Ssg 3c presentation

www.salonsolutionsgroup.com

Salon Solutions GroupA Health, Beauty & Wellness Consultancy

Thought Leadership

“Excellence As A Standard”

www.salonsolutionsgroup.com2

Contents

About the Founder and CEO 3

Our Philosophy 5

Overview 6

Future Professional Solutions 7

Art plus Science 8

Professional Stylist Solutions 9

Long Term Sustainable Growth 10

Salon Business Solutions 11

Training Institutional Solutions 14

The Power of Process 16

Thought Leadership 17

The Salon Solutions Group Difference 31

Contact Us 32


About the Founder and CEO

Carla Jones is the President and CEO of Salon Solutions Group. As an industry thought-leader,

with over 25 years of health, beauty and wellness experience, Carla has a proven track record of

driving individuals, salons, educational institutions and fortune 50 beauty industry manufacturers

market share, dominance and leadership. Carla’s area of expertise focuses in the following Critical

Target Areas (CTA’s); Education and Training, Salon and School Operations and Management,

Social Media Marketing, Advertising, and Sales strategies and Customer Relations Management.

Carla is an award winning industry professional, a member of Professional Beauty Association

(PBA), Independent Contractor Peer Evaluator for NACCAS, a nationally published author and

contributor to a number of print and online media. She received her Master’s degree in Business

Administration from Cardinal Stritch University and a Bachelor of Science degree in Business

Administration from Florida A&M University. Carla also holds an active Barber Instructors license in

Alabama and active Cosmetology Instructors licenses in four states.

Carla's journey has allowed her to work for such industry giants as L’Oreal, USA and Empire

Education Group as well as Salon and Cosmetology School ownership. Additional operations and

management experience includes Career College Campus President, General Motors, Pfizer

Pharmaceuticals, and The Thermos Company.


“Success does not hide itself in the shadows of fear and adversity.

On the contrary, success rises up in the face of fear and adversity

and conquers all.” ~ Carla Jones

Rise up! Create a new thing completely done in a new innovative

and inspiring way.


Lead from the front. Any consultant can tell you what’s wrong, only a true practitioner can

show you how to fix it. At Salon Solutions Group we bring both diagnostic and prescriptive

solutions to even the toughest industry challenges. Why, because we have been there

before. How can you relate to a professional peer be them a salon technician, owner or

campus president if you have never walked in their shoes? Everyone’s view of the world

and their challenges is based on their individual access to the client they serve or the

information they view.

We also realize that if you aren’t directly servicing a customer your focus should be on

serving someone who is. You see leadership is not about doing but effectively enabling

doers. We don’t teach tricks or short sighted customer gimmicks, we help you build better

business models to enhance salon operations, employee development, client and customer

retention leading to long term salon and or school sustainability, growth and profitability.

Our Philosophy


The Overview

The beauty industry has always been a combination of art plus science. You can never truly

maximize your artistic expression until you first understand the science behind the business.

Salon Solutions Group is a health, beauty and wellness consultancy focused on delivering

short and long-term industry specific solutions in the areas of profitability, business growth, and

sustainability for our clients. We design and implement business strategies for five distinct

industry segments:

• Future Professional

• Professional Stylist

• Salon Businesses

• Beauty Schools

• Beauty Product Manufacturers

“Talent hits a target no one else can hit.

Genius hits a target no one else can see!”


Future Professional Solutions

As a “future professional”, or individuals with less than two years (novice industry professional) of

licensing experience trying to navigate your way on your own can be frightening. You may be

challenged with successfully completing your current training and prepare for your state board exams

or have been out for just a short time and still it seems you are trying to figure it all out. Look no

further. Salon Solutions Group can help you make sound decisions based upon your professional

passion and goals. We understand and want to assist you in your quest for success by providing an

easy and accessible way for you to acquire the information, direction and resources required to get

you and keep you on the right track anytime. No more operating in the dark, Salon Solutions Group,

your new professional partner can help put the spot light of success on you. We provide:

• Training and Development

-Education On Demand

-Informative Articles

-Video Solutions

-Hands-On Training Events

• Social Media Advertising and Marketing Strategies & Management

• Your 1st Chair™ Toolkit

-State Board Preparation Guidance

-State Licensing Requirement Insights

-Salon Selection Assessment Assistance

-Salon Business Basics

-Financial Planning

-Personal and Business Budget Strategies & Planning

• Coaching

• M.A.P.S.™

-Marketing

-Advertising

-Promotions & Sales

• Industry Events


“The beauty industry has always

been a combination of art plus

science. Excellent guest service

is an art. Sound business

practices is a science.”


Professional Stylist’s Solutions

Have you ever needed support and just couldn’t find anyone or the right person or

organization to help? At Salon Solutions Group we understand the importance of your

business whether you are an individual who has chosen to booth rent, operate a salon

suite or are employed with an independent operated or chain salon. The end result is the

same, create a road map that leads to your desired profit level and business growth

destination. We are your 24/7 one stop shop and success partner. You are here now and

in this business “time” really is money. Let Salon Solutions Group show you how to

maximize both. We provide:

• Financial Planning Support

-Personal and Business

• Business Toolkit

-Business Planning Initiatives and Development

-Business Structure Selection and Filing

-Salon “Fit” Assessments

-Licensing & Permit Support

-Operational Forms

• Customer Retention Management

• Social Media Marketing & Advertising Strategies & Management

• Profit Management

-Pricing Review And Strategy Development

• M.A.P.S.™

-Marketing

-Advertising

-Promotions & Sales

-Annual Plan Development

-Collateral Material Development

• Training and Development

• Education on Demand


“Long-term sustainable growth

cannot be achieved through

random acts of brilliance. You

must learn to standardize

success.”


Salon Business Solutions

As a salon owner, the stakes are higher, the responsibilities are greater. How do you manage it

all? At the end of the day everything you have is riding on it. At Salon Solutions Group, we

show you how to maximize every aspect of your business. We focus on industry best practices,

sustainable and innovative growth strategies, evaluate and develop success driven marketing,

advertising, promotions and sales strategies, operational systems, processes and procedures.

You have made the sacrifices and investment. It is now time to invest in continued growth and

success. Let us develop your competitive point of difference. Salon Solutions Group, your

industry partner.


We provide:

• Financial Management

-Personal and Business

-Operations Budget Development

-Expense Management Strategies

• Business Toolkit

-Business Planning Initiatives and Development

-Start-up & Renovation Initiatives (includes all projects related to activities)

-Market Analysis, Location and Feasibility Study

-Business Structure Review

-Licensing & Permit Support

-Point of Sale Selection and Acquisition

-Operational Forms

• Social Media Advertising & Marketing Strategies and Management

• Customer Retention Management

-Retail Strategies

-Rebooking Strategies

-Referral Strategies

• Profit Management

-Pricing Review And Strategy Development

• M.A.P.S.™

-Marketing

-Advertising

-Promotions & Sales

-Annual Plan Development

-Collateral Material Development

• Recruiting and Staffing


“You can’t paint the masterpiece

until you have prepared the

canvas. Understand your vision

then design your space.”


School Solutions

With increasing industry regulations and market competition, the education and business

climate requires an even greater focus on maintaining contemporary skills and services to meet

the demands of a more discerning student and consumer. With licensing, compliance and

ultimately your brand and reputation at stake, Salon Solutions Group has a complete portfolio

of services and solutions to help address the challenges of a dynamic marketplace. We provide

institution specific best practices. We don’t teach you tricks and tactics, we help you build better

programmatic and business solutions focused on enrollment management, student satisfaction,

retention, graduation, licensing, placement and overall profitability. We provide:

• Business

-Start-Up and or Renovation

-Facility Design and Layout

-Equipment and System Selection,

-Acquisition and Installation Oversight

• Market Analysis and Feasibility Studies

-Site Planning and Recommendation

• Licensing and Permitting

-New school Application

-Change of Ownership

-Renovation

• Enrollment Management Strategies

-Training

• Education

-Curriculum and Instructional Design

-Student Salon Operations

-Student Kit Review and Design

-Product Evaluation

• Social Media Marketing Advertising & Marketing Strategies & Management


• Accreditation

-Initial Accreditation Preparation

-Programmatic Accreditation Preparation

-Change of Ownership Accreditation Preparation

-Team Visit Preparation

-Self-Evaluation Reports (SER)

-Preparing Institutional Responses

-Developing Effective Action Plans

• Metric Management and Strategy Development

-Retention

-Licensing

-Placement

-Profit & Loss

-Operational Budget Review/Development & Expense Management

• Recruitment & Staff Development

-Staff “Fit” Assessment

-Candidate Selection

-Employee Handbook Review, Revision or Development

• M.A.P.™

-School Marketing

-School Advertising

-School Promotions , Sales and Collateral Development


“Process empowers productivity, we

bring you industry proven best practices.”


“Spontaneous combustion doesn’t

just happen. You’ve got to light

yourself on fire.“

Carla Jones wins 1st place

in Nail Pro Nail Competition















The Salon Solutions Group Difference

The best way to truly understand the business is to work it from both sides of the door.

Having vendor experiences enhances your technical skills. Working as a service provider you

understand your guest needs. Working as a salon technician or owner you understand the

best guest you have, is the one you currently have. Treat them well and they will bring others

through your door. Your artistic expression delivered through enhanced salon theater is the

only way to provide guest excellence. It’s not just your business it’s your reputation. We have

spent our career preparing for your success. Let Salon Solutions Group put you on the fast

track and propel your business growth. In the end quality doesn’t cost, it pays.

“Profits are lagging indicators. The only

way to maximize profitability is through

the application of best practices and

organizational discipline.”


CONTACT US

FOR GENERAL INFORMATION:

2221 Peachtree St. NE

STE D-378

Atlanta, GA 30309

Email: [email protected]

Phone: (404)-734-8249

Like us on facebook

http://www.facebook.com/SalonSolutionsGroup

IG: @salonsolutions1

Twitter: 1salonsolutions

mailto:[email protected]

http://www.facebook.com/SalonSolutionsGroup

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Ssg 3c presentation