Mott MarketingUnder the Office of Institutional Advancement

& Communications

MOTT. MY PATH TO EXCELLENCE.

Project Planning Guide (In a Perfect World)

Production PlanningPhase 1. Define your Project, your Objectives

and your Audience--What are you doing? For whom? and Why?

2. Notify your Dean or appropriate leadership

4. Check the calendar for conflicts and Reserve event space

3. Establish a Budget and deadline for materials productions and

a�endee notification

5. Contact the Marketing Department to schedule a consultation

G O A L S

6. Determine any printed materials, photographs, wri�en content required to promote the event

7. Schedule materials review meeting with Marketing

8. Invite any relevant speakers, sponsors, or event partners

9. Complete graphic guidelines checklist for any materials not produced by Marketing, prior to materials review meeting

10. Review Materials with Marketing; Set up

Printing/Production

11. Order any Give-aways and Prizes

13. Request Event Volunteers

12. InviteA�endees

14. Issue Press Release, Social Media Posts

15. Request a Photographer

16. Request Event/Parking Signage

18. Request Food and Refreshments

17. Request Microphones and AV Equipment

2Months from

Deadline

2Production Phase6

Weeks from Deadline

Review and Ramp-upPhase

4Weeks from

Deadline

FinalPreparation, A�endeeRegistration

2Weeks from

Deadline

Project Completion Date

Deadline