SPONSORSHIP OPPORTUNITES - Jazz In The Gardens · revel in the music, sample an assortment of cultural fare, and interact with sponsors. They also shop at exhibits presented by vendors

1 www.JAZZINTHEGARDENS.com

SPONSORSHIPOPPORTUNITES

MARCH 17 - 18, 2018

2JAZZ IN THE GARDENS

Jazz in the Gardens (JITG) music festival has been deemed as the undeniable “travel destination for the spring.” JITG occurs annually in March and serves as the inaugural event of the highly anticipated music festival season. Event-goers find themselves entrenched in the rich beats and musical stylings that vibrate from the stage. The event not only brings world-renowned talent to Miami Gardens but it gives local artists the opportunity to be seen, heard and discovered.

The JITG experience is complemented by scenic beaches, plentiful shopping, incredible golf courses, 5-star restaurants, and many other inviting attractions which make South Florida a “must visit” destination. The City of Miami Gardens and its partners are committed to producing an extraordinary experience for our supporters and sponsors.

The JITG brand has extended its reach domestically and internationally by way of an aggressive marketing campaign and meticulous attention taken by the sponsorship team. Each year the JITG is featured in many major metropolitan markets including New York, Chicago, Dallas, Washington DC, Atlanta, Detroit, Los Angeles, Houston, Virginia, the Bahamas and South Florida, among others.

Sponsors have face-to-face activation opportunities at JITG and access to exceptional promotional strategies that utilize current social media platforms to reach our highly sought after audience of active consumers. Our goal is to create an atmosphere where sponsors exceed their promotional objectives and thrive! We are eager to partner with you and can’t wait to see you in the Gardens!

ABOUT JAZZ IN THE GARDENS

CITY OF MIAMI GARDENSWelcome to the beautiful City of Miami Gardens. There is perhaps no other place on Earth that represents as much potential and opportunity as The Gardens. It’s a place of growth and development.

With over 110,000 Residents, Miami Gardens is the third largest city in Miami-Dade County and the third largest predominately African-American city in the U.S. (according to 2010 Census Data). We are home to senators and teachers, seniors and students, doctors and lawyers, and up and coming entrepreneurs. We invite you to come grow with us and make The Gardens your home as well.

The City of Miami Gardens is an exciting place to live, work and play. The following highlights are just some of the reasons why:

> The City’s signature multi-cultural celebration, Jazz in the Gardens music festival draws tens of thousands of people to the Miami Gardens every year. > Hard Rock Stadium, located in the heart of the City, is the host venue for Jazz in the Gardens and is home to the Miami Dolphins football team, as well as the Miami Hurricanes, National Championship Games and Super Bowl games (Host of the 2020 Super Bowl Game). > The City of Miami Gardens is the home of two private higher educational institutions – Florida Memorial University and St. Thomas University.


AL TUCKERVice President of Multicultural Business Development – Greater Fort Lauderdale Convention and Visitors Bureau

“Jazz in the Gardens has helped make the Greater Fort Lauderdale area a highly sought after travel destination. The high energy concerts and relevant and engaging seminars are the highlights to a weekend full of diverse tourist and community sights, activities and attractions, including world-class beaches, elegant dining, and dynamic nightlife. The Greater Fort Lauderdale Convention and Visitors Bureau is proud to partner with Jazz in the Gardens and its stellar and growing brand”

CIVIC SUPPORTBACKGROUND

62%are between the ages of 35 – 54

40%have HHI between $45,000 - $85,000

94%have a favorable impression of the festival

30%19%

have a bachelor’s degree and

have advanced degrees

JITG engages progressive marketing strategies including but not limited to: Twitter, Instagram, Facebook, YouTube, Google +, and the JITG mobile app and website.

JITG presents remarkable opportunities to support a vibrant and diverse market, while effectively exhibiting products and services.

TRACI HOUSTONRegion Marketing Manager, South East Region, Volkswagen of America

“Jazz in the Gardens is the perfect vehicle for Volkswagen to further drive awareness and consideration for the Brand while also creating strong ties with the festival fan base. We have partnered with Jazz in the Gardens for several years and this event has allowed the Brand to engage new and repeat consumers so VW becomes a Brand for them. We connect with festival attendees by providing unique and valuable experiences that are meaningful and drive brand equity. The JITG production team reflects some of the core values of the Volkswagen brand such as delivering a responsible attitude, driving innovation, and becoming a loved brand! We will continue our drive towards an increased public awareness with this team and at this festival because they embody our beliefs and the end result is always excellence!”

> JITG is one of the most highly acclaimed and fastest growing cultural events in the nation. > Attendance records each year soar to new peaks as over 68,000 patrons from around the world flocked to the Festival. > Festival attendees are of a distinctive mix of ethnicities, including Caribbean, African-American, Hispanic, European and Caucasian. > JITG brings together a diverse mix of attendees with revel in the music, sample an assortment of cultural fare, and interact with sponsors. They also shop at exhibits presented by vendors and sponsors. > JITG has been hosted annually by nationally syndicated radio personalities such as Tom Joyner, Michael Baisden, Rickey Smiley and D.L. Hughley, each with a fan-base of over 10 million listeners.


TITLE SPONSOR $250,000

R I G H T S , M A R K E T I N G , E X C L U S I V I T Y > Rights to the JITG property mark and logo in pre-approved advertising, marketing and packaging material > Right to activate a co-branded promotion utilizing the JITG logo (subject to approval by > City of Miami Gardens and at the sponsor’s expense) > Logo on all Official JITG Step & Repeat signage

O N - S I T E E N T I T L E M E N T S > Four (4), fifteen (15) second company spots on state-of-the-art video walls per day (subject to approval by City of Miami Gardens and at the sponsor’s expense) > One (1), fifteen (15) second video presentation to greet and welcome the audience > Exclusive Live Stage Mentions as the Title Sponsor > Four (4) 10 x 10 vendor booths > Two (2) four-color full panels in the JITG event guide

H O S P I T A L I T Y > Twenty-four (24) invitations with SEATING to the catered Sponsor Garden > Twelve (12) UPPER DECK seats > Twelve (12) GROUND LEVEL seats > Twenty-four (24) PRIME tickets > Twenty-four (24) RESERVE tickets > Forty (40) General Admission tickets > Ten (10) invitations to Sponsor Reception > Ten (10) Tickets Pre-Festival Party > Opportunity to purchase a limited number of designated tickets prior to the public sale date

M E D I A E N T I T L E M E N T S > JITG Mobile app and website featuring the name and/or logo of the Title Sponsor > Links to the sponsor’s website from the JITG website > Featured on all JITG radio, television and print media elements > Featured in the JITG Social Media Integration Program

P U B L I C R E L A T I O N S > Recognition at JITG Press Conference > Recognition in all JITG regional and national press releases > Sponsor will be included in all promotional e-vites

O N E AVA I L A B L E


$125,000

R I G H T S , M A R K E T I N G , E X C L U S I V I T Y > Rights to the JITG property mark and logo in pre-approved advertising, marketing and packaging material > Right to activate a co-branded promotion utilizing the JITG logo (subject to approval by The City of Miami Gardens and at the sponsor’s expense) > Logo on all official JITG Step & Repeat signage

O N - S I T E E N T I T L E M E N T S > Two (2), fifteen (15) second company spots on state-of-the-art video walls per day (subject to approval by The City of Miami Gardens and at the sponsor’s expense) > Exclusive Live Stage Mentions as the Presenting Sponsor > Two (2) 10 X 10 vendor booths > One (1) four color full panel the JITG event guide

H O S P I T A L I T Y > Twelve (12) invitations with SEATING to catered Sponsor Garden > Eight (8) UPPER LEVEL seats > Four (4) GROUND LEVEL seats > Sixteen (16) PRIME tickets > Sixteen (16) RESERVE tickets > Twenty (20) General Admission tickets > Eight (8) invitations to the Sponsor Reception > Opportunity to purchase a limited number of designated tickets prior to the public sale date

M E D I A E N T I T L E M E N T S > JITG Mobile app and website featuring the name and/or logo of the Presenting Sponsor > Links to the sponsor’s website from the JITG website > Selected Radio, Television and Print Media elements > Featured in the JITG Social Media Integration Program

P U B L I C R E L A T I O N S > Recognition at JITG Press Conference > Recognition in all JITG regional and national press releases > Sponsor will be included in all promotional e-vites

PRESENTING SPONSOR F O U R AVA I L A B L E


$50,000

R I G H T S , M A R K E T I N G , E X C L U S I V I T Y > Rights to the JITG property mark and logo in pre-approved advertising, marketing and packaging material > Right to activate a co-branded promotion utilizing the JITG logo (subject to approval by The City of Miami Gardens and at the sponsor’s expense)

O N - S I T E E N T I T L E M E N T S > One (1), fifteen (15) second company spots on state-of-the-art video walls per day (subject to approval by The City of Miami Gardens and at the sponsor’s expense) > Two (2) 10 X 10 vendor booths > One (1) four color full panel ad the JITG event guide

H O S P I T A L I T Y > Eight (8) invitations with SEATING to catered Sponsor Garden > Eight (8) PRIME tickets > Eight (8) RESERVE tickets > Ten (10) General Admission tickets > Four (4) invitations to the Sponsor Reception > Opportunity to purchase a limited number of designated tickets prior to public sale date

M E D I A E N T I T L E M E N T S > JITG Mobile app and website featuring the name and/or logo of the Gold Sponsor > Links to the sponsor’s website from the JITG website > Selected Radio, Television and Print Media elements > Featured in the JITG Social Media Integration Program

P U B L I C R E L A T I O N S > Recognition at the JITG Press Conference > Sponsor will be included in all promotional e-vites

GOLD SPONSOR


$25,000

R I G H T S , M A R K E T I N G , E X C L U S I V I T Y > Rights to the JITG property mark and logo in pre-approved advertising, marketing and packaging material > Right to activate a co-branded promotion utilizing the JITG logo (subject to approval by The City of Miami Gardens and at the sponsor’s expense)

O N - S I T E E N T I T L E M E N T S > One (1) 10 X 10 vendor booth > One (1) four color full panel ad the JITG event guide

H O S P I T A L I T Y > Four (4) invitations with SEATING to catered Sponsor Garden > Four (4) PRIME tickets > Four (4) RESERVE tickets > Twenty (20) General Admission tickets > Four (4) invitations to the Sponsor Reception > Opportunity to purchase a limited number of designated tickets prior to public sale date

M E D I A E N T I T L E M E N T S > Select Television and Print Media elements > Featured in the JITG Social Media Integration Program

P U B L I C R E L A T I O N S > Recognition at the JITG Press Conference > Sponsor will be included in all promotional e-vites

SILVER SPONSOR


$10,000

R I G H T S , M A R K E T I N G , E X C L U S I V I T Y > Right to activate a co-branded promotion utilizing the JITG logo (subject to approval by The City of Miami Gardens and at the sponsor’s expense)

O N - S I T E E N T I T L E M E N T S > One (1), 10 X 10 vendor booth > One (1) four color half page (1/2) panel ad the JITG event guide

H O S P I T A L I T Y > Two (2) invitations with SEATING to catered Sponsor Garden > Two (2) PRIME tickets > Two (2) RESERVE tickets > Ten (10) General Admission tickets

M E D I A E N T I T L E M E N T S > JITG Website featuring the name and/or logo as a Bronze Sponsor > Links to the sponsor’s website from the JITG website

P U B L I C R E L A T I O N S > Recognition at the JITG Press Conference

BRONZE SPONSOR

OTHER SPONSOR OPPORTUNITIES(Customized to meet sponsor objectives, subject to approval by the City of Miami Gardens)

> JITG Opening Night Party > Themed and Branded Jazz Lounge located in the private Sponsor Garden > JITG website advertising > JITG mobile app advertising > JITG weekly social media advertising > JITG Media Compound Sponsor > JITG Vendor World


S P O N S O R S H I P S / C O R P O R A T E P A R T N E R S H I P SMelvin L. Roane, Jr.

Managing Partner • Roane Consulting Group, LLCJazz in the Gardens Sponsorship Management

[email protected](804) 506-4020

E X E C U T I V E P R O D U C E RVernita Nelson

Assistant City Manager • City of Miami [email protected]

(305) 914-9135

E V E N T P R O D U C E RScott Gartner

AEG PRESENTS • [email protected]

(561) 681-5619

C I T Y O F M I A M I G A R D E N Swww.miamigardens-fl.gov • www.jazzinthegardens.com

J A Z Z I N T H E G A R D E N S S O C I A L M E D I A

JazzInTheGardens

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SPONSORSHIP OPPORTUNITES - Jazz In The Gardens · revel in the music, sample an assortment of cultural fare, and interact with sponsors. They also shop at exhibits presented by vendors