Staples inc.

Office Supplies

Rawafed Private School

Department Stores Project

12B, Haroun El Mir, Mr. Rabih

11-9-2014

Staples is clipping along as the #1 office supply superstore operator in the US

and as a worldwide leader in the office category. It sells office products,

furniture, computers, and other supplies through more than 2,150 Staples

stores in the Americas, Europe, Asia, and Australia. In addition to its retail

outlets, Staples sells office products via the Internet and through its catalog

and direct sales operations, including subsidiary Quill Corp. Staples also

provides document management and copying services at its stores. After

expanding in Europe, Staples is growing in Asia and South America. The office-

supply company will face increasing competition from newly-merged Office

Depot and OfficeMax.

Staples invented the office superstore concept in 1986 and today is the worlds largest

office products company.

With around 74,000 employees, the company is committed to making it easy to buy a

wide range of office products, including supplies, technology, furniture, and business

services.

Number of stores: 1,884

Number of Employees: 83,008 (in 2014)

Founder: Tom Stemberg

First store: Opened May 1, 1986 in Boston Massachusetts

The Company HeadQuarters: Framingham, Massachusetts, U.S. ( The company is public)

Address:

500 Staples Drive

Framingham, Massachusetts 01702-4478

U.S.A.

Telephone: (508) 253-5000

Toll Free: 800-813-1588

Fax: (508) 253-8989

Overview

About the Office Superstore

Each Staples superstore carries over 7,000 brand name products for businesses and home offices, including supplies, furniture, small business machines, computers and peripherals all at guaranteed low prices.

Each store also features a full service copy center and UPS authorized shipping outlet. It is the one stop solution to all your office supply needs.

Families also take advantage of Staples everyday low prices on school supplies, as well as products to help with finances, tax preparation, computing and organizing.

While sales of online and catalog channels have continued to grow, their retail stores still represent nearly 75% of total revenues. Part of their mission, "to slash the cost and hassle of running your office," means they need to be where the customers are.

A Brief History

1986 – Staples launches its first store in Brighton, Massachusetts

1990 – Western U.S. expansion

1991 – Helps found Canada's first office superstore

1992 – Enters the European marketplace (Germany)

1993 – Opens first store in the United Kingdom

1995 – Announces remodeling of stores in North America, Increases store size from

17,000 square feet to 20,000 square feet

1996 – Staples turn 10 and opens 500th store in Vero Beach, Florida

1998 – Launches staples.com

1999 – Opens 1000th store in Georgia

2000 – Sales top $10 billion

2001 – Becomes the first office supply superstore to integrate its e-commerce site

into its retail locations nationwide

2002 – Becomes the world’s largest seller of office supplies, with revenues

topping $11 billion

2006 – Celebrates 20th Anniversary and begins operations in Taiwan

Staples Solutions & Programs (Services)

Easy Tech

Which they have certified PC pros can handle any technology needs right at your office or at any Staples store.

Ink Guarantee

Promise to have your ink or toner cartridge in stock. If they don’t, they will get it for you with free delivery and $10 off.

Have a 110% price match guarantee

Easy Rebates

Now you can submit most rebates online

Receive rebates sooner within 4-6 weeks, instead of 10-12 weeks

Staples Business Delivery

Free delivery on orders of $50 or more

Invention Quest

a partial refund to someone who has paid too much for tax, rent,

or a utility.

Was created to make it easy for everyday inventors to share their new product ideas.

As the world’s leading retailer of office products it gives Staples the ability to search for new innovative office product ideas to add to its growing line of brand products.

Award the top winner $25,000 with the chance to earn royalties should Staples develop and sell the product.

Staples Invention Quest gives our customers the opportunity to bring their own office product innovations to life,” said Mike Miles, chief operating officer for Staples.

Staples Solutions & Programs ( also services)

Products Staples sells supplies, office machines, promotional products, furniture,

technology, and business services both in stores and online.

They literally have everything from desks and unniforms to sport

machines(treadmills etc.) to ipads and cameras to books and pencils.

They also sell coca cola products.

It looks very similar to the Carrefour 2nd floor in airport road.

You can compare it to jareer bookstore (united) in the mina co-op.

Advertising/Promotions

“That Was Easy” Campaign

Illustrates Staples long term strategy to truly buying office products easy.

Staples new Mail Mate shredder was cast in a supporting role in the Nov. 16th episode of the NBC sitcom “The Office.”

More than a product placement

Has been integrated into the show

"This TiVo-proofs our advertising," said Staples vice president Todd Peters.

Since people with video recorders are becoming adept at skipping commercials

Store Layout Improved in 2002

They refused to be part of the crowd.

They did a study to understand consumer behavior at

Staples stores.

Though the research, they learned the Staple customers

no longer liked the warehouse look and feel.

They came up with a new store layout called the Dover.

Layout Features

A race-track layout that incorporates shorter aisles and lower fixture heights, improving customer sight lines and traffic flow

Improved signage that clearly marks each category, as well as enhanced product descriptions that allow customers to compare and contrast products within the same category

Emphasis on cross merchandising, featuring logical product adjacencies that increase the “shopability” of the store (e.g. fax paper with the fax machines; ink cartridges and paper with printers)

Total Revenue, Assets, and Profit of the Company

Fiscal Year End: January

Revenue (2014): 23114.30 M

Revenue Growth (1 yr): (-5.20%)

Employees (2014): 83,008

Employee Growth (1 yr): (-2.40%)

Number of Locations Internationally:

South America

Argentina - Staples

Brazil - Staples

Asia Pacific

Australia - Corporate Express

China - Staples

India

New Zealand - Corporate Express

Taiwan - UB Staples

European Contract

Austria

Belgium

Denmark

Finland

France

Germany

Ireland

Italy

Luxembourg

Netherlands

Norway

Poland

Spain

Sweden

United Kingdom

Canada

Massachusetts:

Australia

Thank You.