Star River AdventuresNew River Discovery

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• Excursion Description• Customer Appeal• Star River Adventures Appeal• Potential Profits• Excursion Dates• Rafting Video• Exit

Excursion Description

• Route covers the scenic New River Gorge• Rapids range from Level 1—3• Qualified guide in each raft• Appropriate for ages 6 to adult• Children under 12 must be accompanied by an

adult

Customer Appeal

• Price on only $65.17 per person• Amenities– Continental breakfast and barbecue lunch– Refreshments– Ground travel– Trained guide

• Family oriented• Price includes full day of excitement

Star River Adventures Appeal

• Profit margin: 25%• Flexibility (4—10 rafts)• Marketability• Full-day employment of guides• Potential customers

Potential Profits

• Price per person = $65.17• Potential profits using 25% profit margin

Scenario Summary          

  4 Rafts 5 Rafts 6 Rafts 7 Rafts 8 Rafts 9 Rafts 10 Rafts

Profit percent 25% 25% 25% 25% 25% 25% 25%

Profit amount $455.82 $569.77 $683.72 $797.68 $911.63 $1,025.59 $1,139.54

Excursion Dates

PROPOSED DATES

JUNE JULY AUGUST SEPTEMBER

Wednesdays Fridays Tuesdays Saturdays

Saturdays Saturdays Saturdays Sundays

Sundays Sundays Sundays Holidays

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