SPT501 qutionnaire

8/7/2019 SPT501 qutionnaire

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SPT 501 Research Methods in Sport Management

The Influence of Endorsements to Sales of Sport Shoe

Author: Tung-Ying Lee

Dear respondent,

This research is about the influence of endorsement to sales of sport shoe. Please answer all

the questions according to your experiences. It will take around 10 minutes to complete the

questionnaire.

Part One

Section A: Demographic

1. What is your gender?A. MaleB. Female

2. What is your age range?A. Below 18B. 18 23C. 24 28D. 29 35E. Above 35

3. What is your education level?A. SecondaryB. High SchoolC. UniversityD. Postgraduate

4. What is your monthly income range?A. Below $2,000B. $2,000 $5,000C. $5,001 $10,000D. $10,001 $20,000E. Over 20,000


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5. What sport do you like to participate in? (Multiple-choice)A. BasketballB. BaseballC. FootballD. TennisE. SoccerF. GolfG. RunningH. Skateboard/SnowboardI. Other Please Specify __________________________

Section B: Purchase Behavior

6.

Have you bought any sport shoe in the last 6months?

A. Yes, what brand? ________________B. No

7. How much are you willing to spend on a pair of sport shoes?A. Below $50B. $50 $70C. $71 $100D. $101 $150E. Over $150

8. How often do you buy a pair of sport shoes?A. Less than once a monthB. Every 3 monthsC. Every 6monthsD. Once a yearE. More than once a year

9. What is the main reason you buy sport shoes?A. Attracted by new collectionB. Attracted by Celebrity/player endorsementC. Do exerciseD. Sale promotion/Price cutE. Follow fashion trendF. Other Please Specify __________________________


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Section C: Product Preference

10.What is your favorite sport shoe brand? (Please choose 3 favorite brands in order ofpreference from the brands in the table below. 1-most favorite, 3-least favorite.)

NIKE(JORDAN)

ADIDAS

REEBOK

PUMA

UNDER ARMOUR

Vans

AsicsSKECHERS

DC Shoes

11.Which factors influence your decision to purchase a pair of sport shoes? Please choosethe number that best reflects your opinion on a scale of1 (No Influence) to 5 (Strong

Influence) or NA (Not Applicable).

A. Price1 2 3 4 5 NA

B. Quality1 2 3 4 5 NA

C. Comfort1 2 3 4 5 NA

D. Style/Design1 2 3 4 5 NA

E. Technology1 2 3 4 5 NA

F. Durability1 2 3 4 5 NAG. Advertisement/Endorsement

1 2 3 4 5 NA

H. Brand Image1 2 3 4 5 NA


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Thank you for answering the part 1 questions. Please watch the two following

advertisement and then answer the questions.

1. http://www.youtube.com/watch?v=k3ePXVO-QHs 2. http://www.youtube.com/watch?v=xOy8QKCzifE

Part Two

12. Do you think the sport shoes endorsed by a celebrity/player have greater qualityguaranteed when compared to the other shoes?

A. YesB. No

13. Assume that you are going to buy a pair of sport shoes, but the price of the sport shoesendorsed by celebrity/player exceeds your budget.Will you still buy them?

A. Yes, reason?____________________________________________________________

B. No

Thank you for participating in our survey. Your responses are much appreciated!

Sincerely,

Tung-Ying Lee

Sport Management Program

Southern New Hampshire University

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SPT501 qutionnaire