SS22 Design Direction

SS22 DESIGN DIRECTION

- SHAPE & STYLE- MOOD (Spring theme)

Hop Lun SS22 Swim Design Direction

Not Just a Label

The popularity of elevated basics will continue into next season, as consumers covet a more sustainable offer and a minimalist wardrobe.

Texture BasicsShape & Style

TJ Swim

MontceL Space Peony Melissa Odabash

Eres


Dolores Cortes

Lisa Marie FernandezAll that she loves

SS22 lead the way with Metallic, The attraction of summer metals is the way the sun hits the fabric, creating shade and visually interesting textures. A good investment for

both the beach and festivalwear, especially for youth market.

MetallicShape & Style

Eikō AiSolid and Striped


Ruching is gaining popularity within the swimwear market, emerging as a go-to detail to update core styles.

Exaggerated in its softness, texture makes a bold statements in ruched designs with rhythmic appeal.

Intensified TexturesShape & Style

Agua Bendita

Nasty Gal

isa boulder

Veronique Leroy Johanna Ortiz Lenny Niemeyer


Feminine cut are complements with soft frills, use on bikini styles under the bust, along the shoulder strap or to accent seams.

RuffleShape & Style

Dawn

For Love & LemonsAgua Bendita Love Shack Fancy Encantadore


Use statement straps to update bestseller styles and elevate even the most basic silhouettes. Because of their playful visual appeal, bows and tie features will adorn straps well into S/S 22, also allowing consumers the option of adjustable and personalised fits

Decorative StrapsShape & Style

Juan D Dios

Ancora

Johanna Ortiz

Oysho

Frankie BikinisPrincesse Tam Tam


Not Just a Label

Dramatic frills form statement silhouettes for bikinis and swimsuits, with off-shoulder and scooped frills creating a striking effect.

Statement FrillsShape & Style

Club Bossa

AncoraJohanna Ortiz Cabana Juan D Dios Encantadore


Jacquemus L’Amour

Love Shack FancyAgua Bendita

Voluminous SleevesShape & Style

Maaji

A new take on swimwear design featuring exaggerated puffed and blouson-sleeve that speak volumes in one of a kind pieces. This is all aout unique element that stand out and can be worn beyond the beach.

Maygel Coronel


The Wrap-around effect embodies sculptural protortions with long ties applied to bikini top and bottoms.

Expressive Ties

Shape & Style

Ancora

Palm Swims

Zimmermann

KARLA ŠPETIĆ

Palm Swim

CIN CIN


Shape & Style

Raw and crafted look silhouettes offer rustic approach to minimalism with textiles that celebrate simplicity.

Fabric manipulation is a great way to add visual interest and texture to swim styles incorporate wrapping, folding and unfinished crafted

look prevail

Twisted and Wrapped

Juan D Dios

FellaAexae MarysiaJuan D Dios


Not Just a Label

Cutout features evolve and are combined with asymmetry panelling to create a striking element on silhouettes. as young market strive for urban styling and versatility for layering piece.

AsymmetricShape & Style

Dolores CortesPalm Swim Palm Swim

Mikoh

Neiwai


Providing more coverage and practicality, athletic top emerge as key item this season. from minimal sport’s bra styles to high neck and rash guard silhouette, these items that can easily transition from beach to street.

Sporty RemixShape & Style

For Restless SleepersIts Now Cool

Princesse Tam Tam Beach Riot Solid and Striped Same Los Angeles


Use mesh for panelling, layering and offbeat cover-up fabrics. For colour, it's essential to take an inclusive approach to nudes

Panel IllusionShape & Style

Hype

Beach BunnyAgua Bendita OYE Hype


A key detail update spotted through-out the season – the squareneck refreshes the classic sweetheart neckline with a modernist lens.

Square NecklineShape & Style

Haight

Bondi Born

Agua Bendita Armantia Haight

Stone Fox Swim


High Cut sihouetteShape & Style

This Ah-mazing super high cut leg are designed to wear over the hip, creating a long-legged sihouette, Cheeky fit ever-making it the best for getting some sun on your booty.Highwaist bottoms feature a wide, flattering waistband that falls just below the belly bottom and moderate bum coverage.

Philipp Plein

Stone Fox Swim

BillabongHaight


A growing interest in artisanal looks, Natural materials and craft-work details designs and timeless deails come to the fore. Tirms and buckles made ofwoven raffia or faux tortoise-shell.

Artisanal TrimsShape & Style

Bronx & Banco

PatBO

PatBO

Adriana Degreas Armantia

Armantia

Akoia


Not Just a Label

Eyelets and trims become more exaggerated, and are designed to be seen as the main fashion feature of expressive designs.Creative cutout to create interesting new shapes.

Edgy EmbellishmentShape & Style

Club Bossa

Beach BunnyCult Gaia Beach Bunny

Agua De Coco

Evarae


Bohemian trims and DIY crafting are perennially popular for swim.Incorporate with handcrafted details, wooden trim and Oversize Tassels to upgrading and renewing core items.

Bohemian CraftingShape & Style

Mar de Rosas

VIX

Agua De Coco

Lenny Niemeyer

livy

VtIX


Fisch

Zimmermann For Love & Lemons

As women begin to reject push-up styles in favour of more natural curves, reduce padding and revisit construction. Update core styles by lowering the underband,

creating a centre-front cutout

Center-Front cutoutShape & Style

LspaceFisch


Getting back to nature and isolated hideaways are all predicated to rise in popularity, we explore how natural textures, dyes and artisanal crafts are all key.

Laidback and bohemian styles are key drviers for S/S 22, traditional techniques with a homespun feel such as embroidery, macramé, crochet, tassels and pompoms update true swimwear.

BohemainMood & Colour

Bondi Born

Bronx and Banco


Mood & Colour

Bondi Born

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An eco-conscious approach signifies an increased focus on ethically sourced materials with unbleached, natural qualities.

Back to Basic are key. Elevated Core shapes become must-haves, with the addition of active and leisure element with function and styling equally as important.

Eden-landMood & Colour

Agua Bendita


Mood & Colour

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Womenswear trends influence swim styles, we expect nostalgia to continue into S/S 22. Florals are set to be winners, retroflorals make sense on nostalgic vintage styles.

Incorporate frills and lace or crochet trims into classic girly styles in playful ways.

Joyful BloomsMood & Colour

Bondi Born


Shape & Style

CIN CIN

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Documents

SS22 Design Direction