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SponsorshipOpportunities
EL GRITOThe most important Latinx event celebrated in the
Northwest.
With the goal to continue creating sustainable and energetic
solutions to promote powerful communication, research, and
engagement strategies, we transformed El Grito Portland into the
largest Latinx event in the Pacific NW.
Latinx consumers are young, digitally connected, and socially
engaged. If you want to connect with this growing and vital segment
you have to do it now. This approach is an effective strategy that
will help you engage and authentically connect with this
community.
El Grito de Independencia, or “The Cry of Independence”,
celebrates the most iconic Mexican civic celebration and kicks off
Hispanic Heritage Month.
September 14 & 15, 2019 | Rose Quarter Commons | Celebrate
Mexico’s Independence with us!
1elgritoportland.com elgritoportland 503-210-5427
[email protected]
CONSULADO DE MÉXICOEN PORTLAND
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Event Highlights
Free Event
1,000’s of participants
A massive promotion campaign
15 hrs. of entertainment
Financial impact for local businesses
Main PartnersWe value the enthusiasm and commitment of our
sponsors to make Portland a more diverse city. Their support has
had a lasting impact on in our community and has allowed thousands
of families to gather for this fantastic celebration.
2
Latinx vs Non-Latinx (18+)
likely to own a smartphone
likely to owna game console
likely to owna smartwatch
likely to owna smart speaker
interested in owninga smart speaker
9% +
11% +
13% +
6% +
17% +
CONSULADO DE MÉXICOEN PORTLAND
CONSULADO DE MÉXICOEN PORTLAND
elgritoportland.com elgritoportland 503-210-5427
[email protected]
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El Grito: Portland & Latinx communitySupport El Grito, tap
into a strong market, and capitalize on an impactful cultural
moment.
1. Put your brand/name/ position/services in front of thousands
of Latinxs.
2. Position yourself to be at the most successful Latinx
shareable social event.
3. Build trust and partnerships through genuine engagement
opportunity.
4. Make ROI easy and simple.
5. Prove your organization’s commitment, passion, and focus to
advance diversity, equity and inclusion.
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Don’t let thisopportunity pass. Why?
Median age of Latinos in U.S. 1Whites: 43 / Af Am: 33
Median age ofLatinos in Oregon 1
Most common ageof Latinos in U.S. 1Whites: 57 / Af Am: 24
of all children in the U.S. ages nine and under are Hispanic
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Trillion dollars.U.S. Latino GDP 2
of the 75 Million of U.S. millenials are Hispanic (19M). 2
Million dollars.Latino buying power in Oregon by 2017 3Expected
to grow to $211 M by the year 2022
Sources:1. Pew Research Center / U.S. Census Bureau 20152.
Forbes Agency Council, Jan 20183. The Multicultural Economy 2017 /
Selig Center for Economy Growth, University of Georgia
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238
26%
25%
$ 2.13
$ 168
CONSULADO DE MÉXICOEN PORTLAND
$
elgritoportland.com elgritoportland 503-210-5427
[email protected]
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El Grito provides a unique opportunity for organizations to get
flexible market research on demand in the form of Omnibus Surveys
without the investment and resources that a full study
requires.
Omnibus surveys is a key success factor that provides recent and
relevant information.
• You only buy the question(s) you need • You get a full report
combined with additional seven (7) demographic questions • You get
a full study for a fraction of the cost
Lara Media combines a natural understanding of disadvantaged
communities, especially the Latinx community and the Spanish
language, with market research expertise and flexibility of
approach.
Organizations that have invested in this opportunity have
successfully derived value from their research and have a distinct
advantage over others.
Clients who have taken advantage of this opportunity in the
past: • Providence • Delta / Aeromexico • PGE • Cambia • Metro •
ODOT • Prosper Portland • PNW Regional Council of Carpenters •
Portland’5 Center For The Arts • TriMet • Portland Timbers
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El Grito: Research for the fraction of the cost
Knowledge is a powerful way to identify opportunities and
address challengesYou need it in order to make better and smarter
decisions.
Latinos are playing a paramount role in today’s economy.
• U.S. Latino (GDP) represents $2.13 trillion. Larger than the
GDPs of Italy, Brazil, India and Canada.
• Latino population at large is predicted to represent 24.4% of
total U.S. GDP growth.
• U.S. Latino GDP today is growing 70% faster than the country’s
non-Latino GDP. * Source: Forbes Agency Council, Jan 2018
It’s important to “ask and listen” before committing valuable
resources such as time, energy, and money. Knowing who you’re
serving makes your engagement more compelling. What has worked well
for the general market will not necessarily work well for the
Latinx community.
CONSULADO DE MÉXICOEN PORTLAND
elgritoportland.com elgritoportland 503-210-5427
[email protected]
