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• Sponsorship •
“Getting entrepreneurs ready to talk to investors”
• Sector Buzz •
Tech startups are in vogue in the international recessionary climate because they scale-up and employ fast - good for the economy. David Cameron has highlighted tech startups as a priority
Dragon’s Den, The Apprentice and other TV programs are bring the entrepreneur center stage
8.3% of Britain’s GDP comes from the tech sector and this is set to rise to 12% by 2016.
Internationally, accelerator programs and business incubators have emerged to provide growth services and to nurture the best of the tech startups
Top tech brands are positioning to partner-up with the tech community (Microsoft’s Biz Spark program, Google Ventures & Google Campus, Silicon Valley Bank Accelerator, etc)
(Two Products)
Phase 1. A b2c smartphone app for
entrepreneurs and company founders,
to get their investment fundraising on
track
Phase 2. Website b2b
version of the app’s
modules for organisations
wishing to engage with
startups
Banks (B2B)
Enterprise Agencies
Incubators & Accelerators
Business SupportFirms & Consultants
Government Business Departments & Agencies
• Overview •
PROBLEM: Over 95% of startups fail to get into a deal conversation with investors. There is a lack of good quality simple advice on how to prepare before taking your business to angel investors.
BENEFITS: D Risk It can ‘stress test’ an investment deal, making sure that founders put their best foot forward and increase their chances not only of pitching but also increasing the chances of investment, as a result of a strengthened deal.
FEATURES: The app’s 3 modules are designed to help founders fully understand, test and improve the business opportunity that is taken to investors. Module 1 gives the important ROI figure that the investor is looking for. Module 2 Is a 7-stage review of all aspects of the deal and scores so it is possible to make improvements. Module 3 Is the only tool that suggests an early-stage company valuation and how to improve it.
• Reach 1 (Startup users) •
Reach to a community of passionate, driven, international tech savvy entrepreneurs with scalable business opportunities
Reach to international tech business communities. Particularly well established in the US, Canada, UK, Germany, France, Israel, Russia, Estonia, India, Singapore, Spain & Australia
Specific locations: Silicon Valley, New York, Boulder, London, Cambridge, Berlin, Madrid, Barcelona, Moscow, Paris, Sydney, Melbourne, Sao Paulo, etc
• Reach 1 (Stats) •
Audience demographics = mainly males and mainly aged 25-34
Number of US startups p/a = 15,660 (2012)
Number of UK startups p/a = 13,000 (2012)
Number of Indian startups p/a = 1,643 startups (2012)
*All figures estimated
• Reach (Commercial users)•
Phase 2 will reach out to startup suppliers and organisations looking to engage with entrepreneurs and company founders, such as:
Business banks Accountants (large) Law firms Government business
departments/agencies Incubators Accelerators Business support firms & consultants Angel groups
• Promotion • Reach will be achieved via a marketing campaign: article writing as a
guest in tech blogs, guest event speaking slots, social media (Twitter, Linked In & Facebook), Press releases to international tech news sites, search marketing, online advertising.
Interviews & Editorials: Existing relationships with the following online press/news outlets who will receive press releases and calls:o Techcrunch (International). 13+million unique visitors per montho Mashable (International). 20+million unique visitors per montho ReadWriteWebo Tech City News (UK)o + 20 other tech oriented sites (UK & International)o Smaller enthusiastic tech bloggers for grass roots viral reach
YouTube Video: Pre-launch awareness raiser (http://youtu.be/oV3u5qXmknE.
The product will sit within 3 crowd funding websites: www.crowdbnk.com/p/d-risk-it (live now), then Appsfunder and Kickstarter.
• Sponsorship Opportunity •
Year 1 - Three Top-tier international sponsors are planned. Possibly an international bank, law firm and accountancy/consultancy firm
Sponsor partners will have the opportunity to ride the early wave of buzz and excitement as a ‘cool’ app focuses PR into the UK tech market but soon after in the international tech startup scene
Sponsorship can tie-in with the marketing campaign: (pre-launch) guest article blogs to low-level tech bloggers, London guest event
speaking slots, social media (Twitter, Linked In & Facebook), UK tech press releases. (post-launch) Press releases to international tech news sites, search marketing,
online advertising, social media (as above)
There are no comparable startup tools or resources available and so it should receive a broad range of press coverage. A similar but lesser product received top tech press editorial last year
The product will generate a positive business news media impact, with the story that it will reduce failure
• Sponsor Opportunity – Mobile App •
Your sector exclusivity (i.e. no other law firm if you are a law firm) in a high profile international tech sector launch
Promotion in all offline activity within first launch year (i.e. press releases, speaking event engagements, etc
Mobile in-app banner adverts
Mobile in-app dedicated sponsor page, with link to your webpage
Promotional offer code or click through to microsite
Display on the company/product YouTube demo video
Display on the website www.drisk.it
• Contact •
Aristos Peters:
Email: [email protected]
Web: www.drisk.it
Twitter: @Drisk_App
Mob: 07798 867756
