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Stand design
Convince with the right idea
26.10.2016
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Control Panel
General information
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Moderator
Daniel Gundelach
Head of Division Marketing & Consulting
MEPLAN GmbH
(subsidiary of Messe München)
Core competences of MEPLAN CONSULT
• Trade fair consulting
• Project support
General information
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Co-Moderator
General information
Marlene Hösch
Project Manager
Spielwarenmesse eG
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MEPLAN GmbH
Division DESIGN
Florian Geiger
Head of Division
+49 (0)89 949 281 63
Division SYSTEM
Sandra Maier
Head of Division
+49 (0)89 949 281 55
Division CONSULT
Daniel Gundelach
Head of Division
+49 (0)89 949 283 14
General information
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• Stand design
• Service partner briefing
• Further information
Agenda
General information
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Stand design
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Differentiation potential of exhibitors in comparison with competitors
Stand design
Differentiation potential of exhibitors
Corporate design 61%
Product launch 59%
Communication after the trade fair 43%
Staff at the stand 42%
Communication before the trade fair 42%
Targeted addressing of all senses 31%
Catering at the stand 20%
Multimedia media installation 15%
Source: AUMA
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Stand design
Movement
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Stand design
Movement
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Stand design
Movement
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Stand design
Light
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Stand design
Light
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Stand design
Graphics
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Stand design
Graphics
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Stand design
Eyecatcher
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Stand design
Eyecatcher
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Stand design
Eyecatcher
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Stand design
Special materials
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Stand design
Special materials
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Stand design
Special materials
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Stand design
Special materials
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Stand design
All 5 senses
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Stand design
All 5 senses
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Stand design
Attract visitor attention
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Stand design
Attract visitor attention
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Stand design
Attract visitor attention
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Stand design
Attract visitor attention
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Stand design
Attract visitor attention
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Stand design
Visibility
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Stand design
Visibility
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Stand design
Proportions
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Stand design
Proportions
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Stand design
Proportions
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Stand design
Proportions
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• The maximum stand height without special approval is 3.00 m
• The maximum stand height with special approval is 4.50 m
• Stand structures bordering with neighboring stands are to be finished in a light and neutral single
color above the height of 2.50 m, including no graphics or texts
• Minimum height is 2.50 m
Stand design
Stand regulations
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• At least 70 % of the sides of the stand facing the gangways must be open
• If suspension from the roof is essential or light sources cannot be provided any other way, plans
must be submitted for approval
• For a stand space of 80 m² or more, stand plans must be submitted for examination
• The hall area must be visible from conference cubicles and other rooms on the stand
• Floor coverings are obligatory
• The use of materials such as polystyrene or similar materials that are highly inflammable, drip on
burning or form toxic gases is prohibited
• The distance from any point on a stand space to a hall gangway must not exceed 20 m walking
distance
• Additional regulations in case of stand roofing and for two-storey stands
Stand design
Stand regulations
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Service partner briefing
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Service partner briefing
• Presentation of the company, Corporate Identity, strategy
• Idea of presentation at the fair, idea of presentation of the brand
• Presentation in other marketing channels
• Trade fair goals, trade fair message
• Target group
• Information on previous trade fairs
• Challenges of participation, requirements to the stand
• Schedule, budget
Request up to 3 stand building companies
Contents of a briefing
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Further information
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Starter Package Basic
Further information
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Starter Package Premium
Further information
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Stand building partners
Further information
MEPLAN GmbH
Willy-Brandt-Allee 1
Stephanie Koburger
81829 München
Tel. +49 (0)89 949 281 92
Fax +49 (0)89 949 249 89
www.meplan.com
Messebau Wörnlein GmbH
Messezentrum 1
90471 Nürnberg
Tel. +49 (0)911 81 74 49-0
Fax +49 (0)911 81 74 49-25
www.woernlein.de
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• Checklists for your planning
www.spielwarenmesse.de/en/checklists
• FairGuide
www.spielwarenmesse.de/en/fairguide
• Online Service Center
www.spielwarenmesse.de/en/service
Further information
Orientation guides
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AUMA_Association of the German Trade Fair Industry
Information about trade fairs in Germany and abroad, tips to assist with your trade fair
preparations and useful information on the industry (www.auma.de/en)
FAMAB Verband Direkte Wirtschaftskommunikation e.V.
German association - support in the election of the right service partner for a trade fair participation
(www.famab.de/en)
change.project gmbh
Specialised in the solutions of intercultural communication (www.change-project.de)
Xing group „Messen“
Exchange of ideas for people interested in trade fairs (www.xing.com)
m+a report
Tips, reports on experiences, market analysis, new business (www.m-averlag.com)
Trade Fairs International
Information about dynamic developments in the trade fair industry (www.trade-fairs-international.com)
FKM Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen
Verified facts and figures about trade fairs (www.fkm.de)
Further information
Sources of information
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More webinars for your trade fair success
Further information
• Visitor marketing – Generate more qualified business contacts
02.11.2016, 10:00 a.m. CET
• Communication & behavior at the stand – Conversations as a success factor
09.11.2016, 10:00 a.m. CET
• Fair follow-up – After the fair, it’s “harvest time”
07.12.2016, 10:00 a.m. CET
• PressPreview – Spotlighting products in the international media
14.12.2016, 10:00 a.m. CET
More information at:
www.spielwarenmesse.de/en/webinar
