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Presented to
Sir Ahmad Muneeb Mehta
Presented by
Awais Qasim M11BBA029
Hafiz Asad M11BBAO38
Nadar Ijaz M11BBA032
S.Faraz Sada M11BBA31
M.Esmael M11BBA02
Business Plan
• We are starting a partnership business
of imports and exports in Lahore. We
are going to export items of daily use
to Afghanistan and in the future to
central Asian Countries.
Our main focus will be on export
business as conditions are more
suitable for this rather than import
business.
Why This Business
Mission:
To be the biggest wholesale trader of consumer items in Afghanistan
• Our Primary focus will be Afghan market due to following factors
Why This Business
• Target market
Afghanistan is a big consumer market of 40 million people. Mostly comprising of middle class and low income people. A land locked country with no railway system. The central Asian states are also mostly land locked.
It will be a whole sale trading business in Afghanistan.
The Afghan Pakistan Transit & Trade Agreement
Recently a trade agreement has been signed between Pakistan and Afghanistan under which Afghanistan will allow Pak. exports to central Asian states and Iran at very low custom and tariff duties. In the same way Afg. Exports to India and China will be allowed at low duties and taxes.
Custom duties/Taxes Customs duty & other Taxes (Afg)
• No
• Type of Charges
• Calculation Method
• Remarks
• 01
• Customs Duty
• Percentage of Customs Value(CIF)
• Percentage depends on the type of goods according to the Tariff
• 02
• Fixed Tax
• 2% of (Customs Duty + Customs Value)
•
• Fixed Tax
• 3% of (Customs Duty + Customs Value)
• On AISA License
• 03
• Business Receipt Tax (BRT)
• 2% of (Customs Duty + Customs Value)
• On Imports Only
• 04
• Red Crescent
• 2% of Customs Duty
•
• 05
• Municipality Charge
• 1% Per Vehicle
•
Custom Duty/Taxes
PakistanDuty Type Applicable Rate$ Conditions Further Requirements Reference
Custom Duty 5 Fresh Dry Fruits of Afghanistan
and imported from Afghanistan 2006-567
Subsidies on Consumer Items&
Preference of the Locals
Current Afghan Govt. has lowered custom duties and
taxes on consumer items and goods at such a lower
level that it has turned in to very attractive and
profitable business in the last few years.
Majority of Afghan population consists of Muslims.
Most of them had visited Pakistan. So they prefer Pak.
Halal food items and they are also used to the flavor.
Goods of Other Countries
These days there are lots of foreign goods being sold in Afghanistan mostly of Iran and Turkey as well as Russian. They are mostly packaged food items. Moreover there prices are very high than Pakistani Products. Sometimes people are forced to buy expired goods of those states because of lack of awareness and foreign descriptions on goods.
Why This Business
• Stable political structure
• Ever Increasing Demand for Consumer Goods in Afghanistan
• Investor friendly policy of Afghan Govt.
• Very low industrial progress in food sector
In Afg.
Start up Cost
Firm Reg. Exp 50,000
Warehouse&Office(Lhr) 50,00,000
Warehouse&Office (Kabul) 25,00,000
1 big Truck 30,00,000
2 mini Trucks 15,00,000
Preliminary Expenses 2,00,000
Packing material 50,000
Insurance (Trucks and Goods) 5,00,000
Total Rs.1,28,00,000
Required Staff
Lahore office:
• 4 labours 24,000
• 1 security guard 10,000
• 3 truck drivers 45,000
Kabul Office:
• 4 Labour 28,000
• 1 security guard 10,000
Total Salary Expense Rs 117,000
Business Place
Lahore Office:We will set up our main office and warehouse near Lari Adda because of its close location to railway station and big consumer markets of lahore like ShahAalmi and Akbari mandi.
Kabul Office:At kabul we will purchase a warehouse near the famous sarai bazar, the biggest market of Afghanistan.
Contact Us
Lhr Office:
Phone no.042-35755968,042-37926531
Mobile:0304-4659429
0345-7414614
Kabul Office:
Phone:+937-54926321
Mobile:0391-3254321
E-mail:[email protected]
Partner’s Duty in Business
Awais Qasim Buying Dealer
Nadir Ijaz Accountant
S.Faraz Sada Legal Affairs
M.Esmael Salesman
Hafiz Asad Packing Incharge
Export Items• Flour, sugar, rice.
• Pulses, beans, vegetable oils
• Salt ,Spices, green tea , coffee.
• Cosmetics (Soap, Shampoo)
• Soft drinks, juices.
• Garments (on demand)
• Junk food (Candies,choclates,biscuits)
• Stationary
• Packed milk
Estimated Cost and Revenue
Total distance between Kabul & Lahore 1200km
(Including Peshawar and Torkhum border)
Cost of 1 litre petrol Rs102
Cost of 1 litre diesel Rs.107
Avg. mileage of one truck 3-5 k.m
Total transportation cost Rs 75,000
(In & Out)
Estimated Cost and RevenueProfit margin on Exported goods 40%
To cover expenses and to earn profit
Cost of goods * profit margin
Let’s say One loaded truck with 200 rice bags of 50 kg worth Rs 10,00,000
Profit Calculation 10,00,000 * 40% 400,000
Then expenses incurred + Salaies 250,000
(Transportation ,Custom duties, utility bills, Insurance etc
Estimated Cost and Revenue
Total Profit Rs150,000
Each partner will be entitled for equal Profit ratio i.e 20%.
We will create a reserve of 5% out of profit to meet any sudden future expenditure
Most of the existing traders and wholesalers in Afghanistan are selling their goods on 50-70% profit margin mostly because of huge transportation cost arises due to cargo agencies.
Import Items
We have plan to import fruits from Afghanistan
and selling it to fruit market traders and big
supermarkets.
But we can only import these fruits at their
bumper production season. Since dominant
afghan currency and travelling cost will not be
bearable if we import them in non bumper
production season.
Import Items
• At bumper production level, fruits are very cheap in Afghanistan. Like grapes are normally sold at 15-20/Kg and melon at 10 Afghani per kg.
• We can’t afford chilled trucks so we will use special cartons' and crates for this purpose. Our trucks will be strictly instructed to deliver them non stop at their destinations.
v v
Cost and Revenue
We will deliver these goods to big supermarkets and wholesale fruit dealers on demand in market.
Like in bumper season of grapes we can supply it to its buyers at 75Rs/kg.
Profit margin 40% at Cost Price (Rs.40) Rs16/kg
Transportation Cost Rs14/kg
Other Expenses Rs5/kg
Break Even Point
We can achieve break even point within 4-10 years
Estimation On:
If we export/Import goods 1-3 (trucks) per month worth (0.3-1.5 million)
1 month Estimated Income 0.1- 1 Million
Marketing StrategyIn Afghanistan:
Distribution of Visiting Cards to Retailers and Traders
Advertisement in local newspaper.
Our own stalls in local jumma bazars (On Thursdays)
Offering Special Discounts on big bulk purchases
In Pakistan:
Free sample distribution of goods
Advertisement in local newspaper.
Competitive Edge
Own Transportation System
Rapid delivery of Goods
Low profit margin than our Competitors
Desired packing options for our Customers
Threats
• Decrease in Afghan currency’s value
• Ban on import and export of particular items from government
• Terrorism
• Security forces of both sides (Bribery)
• Increase in commodities prices in Pakistan
• New taxes / Custom duties
Social Factor
Afghanistan has suffered a lot in civil war
and in war against terror. The people out
there are desperately in need of consumer
items due to drought and slow industrial
progress.
As a Muslim it is our obligation to help
other Muslims as Said by Our Holy
Prophet (P.B.U.H).
Social Factor
Help to Local traders and Industrialists in this time of economic Crisis in Pakistan
Help to tackle smuggling
More Exports and Imports discourage it