units)

Business NegotiatingGlobal Marketing PrinciplesGlobal Business CommunicationMergers and AcquisitionsGlobal Supply Chain Management

Tuition: $11,000 per semester; optional electives priced individually.

INTERNATIONAL BUSINESS DEVELOPMENT

Page 12: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

Start your journey to a manager position! Whether or not you already have experience in business, you’ll learn how organizations interact in the global and local environments, how their departments connect, and how their business evolves with the rapid changes of technology and society.

Semester 1: Business Administration Certificate Core Courses (8 units)

Applied Economics for BusinessOrganization and ManagementManagement AccountingMarketing Management

Semester 2: Management Certificate Core Courses (8 units)

Organization Development and ChangeBusiness NegotiatingEff ective Leadership and Management:

Understanding and Influencing the Dynamics of Organizations

Tal ent Management and Workforce Development

Tuition: $11,000 per semester; optional electives priced individually.

BUSINESS ADMINISTRATION AND MANAGEMENT

“My Berkeley education provided me with the tools and mindset to deliver the best performance and optimize my organizational skills.”

—Irene Ciuci, Italy

Page 13: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

“This program will help me open new doors after my internship and I’m really excited to go back to Brazil and put all I learned here into practice.”

—Gabriel Rabello, Brazil

Gain the skills to keep up in the fast-paced world of corporate finance and financial analytics. Learn how finance connects corporations to the economy and consumers, and how to use financial analytics to optimize business operations, transactions and corporate strategy.

Semester 1: Corporate Finance Certificate Core Courses (8 units)

Basic Corporate FinanceIntermediate Corporate FinanceApplied Corporate FinanceBusiness Valuation

Semester 2: Financial Analytics Certificate Core Courses (8 units)

Corporate Financial Analysis and ModelingFinancial Statement AnalysisEnterprise Risk ManagementPresenting Quantitative Data EffectivelyQua ntitative Methods: Business Forecasting

and Planning

Tuition: $11,000 per semester; optional electives priced individually.

CORPORATE FINANCE AND FINANCIAL ANALYTICS

Page 14: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

Gain the practical skills to design a complete marketing plan—from market research to communication and advertising. Acquire a strong foundation in applied skills by taking control of a marketing project for a Silicon Valley company. Learn the most advanced skills in marketing data analytics by applying big data to engage with consumers, create meaningful experiences and scale your brand’s outreach.

Semester 1: Marketing Management Certificate Core Courses (8 units)

Marketing Research: Concepts and TechniquesMarketing StrategyGlobal Business and Marketing StrategyMarketing Metrics

Semester 2: Digital Marketing Certificate Core Courses (8 units)

Social Media Marketing StrategiesDigital MarketingMarketing Data VisualizationMarketing Analytics Tools and TechniquesManaging Product and Go-to-Market Strategies

Tuition: $11,000 per semester; optional electives priced individually.

DIGITAL MARKETING MANAGEMENT

“I chose the Digital Marketing certificate because it was the only one that offered the in-depth knowledge on digital marketing, data analytics and social media strategies.”—Pooja Kandappa, India

Page 15: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

Semester 1: Entrepreneurship Certificate Core Courses (8 units)

Finance for EntrepreneursDesign Thinking and PrototypingMarketing Research: Concepts and TechniquesEntrepreneurial Leadership

Semester 2: Startup Management Certificate Core Courses (8 units)

Social Media Marketing StrategiesBuilding a Business PlanBusiness NegotiatingManaging Product and Go-to-Market Strategies

Tuition: $11,000 per semester; optional electives priced individually.

Study in the epicenter of entrepreneurship: Berkeley, San Francisco and Silicon Valley. Learn entrepreneurship from seasoned business founders and professionals. Study principles in class and from industry veterans, and apply them to projects of your own design—scaling your family business; reinventing your employer’s business from the ground up; or starting the new Apple, eBay or Tesla.

ENTREPRENEURSHIP AND STARTUP MANAGEMENT

“Studying in the San Francisco Bay Area makes you aware of how culture affects not only business matters, but also personal ones.”

—Luisa Naranjo Azcarate, Colombia

Page 16: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

Admission Requirements

Open to professionals and students who have completed three years of undergraduate studiesMinimum Grade Point Average of 3.0Statement of PurposeProof of English language proficiency:

TOEFL: 90IELTS: 7Cambridge English First (FCE): CTEM-4 or TEM-8: 70

Do not meet these English requirements? You may be eligible to request a language-proficiency interview, waiver or a preparatory program. Email [email protected] for more information.

Tuition (USD)

One semester: $11,000 Two semesters: $22,000Optional internship: $3,000Plus living expenses estimated at an additional $10,500 per semester

Dates

Fall 2020 semesterAugust–December 2020Apply by June 29, 2020

Spring 2021 semesterJanuary–May 2021Apply by November 16, 2020

Certificate and Transcript

Your certificate(s) and transcript will be issued by UC Berkeley Extension, the administrative department of Berkeley Global.

Page 17: START OR ADVANCE YOUR CAREER...Introduction to UX Design User Research for UX Information Architecture (IA) and Content Strategy Design Thinking and UX Strategy Semester 2: UI Design

Learn Moreglobal.berkeley.edu

YOU BELONG AT BERKELEY!

UC Berkeley Global 1995 University Avenue, Suite 200 Berkeley, CA 94704-7000 USA 1-510-642-2564 extension.berkeley.edu/[email protected]

© 2

020,

UC

Rege

nts

@InternationalBerkeley

@UCBerkeleyIntl

Berkeley Extension International

@UCBerkeleyIntl