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The advertising rate chart for the Spring 2011 semester of the Whitman Pioneer.
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AdvertisingrAt e s & si z e s
GE
NE
RA
L R
AT
ES L O C A L B U S I N E S S R A T E
$6.00 per column inch
C A M P U S O R G A N I Z A T I O N $4.00 per column inch
NON-PROFIT ORGANIZATION$5.00 per column inch
N O N - L O C A L R A T E $7.00 per column inch
SEMESTER CONTRACT RATESADVERTISING IS ALL ABOUT VISUAL CONSISTENCY. MINIMUM NUMBER OF ISSUES AN AD RUNS IN DURING ONE CONTRACT PERIOD.
4 Issues 6 Issues 10 Issues
$5.75 per column inch
$5.50 per column inch
$5.25 per column inch
COLOR RATESADDING COLOR TO YOUR AD PROVIDES A DYNAMIC EDGE FOR YOUR BUSINESS LOGO AND MESSAGE.
For all ad sizes add $50.00
W E B A D V E R T I S I N GADVERTISEMENTS ON OUR WEBSITE REACH OUR EXTENDED NETWORK OF STUDENTS, PARENTS, ALUMNI AND COMMUNITY MEMBERS.
For standard ad size $35.00 per week
Visit our website at www.whitmanpioneer.com
P o P u l A r A d s i z e s
O N E C O L U M N : 2 ”
2 C O L U M N S : 4 . 1 5 ”
3 C O L U M N S : 6 . 3 0 ”
4 C O L U M N S : 8 . 5 0 ”
5 C O L U M N S : 1 0 . 6 2 5 ” S U B M I T T E D G R A P H I C S , P I C T U R E S O R P R E - M A D E A D S M U S T B E AT L E A S T 3 0 0 D P I R E S O L U T I O N .
A D S S H O U L D B E S U B M I T T E D I N P D F, J P E G , P S D , I N D D , O R S I M I L A RF O R M AT S .
5 col x 10”
2 col x 2.5
3 col x 5”
5 col x 5”
H E L P F U L G U I D E L I N E S
DE
AD
LI
NE
S
M O N D AY
T U E S D AYLayout for this week’s paper
WEDNESDAYThis week’s paper goes to print
T H U R S D AY This week’s paper gets distributed at noon
All advertisements to be placed in the that week’s issue must be completed and submitted by 5 p.m.
HALF PAGE
QUARTER PAGE2
0 I
NC
HE
S
5 COLUMNS
RATE x COLUMN INCHES x HEIGHT INCHES+ COLOR OPTION
T O T A L C O S T
CALCULATING ADVERTISING COSTS
COLUMN INCH
2 INCHES1 IN
CH
CONTACT [email protected]
