STA Travel and Planeterra

Launch 10th Feb, 2010

Corporate Social Responsibility

What will we do to change this?

We are entering a new partnership…

The 2009 Results for Engage told us 52% of you thought STA Travel was committed to being a responsible corporate citizen

This is 20% below the External norm

www.planeterra.org

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Planeterra will help guide STA Travel on:Corporate Social

Responsibility and Sustainability

Triple Bottom Line Business Model

Responsible Travel Ideas

and Practices

Voluntourism and Volunteer Products

Triple Bottom Line is better and more simply known as:

People - Planet - Profit

Adding social and environmental values to the traditional economic measures

(profit) of a company’s progress and success.

A rethinking of every facet of theway we operate to give the same

importance to protect the environmentand interest of local people and cultures that has always been

given to our finances.

People - Planet - Profit

Responsible Travel

Minimises negative economic, environmental and social impacts

Generates greater economic benefits for local people and enhances the well-being of

host communities

Makes positive contributions to the conservation of natural and

cultural heritage and to the world's diversity

Responsible Travel

Provides more enjoyable experiences for travellers through more

meaningful connections with local people, and a greater understanding

of local cultural, social and environmental issues

Is culturally sensitive, engenders respect between tourists and hosts,

and builds local pride and confidence

Over 30 community development and

conservation projects around the globe

These projects provide a place for travelers to truly give back and

experience local communities through voluntourism

Voluntourism

Organising local fundraising events leads to direct change in the destinations our own travelers visit.

$50 restores a blind person’s sight in Tibet.

You can make a direct difference in people’s lives…

TravelersLocal residents

Media and Public

ColleaguesIndustry Partners

Environment

Local partners

NGO partners

Our Triple Bottom Line Strategy and Partnership with Planeterra Touches Every Aspect of STA Travel

has evolved…

What’s Next - Timelines

Key Milestones Timeline

Phase 1 – Internal Launch

Launch Planeterra and the most amazing job in STA Travel, identify champions across the globe.

Feb - April

Phase 2 – Responsible

Tourism Manager starts

Driving it forward and starting Planeterra days, newsletters, develop product for new voluntourism brochure

April - June

Phase 3 – External launch

Launch of new voluntourism product

July

The Most Amazing Job in STA Travel

Full details available and applications open - 12 Feb

Video submissions

Written application

Finalists selected 3 Mar

Selection day Mid March

Announce End of April

Start London 26 Apr for 1 year

Champions

Full details by the end of February

Champions selected by divisional HR by the end of March

52 weeks of Projects

52 people will visit a project in the first year!

Awarded for individual achievements through fund raising

Familiarisation Trips

Opportunity to apply for a place

Full details out in April

Daily video blogs to be taken to share with the rest of STA Travel

How we will raise funds?

Give As You Earn

Colleague events

Customer events

Colleague donations

Customer donations

% of Margin from Voluntours

Question time