StardustStardustBy Demise CorporationsBy Demise Corporations

Elven VoranaElven Vorana

Kemble TsoiKemble Tsoi

Period 8Period 8

StardustStardust Stardust is basically a state of the art cell Stardust is basically a state of the art cell

phone(like the new iPhone3GS) with a phone(like the new iPhone3GS) with a built in wallet feature/function.built in wallet feature/function.

It’s basically killing two birds with one It’s basically killing two birds with one stone since you have a wallet and a cell stone since you have a wallet and a cell phone.phone.

It is like a mini safe for your money so if It is like a mini safe for your money so if people steal your phone/wallet they won’t people steal your phone/wallet they won’t be able to get the money out due to be able to get the money out due to password system.password system.

PoSiTOiNinGPoSiTOiNinG We target people rich We target people rich

people or business people or business people who like to keep people who like to keep up with technology.up with technology.

People who are People who are insecure about their insecure about their money or afraid to get money or afraid to get their money stolen; their money stolen; bully victims, nerds, bully victims, nerds, geeks.geeks.

Medium priced high Medium priced high quality product.quality product.

Competitors:Competitors: NokiaNokia SamsungSamsung AppleApple Sony EricssonSony Ericsson MotorolaMotorola

Marketing Research Marketing Research We used surveys, focus groups, data gathering.We used surveys, focus groups, data gathering. Surveys were able to cover a lot of different kinds of Surveys were able to cover a lot of different kinds of

people and opinions to get many aspects and people and opinions to get many aspects and perspectives of things such as types of phones they perspectives of things such as types of phones they would prefer to use, qualities, features, colors, etc.would prefer to use, qualities, features, colors, etc.

Focus groups provided a more in depth and detailed Focus groups provided a more in depth and detailed answer to the questions we were asking for. We got answer to the questions we were asking for. We got highly biased and heavily justified answers on one highly biased and heavily justified answers on one viewpoint of things.viewpoint of things.

Data gathering showed us what was going on with Data gathering showed us what was going on with other companies and how their products were doing other companies and how their products were doing so we can get a rough idea of how ours will do in the so we can get a rough idea of how ours will do in the market.market.

Survey ResultsSurvey ResultsWhat kind of phone do you What kind of phone do you like/want?like/want?

Flip phone 1 10%

Slide phone 3 30%

Touch phone 4 40%

Smart phone 3 30%

Bar phone 1 10%

How much money would you spend on a cell phone?

0$-$50 0 0%

$50-$150 5 50%

$150-$200 3 30%

$200-$300 0 0%

$300+ 2 20%

Do you have a wallet?Yes 8 80%

No 1 10%

Sometimes 1 10%

PackagingPackaging High quality High quality

cardboard box that cardboard box that gives our product gives our product inside maximum inside maximum protection.protection.

It has the main box, It has the main box, then several boxes then several boxes inside to protect each inside to protect each individual part and individual part and accessory of our accessory of our product separately product separately and more safely.and more safely.

LabelLabel Contents in package.Contents in package. What accessories are included.What accessories are included. Safety warnings.Safety warnings. Appealing look.Appealing look. Colorful.Colorful. Logo.Logo. Barcode.Barcode.

PricingPricing We want it affordable for We want it affordable for

not just the rich but also not just the rich but also middle class people.middle class people.

About $150-$200 for just About $150-$200 for just the phone itself. the phone itself. (Negotiators)(Negotiators)

Limited time exclusive Limited time exclusive rebates.( $50-$100 off)rebates.( $50-$100 off)

Price reduction upon bundle Price reduction upon bundle purchases.purchases.

Price reduction with Price reduction with addition cell phone plan.addition cell phone plan.

Cheaper as Cheaper as time passes.time passes.

PromotionPromotion Giving out free giveaways at the start Giving out free giveaways at the start

in the form of raffle drawings to get in the form of raffle drawings to get the word of our product known.the word of our product known.

Mass selling with commercials, ads on Mass selling with commercials, ads on internet, flyers, and booklets. We will internet, flyers, and booklets. We will pose very provocative, seductive, and pose very provocative, seductive, and provoking females in our commercials provoking females in our commercials and ads to attract customers.and ads to attract customers.

PromotionPromotion Very big sales promotions Very big sales promotions

all throughout the time all throughout the time our product is being sold.our product is being sold.

RebatesRebates Free gifts/phone Free gifts/phone

accessoriesaccessories Buy a bundle of phones Buy a bundle of phones

and get a few free.and get a few free. Price reduction if opening Price reduction if opening

with a plan/contract.with a plan/contract.

PromotionPromotion We will start off with personal selling We will start off with personal selling

at first. Later we stop. We want to at first. Later we stop. We want to build a relationship with our build a relationship with our customers. Get a good reputation.customers. Get a good reputation.

We will not be donating to charities We will not be donating to charities and things of the sort at first. We and things of the sort at first. We need money first to cover up need money first to cover up everything. We may discuss donating everything. We may discuss donating to charities in the long future.to charities in the long future.

DistributionDistribution We will have our own website that We will have our own website that

will be selling our product.will be selling our product.( www.demise.com) It has its own ( www.demise.com) It has its own “add into cart” feature. Pay via “add into cart” feature. Pay via Paypal, credit, or debit card online.Paypal, credit, or debit card online.

We will be mass selling to cell phone We will be mass selling to cell phone dealers like: T-Mobile, Verizon, dealers like: T-Mobile, Verizon, Cricket, Cingular, AT&T, Sprint, etc.Cricket, Cingular, AT&T, Sprint, etc.

DistributionDistribution Selling directly locally only. Too Selling directly locally only. Too

much work to sell directly to much work to sell directly to customers nation or worldwide. We customers nation or worldwide. We want close relationships with want close relationships with customers, but not that much.customers, but not that much.

Also selling through Ebay, Amazon, Also selling through Ebay, Amazon, and many various other online and many various other online websites we can find.websites we can find.

Why Stardust?Why Stardust?(Summary)(Summary)

It has an incredible It has an incredible price for what you are price for what you are getting.getting.

It is pro.It is pro. You will not have to You will not have to

spend money on both a spend money on both a cell phone and a wallet.cell phone and a wallet.

It is epic and It is epic and revolutionary top dog revolutionary top dog product that nobody product that nobody will ever think of.will ever think of.