Sponsoship Package cover page - 2020 · Pickering’s Signature Parks with colour and sound. More than 100 local artists and artisans bring the community together to celebrate art

SponsorshipPackage

P A R T N E R S H I P

C O M M U N I T Y

pickering.ca/partnerships

City of Pickering Community Marketing Partnership Proposal Page 1

Partnerships include access to branding and activation opportunities, but do not include the cost of activation materials, design

work, production of branding materials, installation of said materials or removal at end of contract. The City must approve all

branding and activation materials to ensure they are in keeping with the spirit of our programs and services. Installation of branding

will be coordinated by your sponsorship rep and facilities, with your service provider. The contents of this document are uniquely

designed for your organization, and are confidential.

Art of Sound

Collaborative Community Art Installation

May 2, 2020 – early June Esplanade Park Attendance: 10K+

The 2020 Collaborative Community Art Installation: Art of Sound will bring colour to

Pickering’s premiere park from early May, until mid-June. The art installation will

engage Pickering residents in a joint venture to beautify Esplanade Park until garden

plantings arrive. Seen below Pinwheel Installation from 2019.

Hundreds of residents will join in the creation of this collaborative work on May 2, 2020,

which remains in place through Artfest on May 23, 2020, into early June when gardens

are planted.

Installations of this type generate incredible interest, and tremendous social media

impact; creating a sense of place and excitement for residents and visitors. This

approach to marketing appeals not only to local residents, but becomes a landmark

location for families and local youth to come and take photos in their own community.

Garden signage and promotions will encourage viewers to share their experience online

by taking photos and tagging their social media posts with #pickeringproud

#yourbusiness @pickeringevents #artfestpickering







Presents Collaborative

Community Art Project

Partner Collaborative Community

Project

Event Activation Partner

$4,500 $1,500 $750

(1 available) (2 available) (6 available)

Details: Total Value -

$5,500 Total Value -


$1,000

Pre- Promotion

Logo placement on select City Marketing materials

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Mention in social media promotions

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Custom hashtag tied to installation with your organization name

√

Install Event

Rights to provide additional activation of activity or interactive performance with your branding at both the installation event, and Artfest on the Espanade

√

Rights to provide activation of activity or interactive performance with your branding at installation event.

√

Logo placement on event program and site signage

√ √ √

"Company Name" presents √

Sponsored by "Company Name"

√

Media Coverage

Event Partner mention in all promotional materials

√ √







Artfest on the Esplanade

Art of Sound

Saturday, May 23, 2020

11:00 am - 5:00 pm

Esplanade Park

Attendance: +4,000 guests

This annual event has operated for more than 20 years in

Pickering. Artfest on the Esplanade transforms one of

Pickering’s Signature Parks with colour and sound.

More than 100 local artists and artisans bring the

community together to celebrate art and culture. The

event features artist displays, workshops,

demonstrations, free hands on art activities for all ages,

cultural entertainment, roaming entertainers, live

interactive performances, food trucks, and more.

New in 2020: Artfest theme The Art of Sound will see

the introduction of a new independent authors area

featuring more than 20 authors with readings and live

interviews; community based arts installations;

interactive sound based fine arts activities, and a new

fully inclusive human sculpture social media project “Call Me Art”.

Artfest attracts arts enthusiasts from across Durham Region and

the GTA. This is the single largest one-day celebration of the Arts

in Pickering. The event shares the

same date and location as the

Your City event (Pickering’s annual

resident open house); Promotions

and attendance benefit from cross-

promotion.







Presents Artfest on the Esplanade

Partner Artfest on the Esplanade


$4,500 $1,500 $750





$1,000

Pre-Event Promotion


√ √


√ √

Artfest Event

Activation of arts activity or interactive performance with your branding

√

√

Rights to provide themed on-site activation with your branding

√ √

Branding and activation at Independent Authors Area (1)


√ √ √

"Company Name" presents Artfest on the Esplanade on one of the following areas Entertainment or Activities Area

√

Sponsored by "Company Name" one of the following: roaming entertainer or interactive arts activity

√

Media Coverage


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Pickering Summer Concert

Series

Thursday Evenings in July & August (9 dates)

Millennium Square | 7:00 pm – 9:00 pm

Season attendance: +5,500 guests

Sunday Afternoons in July & August (6 dates)

Esplanade Park | 2:00 pm – 4:00 pm

Season attendance: +1,500 guests

Dancing, singing, and relaxing outdoors. Voted

one of the best places to listen to music in

Durham Region, Pickering’s summer concert series is a

perennial favourite. Hosted in 2 of Pickering’s

signature parks, these concerts bring a wide array of

local talent to residents each summer.

Pickering Summer Concerts attract music enthusiasts

from across Durham Region and the GTA. Concert

goers are known to dance, sing, plan with a group, and

are often up for a quick game of Jenga or Chess. If

you are looking to reach adults, families, and older adults

with your messaging Pickering Summer Concerts are an

excellent opportunity for your business.

The summer concert series is broken into Sundays and

Thursdays for sponsorship rights, and promoted

together. Sponsors benefit from cross promotion

throughout the season. Fully customizeable, we can

work with your organization to make this a brand

experience to engage and amaze.

Rained out – not to worry – our extended concert

schedule makes up all the rain dates from the

season during the month of September.







Presents Thursday

Evening Concert Series

Presents Sunday Afternoon

Concert Series Activation Partner

$7,500 $4,000 $500 per date




$5,000

Total Value - $550 *max one per organization,

per series

Pre-Event Promotion


√ √


√ √

Concert

Your branding present at each event in the series

√

√

Rights to provide themed on-site activation with your branding at concerts

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"Company Name" presents Concert Series on all marketing materials

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Media Coverage

Event Presents mention in all promotional materials

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Pickering Canada Day

Daytime Program

Esplanade Park | 12:00 pm – 5:00 pm


Evening Program

Kinsmen Park | 6:00 pm – 10:00 pm


What our sponsors have said: “Pickering does

Canada Day right!”

Daytime is a celebration of all things community.

Community organizations come out in full force to

celebrate Canada Day in Pickering offering

activities, entertainment, and giveaways

from around the globe. These offerings are

only the tip of the leaf for this day of

Celebration. Programming is offered for

every age and ability. Families, teens,

seniors will all find something to celebrate

during this event. With two stages,

bouncing castles as far as the eye can see,

and food trucks to keep you moving … add

your brand to the celebration and join in the

success.

Canada Day evening in Pickering is a

spectacular night of celebration – purely

Canadian talent atop a professional stage with

giant led screen, all followed by a Giant Pyro-

musical Fireworks show. Rounded out by fun pre-

concert activities, food trucks, and a free shuttle;

nothing is stopping this party.







Past performances on Canada Day evening stage

have included Blue Radio, Splash & Boots, Mini Pops,

The Leahy Family, April Wine, Honeymoon Suite, Kim

Mitchell, Alex Veliz, Tyler Shaw, Mega Magic, Fifi

Dobson, Kardinal Offishall, Alyssa Reid, Virginia to

Vegas, and so many more. If you’re looking to present

a stellar evening of entertainment and fun for people

of all ages, Pickering’s Canada Day is an amazing

opportunity to link your brand with Canada, Pickering,

and Celebration.







Presents Daytime

Programming

Presents Evening

Programming Sponsorships

Activation Partner

$10,000 $25,000 $2,000 - $15,000

$1500 per location

(7 available) (2 available) (5 available) (10 available)



$30,000

Benefits based upon

sponsorship contribution.

Total Value - $2300

Pre-Event Promotion


√ √ √


√ √ √

√

Canada Day Event

“Company Name” presents: Teen, Preschool or Seniors Area, Entertainment Areas, Bouncing Castles, Family Dance Party (evening)

√


√ √ √ √

"Company Name" presents one of Fireworks or Stage Entertainment

√

Logo Placement on event program and site signage

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Media Coverage


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20|20 Arts & Culture

Experience Saturday, September 12, 2020 Esplanade Park Attendance: +3,000 guests New in 2020, the City of Pickering in collaboration with local community and cultural organizations will offer a new and exciting experience for area residents and guests; highlighting the incredible talents of local artists and cultural organizations by fusing fine arts with culture. The event will feature a full-day of live and roaming performances, unique tastes from local food vendors, interactive activities, artist vendors, and spectacular collaborative presentations. This new and unique event will ignite the imaginations of guests and participants with immersive cultural experiences. pickering.ca/greatevents

Pickering Events

*sample photos only







Presents 20|20 Sponsor 20 |20


$5,000 $2,000 $750





$1,000

Pre-Event Promotion


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√

20|20 Event

Your Branding applied to one of the following areas: Stage, Collaborative Presentations (5), Finale

√


√ √ √

Branding and activation with interactive activity station, or roaming performer

√


√ √ √

Media Coverage


√ √







Tree Lighting & Fireworks Friday, November 20, 2020 6:00 pm – 9:00 pm Esplanade Park Attendance: +8,000 guests The Tree Lighting & Fireworks celebration is the single largest winter event in Pickering, and operates in conjunction with the Pickering Christmas Market. The event is attended by all ages and demographics from across the GTA and Durham. This year’s Tree Lighting & Fireworks event will feature free activities and entertainment. Midway rides, seasonal crafts, activities & games with prizes, live entertainment throughout the park, in the Council Chambers, and at the Gazebo. The evening begins with the lighting of the trees and ends with a spectacular fireworks display over Esplanade Park. As a partner of the Annual Tree Lighting & Fireworks your company will receive the benefits listed in the following chart. All sponsorship options are flexible and can be customized to meet organization needs. pickering.ca/greatevents

Pickering Events







Presents Tree Lighting

Partner Tree Lighting


$5,500 $3,500 $1,000





$1,500

Pre-Event Promotion


√ √


√ √

Tree Lighting Event

Activation of selected game or activity with your branding

√

√

Rights to provide on-site activation with your branding

√ √

Logo branding on event program and site signage

√ √ √

Sponsored by "Company Name" one of the following: Single Ride or Games

√

"Company Name" presents one of the following: Entertainment or Fireworks

√

Media Coverage


√ √ √







Esplanade Park Illuminations

and Celebrations

Add light and sound to Pickering’s premiere City Centre destination. Welcoming

thousands of guests each year, and celebrated as Pickering’s Central Park, Esplanade

Park is the perfect location to build brand awareness through light, sound, and art.

City Centre Community Banner Program $15,000

This annual program results in an 11 month installation of colourful artists banners,

throughout City Centre, and surrounding Esplanade Park. The banner program brings

life and colour to the heart of Pickering’s City Centre. Banners are renewed annually in

December through a juried competition; which draws submissions from across the

country. Sponsors are recognized throughout the call to artists, on gateway banners, in

marketing materials, through social media, and within the online portal.

Interactive Illumination Tree $15,000

Imagine 5,000 lights interacting with the music of the communities’ voice. Capture the

imagination of your audience, and their social connections through this year-round

interactive installation in the heart of Esplanade Park. The Interactive Illuminated tree

(with sponsorship) will be expanded to five times the original size, and relaunched for

the community with a celebration event. Sponsors are recognized through marketing

materials, site signage, during the launch event, and with a custom social media tag.

Esplanade Park Light Tunnel $12,000

November 20, 2020 – January 31, 2021

Thousands of guests, and hundreds of

thousands of social media shares are the

result of the 2,000 twinkling lights

included in the 60 foot long Esplanade

Park light tunnel. Introduced in 2019 to

rave reviews from the local community

the 2020 light tunnel is scheduled to

remain in place for one month longer than

the tunnel in 2019, and is expected to

garner great community support, and

marketing reach.







Mayor’s New Year’s Day Levee Friday, January 1, 2021 2:00 pm – 4:00 pm Pickering City Hall Attendance: 400+ guests The Mayor’s New Year’s Day Levee invites residents and their family to start of the New Year with a community celebration. The event is attended by all ages and demographics from across Pickering and beyond our borders. This year’s Levee will include a special presentation by the Town Crier, free activities, light refreshments and entertainment. The day begins with a prediction of the year to come from the Town Crier, and greetings from Mayor and members of Council. Following the official portion of the event guests can enjoy a live music, participate in free all ages arts activity, enjoy refreshments, or simply sit and talk with family, friends and neighbours, while waiting for the grand prize draw. Door prizes are awarded at the conclusion of the event to guests in attendance. All sponsorship options are flexible and can be customized to meet organization needs. pickering.ca/greatevents

Pickering Events







Presents Levee Partner Levee

$7,000 $1,500

(1 available) (3 available)

Details: Total Value - $9,500 Total Value - $2,200

"Company Name" presents the Mayor’s New Year’s Day Levee on all marketing materials

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Rights to provide your trained staff to assist with activity delivery, and/or to provide an activity with your branding

√

Logo branding on event program and site signage

√

On site signage “Sponsored by Company Name" one of the following: Catering, Performance, Prize Draw

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Mention in event speaking notes

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√

Rights to promote using City marketing materials to clients and staff

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Contact

Tanya Ryce

Supervisor, Cultural Services

City of Pickering

One The Esplanade

Pickering, ON L1V 6K7

905.420.4660 ext 3603 | [email protected]

Documents

Sponsoship Package cover page - 2020 · Pickering’s Signature Parks with colour and sound. More than 100 local artists and artisans bring the community together to celebrate art