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The New Tech-Oriented Generation of Craftsmen:
From Artisans to Makers
Who are artisans?
Those who have the know-how to produce
beautiful things
young people who renew historical traditions
those who make things with their own hands
those who know how to give form to matter
those who create unique and special products
those who create taylor made products, customized on your needs (the new luxury concept)
common ground:
it’s a matter of making (Making is thinking, DIY approach etc.)
Artisans vs. makers
But… ;)
ARTISANS MAKERS
But...It’s a matter of time
TIMELINE
ARTISANS MAKERS NEW HYBRID ARTISANS GENERATION
= KNOW HOW + TECH + HI DESIGN VALUE
But...It’s a matter of time
MAKERS
We can call them: “new barbarians”
They are new, they are free, their world
is horizontal, they stretch the whole
history on the same plane and on these
plane they can easily pick up, merge,
put together, mix and hybridize all the
ingredients: languages, different fields,
materials, techonologies, tools and
economic sectors.
(The barbarians, Alessandro Baricco,
italian writer)
ARTISANS
come from the past, they come from
an ancient culture and heritage, they
have memory, they flow into the
deep, they know how to do things
from centuries, from their DNA.
For these reasons, because they
know deeply, they are less free to
change, to flow into the present, to go
out of their habits, attitudes and
mental boundaries.
In Italy and Europe, we cannot speak about
“making” without speaking about artisans.
In Italy we have 1.4 million of Small and Medium
enterprises of the artisan sector
606,000 operating in the manufacturing sector
It’s a matter of context
and an economic fact
It’s a matter of mindset
It’s a generational matter
we have 2 goals:
• encouraging the birth of a new
generation of makers
• take artisans out of their box, to
assure them a new renaissance
How?
• Web (as tool and mindset)
• Education (openness)
• Contamination (with other professionals)
• Storytelling (to communicate the craft added
value)
The web has brought the first revolution, has
broken down the walls of the artisans’ shop,
opened to new knowledge, a new way to
communicate, to share, and finally to work.
The web has opened to a new way to think
WEB as tool and mindset
The new global market teach us that
know-how is not enough to compete.
you have to know:
• how to innovate your product
• how to hybridize materials and technology
• how to collaborate with others professionals
• how to tell the story and the value of your products
• how to package it and how to sell it all over the
world
Education
strengths
•Heritage
•Creativity
•Know how
•style and design
•adaptation
•an historical moment of
redemption
weaknesses
•Heritage
•culture of secrecy
•lack of knowledge
Artisans
• artisans may not be able to open up and
to intercept the change
• the world is in danger of losing a cultural heritage and
people who know how to do things
Risks
Opportunities
•Thanks to the makers movement, manufacturing and small business have
become mainstream, “making” is back a “cool” theme
•Craft is the new luxury, there’s a big attention now (Google Made in Italy/
Samsung maestros)
•Fast prototyping, laser cutting, 3d printing are now means available at a cheap
price, this allows all the artisans to buy them and test them to make new
products, some parts of their products or engineering some phases of the
production process
•The third industrial revolution brings with it a new way of working and a new
logic of workspaces. The passwords are sharing (ideas and tools),
contamination of professionalism and sectors.
FabLabs and makerspace are not only places to spread the making culture,
they are the new platforms for innovation in manufacturing. first of all because
they are the sites of contamination and secondly sharing
Only TOGETHER makers, artisans and manufacturing
industry, can seize new OPPORTUNITIES
Beyond tech,
EDUCATION and CONTAMINATION are the real
CHALLENGE for this century
Italian’s best innovation cases
Not only Arduino!
The most disruptive aspects seem to be:
Contamination, hybridation, cross-
fertilization between sectors, technologies
and hi-design.
CAINO DESIGN – hybrid sectors from automotive to design
iToch – innovation without tech the know how of a carpenter + a luther
LITHOO – hybrid sectors From technical caramics (BiTicino) to design
EX-NOVO – design 3D printed
e–QBO by T-Red – young innovative startup tech, craft, sustainability
LOFO.IO – the first Italian makerspace
