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Fort Collins Artisans
By Richard Pedersen and Jenni Pedersen
What is FortCollinsArtisans.com?
LOCALFine Art
UGC
Social
Promote
Search
ARTISTGALLERY
Community
Transparency
Secure
share
collect
commision
collageGenerate random
Imagine…
Google Etsy+
+Facebook Yelp
Disseminating and interpreting web content for a local niche market…
Pinterest+
=
+
Welcome to FortCollinsArtisans.com
Danielle Krick• 27 years old• Single• $20,000
Danielle graduated with an art history degree and works in metal art. She is the best metal smith artist in the region, but business is hard because the niche is unknown by most of Fort Collins. The art is becoming less appreciated.
Danielle uses Facebook daily and updates her artist blog and etsy.com account weekly. She is saving up to afford a website and is on the waiting list to have her art displayed in a few local galleries.
Danielle wants more time on her art and less time on social media and web development.
Add self to Gallery
Add News Coverage
Add Blog
ArtistCreate Events
Manage Profile
Search within page
Manage Artwork
Add Artist
Advertise Exhibits and Events
Find similar Artists
Upload photos
View their activity
Manage Privacy
Receive Notifications
Who uses Fort Collins Artisans?
Who uses Fort Collins Artisans?
Meredith St. Louis• 52 years old• Married, no kids• $200,000 joint income
Meredith likes to be a part of communities and committees. She and her husband attend local art events every month in Fort Collins that the Bohemian Foundation puts on, such as Fort Collins Art Walk. She travels to Europe, where she picks up art and other collectibles.
She and her husband like a few painters. They prefer local painters and wouldn’t have any art in their home that is under $5,000 .
She uses Facebook once a week and searches Google and peruses trade magazines to find new art and artists.
Learn about fcartisans
Browse Artists
Browse Venues
Browse Art
Browse collections
Create collections
Search
Site VisitorBrowse Events
Find Friends Using Site
Create account
Art Appreciation for Everyone
1. Register
2. Personalize
3. Connect
Explore Local Art
Enable PERSONAL and RELEVANT Search
Create a Magazine-like Experience
An art profile for all users
User-centric Experience
Or view updates in List View
Collections
User Collections (UGC)
Inside collection“Art that Makes Me Happy”
Add to Timeline +
Collections
Manage Personal Art Related Profile
Collections
Track and Share Pins
Collections
Follow Galleries and Artists
Collections
Display and Manage Connections
Collections
For Artists
Artist Search Display
Artist Collections>View All
For Galleries
Gallery Search Display
Gallery Context to Display Artists
Gallery Context for Artist Collections
What about Early Adopters?Site goals• Promote Regional Artists, Studio's and Galleries• Build up community through its fine art, artists, and galleries (paintings, photography, mixed media,
etc.)
Artwork displayed on site• Only thumbnails and low resolution images of artwork are shown. All images include a reference link
to original web content.• All artwork is attributed to artist, studio, gallery through web reference links
Requirements for early participation• Studio/Gallery with address within Fort Collins Area• Online presence (example: Website, Facebook)• Accomplished Artist or Gallery with 10 or more art pieces (Painter, photographer)
Your Commitment• Monitor FortCollinsArtisans search engine. Report any issues regarding search engine content• Register on FortCollinsArtisans site and create "collection(s)" of your art that can be shared publically• Post public showing events on the site• If you like experience tell other artists