Fitness Technology

Spring Team 4Erik PedersenStefanie HessBrian Becker

IntroductionFitness technology is ever-changing. Athletes

demand the best technology to help them give their greatest performance.

The general population has become more aware of their own fitness goals. Technology gives them a convenient way to meet those goals.

This presentation will examine current wearable fitness technology as well as tech that will be available in the near future.

Fitness: A Brief HistoryRoman Civilization (500 BC-476 AD)

Ages 17 to 60 participated in physical trainingThe Renaissance (1400-1600 AD)

John Locke “A sound mind in a sound body, is a short but full description of a

happy state in this world. He that has these two, has little more to wish for; and he that wants either of them, will be little the better for anything else.”

America’s National Period (1776-1860 AD)Immigrants from Europe brought over routines in

gymnastics, and other demanding sports.Thomas Jefferson himself recommended 2 hours per

day of exercise.

Fitness: Post WWI HistoryUniversity of Wisconsin Assistant Professor of

Kinesiology Lance Dalleck believes that, historically, technology has meant that people have been less active and less fit.

Today, companies are aware that obesity is a huge topic in our culture and are trying to integrate technology and fitness.

CES Show: Increased interest in fitness

Celebrity EndorsementsJillian Michaels, The

Biggest Loser“…I'd work with a client and say ‘I don't know. Why isn't this working?’ But I couldn't see what they were doing at home or if they were doing their homework…Now, with technology, I can say, ‘Did you do your exercises yesterday?’ and they can say, ‘Yeah’ and I can say, ‘Liar! I can see your activity levels.’ …it basically takes away the missing ingredients, the missing part of the equation that can render you impotent -- less than effective.”

Currently Available: LUMObackLUMOback is worn

like a belt along the lower waist and back

8.5mm at it’s thickest point, water resistant

Designed to be lightweight and easy to use.

Click picture to learn more.

Currently Available: LUMOback Collects data from sensors inside

the belt, processes that information, and displays the output on your smartphone.

The sensor also provides real-time notification of posture using vibrations.

Utilizes Bluetooth to send information to smartphone.

Sensors measure pelvic tilt You can “trick” LUMO…until it

learns and adjusts itself. The app and sensor work

independently; you don’t have to run the app for LUMOback to work. However, you do need a device for initial set up.

CyberneticSystem

Under Armour – Armour39Performance

monitoring system developed for athletes

Tracks every movement made by athlete while also tracking medical related vital statistics

Under Armour Video

Product HistoryReleased in 2011 at the NFL Draft CombineAvailable to athletes, colleges and training

centers with a contractual relationship with Under Armour

Rumored for public release throughout 2012Official public release on Feb 15, 2013

Currently available for presale and will ship in April

Product design was modified for public release

How It Works The “bug” contains the following components:

3 way Accelerometer Hard Drive (stores up to 16 hours of workout information) Transmits real time results via Bluetooth to Armour39 watch (sold

separately) or Mobile device Transmits data automatically when you become in range Armour39 App to be released prior to shipment of product (Android and Apple)

Battery No charging required Standard watch battery with life of 9+ months

The following measurements are tracked: Heart Rate

Captures every heartbeat (not an average) Calories Burned Real-Time Intensity

Measure of how hard your body is working (percentage) WILLpower Score

Under Armour’s proprietary score based on user specific data

WILLpower Score in Detail1 – 10.0 score measuring how hard your body has worked during a training

sessionThe following factors are used to derive the WILLpower score:

Age, Gender, Weight Dynamic changes in heart rate Key Heart Rate information which is compared to statistics gathered during

Assessment (required prior to initial use) Maximum Heart Rate Ventilatory Threshold Recovery Rate

Length of work out Body Position during workout (via Accelerometer)

WILLpower Score allows athletes to objectively measure how hard they worked As fitness level improves, it will take less effort to complete the same workout

If same workout completed today and then again 3 months from now, there should be a different score based upon what you have done to improve or reduce your fitness level in that timeframe Ex) If it demands less of your body to perform the same exact workout then your

WILLpower score would be lower

WILLpower Display on App

FitbitFitbit produces wireless enabled trackers that

measure fitness related activity and sleep patternsInitial product offering was the Fitbit Classic

released in late 2008 Tracked steps taken, distance traveled, calories burned Designed to be a small device that could be discreetly

clipped onto clothing and worn 24/7

Current ProductsFitbit One

Released in Sept of 2012Fitbit Flex

Unveiled at 2013 CESScheduled for Late Spring release

FitbitFitbit One Video

Fitbit One SpecsTracks the following:

Steps takenStairs climbedCalories burnedDistance traveledHours sleptQuality of sleep

Can be used as a “Silent” alarm

How it Works3 dimensional accelerometer system (similar

to Armour39)Allows it to track motion and intensity of motionAlgorithms convert the raw accelerometer data

into useful informationPersonal data (age, weight, etc) is combined

with algorithm data to calculate the approximate calories burned

Sleep tracking is very basic at this timeMovements are tracked and may not be

accurate

How it Works cont’dBattery must be charged

Can last 3-5 days on a full chargeSyncs via Bluetooth 4.0

Every time you come within 15 feet of the wireless base station, Fitbit automatically uploads the data

Ability to manually add additional activities through the Mobile App (Apple and Android) or through a web based accountSwimming or weight lifting cannot be measured and would have to

be entered manuallyThere are many other activities and information that can be

entered manually, including: Food/Caloric Intake Mood Personal Journal And many customizable options

Competitors (for both)Under Armour

Traditional heart monitors

FitbitNike Fuel Band Jawbone Up

Practical ApplicationsMilitaryMedical Health insurance discounts

What The Future Holds• The 2013 Consumer Electronic Show had 25% more booths related to digital health and fitness technology than last year (215+ exhibitions). • The Consumer Electronics Association (CEA) says 6 out of every 10 consumers currently own, or want to own a personal fitness device.• The CEA estimates that there will be over 300 million body sensors in use by 2016.• The ability to get information in real time and treat fitness as a game is proving to be a motivating factor that sticks.•Fitness technology is growing to be closely related to digital health

What The Future Holds - HapiLabs HapiLabs have developed a series of

products that record data and transport it to one storage application in order to monitor one’s overall health.

The HapiFork is and electronic fork that monitors your eating habits by flashing an indicator light and gently vibrating when you are eating too fast.

The Hapitrack measures steps, distance, workout time, calories burned and motivates you to reach your daily objectives.

The Hapiwatch is an electronic watchthat monitors your heart rate, sleep and stress patterns.

The data collected by each device is wirelessly transmitted to a host site. The consumer can see all the combined data on the HapiLabs website or mobile application along with health recommendations.

Online Dashboar

d / MobileApplication

Hapifork

Hapitrack Hapiwa

tch

What The Future Holds - MetriaWearable Sensor TechnologyWaterproof patch worn directly on bodyProvides real time data to user via Smartphone

applicationsTransmits data to doctor or health providerUses include health assessments, pursuing

fitness goals and monitoring the elderly from afar.

What The Future Holds - InterconnectivityWe want to collect the data of our lives and have the

information available to us in real timeThere are literally thousands of devices on the market

that collect this data (shoes, watches, forks, bands etc.)There are a growing number of ways to review the data

(Laptops, Desktops, Smartphones, Google Glasses, Apple Watch etc.)

Trend is to transmit the data wirelessly (Bluetooth, WiFi) in real time so it can be interpreted by the consumer or a health care official

Applications for mobile devices provide the means to run reports and make recommendations based on the data transmitted.

Growth in the industry will be through the continued development of these applications

What The Future Holds - mHealthmHealth (Mobile Health) is the practice of

medicine via mobile device.Technology being developed in the mHealth

field to help deliver healthcare information to practitioners, patients and researchers.

Proving effective to help report, treat and track disease in developing nations.

Applications also being built for emergency response systems.

What the Future Holds – More Data UsesCollecting data that can be used in real time

by a number of sourcesPersonal Trainer (Can’t lie and said you

exercised if you didn’t)Insurance Company (Discounts available for

those who are partaking in wellness activities)DoctorsEmployers (Wellness incentives)

• Data can be used by those above and others (schools) to combat growing obesity problem.

Fitness Technology Wrap UpFitness technology is closely related to other

buzzworthy genres of tech such as “wearable technology” and “digital health”.

The future applications will focus on the interconnectivity of multiple devices transmitting data to multiple people on multiple platforms.

Technology is leading the way in keeping people motivated and healthy.

What The Future Holds - IndustriesFitness (devices and applications that track

calories, steps etc.)Athletics (devices that monitor impacts and

report concussion risks)Medical (real time data and ability to quickly

access medical histories)Insurance (underwriting of health policies)Military (heart rates of pilots)Office Equipment (WorkFit Treadmill)

QUESTIONS?????

References http://www.pcworld.com/article/2024692/gadget-

makers-get-pumped-up-about-health-and-fitness-tech.html

http://www.sheknows.com/living/articles/982417/fitness-tech-favorites-from-ces-2013

http://www.lumoback.com/ http://www.ideafit.com/fitness-library/the-history-o

f-fitness http://www.britannica.com/EBchecked/topic/34575

3/John-Locke/345753suppinfo/Supplemental-Information

http://www.brit.co/lumoback-is-a-posture-sensor-that-vibrates-when-you-slouch/

http://www.sheknows.com/health-and-wellness/articles/948905/jillian-michaels-talks-weight-loss-and-technology

http://www.thinkhealthe.com/wellness/lumoback-the-smart-posture-sensor/

http://www.engadget.com/2011/02/28/under-armours-e39-performance-shirt-is-electric-video/

http://www.youtube.com/watch?v=Xnz2_IiPKLs