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embrace your INNER WARRIORBEST personal RUNNERS ultra OFF ROAD Running wear not available at our Bikes & Boards location. SUPPORT you need

Sporting Life Spring 2015 - Running

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“embrace your

INNER WARRIOR”

BESTpersonal

RUNNERSultra

OFF ROAD

Running wear not available at our Bikes & Boards location.

SUPPORTyou need

IT’S A BIG WORLD.GO RUN IT.

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Brent Bishop: Progression and strength training are the keys to race prep

As a trainer who spends a lot of time in front of the camera, Brent Bishop puts his charisma to good use. The confident, energetic New Balance athlete and owner of Think Fitness Studios – and a Sporting Life 10K Ambassador – can certainly work a room but he does more than just talk the talk.

The celebrity trainer, who dedicates much of his time and energy to inspiring people of all levels to get active and fit, to discover their inner adventurous spirit, and gets down and dirty grinding it out each year at endurance events around the world, but it’s the charitable programs that fuel his passion most.

“Linking to a purpose gives you so much more. When you cross that finish line, there’s no better feeling when you’ve given your effort for

something deeper.”

“For an event like this (Sporting Life 10K) it’s amazing to see the impact you can make on supporting kids with cancer. Every person contributes to this and it’s such an incredible feeling. The experience of this event with 30,000 people surrounding you is amazing. The community support is huge ... it really is about the experience not the run.”

For the 2015 installment of the Sporting Life 10K, Bishop continues to offer his insight and leadership on the fitness preparation side: health consultations, strength training, joint stability, muscle balance, training plans and goal setting, and run meet-ups.

“Everyone needs to develop a race plan, this is what will drive them.”

New Balance Ice Tank $40New Balance Ultra Short $65Fitbit Charge HR Monitor $180Polar V800 Heartrate Monitor $560New Balance Fresh Foam Zante Shoe $130

Lace up your runners. Tune up your bike. Get on the court. Spring is in full swing and it’s time to get outside!

We run. We run to reach our personal bests. We run to support a cause. We run for our mothers, fathers, sisters & brothers. We run to challenge every inch of our bodies, minds & souls. At Sporting Life, we have always advocated active lifestyle, and running is truly a natural instinct in every person’s life. When we take our first steps as a young infant, we can’t wait to pick-up speed and race against our friends. The freedom you get when you take flight from the starting line is only the beginning of a long journey of steps towards an end goal. As soon as you reach that finish line, you let out a deep breath, take a look around you and let that sense of accomplishment take you over.

Over the years, the Sporting Life 10K Toronto has grown to become the largest stand-alone running event in eastern Canada which has raised over $10 million for Camp Oochigeas (Ooch). The camp provides treatment & getaways for kids with and affected by childhood cancer. This year, Sporting Life is proud to launch the Sporting Life 10K Ottawa in support of the oncology department at the Children’s Hospital of Eastern Ontario.

Whether you are a seasoned runner, a casual jogger or just starting out, come out and join us on May 10th for a great day of fun and exercise in support of great causes.

Clockwise: Nathan Quickdraw Plus Water Bottle $30 Nike Hypertech Hoodie $155 Under Armour Armourvent Tank $50 Nike 6 Pack Headbands $18 Nike Zoom Fit Shoes $115 MPG Axis Skirt $58 Mighty Purse Phone Charging Clutch $120 Yurbuds Signature Series Earphones $60 Nike Printed Pro Bra $50 Fitbit Charge HR Monitor $180Maui Jim Baby Beach Sunglasses $320 Nike Pro Arm Sleeves $35 Mackage Croydon Backpack $550

personalBEST

“�hydration. �

Lolë White Tour 2015 - TorontoAt Lolë, well-being is a state of mind. Our mission is to encourage, motivate and gather people together to light up their lives, their world and their environment. That’s why we’ve created the Lolë Meet-ups Program: to give everyone the opportunity to participate in free yoga, Pilates courses... But this program is about so much more than getting people to get out and move – it promotes creating connections, community involvement and getting out in urban green spaces.

It’s exactly this desire to spread well-being and sharing that made Lolë want to push this idea even further and gather thousands of people together for a special event. The Lolë White Tour unites yogis and yoginis, all dressed in white, for an emotionally uplifting yoga session dedicated to peace: a moment of calm, sharing and serenity. After the success

of the 2012, 2013 and 2014 Lolë White Tour and its unforgettable closing event at the Grand Palais, Paris, the 2015 edition promises to be just as inspiring and grand.

The 2015 Lolë White Tour is a series of unforgettable yoga events that will take place in major cities across Canada. Uniting thousands of people, all dressed in white as a symbol of peace, each stop promises to be a unique and vibrant experience for both the body and soul, guided by renowned yoga instructors and set to the soothing sounds of inspiring musicians.

DATE: Coming soon in Toronto – Stay tuned!

www.lolewomen.com/lolewhitetour

Ray Ban 4203 Sunglasses $185Beyond Yoga Tank $80

Nixon Kensington Watch $150Fitbit Flex Tracker $120

Adidas by Stella McCartney Running Tights $90Nike Zoom Fit Shoe $115

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Trina Turk Adjustable Strap Bra $90 Shock Absorber Max Active Bra $67 Nike Pro Bra $45 MPG Tangent Bra $45 Under Armour Bra $70 Reebok Studio Pineapple Bra $45Nike Pro Fierce Bra $60

“�this spring, we have increased our range of sports bra sizes by 66%! we are proud to carry the largest assortment of sports bras in Canada and to outfit women who are pursuing fitness goals. ”��

“�linking to a purpose gives you so much more, when you cross that finish line, there’s no better feeling when you’ve given your effort for something deeper.” - Brent Bishop�

ROADReebok Crossfit Crop Top $60Beyond Yoga Sports Bra $70Reebok Crossfit Tights $80Reebok All Terrain 2 Super Running Shoe $130

New Balance Accelerate Shirt $40Nike Short $66Nike Sock $16Reebok All Terrain 2 Super Running Shoe $130

off

SUFFER

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t.

SUFFERrinse. repeat.

Sporting Life Bandana 2 Pack $10Yurbuds Wireless Headphones $130Asics Running Tee $50Nathan Sonic Boom iPhone 5 Case $40Under Armour Printed Short $40 Polar A300 Heartrate Monitor $220Klean Kanteen Bottle $21Nike Lunar Trainer Shoe $140

training tip - Sasha Gollish, 2014 Sporting Life 10K winner

You can go one of two ways in your training.

There is the tactical approach where you look

to out persevere your competitors rather than

racing against the clock. Alternatively, if you’re

running for time, you need to go out a bit

conservatively and start to hammer home towards

the end. With about one kilometre to go you’ll

need to suffer. 2013 and 2014 Sporting Life 10k

Women’s Champion Sasha Gollish suggests not

to overlook the mental aspect of training. “From the

weekend warriors up to the elite, you need to put

in the hard work. Most importantly, start with a fresh

slate everyday and put a positive thought into

your head. It might be your least favourite workout

but maybe you go to a spot where you really love

running. Maybe it’s just on the treadmill but you

visualize that you’re on the beach. There’s always

some way to find something positive about what

Sporting Life 10K by the numbers30,000 participants

$2 million raised for Camp Ooch in 2014

Over $10 million raised for Camp Ooch to date

800 – number of children affected by cancer

supported by Camp Ooch each year

29:41.6 – Fastest men’s time in 2014

(Berhanu Degefa)

34:19.4 – Fastest women’s time in 2014

(Sasha Gollish)

Clockwise: Nike Feather Light Cap $30

Under Armour Wordmark Tee $30Asics Gel Kinsei 5 Shoe $260

Nathan Mercury 3 Hydration Belt $55Zephyr 100 Hand Torch $65

Under Armour Headband $8Nike Hypercool Compression Tights $105

Arc’teryx Incendo Jacket $124Nathan Sonic Boom iPhone 5 Case $40

Oakley Jawbreaker Sunglasses $275

Clockwise: Under Armour Fly By Top $80 Oakley Forehand Sunglasses $130 Zenzah Arm Sleeve $40 Nike Pro Bra $45 Trina Turk Pleated Skirt $100 Nike Weighted Jump Rope $25Under Armour 6 Pack Socks $25 Asics 33DFA Shoe $110 Klean Kanteen Bottle $21Sugoi Versa Jacket $130 Fitbit Zip Tracker $70 Spidertech Kinesiology Tape 6 Pack $30 Buff Head and Neck Band $19

If you are interested in free training advice from one of Canada’s fastest woman’s distance runner, Toronto’s Sasha Gollish has it covered in one word: Suffer.

“I love racing the Sporting Life 10k, it is mentally taxing and requires a lot of focus and personal resolve,” says Gollish, “It’s an incredible experience to run down Yonge Street with 30,000 people that are supporting such an amazing cause. Don’t forget to reflect on that and enjoy the moment.” The 33-year old winner of Toronto’s Sporting Life in both 2013 and 2014 said this formula is not just for the elite but for anyone who has the fortitude to push their limits. “Your mind gives out far earlier than your body will,” she explains. “Your brain is screaming at you to stop as you are oxygen and energy deprived, but it becomes mind over matter and you tell yourself ‘I’ve put this hard work in and my legs are fatigued and heavy and I can’t go on anymore’ ... but you can.”

According to Gollish, mental preparation a requirement when training for a race. “Racing is mental,” she states matter of factly. “It’s normally 50 percent physical and 50 percent mental, but it depends on how you wake up that day. It can swing to 90 percent mental, but as long as you’ve done the work then you can rely on your physiology to help you push through.”

Gollish feels this applies to every level of runner – whether running the Sporting Life 10k for the first time or a seasoned racer. “For those that want to just run it and enjoy it, I have the utmost respect for them for being active and I encourage them to make sure they have fun.”

“�preparing to "suffer" is a requirement when you’re training for a race.”�

ACTIVEWEAR INSPIRED BY WELL-BEING