sports design

& manufacture

We know what level of performance is needed in today’s sporting world

“sports-instinct is a specialist design and manufacturer

With two world champions within the business we know what level of performance is

needed in today’s sporting world.

We have both graphics and contour pattern designers in-house so can cater for your exact

needs. This coupled with our access to thousands of stocked garments and joint ventures

with two overseas manufacturers mean we can be extremely responsive and competitive.

We work with both FTSE 100 companies as well as small local sports clubs and with every

client aim to help improve their brand awareness and visual identity.

“We like our work to be fun and enjoyable, whilst at the same time ensuring great service and quality

We like to work with every client as closely as possible. some

customers know exactly what they want and have artwork ready

whereas some like us to help develop ideas. Here is how we

generally work:

concept Give us a brief and an idea of budget and let us come

up with some ideas for you. We can design new

logos, patterns and styles. We love brainstorming

sessions and working out which product wou most

effective for you according to your budget and brand.

Our priority is always to give

the best service possible to

ensure our customers keep

coming back year on year.

production deliVerYconcept design

WHATWE DO

design We can then take these ideas a stage further and start

selecting which garments or products would be most

suitable. Select whether you want eco friendly fabrics

such as recycled cotton or Bamboo, performance fabrics

such as Coolmax or comfort driven fabrics. Choose from

a range of garment styles and select which colours you

want. We also have online designer tools available which

can help you.

productionThe production depends on three factors:

1. The volume you need

2. How quickly you need them

3. Your budget

Based on this information we can recommend either

garments from our stock which can be printed or

embroided in our Leicester factory or having the

products made from scratch at one of our overseas

factories. Our factory in Leicester supplies some of the

largest retail clothing stores in the UK and can turn-

around over 3000 garments a day. We have JV’s with

overseas factories in China, Pakistan and Turkey and this

gives us an unlimited amount of scope to design and

produce almost any ‘hard’ or ‘soft’ products.

deliVerYWe run a very tight ship and ensure that all products

are made to a very high quality whilst also being

delivered on time. We have a very efficient logistics

department and can deliver your products anywhere

in the world. We are also able to do order fulfilment

in-house.

KeY products

all of these items are available in stock but can also be custom made from scratch which allows you to decide exactly which fabrics, colours and logos you want.

Stocked garments can be printed or embroided and turn-around within 10 days where as our

overseas manufacturing can take 4-6 weeks depending on how busy the production line is.

t-shirts

Bags

staff Wear

running Vests

Hoodies

tracksuits

promotional gifts

swim cycle run products

medals and much more!...

We have produced anything from simple cotton t-shirts to world champion leading wetsuits

“

THE BIG

ISSUE

OUR CLIENTS

atom8 is a brand owned by sports-instinct. under this banner we produce all of our team kit.

Each garment has been designed in the UK and offers the users both performance and comfort. We only use

the highest quality fabrics, many of which are from Italy, and the majority of the range is fully sublimation

printed. This means that any patterns, colours or logos can be dyed into the fabrics and they will never fade or

peel off. Each garment is custom made from scratch and we can produce as little as 10 garments per order.

We supply garments to the full spectrum of sports including Rugby, Football, Cricket, Golf and Tennis. We

have both the highly technical garments designed specifically for match-day as well all of the casual wear

for training and warm ups such as tracksuits, polo shirts, gym bags etc.

team sports rangewww.atomeight.com

this range is based around performance sport so includes

very specialist garments like swimming bodyskins, as well

as more generic products suitable for all sports such as

base-layers, gym wear and compression clothing.

some examples can be seen below:

swimming: Full range of customised swimwear and accessories perfect

for any team or club

cycling: Cutting edge designs for amateur and professionals

running: Technical fabrics and contemporary cuts for comfort and style

triathlon: Superb Tri specific garments for performance that lasts

compression: Carefully crafted products to improve performance

and recovery

PERFORMANCERANGE www.customscr.com

CORPORATE MERCHANDisEsport specific mercHandiseAs well as working with team and clubs our specialist area is B2B. We have worked with some of

the leading companies in the UK and can offer unique solutions to improve their visual identity.

We offer both sports specific products and also a range of casual and office wear

perfect for staff uniforms.

corporateWe can work directly with corporate businesses or with their marketing agency. If your company is involved in sport

at any level then we are here to help. Whether you compete in the JP Morgan Challenge and want to get your team

kitted out or you sponsor any sports events and

want to increase your awareness on the day

we can offer you solutions. Research

shows that just sponsoring an event

isn’t enough…we can help you make

a lasting effect on the event through

carefully selected merchandise and

branding. We are currently working

with clients to help increase their

exposure at the 2012 Olympics.

We have been working with sports event organisers for many years now. We know exactly what makes a good event and how effective merchandise can be to build the brand. You have the option to give each entrant an event memento which is usually built into the entrant’s price. We like to develop ideas of products which would genuinely useful and valued by the customer. this hopefully will increase the customers satisfaction and also help increase the awareness of the event throughout the year if the product is regularly used.

www.customscr.comand staff Wear

retailGiving retailers the opportunity to make own-

branded products is becoming increasingly popular.

We can supply a wide range of products which can

be custom made in the shops colours and logos.

These are generally available a lower cost than

any branded product and can really help increase

the awareness of the shop in the local area. All

products are priced to allow a significant mark-up.

cHaritiesWe try to make it a priority to do our very best to

lower charities merchandise costs. Whilst ensuring

that quality remains top of the list, we will try to

produce your products at the most competitive

price possible. So, whether it’s a London to Paris

cycle or The London Marathon we want to help.

We also have a number of initiatives we have

started to help give your athletes a discount on

sports products and help increase their fund raising.

We also can produce a range on branded merchandise to sell online and at the event. This includes products like hoodies, t-shirts, water bottles, caps etc. All of which can be sold to increase the events profit.

SPARTAN RACE

Spartan Race is one of the fasting growing events in the world. O�ering a unique obstacle course races they currently have 30 races a year across the UK, Canada and USA. We have been working with the director of Spartan to further improve his customer satisfaction and increase his brands awareness.

After sending samples of our products it was clear that the

technical t-shirts we o�er would prove to be very successful

as a race memento for all entrants. The T-shirts were

designed, fabrics selected and production started. The first

drop of 7,500 was delivered directly from our factory to

Montreal, Canada. This was followed by a new design for

10,000 to be delivered to the UK. We also worked on the

merchandise to be sold on the day.

We are extremely

competitive on price on high

volume orders

“

We’ve been working with Custom SCR for over three years who

have delivered high quality cycling kit at a very reasonable price.

Their customer care is second to none, and each year the kit we’ve

had designed has had superb feedback from our cyclists

Action Medical Charity

“triatHlon irelandIn 2010 Sports Instinct won the contract to supply the team uniforms for the 400 strong Irish Triathlon

team. This was a very important year for the Ireland federation because they were hosting the European

Championships which would bring 4000 of the best athletes into Athlone for a weekend of racing. We supplied

the team with tracksuits, polo shirts, T-shirts and cycling kit as well as the very important race suit. The panel

design was carefully designed using revolutionary Italian fabrics to ensure that the athletes had minimal drag

resistance and stayed cool and comfortable during the race.

We also supplied all of the merchandise for the event which included technical t-shirts and triathlon specific

backpacks for every competitor as well as tracksuits and moisture wicking polo shirts for all of the staff.

imgWe have been working with IMG since 2008 on a number of their events.

More recently we have supplied the Triathlon specific back-packs for

the International Abu Dhabi Triathlon and in 2010 also supplied both the

finishers T-shirts and the hoodies for the Run to The Beat half marathon in

London. We turned around over 5000 garments in less than 4 weeks and

the products sold brilliantly!

CONTACT Ussussex House, the pines Business park

guildford, surrey gu3 3BHtel: 01483 571 434

www.sports-instinct.com

www.atomeight.comTeam Apparel

www.customscr.comSwim Cycle Run Specialists