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Presented by SPECIALTY SPONSORSHIP OPPORTUNITIES Hudson Valley  Art  & Wine A GRAND CELEBRATION

Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

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Page 1: Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

8/8/2019 Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

http://slidepdf.com/reader/full/sponsorship-opportunity-celebration-of-art-and-wine-in-the-hudson-valley 1/11

Presented by

SPECIALTY SPONSORSHIP OPPORTUNITIES

Hudson Valley

 Art &Wine A GRAND CELEBRATION

Page 2: Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

8/8/2019 Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

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Contact:

Robert Bedford / Linda Pierro

[email protected][518] 731-1332

One year ago, Hudson Valley Wine Magazine paired nineteen jury-

selected Hudson Valley artists with twelve Hudson Valley wineries to

create original works of art reflecting this unique region.

Now, for the first time, over thirty-five works of art created for this unique

program will premiere at the Hudson Valley Art & Wine Grand

Celebration at Lyndhurst, the esteemed historical site overlooking the

majestic Hudson River, on Friday, May 20 – Saturday, May 21, 2011.

Pairing food and wine is an art.

In the Hudson Valley,

pairing food, wine and art is sublime.

Hudson Valley

 Art &

Wine A GRAND CELEBRATION

ON THE COVER:Judy ReynoldsSalute to the Hudson

K. Velis TuranEarth & Sky 

 Virginia DonovanView from BenMarl 

John LaurenziGarlic Festival 

Page 3: Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

8/8/2019 Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

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www.HudsonValleyArtandWine.com

[email protected] I 518 731-1332

DO YOU WANT TO REACH LOVERS OF

FOOD, WINE AND CULTURAL EXPERIENCES?

SPONSOR THE SPECIAL FEATURES OF THE

HUDSON VALLEY ART & WINE GRAND CELEBRATION

• Create enthusiastic interest in your products and services

• Reach your targeted consumer

• Attract an affluent crowd of attendees

• Network with wine connoisseurs and art lovers

• Provide a unique image-association opportunity for your product or service

• Engage with:

– Major artists and award-winning winemakers

– Cultural tastemakers

– Hudson Valley region enthusiasts

– “Locavores” supporting the local movement and local agri-businesses

– Visitors, travelers and tourists

– Hudson Valley Wine Magazine readers and subscribers

Hudson Valley

 Art &Wine A GRAND CELEBRATION

– local dignitaries

– elected officials

– travel and tourism executives

– press and publicity insiders

– art and wine critics

– culinary writers

– travel and hospitality media hosts

– members of Lyndhurst, a

National Trust Historic Site

– the program’s artists and

winemakers

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Page 4: Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

8/8/2019 Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

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www.HudsonValleyArtandWine.com

[email protected] I 518 731-1332

THE HUDSON VALLEY

 ART in the Hudson Valley

  Art and wine share a special kinship in the Hudson Valley. Art and architecture exist

side-by-side with beautiful vineyards and farms that have inspired artists for centuries –

with views that were made famous by painters of the Hudson River School, America’s

first and oldest art movement, founded in the mid-19th century.

WINE in the Hudson Valley The Hudson Valley, the oldest grape growing and wine producing region in the U.S.

and one of the first designated American Viticultural Areas (AVA), is home to Brotherhood 

Winery, America’s oldest, continuously-operated winery since 1839, and Benmarl Winery 

the country’s oldest vineyard. Wines produced in the Hudson Valley have attained national

and international prominence, with award-winning wines made from classic European

varieties, regional hybrids and even local fruit. Today, there is a renewed, burgeoning

interest in the local wine industry in the Hudson Valley.

“ ...one of the few bright spots...the grape and wine industry isNew York State’s fastest segment of the agriculture and tourism

 sectors, generating over $3.76 billion to the State’s economy each year.”  –NY Wine & Grape Foundation

 ART AND WINE in the Hudson Valley

Once home to artists, inventors and gentleman farmers who shared a love of fine art

and fine wine, the Hudson Valley’s cultural sites now provide visitors an opportunity to

experience the region’s rich cultural past – and its connection to art and wine. Today,

cultural and winery tourism brings economic vitality to the Hudson Valley, with the opening

of world-class museums, galleries, and art and wine trails, drawing visitors from all

over the world.

Hudson Valley

 Art &Wine A GRAND CELEBRATION

Page 5: Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

8/8/2019 Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

http://slidepdf.com/reader/full/sponsorship-opportunity-celebration-of-art-and-wine-in-the-hudson-valley 5/11

www.HudsonValleyArtandWine.com

[email protected] I 518 731-1332

Hudson Valley

 Art &Wine A GRAND CELEBRATION

 YOUR SPECIALTY SPONSORSHIP

CREATES A POSITIVE IMAGE-ASSOCIATION WITH YOUR

HUDSON VALLEY COMMUNITY

• Create an effective promotional impact by tie-ins in that complement

your product.

• Promote your products to tastemakers and foodies – enthusiastswho love food, wine, and cultural experiences

• Reach your consumer – those living in the Hudson Valley, West-

chester, New Jersey, Connecticut, and the surrounding Metro-New York

and Tri-State areas

Page 6: Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

8/8/2019 Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

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www.HudsonValleyArtandWine.com

[email protected] I 518 731-1332

OPENING NIGHT GALA BENEFIT .................. Friday, May 20, 2011 I 5pm–8pm

 A ticketed event open to the general public, with featured celebrities. Original works of art

for sale, with proceeds benefiting the artist and the educational programs at Lyndhurst, a

National Trust Historic Site.

Welcome Toast on the Veranda

Enjoy the evening view of the Hudson River. Walk the beautiful grounds of the

Lyndhurst Estate and tour the Mansion.

• Taste Hudson Valley sparkling wines

• Sample local artisanal gourmet foods

• Visit sponsor exhibits

Path to Art & Wine

Sponsors will exhibit their products on a “Path” that meanders from the Veranda

of the Mansion to the Wine Pavilion and the Grand Art Gallery. Artist’s works on

display.

• Sample sponsor products and view sponsor exhibits along the path

Wine Pavilion

Meet the winemakers and mingle in a relaxed, comfortable atmosphere, under a

 permanent tent in the Courtyard.

• Sample limited-edition, estate or special winemaker-selected wines from twelve

Hudson Valley wineries• Tastings of artisanal, gourmet and local foods

• Sample sponsor products

Grand Art Gallery

View the winery-inspired artwork created for this program, and meet the artists

one-on-one. Artwork will be available for purchase.

Cupcake Challenge

Local pastry chefs vie for attendee’s votes for “favorite cupcake” prepared 

with Hudson Valley wine as an ingredient, and decorated with an art & wine theme.

GRAND CELEBRATION................................Saturday, May 21, 2011 I 1pm–6pm

 A ticketed event open to the general public, featuring:

Path to Art & Wine (see above)

Wine Pavilion (see above)

Grand Art Gallery (see above)

Cupcake Challenge (see above)

Hudson Valley

 Art &Wine A GRAND CELEBRATION

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Page 7: Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

8/8/2019 Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

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www.HudsonValleyArtandWine.com

[email protected] I 518 731-1332

EXCLUSIVE SPONSOR: $3,000.00

• Official recognition in all event

materials as an Exclusive sponsor in a

specified category. Includes corporate

identity and logo on all promotional

material including paid advertisements

and press releases

• Product sampling and giveaway

opportunities at the Hudson Valley Art

& Wine Grand Celebration events

• Corporate identity and logo included

on event signage

• Recognition on the special Donor Page

in the 2011 Spring and Summer/Fall

issues of Hudson Valley Wine

Magazine

• 1/4 page color ad in the Spring issue

of Hudson Valley Wine Magazine

• Online homepage ad on Hudson Valley 

Wine Magazine website with a link to

your company’s website for six

months

• Complimentary admission for (4) to

either event

Hudson Valley

 Art &Wine A GRAND CELEBRATION

PREMIER SPONSOR: $2,000.00

• Official recognition in all event

materials as a Premier sponsor.

Includes corporate identity and logo

on all promotional material including

paid advertisements and press

releases

• Product sampling and giveaway

opportunities at the Hudson Valley Art

& Wine Grand Celebration events

• Corporate identity and logo included

on event signage

• Recognition on the special Donor Page

in the 2011 Spring and Summer/Fall

issues of Hudson Valley Wine Magazine

• 1/8 page color ad in the Spring issue

of Hudson Valley Wine Magazine

• Online ad on Hudson Valley Wine

Magazine website (inside pages) with a

link to your company’s website for

three months

• Complimentary admission for (2) to

either event

SELECT SPONSOR: $1,000.00

• Official recognition in all event

materials as a Select sponsor. Includes

corporate identity and logo on all

promotional material including paid

advertisements and press releases

• Product sampling and giveaway

opportunities at the Hudson Valley Art

& Wine Grand Celebration events

• Corporate identity and logo included

on event signage

• Recognition on the special Donor Page

in the 2011 Spring and Summer/Fall

issues of Hudson Valley Wine Magazine

• Logo on Hudson Valley Wine Magazine

website with a link to your company’s

website for three months

• Complimentary admission for (2) to

either event

SPONSOR OPPORTUNITIES{ }

Page 8: Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

8/8/2019 Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

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www.HudsonValleyArtandWine.com

[email protected] I 518 731-1332

PRESENTED BY

HUDSON VALLEY WINE MAGAZINE

• The sole publication dedicated to promoting the wines and wineries of the Hudson

 Valley, in an award-winning format

• The “go-to” resource for wine enthusiasts looking to explore and experience the wines

and wineries of this region

• Distributed to affluent venues throughout the Hudson Valley, surrounding areas, and

the tri-state region

• 20,000 readership

• Full-color publication

• Published two times per year

• Companion website (www.hvwinemag.com) with over 35,000 hits per month

• Social media network

READERSHIP PROFILE:

• Wine enthusiasts and connoisseurs

• 60% women, 40% men

• 25-35 year old professionals passionate about learning more about wine

• 30-49 year old professionals and wine aficionados with incomes exceeding $60K,

and a family

• 49-65 year old professionals and retirees, upper-to-middle income, and single;

married with no children

• Empty-nesters with discretionary income

Hudson Valley

 Art &Wine A GRAND CELEBRATION

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Page 9: Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

8/8/2019 Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

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www.HudsonValleyArtandWine.com

[email protected] I 518 731-1332

THE SETTING

Lyndhurst, a National Trust Historic Site, located on sixty-seven landscaped acres on the banks

of the Hudson River in Westchester County,only forty minutes from the heart of Manhattan.

• America’s premier Gothic Revival mansion designed in 1838 by renowned architect

 Alexander Jackson Davis.

• A country retreat from New York City, Lyndhurst was home to three prominent families,

including William Paulding, former mayor of New York City, merchant George Merritt

and financial tycoon Jay Gould.

• Elaborately decorated room settings with authentic pieces by Davis, Herter Brothers

and Tiffany, and original paintings by Bouguereau, Gerome, and Daubigny.

• A serene setting with a rose garden, conservatory, specimen trees, and spectacular

views of the Hudson River in historic Tarrytown, NY.

Hudson Valley

 Art &Wine A GRAND CELEBRATION

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Page 10: Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

8/8/2019 Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

http://slidepdf.com/reader/full/sponsorship-opportunity-celebration-of-art-and-wine-in-the-hudson-valley 10/11

www.HudsonValleyArtandWine.com

[email protected] I 518 731-1332

Hudson Valley

 Art &Wine A GRAND CELEBRATION

PROMOTING THE EVENT

 Advertising

• Local and Regional newspapers and magazines

• Internet advertising and blogs

• Radio spots on local stations reaching Dutchess, Orange, Ulster, Columbia, Greene,

Putnam, Westchester and Rockland Counties, and New York City Metro area

Publicity

• Local and Regional newspapers and magazines

• Local and Regional radio and television stations

• Art and wine writers and critics

• Online press release blasts and media alerts to e-zines, travel and wine writers

and bloggers

• Press features in Hudson Valley Wine Magazine

Marketing Collateral

• Promotional materials distributed to retail locations throughout the Hudson Valley

and surrounding regions

• Flyers distributed to wine events and expos throughout the region

• Signage at participating Hudson Valley wineries

• Coordinated promotion with participating artists and wineriesSocial Media

• Dedicated blogsite (www.hudsonvalleyartandwine.com) promoting the year-long event

• Updates, banner ads, links and news on Hudson Valley Wine Magazine’s website

(www.hvwinemag.com) averaging 10,000 hits/week and Lyndhurst, a National Trust

Historic Site website (www.lyndhurst.wordpress.com) averaging 8,500 hits/week

• Twitter and FaceBook updates

• Website links on event promotion sites

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Page 11: Sponsorship Opportunity - Celebration of Art and Wine in the Hudson Valley

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www.HudsonValleyArtandWine.com

[email protected] I 518 731-1332

  Applewood Winery Jan Horton(landscape oils)Warwick, NY Crista Pisano (oils)

Benmarl Winery Sasha Chermayeff (plein air oils)Marlboro, NY

Brookview Station Winery Judy Reynolds (landscape oils)Castleton, NY

Brotherhood Winery Barbara Rubin (still life)

Washingtonville, NY Lee Anne Morgan (photography)

Glorie Farm Winery Virginia Donovan (oils),Marlboro, NY Patrick Milbourn (landscape oils)

Hudson-Chatham Winery Joan Damiani (oils & photography)Ghent, NY  Anne Gabriele (photography)

Millbrook Vineyards & Winery Susan Togut (mixed media)Millbrook, NY K. Velis Turin (mixed media fiber)

Palaia Vineyards Paul Gould (landscape oils)Highland Mills, NY

Robibero Family Winery David Borenstein (sculpture)

New Paltz, NY Sumiko Ports & Sam Winkel (jewelry)Stoutridge Vineyard Paola Bari (porcelain)Marlboro, NY

Warwick Valley Winery & Distillery John Laurenzi (acrylics)Warwick, NY

Whitecliff Vineyard Robert Breur (sculpture)Gardiner, NY  Vince Natale (oil & graphite)

HUDSON VALLEY WINERY & ARTIST PAIRS

Hudson Valley

 Art &Wine A GRAND CELEBRATION

View of the Hudson River from Benmarl Winery, and artist’s interpretation.