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N O R T H S Y D N E Y C O U N C I L R E P O R T S Sport and Recreation Reference Group Report SR01 - 24 November 2014 Attachments: 1. North Sydney Oval Business Plan 2014 SUBJECT: North Sydney Oval Business Plan 2014 AUTHOR: Rob Emerson, Director Open Space & Environmental Services ENDORSED BY: Warwick Winn, General Manager EXECUTIVE SUMMARY: North Sydney Oval is a highly regarded and well loved community asset which holds strong social, sporting, historic and economic value for our community. The strategies and actions recommended within the draft North Sydney Oval Business Plan 2014 will ensure that North Sydney Oval can remain a vibrant and sustainable venue that creates a significant positive social and economic return for the community and the Council. A report on this matter was submitted to Council at its meeting on 17 November 2014. A verbal update on the outcome will be provided at this meeting. FINANCIAL IMPLICATIONS: Funding will be allocated in the Council’s future capital works program RECOMMENDATION: 1. THAT the North Sydney Oval Business Plan 2014 report be received.

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Page 1: Sport and Recreation Reference Group · Economic The operation of North Sydney Oval for significant events has a ... availability is governed by the permanent hirer’s upcoming sports

N O R T H S Y D N E Y C O U N C I L R E P O R T S

 

Sport and Recreation Reference Group Report SR01 - 24 November 2014

Attachments: 1. North Sydney Oval Business Plan 2014

SUBJECT: North Sydney Oval Business Plan 2014 AUTHOR: Rob Emerson, Director Open Space & Environmental Services ENDORSED BY: Warwick Winn, General Manager EXECUTIVE SUMMARY: North Sydney Oval is a highly regarded and well loved community asset which holds strong social, sporting, historic and economic value for our community. The strategies and actions recommended within the draft North Sydney Oval Business Plan 2014 will ensure that North Sydney Oval can remain a vibrant and sustainable venue that creates a significant positive social and economic return for the community and the Council. A report on this matter was submitted to Council at its meeting on 17 November 2014. A verbal update on the outcome will be provided at this meeting. FINANCIAL IMPLICATIONS: Funding will be allocated in the Council’s future capital works program RECOMMENDATION: 1. THAT the North Sydney Oval Business Plan 2014 report be received.

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Report of Rob Emerson, Director Open Space & Environmental Services Re: North Sydney Oval Business Plan 2014

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LINK TO DELIVERY PROGRAM The relationship with the Delivery Program is as follows: Direction: 3. Our Economic Vitality Outcome: 2.1 Infrastructure, assets and facilities that meet community needs 3.3 North Sydney is a place that attracts events BACKGROUND It has become increasingly apparent that a review of the existing North Sydney Oval Business Plan was required in order to ensure that effective strategies were in place to ensure the ongoing viability of North Sydney Oval as a vibrant and sustainable venue that contributes to the economic, social, sporting and historic values of our community. CONSULTATION REQUIREMENTS Community engagement will be undertaken in accordance with Council’s Community Engagement Protocol. SUSTAINABILITY STATEMENT The following table provides a summary of the key sustainability implications: QBL Pillar Implications Environment North Sydney Oval has considerable heritage, aesthetic, and

recreational significance Social North Sydney Oval has a strong social value within the community

currently receiving more than 90,000 visits per annum. Economic The operation of North Sydney Oval for significant events has a

positive and significant effect on the local economy Governance The North Sydney Oval Business plan is an important document

providing clear strategies and actions for the effective management of the facility

DETAIL North Sydney Oval is a highly regarded and well loved community asset which holds strong social, sporting, historic and economic value for our community. One of the long-standing principle objectives of North Sydney Oval is to promote and manage the Oval as a venue for first-class sporting events. This objective is, however, becoming increasingly difficult to effectively deliver as the current infrastructure of the Oval no longer meets the contemporary requirements of the major sporting codes that currently use or would potentially use our facility in the future. Failure to address the identified infrastructure needs

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Report of Rob Emerson, Director Open Space & Environmental Services Re: North Sydney Oval Business Plan 2014

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of the Oval will continue to undermine the ability of North Sydney Oval to remain a preferred venue for first class sporting events. This attached North Sydney Oval Business Plan 2014 has been prepared to strategically guide the management of the Oval in order to preserve our existing calendar of first-class sporting events and increase our capacity to attract further events. The Plan also focuses on strategies for repositioning the Oval as a desirable venue for major cultural events, which are a potential growth area for the facility. The Plan also identifies a capital works improvement program that identifies a range of facility improvement projects required to ensure North Sydney Oval can comply with current and potential user groups’ facility requirements including:

Sportsfield lighting improvements Bar, kiosk and merchandising facility improvements Upgrading of player and officials change rooms and establishment of medical rooms

and press facilities Improvements to corporate facilities Drop in cricket wicket technology Refurbishment of media broadcasting facilities Provision of an outdoor video screen Improvements to the public announcement system Review of seating requirements

The strategies and projects recommended within the Plan will ensure that North Sydney Oval can remain a vibrant and sustainable venue that creates a significant positive social and economic return for the community and the Council.

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NORTH SYDNEY OVAL

BUSINESS PLAN

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TABLE OF CONTENTS 1. Background .............................................................................................................. 3 2. North Sydney Council Management Objectives ................................................... 5 3. The Current Operating Environment .................................................................... 6 

3.1 Balancing the Objectives ................................................................................. 6 3.2 The Sydney Sports Stadium’s Current Operating Environment ...................... 6 3.3 The Function Centre Operating Environment .................................................. 7 

4. Management Response to the Difficult Commercial Operating Environment and Extended Period of Budget Restrictions............................................................. 8 

4.1 Reducing Costs ................................................................................................ 8 4.2 Marketing ......................................................................................................... 8 4.3 Widening The Potential Market ....................................................................... 9 

5. Current Operating Budget Summary .................................................................. 10 6. Current Economic Impact .................................................................................... 11 7. Existing Market ...................................................................................................... 12 8. Potential Market .................................................................................................... 13 

8.1 Football .......................................................................................................... 13 8.2 Rugby Union .................................................................................................. 13 8.3 Rugby League ................................................................................................ 13 8.4 Cricket ............................................................................................................ 14 8.5 Cultural Events ............................................................................................... 14 8.6 Function Centre .............................................................................................. 14 

9. The Future For North Sydney Oval ..................................................................... 15 10. Capital Improvement Schedule .......................................................................... 16 

10.1 Drop-In Wicket Technology (2015/16) ....................................................... 17 10.2 Sportfield Lighting (2015/16) ...................................................................... 17 10.3 Bar Kiosk And Merchandising Outlet (2015/16) ......................................... 18 10.4 CCTV System (2015/16) ............................................................................. 18 10.5 Commercial Kitchen, Mollie Dive Centre (2015/16) .................................. 18 10.6 Player Change Rooms, Medical Rooms, Press Conference Space and Corporate Offices (2016/17) ................................................................................ 19 10.7 Corporate Facilities Duncan Thompson Stand (2017/18) ........................... 19 10.8 Media Towers (2017/18) .............................................................................. 19 10.9 Public Announcement System (2017/18) .................................................... 20 10.10 Outdoor Video Screen (2018/19) ............................................................... 20 10.11 Grandstand Seating (2019/20) ................................................................... 20 

11. Improving Infrastructure Maintenance ............................................................. 21 12. Forecast Operating Budget Summary 2020 ...................................................... 22 13. Future Economic Impact ..................................................................................... 23 14. Action Matrix ....................................................................................................... 24 

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1. BACKGROUND

North Sydney Oval is located in the south-western corner of St Leonards Park, at the intersection of Miller and Ridge Streets. St Leonards Park is an important piece of regional open space with a history dating back to 1838 when it was first identified and gazetted on the original North Sydney Town Plan. North Sydney Oval is one of the oldest cricket grounds in Australia; the first cricket pitch was laid on 6 December 1867.

North Sydney Oval is one of North Sydney’s most historic and picturesque landmarks, with its distinctive architecture, picket fence and signature Moreton Bay Figtree casting a shadow over the northern end of the ground. The Oval is an important location for sporting endeavours, and a prime location for other large cultural and recreational events.

One of Sydney's premier sporting venues, North Sydney Oval is primarily used for Rugby League, Rugby Union, Football and Cricket fixtures. It is also a venue for various one-off sporting and cultural special events. The high-standard playing surface is surrounded by five spectator stands. The Oval’s capacity is 15,000 people and the ground contains a number of grandstands which have seating for approximately 7,000 people. There is also a grass hill on the outer wing. Five light towers provide the ground with a reasonable standard of lighting for night matches that are not televised.

The Mollie Dive Function Centre is the corporate viewing area for the Oval and is hired out as part of the Oval when major matches are played. It serves as a function centre when there are no matches on the Oval, and is used for conferences, weddings, private parties and similar functions. Views from the venue take in North Sydney Oval on one side and St Leonards Park on the other. The Function Centre’s availability is governed by the permanent hirer’s upcoming sports draw.

The Oval and the Function Centre work together during other activities, including the annual outdoor cinema program, Sunset Cinema, which runs throughout summer each year.

In addition to the playing field, surrounding grandstands (including the Function Centre) and other sporting infrastructure, the North Sydney Oval Complex includes Council’s Parks Depot, a lettable retail area along Miller Street and a childcare centre with adjoining playground.

The row of leased retail spaces along Miller Street are managed as part of Council’s commercial property portfolio, and are leased at commercial market rents. The Child Care Centre is leased to and managed by an independent child care provider organisation; KU Australia. It is accessed from Figtree Lane. The Parks Depot was established near the north eastern corner of North Sydney Oval in the 1930s and is also accessed via Figtree Lane. Council’s outdoor parks and gardens staff operate from this depot with all associated vehicles and materials stored there.

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Since North Sydney Oval’s establishment it has served the community as more than just a sporting venue. It has functioned as a focal point for social integration and cultural activity, and continues to do so today. In its current state, it carries an ambience and heritage value reflective of its colourful past and is still very much a valuable and functional asset to the community.

The high profile of the Oval, together with the complex and diverse range of issues that relate to it, makes North Sydney Oval one of Council’s more challenging assets to manage. Since the last significant refurbishment of North Sydney Oval in 1987 only a relatively small number of projects have been undertaken to overcome usage issues including improving the sportfield lighting 2001, installation of a grandstand external lift 2000, refurbishment of the second floor of the Mollie Dive Stand in 2013.

As a result of Council budget restrictions over a prolonged period, particularly for capital improvements, North Sydney Oval has not kept up to date with the contemporary venue standards and criteria required to adequately facilitate a range of first class sporting fixtures. This has resulted in limiting the opportunities for North Sydney Oval to be considered as a regular venue for first class sporting events.

Therefore if North Sydney Oval is to maintain its primary objective “To promote and manage North Sydney Oval as a first-class venue for major sporting events” Council will need to make a significant investment in the Oval to ensure the infrastructure and facilities meet the current and future requirements of all the sporting codes that are current, and the needs of potential commercial users of the facility.

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2. NORTH SYDNEY COUNCIL MANAGEMENT OBJECTIVES

Based on legislative goals, community needs and expectations, and the values and assets of North Sydney Oval, the following broad management objectives have been established and endorsed by Council:

To promote and manage the Oval as a venue for first-class sporting events; To ensure that the Oval provides first-class facilities and the necessary

infrastructure to meet the requirements of the major sporting codes (including corporate facilities, radio/TV broadcast and press conference facilities, lighting, food, drink and merchandising outlets etc).

To ensure all uses of the Oval are appropriate and accord with the Oval’s zoning as ‘RE1 Public Recreation’ in the North Sydney Local Environmental Plan 2013;

To accommodate a range of recreational activities commensurate with the Oval’s capacity as a significant sporting venue;

To negotiate with a diverse range of sporting, recreational and cultural organisations to actively encourage and promote the staging of a range of events at the Oval;

To use the Oval for night fixtures to ensure competitiveness with other major venues;

To promote and manage North Sydney Oval and the Function Centre to maximise use, community benefit and generate revenue;

To promote the Function Centre as a venue for non-sporting events (as far as is compatible with the use of the Stand as spectator facilities for major sporting events);

To derive income from the Oval and the Function Centre from: o Hire charges for the stands and ground o Temporary advertising rights in the stands and ground o Alcohol sales o Catering rights o Training facilities and associated activities, etc

To recognise, conserve, manage and maintain items of identified historical and heritage significance within the Oval Complex in an appropriate manner;

To accommodate the community, schools and local sporting groups on special occasions, as far as is compatible with priority availability for major sporting events, with reduced charges possibly applying to these groups;

To cater for users with mobility impairments where practical within the physical constraints of the Oval Complex;

To manage large-scale events at the Oval using best-practice techniques to minimise potential negative impacts on surrounding residents and other users of St Leonards Park.

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3. THE CURRENT OPERATING ENVIRONMENT 3.1 Balancing the objectives

The existing management objectives for North Sydney Oval includes that the venue is both managed and promoted to ensure North Sydney Oval is a first-class venue for major sporting events and also to accommodate community, school and local sporting groups on special occasions, as far as is compatible with priority availability for major sporting events, with reduced charges applying to these groups.

Managing the venue as both a commercial first class venue operation and a facility for community use requires a substantial amount of balancing to ensure that both objectives are effectively achieved. A distinction between the different uses of commercial and community use is not always obviously clear requiring the management to adjust the management philosophy on a case by case basis.

3.2 The Sydney Sports Stadium’s current operating environment

The current climate for the management of major Sydney sporting venues such as North Sydney Oval is very competitive and reasonably uncertain. This is mainly due to a number of current factors including:

The current Australian-observed trend in professional sport in national

competitions is to reduce the number of teams within Sydney. The reduction in the number of primary Sydney teams in the National Rugby League and Football competitions has resulted in a situation whereby there are more venues of North Sydney’s standard or better than there is available Sydney teams playing in a national competition. E.g. within the National Rugby League competition St George Dragons and Illawarra Steelers merged, Balmain Tigers and West Magpies merged and the North Sydney Bears were relegated to NSW Cup. The now defunct National Soccer League had five Sydney metropolitan teams including the Northern Spirit Club; this has been replaced by the National A League which currently is represented by only two Sydney teams.

There is a current push away from suburban venues like North Sydney Oval from professional sporting codes to utilising modern, regional and larger venues like the Sydney Olympic Stadium and the Sydney Football Stadium.

Previously unprecedented in NSW we now have more than one team from the National Rugby League competition sharing facilities at Sydney Olympic Park and the Sydney Football Stadium and there is a current push to further this practice.eg South Sydney, West Tigers and Canterbury all utilise the Olympic Stadium,

The larger venues now pay significant sums of money to professional sporting teams to play their fixtures at their facility.

Sporting tenants want facilities in venues where they can entertain their current and potential corporate clients that they so heavily rely on to ensure their organisations remain financially viable.

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The State and Federal governments continue to fund or partially fund the construction of new sports stadiums in Sydney and other regional centres, creating even more competition for existing venues e.g. Blacktown International Stadium, Drummoyne Oval.

With the increase in competition between venues it is evident that major user groups are in a position to increase their requirements and leverage better facilities at competitive usage rates or agreements.

Governing sporting organisations and television broadcasters are pushing the scheduling of games away from traditional daytime events to evening matches.

3.3 The Function Centre operating environment

Whilst the Function Centre has fundamentally met approved budget targets and expenditure/income ratios remain positive, operating profit ratios have been impacted by a downturn across the hospitality sector that appears to be just starting to show trading signs of improvement with an increased level of enquiries being received.

However as previously described in this Plan the Function Centre’s availability as a private function centre is restricted by the Oval’s sporting event bookings and, whilst most weekends during the year there is an income stream to North Sydney Oval, the Function Centre’s availability for private social events is dictated by the sports draws.

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4. MANAGEMENT RESPONSE TO THE DIFFICULT COMMERCIAL OPERATING ENVIRONMENT AND EXTENDED PERIOD OF BUDGET RESTRICTIONS

North Sydney Oval’s management response to the difficult operating environment has been illustrated in a number of strategies.

4.1 Reducing costs In order to combat the difficult operating environment North Sydney Oval’s management has been very proactive in endeavouring to reduce costs in order to retain positive expenditure/income ratios and/or to reduce event staging costs to clients in order to remain financially competitive within a very competitive market.

Cost reductions have been achieved through:

The operation of the Function Centre and the bars in the outer ground are operated by only casual employees.

Cleaning, building maintenance and security has been outsourced to contractors.

The Council’s water reuse scheme provides irrigation to North Sydney Oval, reducing costs.

Ground maintenance and associated staff costs have been reduced through the employment of apprentices and a mandatory reduction in available overtime for weekend events.

There has been minimal capital improvement works undertaken at North Sydney Oval in previous years.

4.2 Marketing Marketing the distinct, unique characteristics and fantastic location of North Sydney Oval to potential clients has provided reasonable success including:

That North Sydney Oval is an ‘advertising clean’ ground with no

permanent advertising.

Proximity to transport and city centre.

Picturesque grounds.

Experienced venue management team.

Flexibility.

Long and proud history as a premier venue on the Sydney North Shore.

Well-known and well-loved facility.

The diverse range of events that can and have been hosted.

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4.3 Widening the potential market As traditional potential markets have shrunk, the management of North Sydney Oval have been pursuing alternative commercial or first class sporting events for North Sydney Oval, including:

Hosting representative women’s/men’s cricket

Sydney Club Rugby Grand Finals

Outdoor Cinema

Corporate sports days

Film shoots for advertising agencies

Weekly training facility for AFL referees

Hosting International sports teams touring Australia

Concerts

A-league football

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5. CURRENT OPERATING BUDGET SUMMARY The North Sydney Oval’s recurrent budget summaries for the financial year 2013/2014 are summarised in the table.

EXPENDITURE Function Centre operation $148,059 Venue management and administration $57,434 Bar sales costs $180,000 Kiosk sales costs $29,800 Sportsfield Maintenance and match day expenses

$389,376

Building Maintenance $105,000 TOTAL $970,362 INCOME Function Centre $148,111 Bar Sales within Oval $300,000 Kiosk Sales $55,000 Sportsground Usage Fees $152,278 Commercial Properties $429,890 TOTAL $1,085,279

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6. CURRENT ECONOMIC IMPACT

Council has engaged specialist consultant, Repucom, to assist with determining the economic impact for the North Sydney local economy and its local businesses, for when major events are held at North Sydney Oval. The consultant’s report is attached for further clarification, however, in summary, the research shows that from November 2013 to October 2014 the number of people attending North Sydney Oval from outside the local government area contributed $3,350,000 to the local North Sydney economy.

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7. EXISTING MARKET The Oval is currently used for Football, regular Rugby League, Rugby Union and Cricket fixtures, as well as outdoor cinema and various one-off sporting and cultural special events. The Oval also currently hosts international sports teams touring Australia, as well as a training facility, rugby clinics, fan days, corporate sports days and training base for the Australian Football League referees. Regular non-sporting events include film shoots for advertising agencies and corporate events. Outdoor Cinema has operated in summer at North Sydney Oval since 2003. North Sydney Oval bookings for the entire 2013/14 year included:

35 days of cricket matches 35 nights of outdoor cinema 8 days of commercial filming 3 large corporate sports days 13 days of Rugby Union matches 13 days of Rugby League matches 3 days of Football matches 99 day/evening training sessions

The 209 total bookings at North Sydney Oval represent an approximate average 25 hours of sports ground usage per week. The Function Centre is currently used for a wide range of private events including:

Weddings Wakes Conferences Corporate Meetings Private celebration events

A total of 33 bookings not associated with Oval sporting events were held in 2013/14.

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8. POTENTIAL MARKET

The management team of the Oval have had discussions with many sporting clubs, sporting codes governing bodies and event managers.

Whilst the discussions have been very positive it will be difficult to attain regular new first class sporting fixtures without an increase in capital funding to undertake required improvements.

However on the basis that the identified improvements are approved and implemented over a reasonable period of time, positive responses have been received for hosting additional sporting events from a range of sports including: 8.1 Football There is a significant opportunity to host regular A-League games through our current relationship with the Central Coast Mariners.

The Football Federation Australia has expressed an opportunity to host Asian Cup fixtures if the ground can be improved.

Opportunities currently exist to host A-League pre-season games against international marquee teams. 8.2 Rugby Union Currently international teams use the Oval as a training venue and there is significant opportunity to expand this market.

A new National Rugby Competition has been established by the Australian Rugby Union, and the Northern Rays team is based in our area however they currently play out of other venues. There is a significant opportunity to host these games in the future. 8.3 Rugby League South Sydney Rugby League Football Club has North Sydney Rugby League Football Club as their feeder club. Whilst discussions with the South Sydney Club team management have not occurred for some time, previous discussions with the Club management have suggested that there could be an opportunity to host games from time to time.

Additionally, with impending significant improvements identified to be undertaken at Brookvale Oval that would most likely necessitate the closure of Brookvale Oval, an opportunity may become available to host further National Rugby League games.

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8.4 Cricket Through the current positive relationship with Cricket Australia and Cricket New South Wales there is a commitment to continue using the Oval for first class cricket fixtures and a strong commitment to further the number of matches if the field lighting is improved to enable day/night fixtures. 8.5 Cultural events North Sydney Oval will be hosting a large Leisure and Lifestyle Festival and a significant concert in the near future. With the success of these events it is considered that the Oval will be showcased to the entertainment industry as valuable alternative to host these types of events. It is considered that there is a significant potential market for the Oval to host large cultural events.

8.6 Function Centre The Function Centre currently caters for a wide range of private events and will continue to provide this service. However it is considered that if the number of people attending events at North Sydney Oval can be substantially increased as per the principal objective of this Plan, then the increase in exposure will result in an increase in trading at the Function Centre for private events.

It is projected that the value of increased exposure based on historic data could result in a 30% increase in growth for this program.

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9. THE FUTURE FOR NORTH SYDNEY OVAL This business plan for North Sydney Oval ensures that Council’s objectives for the venue continue to be achieved by building on current strategies for the management of the Oval.

North Sydney Oval currently has a significant positive economic impact for the North Sydney economy. With over 90,000 people attending events at North Sydney Oval in the 2013/14 financial year the positive economic impact for the North Sydney community is estimated to be worth over three million dollars.

For North Sydney Oval to remain a vibrant and sustainable venue for both the community and the Council financially, the management of the Oval needs to further drive the number of events held at the Oval and most importantly the number of events that attract significant spectator numbers in order to improve both the Council’s current operating budget position and the economic impact for the community that can be delivered by the Oval.

A pivotal key performance indicator moving forward for North Sydney Oval needs to be to significantly increase the number of people that attend a broad range of sporting and cultural events at the Oval. It is considered that with the required Council investment to ensure the venue can comply with the range of criteria required for a contemporary sports stadium, doubling the current attendance to a target of 200,000 people per annum attending an event at North Sydney Oval by 2020, when the proposed capital improvements are completed, is both achievable and necessary for the Oval to remain sustainable.

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10. CAPITAL IMPROVEMENT SCHEDULE As previously identified the management of North Sydney Oval are regularly in communication with sporting governing bodies and specific sporting clubs that are targeted as current or potential clients for North Sydney Oval.

Beyond these communications in order to determine the improvements required to meet current and future requirements of current and potential sporting codes a review was undertaken of the following documents against the current condition of North Sydney Oval;

AFC Stadia Regulations for AFC Champions League AFC Cup Hyundai A-League Venue Inspection report 2014 Cricket Australia Venue Guidelines 2014 National Rugby Championships Information Bulletin 2014 NRL Preferred Facility Guidelines 2014

The review highlights the areas the Oval is deficient in for hosting regular first class sporting fixtures and the priority in which they need to be delivered and is summarised in the attached table:

Year Project Cost Asian Football

Confederation Football Federation Australia

National Rugby League

National Rugby Championships

Cricket Australia

2015/16 Drop-in cricket wicket technology

$770,000 * *

2015/16 Sports field lighting improvements - 1200 lux

($480,000) * * * *

2015/16 Sports field lighting improvements - 1500 lux

$650,000 *

2015/16 Construct bar, kiosk and merchandising outlets

$600,000 *

2015/16 CCTV system installed

$165,000 *

2016/17 Renovate existing commercial kitchen level 2 Mollie Dive Function Centre

$180,000

2016/17 Player and officials change rooms, medical room, doping room, press conference space and corporate offices

$1,300,000 * * * * *

2017/18 Corporate facilities Duncan Thompson Stand refurbishment

$335,000 * *

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Year Project Cost Asian Football Confederation

Football Federation Australia

National Rugby League

National Rugby Championships

Cricket Australia

2017/18 Media towers refurbishment/improvements

$330,000 * * * * *

2017/18 Improvement to Public announcement system

$165,000

2018/19 Outdoor video screen installation

$550,000 * * *

2019/20 New grandstand seating

$660,000 * * *

Total $5,705,000

10.1 Drop-in wicket technology (2015/16) If North Sydney Oval is to continue to host a range of first class sports a solution needs to be found whereby the cricket wickets can be removed from the centre of the playing surface to facilitate football codes and then moved back into place to facilitate cricket fixtures. Currently the Football Federation Australia has a requirement for regular A-League fixtures that there be no cricket wicket within the field of play. Whilst this is currently the only code that have placed this restriction in their venue requirements it is considered that other high contact codes i.e. Rugby Union and Rugby League will in the not-too-distant future require a similar restriction for player safety. On this basis it is considered that Council pursue the drop-in cricket wicket technology in order that the Oval can continue to host a range of sports. In the early stages of this cricket wicket technology North Sydney Oval did trial portable wickets in 1998 with mixed success. However the technology of portable wickets has improved substantially and many of the premier sporting stadiums now utilise this technology to overcome the risks to players of football codes playing over cricket wickets and to improve the venue use and availability for a range of events. 10.2 Sportfield lighting (2015/16) The lighting requirement for the digital broadcasting of evening matches for all football codes is a minimum of 1200 lux across the playing surface. A recent assessment of North Sydney Oval identified that the current system provides an average illuminance of 625lux. The existing lighting system was originally designed to provide 1000 lux (which was the broadcasting standard at the time of construction) however over time the system has clearly lost performance. The 1000lux could be achieved by the existing system by replacing the lamps and other electrical components, however even with this relatively considerable expense the existing system would still not achieve the current required standards. Discussions with Cricket Australia have also identified a desire to play day/night fixtures at North Sydney Oval if the lighting is improved. Cricket Australia’s lighting requirement is 1500 lux.

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With the football codes and cricket desire/requirement to play fixtures at night (All A-League Football matches proposed for North Sydney Oval are evening fixtures) it is recommended that the lighting system at North Sydney Oval be redesigned to achieve 1500lux. Whilst only indicative estimates and advice has been attained at this stage, early advice is that the existing infrastructure could be retained with alteration and with the addition of one or potentially two further poles the Oval could attain the desired level of illumination. 10.3 Bar kiosk and merchandising outlet (2015/16) Currently North Sydney Oval has no permanent bars located within the outer ground. The result of this deficiency is that for every match played at North Sydney Oval that attracts a spectator base of less than 6,000 people, temporary bars are installed to provide this service. For events that attract more than 6,000 people the temporary bars are not effective and Council is required to rent infrastructure to enable the bar areas to more quickly and efficiently service a larger crowd. In the 2013/14 financial year alcohol sales was $300,000 however as some fixtures attracted large crowds the Council expended approximately $50,000 (17% of gross revenue) on bar rental equipment. With a key performance indicator to increase visitation to 200,000 by 2020 the construction of permanent bars and associated cool rooms is a vital investment to increase net yields for the Council from alcohol sales. The kiosks within North Sydney Oval do not meet the food safety standards required to effectively prepare and serve a range of food items to large crowds. The current facilities were built in 1987 and are very basic; some of the outlets lack running water and therefore the Oval is restricted to only selling pre-packaged food items from the current facilities which does not meet the expectations of our customers. It is anticipated that with adequate kiosk facilities the Council could derive further income from this service. The Oval currently has no designated merchandise facilities which are a requirement of the Football Federation Australia. It is recommended that a simple temporary enclosure is attained for the purpose of selling merchandising at matches. 10.4 CCTV system (2015/16) The installation of a closed circuit television system to assist with crowd security is a requirement of the Football Federation Australia to host regular A-League fixtures. It is recommended that a relatively simple CCTV system is installed within the outer ground of the Oval, to fulfil this criteria and improve security and safe crowd management at the Oval. 10.5 Commercial Kitchen, Mollie Dive Centre (2015/16) The existing commercial kitchen needs to be refurbished to meet health and safety requirements and comply with the Food Safety Act. It is recommended that Council

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undertake the required improvements to ensure the facility is effective and meets current requirements. 10.6 Player change rooms, medical rooms, press conference space and corporate offices (2016/17) The player change rooms at North Sydney Oval were built in 1928. Whilst there have been several attempts since their construction to renovate them a significant refurbishment of the existing space is required to bring these facilities up to a contemporary standard. The referees and officials change rooms are tiny in size and completely inappropriate, not meeting the standards required of any sporting code that currently use or potentially may use the oval. North Sydney Oval does not have a designated medical room or doping room which is a requirement of all sporting codes for first class fixtures. There is no available space currently at North Sydney Oval to function as a designated area for the press to undertake and broadcast pre or post match interviews. It is proposed that the internal space of the Duncan Thompson Stand be reconfigured to provide a mezzanine level to increase the usable space that will allow for medical rooms, press areas, doping rooms and improved change rooms whilst maintaining the current 92m2 within this grandstand that is currently leased as commercial floor space. 10.7 Corporate Facilities Duncan Thompson Stand (2017/18) Corporate facilities for entertaining dignitaries, club sponsors and financial contributors are a significant requirement for today’s professional sporting clubs. Other than the Mollie Dive Function Centre the only other corporate space available at the Oval are substandard corporate boxes in the back of the Duncan Thompson Stand that need a complete refurbishment. 10.8 Media Towers (2017/18) The existing media towers at the Oval require significant structural repairs and preventative maintenance work to ensure they remain structurally sound and functional. An assessment is currently being undertaken by a structural engineer and the findings will be reported separately to Council by the Engineering and Property Services Division of Council. However a further requirement is an improvement in the Work Health and Safety aspects of the towers, in particular the television broadcasting tower. Currently heavy broadcasting equipment needs to be carried up the stairway of the towers which is a high risk activity. Under the Code’s venue criteria, broadcasters require some form of mechanical apparatus for transporting equipment up into the tower.

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10.9 Public Announcement System (2017/18) The existing public address system was installed in 2001. Whilst the system has served the Oval well and is still functional it is recommended that the Council financially plan for the updating of the public announcement system. 10.10 Outdoor Video Screen (2018/19) A large outdoor video screen is a requirement for hosting National League Soccer and NRL fixtures. It is recommended that Council initially hire the required video screen in the short term for first class sporting fixtures that require this infrastructure and, in the event that the ground can attract regular and frequent first class sporting fixtures, then the Oval management consider the most effective option and funding model for purchasing a permanent screen. 10.11 Grandstand Seating (2019/20) The contemporary view for seating at sports stadiums prescribed by Football and Rugby codes is that seating provided for spectators must be individual, separated from each other, shaped and numbered in order that they can be individually ticketed. North Sydney Oval seating does not comply with the required specifications and will need to be changed to fully comply with these requirements. The heritage aspects of this significant change will need to be comprehensively worked through and advice from Football and Rugby codes is that this is not an immediate issue in the larger scheme of the improvements required and some dispensation may need to be negotiated in the event the seating change was to substantially diminish the heritage significance and character.

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11. IMPROVING INFRASTRUCTURE MAINTENANCE Currently Council’s 2014 Property Asset Management Plan identifies that North Sydney Oval’s infrastructure (with the exception of the Mollie Dive Function Centre) is maintained as a Category C standard. The plan allocates a recurrent budget for maintenance of the Ovals Stands including the Parks Depot at $112,800 per annum. However, after insurance, statutory and Property Services administration costs are subtracted from the intial allocation, the funding spent on deliverable maintenance is insufficient to meet reasonable expectations. This standard is described in the Property Asset Management Plan as: “This standard is the “default” standard which should apply if no special conditions are present. It is aimed at preserving essential functionality, complying with statutory health, safety and environmental obligations and rectifying faults before consequential damage incurs additional cost. In such cases the requirement is to preserve the operational capacity of the facility as much as possible. This standard does not in itself require close attention to physical appearance except in so far as it is desirable in order to meet the other criteria.” Feedback from our user groups and evident from general observations of the infrastructure maintenance is that the level of maintenance for the Oval needs to be increased. It is therefore recommended that the Oval be increased to a Category B standard in accordance with Council’s 2014 Property Asset Management Plan. The Category B standard is described in the Property Asset Management Plan as: “In such areas the requirement is to preserve the facility in good condition both visually and functionally, and to respond promptly in the event of failures.” The annual additional operating cost of increasing the maintenance standard from the existing Category C standard to a standard in accordance with a “Category B is $47,200. Furthermore it is considered that the responsibility to identify, schedule and undertake infrastructure maintenance within the venue would be more effective if it was managed by the Oval Manager in consultation with Property Services staff, rather than undertaken by the Council’s Property Services as is currently the case. The expectations of users, scheduling opportunities to undertake maintenance work and accountability for the presentation of the entire venue would be more effective if it was fundamentally the responsibility of one person.

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12. FORECAST OPERATING BUDGET SUMMARY 2020

Based on Council investing in the required improvements to maintain the Oval as a first class sporting venue and the identified management target being achieved of 200,000 people attending the Oval by 2020, the following forecasted estimates are provided for the venue for 2020 based on current fees and charges.

EXPENDITURE Function Centre $158,000 Venue management and administration $90,000 Bar sales costs $264,000 Kiosk costs $54,500 Sportsfield maintenance and match day costs

$465,000

Building maintenance $160,000 TOTAL $1,191,500 INCOME Function Centre $192,400 Bar sales within Oval $600,000 Kiosk sales $130,000 Sportsground usage fees $250,000 Commercial properties $429,890 TOTAL $1,602,290

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13. FUTURE ECONOMIC IMPACT As previously identified within this plan, the current economic value of hosting major events at North Sydney Oval to our local economy is approximately $3,350,000. This figure is based on the achieved total attendance figure for North Sydney Oval of 91,765.

A principle performance indicator on implementing the strategies identified within this plan is that North Sydney Oval will attain an attendance of 200,000 by 2020. An increased attendance will naturally have a corresponding significant further positive impact on the economic value to our local economy potentially beyond $6,000,000 per annum that can be derived through better utilisation of the Oval.

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14. ACTION MATRIX Objectives Actions Performance Measures To manage the Oval for public recreation in accordance with the Local Government Act and North Sydney Council’s Management Plan

Review North Sydney Oval Plan of Management in accordance with the Local Government Act.

North Sydney Oval Management Plan reviewed 2014

Ensure management of North Sydney Oval is in accordance with the Council approved North Sydney Oval Plan of Management.

Plan implemented

To ensure that a customer oriented focus is maintained at all times within the events and operational activities of the complex by effective management and operating practices.

Positive customer feedback

To ensure that all uses of the Oval are appropriate and accordance with the Oval’s zoning as Public Recreation in North Sydney Council Local Environmental Plan

Ensure compliance with all relevant planning requirements.

All activities compliant with designated zoning

Create economic value to North Sydney’s commercial sector through promoting events at the Oval that will attract significant numbers of people to the North Sydney local government area

Target events for North Sydney Oval that will attract large numbers of spectators.

200,000 people to attend events annually at North Sydney Oval by 2020

Monitor and report annually to Council the economic value to the North Sydney local government area derived from hosting events at North Sydney Oval.

Annually surveyed and reported to Council

To promote and manage North Sydney Oval as a first-class venue for major sporting events

Pursue major sporting events for North Sydney Oval through direct negotiations with the major football codes, cricket and other sporting organisations.

Attain a minimum of eight first class fixtures for 2015. Attain a minimum of ten first class fixtures for 2016 and 2017 Attain a minimum of twelve first class fixtures held annually at the Oval by 2019 200,000 people attend events annually at North Sydney Oval by 2019

Invest in drop in cricket wicket technology to ensure the Oval can continue to be used for a wide range of first class sports

Project completed 2016

Maintain North Sydney Oval playing surface to a high standard within existing budget limitations

Maintenance of the playing surface is at a sufficient standard to accommodate major sporting events

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Objectives Actions Performance Measures To provide ancillary facilities (including corporate boxes, reserved seating, radio/TV broadcast facilities, food and drink outlets and advertising facilities) to support and promote use of the Oval for major sporting events, and to generate revenue

Upgrade the existing Corporate Boxes within the Duncan Thompson Stand.

Upgrade completed 2017

Construct permanent bar facilities within the oval

Construction completed 2015

Upgrade the kiosk facilities Upgrade completed 2015 Refurbish media infrastructure to meet current standards

Upgrade completed 2017

Undertake improvements to public address system

Upgrade completed 2017

Develop/refurbish players and officials change rooms, medical rooms and facilities for press conferences

Facilities completed 2016

Install a media screen that meets current standards for first class sporting fixtures

Installed 2018

Provide new grandstand seating Installed 2019 Install a close circuit television system to assist with crowd management

Installed 2015

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Objectives Actions Performance Measures To promote the Mollie Dive Function Centre facilities (as far as is compatible with the use of the Stand as spectator facilities for major sporting events)

Continue to market the venue to effectively increase the client base and therefore increase levels of usage.

45 private bookings attained not associated with sporting fixtures per annum by 2020. 30% increase in revenue for the Function Centre operation by 2020

Renovate existing commercial kitchen within the Mollie Dive Function Centre to meet health standards.

Renovation completed 2015

Revise and implement pro-active and cost effective marketing strategies, to ensure awareness of North Sydney Oval and Function Centre and promote increased occupancy.

Marketing plan reviewed and implemented by July 2015.

To derive income from North Sydney Oval and the Mollie Dive Stand from subscriptions, hire charges for the stands and ground, advertising rights in the stands and grounds, liquor sales, catering rights, training facilities and associated activities

Derive income from hire charges as per Councils Fees and Charges schedule.

Income from North Sydney Oval meets or exceeds stated budget estimates

Derive income from alcohol sales and catering agreements.

Income from North Sydney Oval meets or exceeds stated budget targets.

Maximise occupancy rates and returns of commercial properties within the complex.

Tenancy agreements yield a commercial return and are reported to Council quarterly. Positive expenditure/income ratio for the complete venue.

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Objectives Actions Performance Measures To use the Oval for night fixtures, to ensure competitiveness with other major venues

Improve the sportsground lighting at North Sydney Oval to accommodate all field sports requirements for television coverage 1500 lux.

Construction completed 2015

To offset maintenance and improvements costs by generating revenue from the various commercial enterprises operating within the North Sydney Oval complex

Pursue all income producing opportunities available to North Sydney Oval to increase revenue yield.

Positive expenditure/income ratio for the complete venue

To negotiate with a diverse range of recreational and cultural organisations to actively encourage and promote the staging of a range of events

Revise existing marketing plan and implement with the objective to increase the diversity and quantity of events offered at the complex.

Diversity of usage Number of public events exceed 130 by 2020

Develop or host two significant and iconic cultural events annually at the Oval that attract significant crowds.

Two iconic cultural events achieved in 2015.

To accommodate community, school and local sporting groups on special occasions, as far as is compatible with priority availability for major sporting events, with reduced charges possibly applying to these groups

Provide for the communities usage of North Sydney Oval through provision of a range of usage fees that are affordable for school, community and sporting groups.

Minimum of 90 sporting events held at North Sydney Oval for community, school and local sporting Clubs.

To cater for users with mobility impairments where practical within the physical constraints of North Sydney Oval

Any building improvements undertaken within North Sydney Oval to consider accessibility issues.

Accessibility improvements achieved

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Objectives Actions Performance Measures To ensure the conservation and appropriate management of elements and items of cultural heritage

All construction works are implemented within the principles of the Burra Charter and Councils Heritage controls.

No negative impacts on heritage significance or integrity of oval.

Conserve the architectural heritage of the North Sydney Oval complex through ensuring that any new work complements existing structures and does not have an adverse impact on the heritage significance.

Heritage values and character of the venue are retained whilst maintaining a venue that meets contemporary standards to host premier events

To undertake building maintenance to the highest standard within budget constraints and in line with existing architectural and heritage conservation values.

Heritage values and character of the venue are retained whilst maintaining a venue that meets contemporary standards to host premier events

Prepare a Conservation Management Plan.

Completed 2020

Improve maintenance standards of the infrastructure of North Sydney Oval

Provide funding to increase the maintenance standard from the existing Category C standard to a standard in accordance with a “Category B - High” as described by the 2014 Property Asset Management Plan.

Improve maintenance standards to match expectations of the user groups and the community

Reallocate the responsibility to identify, schedule and undertake infrastructure maintenance within the venue from Council’s Property Maintenance Section to the North Sydney Oval Manager.

Improved scheduling and delivery of infrastructure maintenance that meets the expectations of user groups and spectators

To provide for public safety

Emergency and Evacuation procedures in place.

All staff, Police, State Emergency Services and clients are aware of existing evacuation and emergency procedures

Work Health and Safety risk assessments undertaken annually for all aspects of the operation.

Provide qualified First Aid Personnel at all major fixtures.

Ensure a safe working environment is maintained for all staff working within the complex.

Minimal injuries or incidents reported

To ensure effective procedures are in place in the event of an emergency and to identify, measure and manage potential hazards in a timely manner to minimise incidents and accidents.

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© REPUCOM | NORTH SYDNEY COUNCIL – NSO ECONOMIC IMPACT ASSESSMENT | NOVEMBER 20141

NORTH SYDNEY COUNCILECONOMIC IMPACT PROJECTION FOR MAJOR

EVENTS HELD AT NORTH SYDNEY OVAL

November 2014

Expertise by Repucom

Your contact person(s): James Paterson | Ryan Matzelle

APPENDIX

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PROJECT BACKGROUND

Repucom have been commissioned by the North Sydney Council to conduct an economic impact projection for the North Sydney local

economy and its local businesses, for when major events are held at North Sydney Oval.

RESEARCH & METHODOLOGY

Repucom conducted both face to face interviews at the event and post event online surveys in order to accurately obtain a

representative sample of those that attend events at North Sydney Oval. Below is a breakdown of the number of completed interviews

conducted for this 2014 study:

Project Background and Methodology

Research TypeNorths v

Randwick (Union)

Bears v Sharks

(League)

NSW v VIC

(Cricket)Sunset Cinema

Face to face Interviews 90 85 111 n/a

Post event online Interviews 6 18 33 501

Repucom are satisfied that the sample in total is representative of event attendees at a 95% confidence interval

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Events at the North Sydney Oval generated an estimated $3.35m to the North Sydney Council

economy and local businesses

$3.35m Total direct expenditure to the North Sydney Council as a result of attending an event at

North Sydney Oval (November 2013 – October 2014)

182 Total number of events at North Sydney Oval between November 2013 – October 2014

91,765 Total attendance at North Sydney Oval between November 2013 – October 2014

63,961 Total ‘in scope’ attendance at North Sydney Oval between November 2013 – October 2014

In scope attendees are those that do not live in the

North Sydney Council area and specifically visited

the area because of their attendance at the event

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The 12 Shute Shield and 13 NSW Cup fixtures each generated 21% ($700k+) of the total direct

expenditure for the year, while the Mariners fixture contributed the most ($270k) for a one off event

Event Type Events per year Total AttendanceIn Scope

AttendanceDirect Expenditure % of Expenditure

Shute Shield (Union) 12 15,000 13,095 $719,060 21%

NSW Cup (League) 13 16,300 13,439 $709,815 21%

Sunset Cinema 37 22,200 13,063 $640,889 19%

Matador BBQ Cricket 12 13,970 8,808 $468,552 14%

CC Mariners 1 6,500 4,534 $270,983 8%

AFL 62 4,320 2,651 $130,078 4%

Gala Days 3 3,500 2,215 $108,646 3%

Corporate Oval 9 3,275 2,072 $101,662 3%

Film 2 3,000 1,765 $86,607 3%

Functions 10 2,500 1,582 $77,605 2%

ARU 11 900 552 $27,100 1%

Grade Cricket 10 300 184 $9,033 0%

Total 182 91,765 63,961 $3,350,030 100%

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Sydneysiders that live outside the North Sydney Council area contributed 81% of the direct

expenditure generated by staging events at NSO

Attendee Origin Total AttendanceAttendance

Breakdown

In Scope

Attendance

Average Spend

per person

Direct

Expenditure

% of

Expenditure

North Sydney Council 25,148 27.4% 0 n/a $0 0%

Sydney (outside NSC) 58,195 63.4% 55,872 $48.59 $2,714,674 81%

Regional NSW 6,304 6.9% 6,038 $78.54 $474,265 14%

Interstate 1,676 1.8% 1,622 $78.54 $127,386 4%

Overseas 442 0.5% 429 $78.54 $33,704 1%

Total 91,765 91,765 63,961 $49.50 $3,350,030 100%

Total attendance

across all 182

events in 13/14

supplied by NSC

Attendance

breakdown as per

both F2F and

online survey

results

On average 97% of

non NSC attendees

visited NSC

specifically due to

attending an event

Average spend in

the NSC area as

per the post event

online survey

In scope attendees

x average spend

per person

(rounding accounts

for differences)

APPENDIX

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44% of event attendees spent time in the NSC area prior to or post event and nearly 8 out of 10

saying their experience has made them want to spend more time in the area

27%

20%

8%

9%

56%

Yes, I went to a pub in the area

Yes, a restaurant or café in the area

Yes, I went shopping in the area

Yes, I did another activity in the area

No, I came straight to North Sydney Oval for the event and leftstraight afterwards

Other activities in the NSC area other than attending the event

38% went to either a pub or restaurant or both

79%Believe their experience

of visiting the North

Sydney Council area

(attending the oval, pubs,

restaurants etc.) made

them want to come back

to see more of the area

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Food and beverage make up 40% of a visitors spend in the area ($20.76 per person)

$20.76

$17.43

$4.88

$3.42

$1.33

$0.99

$0.68

$0.00

Food & Beverage

Tickets at the event

Entertainment outside of the event

Transport

Merchandise

Other Expenses

Accomodation

Tourist attractions

Average Expenditure per person in the North Sydney Council Area

Only 3% of ‘in scope’

attendees stayed over night, with half of these choosing to stay outside of the NSC area

Food and Beverage expenditure was 56% higher for those 38% that attended a pub or restaurant prior to or

post the event($27 vs. $17)

Opportunity to partner with local hotels to boost overnight visitors and therefore expenditure

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81% are very likely to attend a number of different events at NSO in future

7.9Average satisfaction

rating out of 10

7.9

7.8

7.5

7.0

Sunset Cinema

Matador BBQ Cup

NSW Cup

Shute Shield

Satisfaction rating per event

39%Said the event was

better than expected

41%

24%

11%

17%

Sunset Cinema

Matador BBQ Cup

NSW Cup

Shute Shield

Better than expected per event

81%Highly recommend attending an

event at NSO to friends and family

80%

94%

89%

50%

Sunset Cinema

Matador BBQ Cup

NSW Cup

Shute Shield

Advocacy per event

Attendee Type Cricket matchesRugby league

matches

Rugby union

matches

Football / soccer

matchesCommunity Events Sunset Cinema

NSW Cup Attendees 56% 89% 22% 22% 11% 39%

Matador BBQ Cup Attendees 100% 21% 36% 15% 12% 27%

Shute Shield Attendees 0% 100% 17% 33% 50% 0%

Sunset Cinema Attendees 15% 7% 15% 11% 30% 96%

Likeliness to attend an event at NSO in future

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An attendees satisfaction and advocacy for attending an event at NSO is driven mainly by

the event atmosphere

48%

12%

10%

8%

8%

6%

5%

3%

1%

0%

0%

0%

0%

Event atmosphere

Seating comfort

Event / movie quality

Food and beverage options

Food and beverage prices

Information signage at the oval

Ticket purchasing process

Toilet facilities

Staff servicing, friendliness and helpfulness

Transport to and from the oval

Oval cleanliness

Entertainment pre-event & half-time

Ticketing information

Drivers of Satisfaction and Advocacy of attending NSO

89% satisfied

65% satisfied

89% satisfied

54% satisfied

36% satisfied

72% satisfied

87% satisfied

63% satisfied

78% satisfied

82% satisfied

47% satisfied

84% satisfied

“$6+ for a can of beer

at reserve grade game.

The SCG sells a larger

size drink for a similar

price. I have noticed

some people have

started to smuggle

drinks in which is a sign

the cost is too much”

“Not much in the way

of low cost options - $4

for a coffee in a paper

cup is a bit steep”

One element North Sydney Council could potentially look at for future events is the Food &

Beverage options and pricing. This accounts for 16% of an attendees satisfaction and

advocacy and less than half of the attendees are generally satisfied with this element

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Strong local resident support for attracting and staging of events at NSO, while over half believe it is

important for NSC to spend money on upgrading the facility

2%

7%

35%

42%

14%

Not at all important

Unimportant

Neither

Important

Very important

Do you think it is important for the North Sydney Council to spend money on

upgrading North Sydney Oval?

0%

1%

18%

56%

24%

Not at all important

Unimportant

Neither

Important

Very important

Do you think it is important for the North Sydney Council to attract more events to

North Sydney Oval?

56%Believe it is important for

NSC to spend money on

upgrading NSO

80%Believe it is important for

NSC to attract more

events to NSO

% of local residents agreeing with the following statement regarding sporting

matches and events at North Sydney Oval

They help make the North Sydney Council

area a more enjoyable place to live 80%

They help enhance community spirit, pride

and enjoyment 79%

They makes me proud to be from the North

Sydney Council area 57%

They create a real buzz in the council area 71%

They are positively embraced by the people

of North Sydney Council 60%

They create an inconvenience for local

residents 10%

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Assumptions

• The direct expenditure has been estimated based off the actual number of events and attendance numbers provided by

North Sydney Council

• The breakdown of where these attendees are from was estimated using both the face to face and online survey results

• As surveys were only conducted for 4 events (Sunset Cinema, NSW Cup, Shute Shield and Matador BBQ Cup), the

other type of events were estimated based on an assumed similar attendance profile and in scope %)

• Due to small sample sizes for the individual events, all survey results were pooled to determine the average spend in

the NSC area by an in scope attendee ($49.50 pp)

Events Origin profile based off

League NSW Cup

Union Shute Shield

Cricket Matador BBQ Cup

Sunset Cinema, Corporate Oval, Gala Days, ARU, Film,

AFL, Functions, Grade Cricket

Sunset Cinema

Mariners match Soccer Assumptions (Higher NSW outside Sydney %)

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Terms & Conditions

TERMS AND CONDITIONS OF USE

Please note that this report is subject to copyright agreements. All rights are reserved by Repucom. No part of this report may

be reproduced, processed or further distributed in any fashion whatsoever without the author’s prior written consent. In this case

Repucom. As a condition of publication of any contents of this study, as above, written consent must be given by Repucom.

Whilst proper due care and diligence has been taken in the preparation of this document, Repucom cannot guarantee the

accuracy of the information contained and does not accept any liability for any loss or damage caused as a result of using

information or recommendations contained within this document.

APPENDIX

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JAMES PATERSON

Director, Government Tourism & Events

Phone (02) 9667 0326

Mobile 0408 686 119

Email [email protected]

REPUCOM

SUITE 301

61 DUNNING AVE

ROSEBERY NSW 2018

AUSTRALIA

WWW.REPUCOM.NET

Contact Details

RYAN MATZELLE

Account Director

Phone (02) 9667 0326

Mobile 0416 308 707

Email [email protected]

APPENDIX