Start Consult: Corporate Presentation · 2005-08-14 · Proprietary & Confidential 1 Start Consult: Corporate Presentation Corporate Profile This presentation is solely for the use

Proprietary & Confidential

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Start Consult: Corporate Presentation

Corporate Profile

This presentation is solely for the use of client personnel. This publication, or any part thereof, may not be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise without the express prior written permission of Start Consult.


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OVERVIEW

Start Consult is a management consultancy company established by former McKinsey & Co. consultants and a management team of professionals drawn from a broad range of industries and backgrounds. The Company’s operations focus on three main consulting disciplines, which it deploys to assist its clients in developing their businesses.

Strategy & Operations

Corporate FinanceResearch

Disciplines

Strategy & Operations Consulting assists in identifying ways in which clients can differentiate their operations from those of their competitors in order to create long-term, sustainable, competitive advantage;

Corporate Finance and expertise in direct investment allows clients to undertake deep numerical analysis of the business opportunities facing them and to put in place optimum structures for capitalizing on them;

Research Studies in order to allow clients to ground their business development plans on a solid foundation of qualitative and quantitative data.


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TYPE OF WORK / PROJECTS (EXTRACT)

• Assessing Strategic Options;• Developing Corporate / Business Unit Strategies.

• Developing organization structures;• Improving and implementing HR policies and business processes;• Developing performance indicators and monitoring tools..

Strategy Consulting

Organizational Consulting

Disciplines

Corporate Finance

Research


• Assessing market demand, financial feasibilities & returns;• Developing financial models;• Developing Business Plans.

Feasibility Studies / Business Planning

• Advising on M&A;• Assessing attractiveness of acquisition targets;• Due diligence, valuations and preparation of IMS.

Due Diligence / Valuations

Financial Structuring

• Developing corporate / transactions structures;• Facilitating fund raising process.

• Generating, negotiating and closing transactions;• Due diligence and valuation;• Structuring private equity funds.

Private Equity

• Understanding consumer attitudes and brand perception;• Testing new products or advertising campaigns.Consumer Research

Business Research• Assessing sector developments, impact of new technologies, etc;• Assessing potential of new businesses, etc.


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OPPORTUNITY AND TRANSITION

Start Consult clients are typically looking to capitalize on new business opportunities or are undergoing a transitional period in their corporate development.

Time

Venturing

Repositioning

Restructuring

ExpandingMat

urity

Phases

Repositioning the organization to reflect changing market and competitive dynamics;

Restructuring the current operations internally to create efficiencies, and/or externally to address market opportunities;

Expanding into regional or international markets;

Venturing into new business or extending existing businesses.


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PRACTICE AREAS

Projects are undertaken all of our disciplines, either on a standalone basis or in combination as a comprehensive tool for business planning.

Data

Vision

BusinessPlanning

Analysis

Strategy

Corporate Finance

Research



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START CONSULT: A PROFESSIONAL TEAM

The professional team at Start Consult is composed of professionals from a wide range of nationalities and backgrounds, with an emphasis on strong educational qualifications enhanced by experience and exposure to a wide variety of industries and businesses.

Educational Qualifications Background Experience

Our staff have extensive background experience with leading international consulting firms, regional investment banks, multinational organizations, etc. Example companies include organizations such as

- McKinsey;- Monitor;- Deloitte;- AT&T;- Philips;- Nestle;- ICI;- Deutsche Bank;- Etc.

Educational qualifications of our professional staff include:

- Harvard;- Cambridge;- Wharton;- RMA Sandhurst;- INSEAD;- London Business School;- Etc.


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START CONSULT: WIDE EXPOSURE ACROSS THE REGION

We have worked extensively across the region, including UAE, GCC, Middle East, North Africa, Indo-Pak Sub-Continent and South Africa.

India and Pakistan

Levant

GCC

South Africa

North Africa

UAE

Middle East


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START CONSULT: EXPERTISE IN A WIDE RANGE OF SECTORS

Over the last 2 years, Start Consult has worked in over 30 industries and sectors, including:

Banks / Financial Services

Private Equity Firms / Investment Firms

Information Services / Credit Bureaus

Telecom

Construction / MEP Industry

Real Estate Development

Building Materials

Healthcare Services / Hospitals

Medical Supplies

Entertainment Industry, Hotels and Leisure

Manufacturing / Industrial Sector

Power / Energy Sector

Media

Food Franchising / Retail Food

Heavy Equipment / Construction Equipment

Marine Services, Ports, Ship Repair

Oil and Gas Services

Retailing and Franchising

Transportation and Express Services

Packaging Industry

Education Services

Distribution Services

FMCG – Consumer Goods


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START CONSULT: WIDE EXPOSURE IN TERMS OF CLIENTS

Start Consult has served different types of clients:

¶ Large international global firms;

¶ Large international banks;

¶ Private Equity firms;

¶ Local / regional groups, family groups;

¶ Government and semi-government organizations;

¶ Etc.

Recent Clients (extract)

A leading international retail and commercial bank;

A leading international credit rating agency;

Well-known family groups in UAE and Saudi;

A leading regional retail and wholesale group;

A leading mobile telecoms company;

Regional investment / private equity groups;

Leading regional construction / real estate groups;

Leading regional energy groups;

Other projects in: Jordan, Egypt, Iran, Pakistan and South Africa.

Most of our consulting work has been generated through referrals, or through repeat work with

clients.


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SOME NAMES OF COMPANIES / CLIENTS FOR WHOM WE HAVE WORKED

CLIENTS:

– Pepsi Co.

– ABN Amro

– Dutco Group

– Jashanmal

– Uniworld

– Elite Investment House

– Dun and Bradstreet

– McKinsey

– Shuaa Capital

– Shell

– Al Ghurair Group

– Abraaj Capital

– Accenture

– MTC Vodafone

– Barclays

– Price Waterhouse Coopers

– HSBC

– Cupola

– Aramex

– Reckitt Benckiser

– Al-Bahar Group


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STRATEGY & OPERATIONS


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STRATEGY & OPERATIONS - OVERVIEW

Client FocusClient Interest

¶ Shape their operations around key strategic inputs based around cost, differentiation and specialization in order to create long-term sustainable competitive advantage and ‘excess returns’;

¶ Develop market positioning that allows them to maximize upon business or investment opportunities;

¶ Develop benchmarks and long-term objectives to evaluate their performance against other players;

¶ Gain a deep insight into potential competitive responses and develop their own defenses against them;

¶ Improve internal efficiency and performance;

¶ Merge or centralize regional operations;

¶ Re-organize management and corporate structure.

¶ Enter a new market;

¶ Establish a new company or venture;

¶ React to new competitive threats;

¶ React to changing legal or regulatory constraints and innovations;

¶ Reposition the company in its market;

¶ Expand the company in related markets;

¶ Develop focus on key value drivers;

¶ Establish long-term goals and targets;

¶ Develop Business Plans;

¶ Implement Customer Relationship Management, logistics, Supply Chain Management, etc. procedures;

¶ Redefine business processes and performance indicators.


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STRATEGY & OPERATIONS – INITIATIVES

As the pace of innovation and globalization continues to increase, the need for companies to base their decision making and business planning on a clear, focused and flexible strategy is paramount. Without this, few companies will be able to build sustainable competitive advantage and generate significant value for shareholders and stakeholders.

ReturnsStrategyRisks

Planning

Analysis

Research

Profitability

Revenue

Cost


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STRATEGY & OPERATIONS – EXAMPLE OF ASSIGNMENTS

Client / Project Description Start Consult’s Key Activities

A Well-known regional family group

Formulation of strategy and operational restructuring

– Analysis of regional wholesale and retail market;– Analysis of dynamics and key drivers of supply chain;– Diagnostic analysis of Group’s current operations across the region;– Evaluate market opportunities (local / regional) in terms of market

demand (volumes and revenues), industry structure, competition and growth ‘sweet-spots’;

– Option generation and strategy formulation;– Corporate re-structuring;– Operational implementation and change management;– Internal policies and procedures improvement and documentation;– Assistance in recruiting and designing performance driven payment

mechanisms.

A well-known regional wholesale and retail Group, recognizing the challenges being created by the rapidly evolving regional market, undertook a complete

strategic and operational review, and change management programme.


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CORPORATE FINANCE


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CORPORATE FINANCE – OVERVIEW

Relevant PartiesActivities

¶ Family businesses;

¶ Corporations;

¶ Private equity and Venture Capital funds;

¶ Banks;

¶ Industry bodies;

¶ Governmental and semi-government organizations.

¶ Investment analysis and economic modelling;

¶ Valuations;

¶ Due diligence;

¶ Mergers & Acquisitions;

¶ Transaction and capital structuring;

¶ Fund and corporate structures;

¶ Project feasibility assessment;

¶ Cost-benefit studies;

¶ IPO preparation and investor documentation.


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CORPORATE FINANCE – INITIATIVES

The ability to quantify and understand the financial implications of different business and investment opportunities is critical to the success of such ventures. Start Consult undertakes:

¶ Research to build solid fact-based planning assumptions necessary for quantifying and understanding new business or investment opportunities. This includes market demand, competitive structure, supply chain analysis and quantifying business opportunities;

¶ Financial and economic models providing an analytical framework for understanding the key value drivers and potential risks inherent to any opportunity, and for developing a valuation so as to decide whether to proceed further in developing the opportunity or closing the transaction;

¶ With the insight generated from this process, transactional structures can be developed that provide the optimum levels of flexibility, risk-return dynamics and control;

¶ Advice on M&A strategy based on:

- Market opportunities and overall investment goals and parameters;

- Portfolio strategy including: investment / divestment / consolidation programmes;

- Establishing clear investment skills and disciplines.


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CORPORATE FINANCE – EXAMPLE OF ASSIGNMENT


Middle-East based investment group

Market scoping, Due Diligence, Valuation and Buy-side Advisory Mandate for the acquisition of a leading bank in the region

– Analysis of the domestic and regional banking environment, focused on identifying market opportunities and understanding the forces likely to shape the market going forward;

– In depth analysis of the Bank’s business operations on CAMEL(O) framework;

– Detailed Due Diligence exercise on all aspects of the banks assets and liabilities, exposure, provisions, capital, operations, systems and management;

– Valuation and sensitivity analysis under a variety of different scenarios;– Structuring advice, focused around ‘Good Bank – Bad Bank’ framework.

Working for a Middle East based investment company on the acquisition of a leading retail and corporate bank in the region.


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RESEARCH


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RESEARCH – OVERVIEW

For Clients Seeking to:Studies

¶ Launch new products or services;

¶ Assess the viability of business plans or investment opportunities;

¶ Develop requisite market insight to allow for the development of long-term strategy.

¶ To support corporate finance and strategy practice areas;

¶ Standalone reports on particular sectors or countries;

¶ Detailed profiles of competitors or industries;

¶ Assessment of market demand in the region;

¶ Benchmark comparisons with international markets.

Disciplined and comprehensive data collection and analysis … for data driven decision making.


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RESEARCH – INITIATIVES

Consumer Research Business Research

Primarily used for gathering information on products and services, sector related studies etc. Detailed structured questionnaires are administered to small groups of target respondents.

Primarily designed for areas that can be numerically measured. Typically structured questionnaires are used for easy completion by large respondent groups.

Quantitative Analysis

Gaining insights on key developments in a sector i.e. impact of new service, technology, regulations, etc. Techniques range from open-ended questionnaires to one-on-one interviews with key respondents.

Measuring attitudes and preferences requires a more subjective approach. Research on buying behavior, brand perceptions, etc. Techniques range from open-ended questionnaires, depth interviews to focus group interviews.

Qualitative Analysis

Used for preliminary research to develop an understanding of business sectors, business models, company information, products, technologies, etc. In most sector studies, primary research is backed by strong secondary research.

Extensively used to obtain information already available from third party research studies. Macro-economic information, sectoral overviews, demographic studies, etc. are some of the areas addressed by secondary research.

Secondary Research


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RESEARCH – EXAMPLE OF ASSIGNMENT


A global management consulting firm

Survey of the ‘digital economy’ in theGCC, Egypt and Jordan

– Over 110 detailed interviews conducted with leading decision makers from government, business and education in the GCC, Egypt and Jordan;

– In-depth research into:The leading ‘digital players’ in the region; The nature of country specific business environments;Laws and regulatory environment;Factors enhancing and retarding digital development;The importance and role of venture capital.

A comprehensive, pan -regional project designed to generate insight into the reality of the ‘digital economy’ of the region. Focused in

particular on telecommunication, internet and venture capital activity across the region.


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PROFILE OF KEY STAFF


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PROFILES OF KEY STAFF

Mr. Ahmad spent six years with McKinsey & Co in their European operations with a strong emphasis on strategy, organization, corporate restructuring, mergers and acquisitions etc. During this period, he served large and medium sized corporations in the financial services and banking sector, telecommunications and technology, food sector and consumer goods.

Mr. Ahmad also has extensive work experience in South Asia and the Middle East for US and European corporations seeking to invest and develop operations in those regions. This work included evaluation of market potential, establishment of Joint Ventures, acquisitions etc.

Mr. Ahmad has also worked for AT&T (USA) and Philips (Europe).

Mr. Ahmad has an MBA from the Wharton Business School. He also holds a Bachelor’s degree in Engineering from NED University and an MS in Computer and Information Science from the University of Pennsylvania.

Misbah Ahmad

Managing Partner

Mr. Robinson has extensive experience of investment, business development and strategy in emerging market economies, having worked for private equity and venture capital operations in London and the Middle East. Mr. Robinson has had extensive exposure to a wide range of businesses operations across the Middle East and is experienced in assessing the competitiveness of growing industries and companies within the region.

Mr. Robinson has also undertaken projects in Europe and in the Far East focussing on attracting Foreign Direct Investment (FDI) to sub-regions in those areas. This work was largely related to auditing the competitive advantages of these regions, advising on specific measures to attract FDI and in sourcing cornerstone investors to establish operations there.

Mr. Robinson was educated at RMA Sandhurst and at Cambridge University. He has also undertaken professional training at London Business School and the Securities Institute (London). He has been registered as a Securities Representative by the Securities and Future Authority in London.

Hilary Robinson

Partner


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Adnan Afridi is a Director with Start Consult and manages the Pakistan operations. Mr. Afridihas extensive experience of business and investment in both developed and emerging markets. He began his career in consulting with Monitor in the USA and EU working on projects for Fortune 50 companies, including assignments in retailing, telecommunications, food and technology. He also worked with Prof. Michael Porter of Harvard Business School on projects relating to generating competitive advantage for emerging market economies. Whilst at Monitor he was also responsible for setting up and establishing their office in Turkey.

Prior to joining Start Consult, Mr. Afridi undertook a number of ventures in Pakistan, acting as both a consultant and a principal, in such industries as food and beverages, software, billing and settlement and venture capital.

Mr. Afridi has a B.A. in Economics from Harvard College (ranked top 5 in class of 1,400) and aJuris Doctorate from Harvard Law School (ranked in the top 3 in a class of 500).

Adnan Afridi

Director

Mr. Whiting holds a BA and a BSc in economics, a Diploma in Marketing, a Diploma in Market Research Studies and is a Member of the Institute of Marketing in London.

Mr. Whiting has over twenty-five years experience of market research and strategic planning in Europe, North America and the Middle East covering a broad range of industries and markets. Mr. Whiting’s recent work includes market research and feasibility reports on financial services, technology and multimedia, manufacturing, education and training, and online enterprises.

Victor Whiting

Head of Research


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As a former investment and commercial banker, Mr. Rehan has extensive experience in the financial services industry in the Middle East. He was previously managing the Structured Finance portfolio of a major Abu Dhabi bank, where he developed the project finance, corporate finance and credit derivatives business of the bank.

At Start Consult, Mr. Rehan has managed projects in retailing, banking, healthcare and media sectors and private equity. Mr. Rehan holds a BBA and an MBA from the Institute of Business Administration in Karachi.

Aamir Rehan

Director

Mr. Athar has over 12 years of experience in the field of investment banking and management consulting. His areas of expertise include business analysis, financial structuring, and corporate finance.

Prior to his career in management consulting, he spent seven years in Pakistan as an investment banker where he worked on project finance, mergers and acquisitions, IPOs, private placements and financial structuring. As a consultant, he has worked in various sectors including banking, insurance and financial services, manufacturing, retail, private equity, logistics, construction and real estate. He holds an MBA from Institute of Business Administration and MSc in Finance from London Business School.

Mohammad Athar

Director


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With over 5 years experience in Europe and in the region, Mr. Tiberghien has extensive expertise in business, operations and strategy consulting. He been working with Start Consult for over 2 years as a Senior Associate, specializing in business planning, feasibility study and organization consulting in various sectors such as banking, manufacturing, telecom, construction & real estate, healthcare, etc.

Prior to joining Start Consult, Mr. Tiberghien worked as a consultant with Deloitte Consulting (France) and PriceWaterhouseCoopers (France) working with a number of major multinational clients including France Telecom, Orange, BNP Paribas and Vivendi, this experience included projects focused on business planning, Customer Relationship Management, documenting business process flows and project management. Mr. Tiberghien graduated with his MSc in Telecommunication and Business Management from the University of Wollongong, Australia and from Supelec (one of the French ‘Grandes Ecoles’). He also holds certification in Supply Chain Management from the American Production and Inventory Control Society.

Ludovic Tiberghien

Ms. Shami has been employed with Start Consult for the last 3 months as an Analyst. Her areas of specialization include research analysis, business & industry analysis, and market research. She has been involved in a number of assignments at Start Consult providing research and analysis support to engagement teams. Ms. Shami has a Masters in International Relations & Political Science from University of Windsor in Canada. Ms. Shami also holds Bachelors of Science degree in Economics for the Lahore University of Management Sciences in Pakistan.

Samareen Shami

Mr. Qazi has been working with Start Consult for over a year as an Analyst. His areas of specialization include business analysis, industry research and analysis, financial modeling and market research. He has been involved in a number of projects at Start Consult providing analysis support to various engagement teams. Mr. Qazi has a BSc Honors in Economics from the Lahore University of Management Sciences in Pakistan.

Umair Qazi


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Start Consult9th FloorAl Moosa Tower ISheikh Zayed RoadDubaiUnited Arab Emirates

Tel: (+971) 04 332 4431Fax: (+971) 04 332 4421

Contacts: [email protected]@consultstart.com

mailto:[email protected]




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Start Consult: Corporate Presentation · 2005-08-14 · Proprietary & Confidential 1 Start Consult: Corporate Presentation Corporate Profile This presentation is solely for the use