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stackHandpicked Articles in Tech, Culture & News
∕ reading habits
∕ reading problems
∕ stack
AGENDA
∕ what
∕ where
∕ why
READING HABITS
What Do You Read?
News ,Tech, Entertainment
Where Do You Read?
Social, Web, Apps
Home, Work, Transit
Why Do You Read?
Be In The Know, Learn, Entertain, Connect
∕ relevance
∕ quantity
∕ quality
READING PROBLEMS
How to find relevant reading?
Find Most Relevant Article
How to select what to read?
Select One Article To Read
How to find quality writing?
Find High Quality Writing
Handpicked Articles in Technology, Culture & News
STACK
∕ opportunity
∕ persona
∕ product
STACK
∕ problem
∕ need
∕ market
OPPORTUNITY
How to instantly find relevant
reading?
/ problem
Limited Time
VS.
Too Many Choices
VS.
Constant Curation
VS.
Read relevant content quickly.
/ need
Infotainment:vegetables vs. candy
Urban, Young Professionals
~ $800 M
/ market
∕ urban
∕ curious
∕ works in tech
∕ reads online everyday
PERSONA
PERSONA
Urban Brendan
USER PERSONA
/ Urban BrendanBrendan is a young professional who works as a developer in NYC. He lives in Brooklyn and travels to work on public transit.
/ Urban BrendanBrendan often catches up with world, local and tech news during his ride to work.
He has friends in multiple cities and enjoys sharing news stories with them.
/ Urban BrendanBrendan’s social and work life is pretty busy and he often has hard time finding the right article to read for the time he has available.
/ Urban Brendan“It’s overwhelming to scan facebook when I want to find an interesting piece of content.”
“I don’t have much time during the week for reading for pleasure so I quickly scan Twitter to be aware of popular topics.”
Information is the most
valuable asset.
“I didn’t know that I’d enjoy the TED video of the robotic bird somebody shared with me on Twitter; or the stunning photos of the last Space Shuttle flight someone linked to on Facebook. I would never have actively searched for these things. Instead, they found their way to me.”
∕ features
∕ user story
∕ roadmap
PRODUCT
/ features
∕ 30 hand-picked stories/day
∕ read later
∕ article duration
/ features
Quickly select & read a
relevant article.
/ user storyBusy Urban works wants to:
∕ quickly catch up with news
∕ quickly read relevant articles in the time span available
∕ learn something new about my industry
/ roadmapM1 M2 M3 M4
User Facing Features
Admin Features
Admin Add Articles
Article Tagging
Article Duration Recognition
Article Results Page
Topic Results Page
Single Article Page
Saved Articles Page
Article Saving
Menu
Share
Time Remaining Feature Welcome
Handpicked Articles in Technology, Culture & News
STACK
STACK
STACK
STACK
QUESTIONS?
THANK YOU!