In Chiapas Mexico, Conservation International and Starbucks had joined as only team,

to ensure that the coffee is grown and processed in a sustainably manner and that

farmers receive fair compensation for their harvest in international markets, they create

together a responsible practiced coffee intake is an international commodity, which the

overproduction had caused world coffee prices to fall down, creating poorness for the

farmers, who are typically small family business.

The practices established set as economic, social and environmental minimum

requirements for all members of the supply chain, for instance Starbucks buys coffee

produced and processed in a responsible way, through the evaluation where the

supplier can get 100 points for a good performance in three sustainability categories:

environmental aspects (50 points), social conditions (30 points), and economic issues

(20 points). A good performance would be a prioritize as a supplier with a good pay for

his harvest.

The idea is work together with the farmers, ensuring to maximize the quality of the

coffee, for this reason, communication with the farmers about market trends and needs

is very crucial, Conservation International helped to the farmers in Quality Control,

training programs and Operations issues and was intermediary between farmers and

Starbucks. In addition to promoting more equitable relationships with farmers, workers

and communities so that people have a better quality of life ; work and environmental

protection , seeking to protect the forest , water and animals.