4–6 JULY 2012BREAD & BUT TERAirport Berlin-Tempelhof

WWW.BREADANDBUTTER.COM/SPORTANDSTREET

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SPORT & STREET

4–6 JULY 2012BREAD & BUT TERAirport Berlin-Tempelhof

WWW.BREADANDBUTTER.COM/SPORTANDSTREET

HOUSE OF FLORAB E R L I N S U M M E R 2 0 1 2{ }

SPORT & STREET

B r e a d & B u t t e r B e r l i n 107

Welcome to Sport & Street, the houSe of flora edition.

First of all, thank you for being here at BREAD & BUTTER, thank you for reading this. It means you are part of Sport & Street – part of our big family. My name is Joey Elgersma, your product manager for Sport & Street + D.O.C.K. On the following pages we will guide you through the highlights of the week, but before we do that I would like to give you a run-down of the time leading up to this July show:

The firsT days of The ss12 season…It was a rainy day after the January edition of Bread & Butter, the BBC documentary series Human Planet was over and my remote control batteries were dead. My Sport & Street partner of the time, the infamous, curly-haired superwoman Michal Tesler from Berlin made the announcement that she was leaving us to go sur-fing in Bali for a couple of months and would then be focusing on her own online magazine in the future. I was in shock, how would I manage without her? But no fear, a few months down the line and I am still alive and going strong. Even though I still miss you, Curly Sue!

a new era…The super swaggy man you see next to me is my old friend and new partner in crime, Mr Lee Stuart. He is a romantic neon hippie with a penchant for Dipset, crazy women and the movie Dirty Dancing. We met eight years ago in our hometown of Amsterdam, and now the two of us are responsible for your Hangar 1 experience. Wel-come Lee, it’s great to have you here. Wishing you all the luck in the world for your first show!

awaiTing you This week aT house of flora… I am proud of the brand list growing even stronger and the fact that we have been able to bring in new brands and welcome back some great ones, as well as the most relevant media partners and important buyers. Our prestige project, the D.O.C.K. – Department of Contemporary Keynotes, is going into its second season with an incredible, completely fresh line-up. On top of that we have been working on an awesome tropically themed collaboration with WeSC.

We firmly believe in the motto “work hard, play hard” so there will be plenty of opportu-nities to party too. Get ready for it: we are presenting the first ever Sport & Street Festival, with the illest DJs from Amsterdam, Paris and London playing alongside the US’ finest hip hop artists of the moment! The festival will take place at the Festsaal Kreuzberg on 5th and 6th July, but more about that later…

Sport & Street has always been the perfect example of mixing business with pleasure. This year we have fine-tuned both elements. Trust us when we say we’ll make sure you have another season packed with experiences you will never forget. Bringing all this together was another tough but truly exciting ride. aloha kãkou, Joey

Follow Sport & Street on Twitter & Instagram:@joeyelgersma@lee_stuart

A lo h A re A d er s

Patta XXX Bar This is our good friend Guillaume Schmidt aka Gee, co-owner of the internationally re-nowned sneaker shop Patta in Amsterdam. At the moment Team Patta is rolling out the second collec-

tion of their private label and it looks dope! Gee and his Patta family will be hosting the Patta XXX Bar on top of the D.O.C.K area, and Patta Soundsystem is responsible for the DJ set up at our festival. Drop by and have a listen! Follow Gee on Twitter: @Geepatta

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PrimitiveIntroducing Maneli Bawandi, European Head Of Sales for Primitive Distribution. “Everything Primitive drops is supposed to transport the feeling and lifestyle of the beautiful valley!” Find Primitive on the first floor of D.O.C.K. and visit their Berlin shop at Torstraße 102.Follow Primitive on Twitter: @PRIMITIVE_

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2BOPStraight outta South Africa, we welcome Bradley and An-thony, founder and creative director of 2BOP. The brand started out in 2004 and was a way to turn their passion for classic video games into a form of expression. And now they are both here in Berlin to share their Cape Town inspirations with the rest of the world. Follow 2BOP on twitter: @2bop

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#verYrarePariSWe are very pleased to announce a special project by Alex Sossah, creative director of WAD Magazine. Not only is WAD one of our media partners for this season, Alex also curates #VERYRAREPARIS, broadcasting the best up-coming Parisian designers Artisal Ansatz, Brooklyn We Go Hard, Coltesse, Laurence Airline/ OKUN, Maison Labiche, Monsieur Lacenaire, Pantheone & Pigalle. We’re lovin’ it.Follow Alex on Twitter: @alexsossah. Please use hashtag #veryrareparis

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BiLLiONaire BOYS CLUB & iCe CreamMeet Craig Ford, owner of BAPESTORE® LONDON and Director of Distribu-tion, Sales & PR at a num-ber of names* who distribute Mr Bathing Ape, Human Made, Billionaire Boys Club, aNYthing, Bedwin & the Heartbreakers and Gourmet across EMEA. As if that’s not enough, Craig also blogs for Hypebeast. We are very happy he has joined the D.O.C.K family this summer and we’re really looking forward to seeing his presentations of the BBC & Ice Cream lines.Follow a number of names* on Twitter: @anumberofnamesCraig on hypebeast: http://hypebeast.com/blog/craigford/ d . O . c . k . : c 8 & c 7

who‘s who

The

D.O.C.K.DEPARTMENT OF CONTEMPORARY KEYNOTES

miShka NYCThis is Greg, the co-owner and President of Mish-ka NYC. Mishka has always been an ‘alternative’ streetwear brand, marching to the beat of its own

drum, and will be premiering its spring 2013 collection as well as some up-and-coming special releases and col-laborations on the ground level of D.O.C.K.

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BLaCk SCaLeMeet Teron Stevenson, In-ternational Sales and Pro-duction Manager of Black Scale. The brand has quickly gained acclaim in the ever-changing world of streetwear, recently also due to their col-laboration with rapper of the moment, A$AP ROCKY. Black Scale will be show-

casing both their spring 13 and holiday 12 collections. Follow Black Scale on Twitter: @BlackScale

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Dee & riCkYMeet Dee, meet Ricky. Don’t worry, we never know how to tell them apart either! These young New York City twins have been sharing their unique aesthetics for years now and have collaborated with Marc Jacobs, Casio G-Shock, and most notably PONY. They will be bringing the best of their work as well as plenty of swag and conver-sation starters to the show. Follow Dee & Ricky on Twitter: @DeeandRickyDee & Ricky on Hypebeast: http://hypebeast.com/blog/deericky/

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FiLLiNg PieCeSHave you met our kid brother Guil-laume Philibert? You should. This dude started his f a s t - g r o w i n g sneaker brand just two and a half years ago, with the intention of bridging the gap between high-end and street style footwear and now he’s already rolling with the big boys! Follow Guillaume on Twitter: @FillingPieces

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POiNterOne of our favourite neighbourhood stores in Berlin-Mitte is Pointer. Their SS13 collection pays homage to the British holiday heyday of the early 1970s. Personally, we love the collection! Go and see them on the ground-floor in the D.O.C.K. area (booth C 2) and let us know what you think!Follow Pointer Footwear on Twitter: @pointerfootwear

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LONDON takeOver iiWe’ll let the Amazing Grace Ladoja introduce London Takeover II herself:London Takeover II is an energy through fashion, skate, digital, film, nails and music. Look at this line-up! Everyone involved is at the top of their game; from Martine Rose to Wah Nails to Palace, they all individually possess something interesting and unique and together they are a strong movement! Nasir Mazhar and Cassette Playa continue to push boundaries with their designs and exhibitions, and Trapstar have got the kids on lockdown. Follow Grace on twitter: @GraceLaDoja. Please use hashtag #londontakeoverII

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SSUr/Caviar CarteLThe Russian-born, New York-based artist and clothing designer Ruslan Karablin of Ssur/CAVI-AR CARTEL has been making bold, contro-versial and confronting statements for quite some time now. Politics, cul-ture clashes and everyday struggles are elements

that resonate in his body of work. More recently he’s been very successful with his “Comme Des Fuckdown” design, originally introduced ten years ago!Follow Russ on Twitter: @SSUR69

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u rbA n e A r s

o n i t s u kA t i g er

The good folks at Urbanears are treading new territory this month! Although they’ve been in the business for years now, July sees the release of their first ever DJ headphone: Zinken. Developed with the professional DJ in mind and with respect to the budget of the unpaid amateur, Zinken is chock-full of handy features like the turn-cable and ZoundPlug.

Zinken is designed to be ultra-wearable and does not absorb odours and sweat, whilst sit-ting comfortably on your head

for long periods of time. It thrives in a DJ environment, but also excels at day-to-day use. Zinken drops on 15 July in

seven different colours, with three more available from August.

Onitsuka Tiger has been part of sneaker culture since 1949 when Ki-hachiro Onitsuka started his small business in Kobe, Japan. Since then he has played a huge part in the industry's history by kicking off the jogging boom in the 1970s. In 1977 we saw the birth of ASICS, which meant Onitsuka Tiger went off the radar for a while until its great comeback in 2001. Ever since then Onitsuka Tiger has been cast as a niche Japanese brand with evergreen products that ensure a loyal and dedicated customer base.

ASICS has also provided a lifestyle angle with ASICS SportStyle, which has had several successes with products like the AARON. Onitsuka Tiger has now decided to combine the entire lifestyle range of the brand and all its products together under one roof. The aim is to further consolidate the brand on the market and offer a more aggressive and competitive range to current and future retailers.

There will be a visible difference in the way Onitsuka Tiger comes on the market from spring 2013, but what remains constant is the inherently Japanese attitude and the pioneering spirit of the founder. Pictured here is the ONITSUKA TIGER Omotesando store in Tokyo.

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We love SUPER for continuously raising the bar in the eyewear sector.

Their AW 2012–2013 Humanism collection “brings together and promises to cater to all manners of life, taste and persona-lity” with the con-necting threads of solid design and the new-retro SUPER aesthetic.

Pictured here is one of our favourites, the Tapestry Giaguaro.

As the whole street wear scene grew up (a bit) the past years, one of our favorite shoes is the Desert Boot. Music and style go hand in hand in this little scene of ours so it’s only right that for SS13 Clarks Originals celebrates their classic and the recent comeback of vinyl “at the same damn time”. After all, music on vinyl was perfected in 1948 and the Desert Boot launched just two years later.

For men and for women the collection takes as its

inspiration the black vinyl records of yesteryear - grooves and all. Working in harmony with the Desert Boot’s trade-mark silhouette and its unmistakable crepe sole, the vinyl motif stitched onto the heel adds an exciting new dimension to one of the world’s most enduring styles.

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s p o rt & s t ree t h o u s e o f f lo rA

x W e s C

This season we partnered up with WeSC, our good friends from Sweden, to create the limited edition Floral Party Pack. The pack features a combination of items that will make your summer party pop off, including a totebag, button down shirt and a 5 panel in a custom-made WeSC graphic titled the “WeSC jungle pattern.”

We love the outcome. Make sure you get yourself a Sport & Street House of Flora x WeSC Floral Party Pack!

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5 & 6 JULY 2012 FESTSAAL KREUZBERG

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