Sports Marketinhg in Indian Perspective

7/28/2019 Sports Marketinhg in Indian Perspective

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SPORTS MARKETING IN

INDIAN PERSPECTIVE

SUBMITTED BY - MONIKA SANADHYA



INTRODUCTION

Some sporting goods companies have preferred to invest first in the

larger and more mature Chinese sporting goods market, but they

have often stumbled against strong local competition and some

cultural hurdles. The Indian sporting goods market has its hurdles,too. It is currently smaller and less developed, but foreign entrants

enjoy the advantage of lower local competition, greater respect for

intellectual property rights by local producers and a widespread

knowledge of the English language. Furthermore, the Indian sporting

goods market may be more rewarding in the longer term because of

demographic and other trends



OBJECTIVES

• To study the various concept of sports marketing

• To study need of sports marketing

• To study the spending proportion in various activities

• To study the various marketing trends in sports marketing



SECONDARY DATA

• The secondary data are those which

have already been collected by

someone else & which have alreadybeen passed through the statistical

process



ANALYSIS

• POLITICAL ENVIRONMERNT - The views of political parties from traditional

conservative and social reformist viewpoints have been softened to create a third

way of government, as evidenced by New Labor’s term in office in Britain

• THE ECONOMIC ENVIRONMENT- Another external factor that has distinct

influence on sports marketing is the economic environment.

• SOCIO-CULTURAL ENVIRONMENT - Every organization must take into

consideration the various beliefs and differences between their members and

potential members.

• The Technological Environment - The technological environment is probably

the most dynamic and uncertain environmental forces that face the sports

marketer.



CONCLUSIONS

• Sports marketing is restricted to Cricket as seen in the Indian marketingscenario

• Majority of the Sports equipment manufacturers and sports companies

are unwilling to invest in other sports like football, badminton, formula

one because of a lesser mass they can target.

• As compared to the US the Indian sports industry and its marketing hasnot been tapped to its full potential and there are many more arenas

other than cricket that the companies might explore for increasing their

business.

• Major reasons for not investing more than what the companies spend at

present would be lack of infrastructure and the mass appeal of a host of other sports in India.

• Cricket is the most popular sport in India also said that Cricket should be

given more coverage in terms of media, sponsorships. This might be the

reason why sports companies are still focussing their attention on cricket

above any other sport in India



THANK YOU…

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Sports Marketinhg in Indian Perspective