SPT NETWORKS GAMES MRP fileSPT Networks Games Situation: The mobile gaming industry is experiencing unprecedented growth, spurred by both major and indie studios that are publishing

SPT NETWORKS GAMES MRP

JULY 2013

SPT Networks Games

Situation: The mobile gaming industry is experiencing unprecedented growth, spurred by both major and indie studios that are publishing game titles based on new and established IP.

Opportunity: Capture a larger share in the market by delivering a SPT Networks Games title everywhere, on every device through leveraging its unparalleled combination of assets.

FY13 ESTABLIS

HFY14 EXPANDFY15

DIVERSIFY

FY16 EVOLVE

FY13 FY14 FY15 FY16

FY13 MRP

Strategic Roadmap Evolution

FY13 - Establish

In FY13 we established the groundwork for supporting our key franchise titles: Wheel of Fortune & Jeopardy!

EBIT

$60k

YEAR

FY13

GAMES

2

REVENUE

$4.5m

FY13 - Establish

In FY13 we established the groundwork for supporting our key franchise titles: Wheel of Fortune & Jeopardy!

EBIT

$2.4m

YEAR

FY13

GAMES

2

REVENUE

$7.2m

FY14 - Expand

This year we are expanding with redesigns of WOF/JEP and the launch of brand extensions and original IP

EBIT

$1.2m

YEAR

FY14

GAMES

5

REVENUE

$8.8m

FY13 ESTABLIS

HFY14 EXPANDFY15

DIVERSIFY

FY16 EVOLVE

FY13 FY14 FY15 FY16

FY13 MRP


FY13 ESTABLIS

HFY14

EXPAND

FY15 BUILD

FY16DIVERSIF

YFY17 EVOLVE

Build in key areas to continue to grow the SPT Networks Games business and drive EBIT

Product Development

●Build dedicated product teams by “vertical”●Integrate robust analytics and optimize live games through deep monetization analysis●Invest in research & development, prototyping process●Work with industry-leading developers

Business Development

●Establish international presence●Explore key strategic partnership opportunities●Develop licensing opportunities●Expand ad sales capabilities●Cultivate publishing partnerships

Talent & Resources

●Expand product team to focus on optimization of live games●Explore ad operations / ad sales expansion●Create Analytics team●Expand marketing team to focus on strategic and CRM marketing


FY13 FY14 FY15 BUILDFY16FY17

FY14 MRP

FY15 - Build

TBD

free

Build Product, Business Development, and Talent while continuing to support live games and new launches to set SPT Networks Games up

for growth

EBIT

$0

YEAR

FY15

GAMES

7

REVENUE

$10.9m

FY16 - Diversify

TBD

free kids

POP kids

bible

Utilize the investment by ramping up development of new extensions, optimizing live games, and major title updates

EBIT

$200k

YEAR

FY16

GAMES

11

REVENUE

$15.2m

FY17 – Evolve

TBD

free kids

POP kids

bible

TBD TBD

TBD

Significantly grow portfolio and create a network by leveraging efficient internal teams and processes

EBIT

$3.1m

YEAR

FY17

GAMES

14

REVENUE

$20.5m

12

Establish International Presence

Evaluate games for localization plans based on key international market opportunities Build strategic relationships with key players in emerging international territories Develop programs with existing partners (Apple, Amazon, Google) that expand to international

markets Create partnerships with local SPT Networks for cross-promotion and complementary marketing

opportunities

WW Mobile Games* Revenue (000’s)

Japa

n

US

A

Chi

na UK

Indi

a

Sou

th K

orea

Ger

man

y

Bra

zil

Fra

nce

Italy

Rus

sia

Spa

in

Can

ada

Aus

tral

ia

Mex

ico

2505.39

1620.32

263.21 235.88 228.04 213.57 197.82 175.73 175.5 169.88 134.43 105.66 73.99

68.54 53.43

Develop the right partnerships and invest in necessary localized product enhancements to win in key territories

FY17 – Evolve

Jocelyn Lewis, Executive Director

Lindsey Boland, Director

Marketing

Young Song, Manager,

Distribution

Robert Jackson, Director Product

ProducerPhil Semenik,

Producer, WOF/JEP

Erick Magana, Associate Producer, WOF/JEP

Will Alejandrino, Producer, Original IP

FY14 - ExpandSPT Networks Games Organizational Chart

13

Jocelyn Lewis, Executive Director●Lindsey Boland, Director Marketing

● Producer

●Erick Magana, Associate Producer, WOF/JEP●Phil Semenik, Producer, WOF/JEP●Erick Magana, Associate Producer, WOF/JEP ● Will Alejandrino, Producer, Original IP●Erick Magana, Associate Producer, WOF/JEP

● Young Song, Manager, Distribution

● Producer

●Erick Magana, Associate Producer, WOF/JEP●Phil Semenik, Producer, WOF/JEP●Erick Magana, Associate Producer, WOF/JEP ● Will Alejandrino, Producer, Original IP●Erick Magana, Associate Producer, WOF/JEP●Robert Jackson, Director Product

● Producer

●Erick Magana, Associate Producer, WOF/JEP●Phil Semenik, Producer, WOF/JEP●Erick Magana, Associate Producer, WOF/JEP ● Will Alejandrino, Producer, Original IP●Erick Magana, Associate Producer, WOF/JEP

FY14



Marketing

Sr. Manager, CRM / Product

Manager

Strategic Marketing Manager


Distribution

Coordinator, Games


Live Producer/ Game Designer

Producer, WOF F2P

Phil Semenik, Producer, WOF/JEP



14

Jocelyn Lewis, Executive Director●Lindsey Boland, Director Marketing●Sr. Manager, CRM / Product Manager●Erick Magana, Associate Producer, WOF/JEP●Strategic Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Live Producer/ Game Designer●Erick Magana, Associate Producer, WOF/JEP

●Producer, WOF F2P●Erick Magana, Associate Producer, WOF/JEP●Phil Semenik, Producer, WOF/JEP●Erick Magana, Associate Producer, WOF/JEP●Will Alejandrino, Producer, Original IP●Erick Magana, Associate Producer, WOF/JEP●Young Song, Manager, Distribution●Sr. Manager, CRM / Product Manager●Erick Magana, Associate Producer, WOF/JEP●Strategic Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Live Producer/ Game Designer●Erick Magana, Associate Producer, WOF/JEP

●Producer, WOF F2P●Erick Magana, Associate Producer, WOF/JEP●Phil Semenik, Producer, WOF/JEP●Erick Magana, Associate Producer, WOF/JEP●Will Alejandrino, Producer, Original IP●Erick Magana, Associate Producer, WOF/JEP

●Coordinator, Games●Sr. Manager, CRM / Product Manager●Erick Magana, Associate Producer, WOF/JEP●Strategic Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Live Producer/ Game Designer●Erick Magana, Associate Producer, WOF/JEP

●Producer, WOF F2P●Erick Magana, Associate Producer, WOF/JEP●Phil Semenik, Producer, WOF/JEP●Erick Magana, Associate Producer, WOF/JEP●Will Alejandrino, Producer, Original IP●Erick Magana, Associate Producer, WOF/JEP●Robert Jackson, Director Product●Sr. Manager, CRM / Product Manager●Erick Magana, Associate Producer, WOF/JEP●Strategic Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Live Producer/ Game Designer●Erick Magana, Associate Producer, WOF/JEP

●Producer, WOF F2P●Erick Magana, Associate Producer, WOF/JEP●Phil Semenik, Producer, WOF/JEP●Erick Magana, Associate Producer, WOF/JEP●Will Alejandrino, Producer, Original IP●Erick Magana, Associate Producer, WOF/JEP

FY14FY15

FY15 - BuildSPT Networks Games Organizational Chart

FY15 Headcount

15

SR. MANAGER, CRM•Work with product teams to identify features

that improve effective customer retention•Manage marketing acquisition and retention /

top and middle level user funnel•Develop A/B testing programs to maximize

retention efforts and return•Conduct analysis and work with business

development and research team to determine value of acquisition efforts and optimization.

PRODUCER•Coordinate and gather requirements with BD,

Marketing, Product, Customer Support in all phases of live game operations across all live games

•Being a first responder to critical customer facing issues

•Responsible for tracking KPI’s and overall monetization goals, and translating into actionable short term features

•Managing long term feature and bug backlog•Work with marketing to design A/B tests to

optimize game metrics post launch

STRATEGIC MARKETING MANAGER•Manage creative production of advertising and

brand assets such as trailers, display banners, and partner sell sheets

•Strategically develop promotional plans, and execute integrated marketing campaigns with top partners

•Analyze consumer research and business data to guide strategies and marketing investments

COORDINATOR•Help out the other groups within SPT with their

app launches (Hannibal, iBooks, etc), •Create Games presentations, prepare for

conferences, do competitive analysis and research, keep track of deal terms, etc

•Assist group in scheduling, conferences, travel, research, database maintenance, decks, presentations, etc



Marketing

Sr. Manager, CRM / Product

Manager


Assoc. Marketing Manager


Distribution

Data Analyst

Coordinator, Games


Live Producer/ Game Designer

Producer, WOF F2P




Associate Producer, Original IP

16

Jocelyn Lewis, Executive Director●Lindsey Boland, Director Marketing●Sr. Manager, CRM / Product Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Strategic Marketing Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP

● Data Analyst●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Live Producer/ Game Designer●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Producer, WOF F2P●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Phil Semenik, Producer, WOF/JEP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Will Alejandrino, Producer, Original IP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Young Song, Manager, Distribution●Sr. Manager, CRM / Product Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Strategic Marketing Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP

● Data Analyst●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Live Producer/ Game Designer●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Producer, WOF F2P●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Phil Semenik, Producer, WOF/JEP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Will Alejandrino, Producer, Original IP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Coordinator, Games●Sr. Manager, CRM / Product Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Strategic Marketing Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP

● Data Analyst●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Live Producer/ Game Designer●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Producer, WOF F2P●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Phil Semenik, Producer, WOF/JEP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Will Alejandrino, Producer, Original IP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Robert Jackson, Director Product●Sr. Manager, CRM / Product Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Strategic Marketing Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP

● Data Analyst●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Live Producer/ Game Designer●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Producer, WOF F2P●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Phil Semenik, Producer, WOF/JEP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Will Alejandrino, Producer, Original IP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP

FY14FY15FY16

FY16 - DiversifySPT Networks Games Organizational Chart

Jocelyn Lewis,

Executive Director


Marketing

Sr. Manager, CRM


Assoc. Marketing Manager


Distribution

Manager, Ad Ops Data Analyst

Coordinator, Games


Live Producer/

Game Designer

Sr. Programmer

Producer, WOF F2P


Erick Magana, AP, WOF/JEP

Will Alejandrino,

Producer, Original IP

Associate Producer, Original IP

Producer, Int’l

Associate Producer, Int’l

17

Jocelyn Lewis, Executive Director●Lindsey Boland, Director Marketing●Sr. Manager, CRM●Assoc. Marketing Manager

● Erick Magana,

●Associate Producer, Original IP●Associate Producer, Int’l●Strategic Marketing Manager●Assoc. Marketing Manager

● Erick Magana,

●Associate Producer, Original IP●Associate Producer, Int’l●Manager, Ad Ops●Assoc. Marketing Manager

● Erick Magana,

●Associate Producer, Original IP●Associate Producer, Int’l

● Data Analyst●Assoc. Marketing Manager

● Erick Magana,

●Associate Producer, Original IP●Associate Producer, Int’l●Live Producer/ Game Designer●Assoc. Marketing Manager

● Erick Magana,


● Sr. Programmer●Assoc. Marketing Manager

● Erick Magana,

●Associate Producer, Original IP●Associate Producer, Int’l●Producer, WOF F2P●Assoc. Marketing Manager

● Erick Magana,

●Associate Producer, Original IP●Associate Producer, Int’l●Phil Semenik, Producer, WOF/JEP●Assoc. Marketing Manager

● Erick Magana,

●Associate Producer, Original IP●Associate Producer, Int’l●Will Alejandrino, Producer, Original IP●Assoc. Marketing Manager

● Erick Magana,

●Associate Producer, Original IP●Associate Producer, Int’l●Producer, Int’l●Assoc. Marketing Manager

● Erick Magana,

●Associate Producer, Original IP●Associate Producer, Int’l●Young Song, Manager, Distribution●Sr. Manager, CRM●Assoc. Marketing Manager

● Erick Magana,


● Erick Magana,


● Erick Magana,



● Erick Magana,


● Erick Magana,



● Erick Magana,


● Erick Magana,


● Erick Magana,


● Erick Magana,


● Erick Magana,

●Associate Producer, Original IP●Associate Producer, Int’l●Coordinator, Games●Sr. Manager, CRM●Assoc. Marketing Manager

● Erick Magana,


● Erick Magana,


● Erick Magana,



● Erick Magana,


● Erick Magana,



● Erick Magana,


● Erick Magana,


● Erick Magana,


● Erick Magana,


● Erick Magana,

●Associate Producer, Original IP●Associate Producer, Int’l●Robert Jackson, Director Product●Sr. Manager, CRM●Assoc. Marketing Manager

● Erick Magana,


● Erick Magana,


● Erick Magana,



● Erick Magana,


● Erick Magana,



● Erick Magana,


● Erick Magana,


● Erick Magana,


● Erick Magana,


● Erick Magana,


FY14FY15

FY17FY16

FY17 - EvolveSPT Networks Games Organizational Chart

3 YEAR FINANCIAL OVERVIEW – Revenue by Title

18

FY15 - FY17 MRP

19

Appendix

3 YEAR FINANCIAL OVERVIEW – EBIT by Title

FY14 Q2 Reforecast

22

Documents

SPT NETWORKS GAMES MRP fileSPT Networks Games Situation: The mobile gaming industry is experiencing unprecedented growth, spurred by both major and indie studios that are publishing