The world’s most successful companies trust Staples Promotional Products. We consistently deliver the ideas, strategies and creative products that help support and grow businesses.

We help build strong brands.

Take your brand message global.

We help build strong brands.

OBJECTIVE

Provide global merchandise standardization and distribution.

SOLUTION

AB InBev wants to provide brand consistency and lower merchandise costs

through demand consolidation and logistics optimization. Staples uses industry-

leading global operations to make the same branded products easily accessible

to more than 125 international wholesalers. To do this, we implemented an

eStore with a coordinated merchandise assortment inventoried for immediate

shipment from the United States, United Kingdom or China. Distribution from

these geographies minimizes freight expenses, reduces lead times and offers

a worldwide solution for an international brand.

AMERICAS ASIA PACIFIC EMEA

OBJECTIVE

Ensure global consistency of the brand.

SOLUTION

When HP needed to promote its promotional

program worldwide, Staples presented

a cohesive, single source solution. Our

global staff and operations help HP

consolidate spend, assure brand standard adherence and achieve consistency across key locations. Staples

provides efficient fulfillment support and

comprehensive brand management in 82

countries, including 12 regional eStores and

a dedicated HP team.

EMEA

OBJECTIVE

Increase brand visibility and mindshare

in retail markets.

SOLUTION

Apple counts on a crisp, consistent presentation of its brand identity worldwide through its signature retail

staff T-shirts. Staples supports the

manufacturing, importing and distribution

of retail staff shirts to nearly 400 Apple

retail locations around the globe with a

creative and precise supply chain.

Connect your audience through events, creative merchandise, and in-store experiences.

We help build strong brands.

OBJECTIVE

Enhance brand and sponsorship visibility.

SOLUTION

Chase wanted to make sure their brand was a tangible part of the U.S. Open experience for their VIP guest. Staples created a

custom assortment of caps, visors, sunscreen, apparel and lanyards,

while securing and documenting all of the necessary USTA approvals.

Our account team helped distribute the products to guests inside the

Chase Lounge VIP tent to ensure the U.S. Open was not only a tennis

experience but also a Chase experience.

OBJECTIVE

Drive employee engagement by providing a branded retail experience.

SOLUTION

To provide ESPN associates and visitors a true “retail store” shopping

experience, we extended our online eStore partnership to offer a brick and mortar store on the client’s closed campus.

Staples owns, operates and stocks the store, which has become a

popular site for occasional filming and celebrity athlete appearances.

USOC Co-Branded MerchandiseOBJECTIVE

Increase revenues from sponsor base, provide tight brand

control and elevate awareness among consumers.

SOLUTION

Since 1988, Staples Promotional Products has worked hand-in-hand with USOC’s sponsors as new product marketing strategies are developed and rolled out. From counsel on product selection, to design specifications, to creative

implementation, Staples is the go-to source for the sponsors’ USOC-related promotional

plans. We also manage USOC retail stores in Colorado Springs and in Chula Vista, California.

OBJECTIVE

Increase core product sales at national warehouse club stores.

SOLUTION

Coca-Cola wanted to sell Coca-Cola beverages at national warehouse

club stores. Collaborating with our client and a diversity manufacturer,

we developed a custom tub to creatively package Coca-Cola bottles for

prominent end-cap displays. This value-added packaging was a huge retail hit, selling out quickly and generating six times the profit of soda alone!

OBJECTIVE

Simplify branded apparel ordering with

specialized ordering platform

SOLUTION

When 2,000 Siemens Healthcare Division Service

Technicians and Managers needed branded shirts

for on-the-job use, Staples took care of all of the details, eliminating the work for Siemens. We created a specialized ordering

platform that made ordering fast and easy. The

platform presented a variety of stylish shirts for

employees to browse, select and order during

a limited time window. Garments were then

produced and shipped to each employee and

detailed reporting and summary billing were

provided to Siemens.

Shine the right light on your brand with campaigns and ideas that engage.

We help build strong brands.

OBJECTIVE

Increase customer engagement with iconic merchandise.

SOLUTION

Regions Bank advertising features an iconic green bicycle

that represents their four brand principles of stability, control, comfort and simplicity. Staples

turned the bicycles from an advertising symbol into reality

by sourcing, custom manufacturing and fulfilling this

signature green bicycle. We also developed a matching

green helmet, bicycle bell and pen. These custom

pieces are a critical component to help drive customer

engagement with the Regions brand.

OBJECTIVE

Enhance brand perception by supporting healthy living marketing campaigns.

SOLUTION

Staples supports Kaiser Permanente’s “Live Well, Be Well” Campaign through

many different events and a variety of branded merchandise. Items such

as cookbooks and pedometers are intended to inspire Kaiser Permanente

consumers and employees to live a healthier lifestyle. By offering unique

merchandise, we help link Kaiser Permanente’s brand to healthy choices and elevate their brand perceptions with consumers.

OBJECTIVE

Maximize brand investment for

milestone anniversary.

SOLUTION

When IBM turned 100, we helped the

company celebrate with customers and

employees worldwide. We provided a

merchandise collection housed on over

75 different eStores globally and available

in up to six languages. The collection

provided highlighted the iconic achievements, innovations and ideas that comprise the prolific history

and core of the IBM brand.

OBJECTIVE

Engage and educate children on healthy living by leveraging

brand equities.

SOLUTION

United Healthcare uses a mascot named, Dr. Health E. Hound, to

engage and educate children on how to live a healthy lifestyle. Staples produces a number of custom products to help

support this campaign. From custom shaped fans, to creative

and colorful children’s plates based on the portions of the U.S.

government’s new food pyramid, Staples further promotes Dr.

Health E. Hound’s healthy lifestyle message to all ages.

Inspire your company culture with incentives and recognition.

We help build strong brands.

OBJECTIVE

Motivate discretionary efforts from

an independent sales channel.

SOLUTION

Rain Bird recognizes the importance of motivating their dealer channel through incentives and was in need of a streamlined

rewards fulfillment process. Our online order solution

and elite selection of branded and lifestyle rewards

resulted in a smoother and improved experience for

both client administrators and dealer participants.

The result has been more discretionary effort from

the independent sales force.

OBJECTIVE

Increase channel partner sales, loyalty and support.

SOLUTION

Liberty Mutual wanted to recognize and reward over 600 top-performing Liberty Mutual agency owners and employees for their annual President’s Club Award. Staples

developed a unique gift platform that rewarded recipients in three

phases. For the first phase, cheesecakes and branded serving

accessories were fulfilled. The second phase included 32,000

Brookstone speakers sent individually to agencies across the nation.

In the third phase, President’s Club winners received personalized

gift cards to be redeemed on our Incentive & Recognition platform.

This approach allowed our client to extend the positive recognition

experience over a longer period of time and the ability to personally

choose their rewards.

OBJECTIVE

Drive a culture of recognition.

SOLUTION

As a key corporate objective, Waste Management

aspired to drive a culture of engagement and

recognition within their company. Staples

implemented a service anniversary program and

an online points-based recognition program to

promote companywide participation in Waste

Management business objectives. Our single

platform consolidated multiple programs, creating

more focused communications and enabled

employees to consolidate points from each

program to redeem larger rewards. The result is

more effective recognition and higher employee engagement with the client’s

business goals.

Grow your business with promotions that sell.

We help build strong brands.

OBJECTIVE

Leveraging brand engagement strategies

to drive product sales.

SOLUTION

Staples recognizes the importance of driving sales and credit programs for our clients. We help Snap-on achieve these

goals through various strategies including

promotions and support at dealer conferences.

Our outbound marketing group has been

instrumental in growing dealer participation

and increasing sales in the Snap-on branded

merchandise program.

OBJECTIVE

Increase promotional merchandise sales

in consumer market space.

SOLUTION

By integrating product offers through social media

marketing, Staples provides an opportunity for

improved brand engagement with Subaru

enthusiasts that have an affinity with the brand.

Subaru drivers regard it as an extension of their

respective lifestyle. To ensure these consumers

remain engaged, we help Subaru develop

branded merchandise offers and corresponding

editorial content for the Subaru Facebook page.

The products and discounts are coordinated

with current marketing and ad campaigns.

Strong brands need strong partners. Staples Promotional Products.

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