S P O N S O R S H I PO P P O R T U N I T I E S

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VICT

ORY

VICTORY, a fundraising branch of

the American Cancer Society, is a

volunteer organization that raises funds

to help in the fight against cancer. The

Holiday Shopping Card and Cattle

Baron’s Ball are our signature events

which provide us with the avenues for

this fundraising endeavor. Founded

in 1987, VICTORY has contributed

more than $56 million to the American

Cancer Society’s mission.

Over 350 women strong, fundraising

is not all that VICTORY is about. We

host the annual Cattle Baron’s Ball

Children’s Party for pediatric oncology

patients at the Children’s Museum of

Houston. For over 25 years, VICTORY

has hosted young cancer patients

and their families at this party, and it is

organized with the cooperation of local

hospitals and outpatient clinics. It is

VICTORY’s gift to these brave children

and their families.

Dear Friends,

Has cancer touched your life? If so, you are not alone. We are passionate about fighting cancer as it has touched each of our lives personally. When you hear the American Cancer Society statistic that the probability of

a man or woman developing cancer during his or her lifetime is one in three, it is easy to think that this statistic applies to someone else. But, in reality, cancer can affect your mother, father, sister, brother, mother-in-law, best friend, or any of your loved ones.

While significant advances have been made in terms of advanced screening and treatment options, there is still much to be done in the fight against cancer. We ask that you please join us in this fight. The Holiday Shopping Card provides several opportunities to help make a difference – from serving as a sponsor or participating in the program as a retailer, restaurant, or service provider, to purchasing The Holiday Shopping Card at your favorite participating location.

We are delighted to recognize the McNair family as this year’s honoree for The Holiday Shopping Card. The McNair family has made an indelible mark on our great city. Thanks to their generous support of the American Cancer Society and Hope Lodge Houston, the McNair family will forever impact the lives of cancer patients visiting Houston for treatment.

We thank you in advance for your consideration and support. Joining together with the McNair family, we can make a difference in the lives of cancer patients — not only those battling cancer today, but also for decades to come, through research and the building of Hope Lodge Houston.

With much appreciation and deepest gratitude,

VICTORYA VOLUNTEER BRANCH OF THE AMERICAN CANCER SOCIETY

JENNIFER FRIEDMANN, KAREN PELTZ

AND LESLIE ROGERS

Chairs of The 2019 Holiday Shopping Card

The McNair family, through its charitable foundation, The Robert and Janice McNair Foundation, is focused on enhancing the quality of life for those diagnosed with cancer,

while seeking a cure. Janice McNair and her late husband Bob, co-chaired the American Cancer Society’s $30 million capital campaign for Hope Lodge Houston. Through their

service, the McNairs joined forces with the American Cancer Society in their commitment to save lives and relieve suffering by providing no-cost lodging and support for patients traveling to the world-renowned Texas Medical Center for cancer treatment. The McNair family generously supported the Hope Lodge Houston campaign through gifts of more

than $5.1 million and excitedly await the Lodge’s grand opening in 2020.

The Robert and Janice McNair Foundation also funds the recruitment to Houston of McNair Scholars who are pursuing scientific discoveries in cancer. The McNair family thanks the American Cancer Society and the tireless VICTORY volunteers who are diligently fighting

with them to cure the cancer that took their beloved “Popa Bob” in 2018.

PHOTOGRAPHY BY: CRISTI S. HARVEY

The McNair Family

THE 2019 HOLIDAY SHOPPING CARD

HONOREE

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October 24 – November 3, 2019

HonoringThe McNair Family

BenefitingAmerican Cancer Society

Presented ByVICTORY

• Participate as a sponsor of The 2019 Holiday Shopping CardOne of Houston’s premier fundraising events, your name or logo will be prominently displayedon marketing materials and digital marketing.

• Help build a home away from homeHope Lodge Houston is a no-cost residence for cancer patients visiting the Greater Houston areafor treatment.

• Support additional contribution opportunitiesThere are other ways you can provide support including research support, general donations, and corporate matching gifts.

Here’s How You Can Make a Difference

The Holiday Shopping Card is one of Houston’s premier fall fundraising events! With the purchase of The Holiday Shopping Card, you not only receive a 20% discount at more than 550 participating retailers throughout the Greater Houston area, but you also help make a difference in the lives of those battling cancer. One hundred percent of your $75 dollar card donation directly benefits the American Cancer Society. Houstonians can purchase The 2019 Holiday Shopping Card online at www.holidayshoppingcard.com this summer or at participating area merchants in October.

In 2018, The Holiday Shopping Card raised $958,042 for the American Cancer Society, through the support of generous sponsors and over 9,000 Houstonians who purchased The Card.

Over the past 22 years, the women of VICTORY, a volunteer fundraising branch of the American Cancer Society, have raised more than $16.5 million through the sale of The Holiday Shopping Card to help in the fight against cancer.

79% FUNDSPROGRAM SERVICES

$145 MillionCancer Research

$304 MillionPatient Support

$129 MillionPrevention, Information,

and Education

$80 MillionDetection and Treatment

21% FUNDSSUPPORTING SERVICES

$38 MillionFund Management and

General Expenses

$142 MillionFundraising Expenses

*Most recent American Cancer Society national data (as of August 2018) is from the 2017 fiscal year.

The American Cancer Society is a 501 (c) (3) nonprofit organization recognized by the Internal Revenue Service. All contributions are tax-deductible to the extent allowed by law and benefit the American Cancer Society.

All funds raised by VICTORY through the sale of The $75 Holiday Shopping Card directly benefit the American Cancer Society.

$74.2MILLION

59,043 rides provided to cancer treatment for nearly 4,000 cancer patients

66,486 free nights of lodging for more than 5,200 patients and caregivers

Dollars raised to help fuel the American Cancer Society’s mission

5

21%

79%

HOW YOUR DOLLARS MAKE A DIFFERENCE

WHERE DO YOUR DOLLARS GO?

A LOOK CLOSER TO HOME - SOUTH REGION 2018

THE AMERICAN CANCER SOCIETY*

6

WHY GET INVOLVEDIn addition to helping families fighting cancer, supporting

The Holiday Shopping Card is good for your business.

A wide range of sponsorship opportunities are available based on your goals. Sponsorship of The Holiday Shopping Card can help generate awareness,

drive sales, and increase customer retention.

22YEARS

OF RAISING MONEYFOR A CURE

$16.5MILLION

RAISED TO DATE

OVER 9THOUSAND

CARDS PURCHASED ANNUALLY

550RETAILERS

ACCEPT THE CARD

74%

91% of global citizensexpect companies to

do more than make a profit; they believe companies need to act responsibly and address issues.*

90% of U.S. consumerssay they would switch

brands to one associatedwith a cause, givencomparable price

and quality.*

74% of consumers are likely to support a sponsor associated

with a charity like theAmerican Cancer Society.*

*Cone Communications and Ubiquity’s 2015 Global CSR Study

91% 90%

THE HOLIDAY SHOPPING CARD

The Holiday Shopping Card2019 Sponsorship Levels

Pioneer $50,000

Champion $25,000

Loyalist $15,000

Partner $7,500

Advocate $5,000

Patron $2,500

Friend $1,500

Recognition OpportunitiesLogo in The Holiday Shopping Card marketing campaign (Magazine, newspaper, press release, etc.) ✓

Logo on The Holiday Shopping Card tent cards (Distribution = 2,000) ✓ ✓ ✓

Recognition in The Holiday Shopping Card directory (Distribution = 15,000)

Two Full Pages Color

One Full Page Color

1/2 Page Color

1/4 Page Color

Option to host on-site reception throughout the year (Kick-off, member socials, pre-sale, week of, etc.) ✓ ✓ ✓ ✓ ✓Recognition on special event invitations, event calendar, and save the date flyers (Database = 8,500)

Logo Logo Logo Logo Logo

Recognition on The Holiday Shopping Card directory (Distribution = 15,000)

Logo on Front

Logo on Front

Listing on Front

Logo on Back

Listing on Front

Logo on Back

Listing on Front

Logo on Back

Listing on Front

Logo Inside

Listing on Back

Logo Inside

Recognition on The Holiday Shopping Card merchant marketing brochure(Distribution = 20,000)

Logo on Front

Logo on Front

Listing on Front

Logo on Back

Listing on Front

Logo on Back

Listing on Front

Logo on Back

Listing on Front

Logo Inside

Listing on Back

Logo Inside

Recognition on The Holiday Shopping Card poster (Distribution = 1,500)

Logo on Front

Logo on Front

Listing on Front

Logo on Back

Listing on Front

Logo on Back

Listing on Front

Logo on BackLogo on

Back Listing on

Back

Logo on The Holiday Shopping Card website ✓ ✓ ✓ ✓ ✓ ✓ ✓

Inclusion in newsletter / eblasts (Database = 8,500) ✓ ✓ ✓ ✓ ✓ ✓ ✓

Inclusion in social media campaign (Twitter, Facebook, Instagram) ✓ ✓ ✓ ✓ ✓ ✓ ✓

Use of The Holiday Shopping Card logo to promote your support ✓ ✓ ✓ ✓ ✓ ✓ ✓

Tickets, Invitations & Cards

Cattle Baron's Ball VIP Tickets 4 2

Invitation to Benefactor Event 2 2 2

Complimentary Holiday Shopping Cards 20 15 10 8 6 4 2

VICTORY is a volunteer fundraising branch of the American Cancer Society that presents The Holiday Shopping Card and Cattle Baron's Ball.

The Holiday Shopping Card2019 Sponsorship Levels

VICTORY is a volunteer fundraising branch of the American Cancer Society that presents The Holiday Shopping Card and Cattle Baron's Ball.

Pioneer $50,000

Champion $25,000

Loyalist $15,000

Partner $7,500

Advocate $5,000

Patron $2,500

Friend $1,500

Recognition OpportunitiesLogo in The Holiday Shopping Card advertising campaign (Magazine, newspaper, press release, etc.) ✓

Logo on The Holiday Shopping Card Tent Cards (Distribution = 2,000) ✓ ✓ ✓

Recognition in The Holiday Shopping Card Directory (Distribution = 15,000)

Two Full Pages Color

One Full Page Color

1/2 Page Color

1/4 Page Color

Option to host on-site reception throughout the year (Kick-off, member socials, pre-sale, week of) ✓ ✓ ✓ ✓ ✓

Recognition on special event invitations, event calendar and save the date fliers(Database = 8,500) Logo Logo Logo Logo Logo

Recognition on The Holiday Shopping Card Directory (Distribution = 15,000)

Logo on Front

Logo on Front

Listing on Front

Logo on Back

Listing on Front

Logo on Back

Listing on Front

Logo on Back

Listing on Front

Logo Inside

Listing on Back

Logo Inside

Recognition on The Holiday Shopping Card Merchant Marketing Brochure(Distribution = 20,000)

Logo on Front

Logo on Front

Listing on Front

Logo on Back

Listing on Front

Logo on Back

Listing on Front

Logo on Back

Listing on Front

Logo Inside

Listing on Back

Logo Inside

Recognition on The Holiday Shopping Card Poster (Distribution = 1,500)

Logo on Front

Logo on Front

Listing on Front

Logo on Back

Listing on Front

Logo on Back

Listing on Front

Logo on BackLogo on

Back Listing on

Back

Logo on The Holiday Shopping Card Website ✓ ✓ ✓ ✓ ✓ ✓ ✓

Inclusion in Newsletter / Eblasts(Database = 8,500) ✓ ✓ ✓ ✓ ✓ ✓ ✓

Inclusion in Social Media Campaign(Twitter, Facebook, Instagram) ✓ ✓ ✓ ✓ ✓ ✓ ✓

Use of The Holiday Shopping Card logo to promote your support ✓ ✓ ✓ ✓ ✓ ✓ ✓

Tickets, Invitations & Cards

Cattle Baron's Ball VIP Tickets 4 2

Invitation to Benefactor Event 2 2 2

Complimentary Holiday Shopping Cards 20 15 10 8 6 4 2

SPONSORSHIP LEVELSTHE 2019 HOLIDAY SHOPPING CARD

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HOPE LODGE HOUSTONBUILD HOPE, TOUCH LIVES

Having cancer and going through treatment has layers of challenges beyond being a patient. Every year, more than 127,000 patients travel to Houston for treatment. Many face the challenge of finding and affording housing. The American Cancer Society and supporters such as yourself are helping to solve this problem by building The Richard M. Schultze Family Foundation Hope Lodge. The Hope Lodge is a no-cost facility for cancer patients ages 12 and older and their families who must travel to Houston for their life-saving treatments. The Houston Hope Lodge will be the largest in the country with 64 patient suites and will save patients over $3 million dollars each year. The Lodge will be located on Ardmore Street in the Texas Medical Center.

As a supporter of Hope Lodge, your gift will leave a lasting legacy and make an impact on the lives of cancer patients and their families. Please complete the sponsorship contribution form to designate your gift to Hope Lodge support or for a personalized paving stone.

Honor a loved one with a personalized paving stone, which will live in the healing garden of Houston’s Hope Lodge. All funds raised will be dedicated to the Hope Lodge.

Two options are available:

HOUSTON’S HOPE LODGE PAVING STONES

$1,500 Contribution

12” x 12” Paving Stone

$500 Contribution

8” x 8” Paving Stone

Florian Muller, Ph.D., assistant professor, Department of Cancer Systems Imaging, Division of Diagnostic Imaging at MD Anderson, and his team proposed a novel strategy for molecular targeted therapy in cancer, exploiting vulnerabilities exposed by passenger deleted genes.

Andras A. Heczey, M.D., assistant professor, Department of Pediatrics Oncology at Baylor College of Medicine, and his team propose to collect special immune cells from the blood called Natural Killer T lymphocytes (NKTs) and engineer them to eliminate neuroblastoma, the third most common cause of cancer related deaths in children in the U.S.

Anil Sood, M.D. is professor and vice chair for Translational Research in the Departments of Gynecologic Oncology and Cancer Biology at MD Anderson. A leader in ovarian cancer, Dr. Sood is co-leading the Ovarian Cancer MoonShot Program.

MATCHING GIFTSMany companies offer matching gift programs to encourage employees to contribute to charitable organizations. Most of these programs match contributions dollar for dollar. Please contact your Human Resources department to find out if your company offers matching gifts.

GENERAL DONATIONSIf you would like to make a general donation, please complete the sponsorship contribution form and select the general donation box in the sponsorship selection section.

9RESE

ARCH

You can designate your gift

specifically to research being

conducted right here in Houston!

VICTORY has selected the renowned

researchers profiled, to whom you

may designate your gift. Additional

researchers are also available for

your consideration upon request.

Please complete the sponsorship

contribution form and select the research

support gifts box as your gift type.

If you would like additional information,

please contact 713-266-2205 or visit

www.holidayshoppingcard.com.

RESEARCH & SUPPORTADDITIONAL CONTRIBUTION OPPORTUNITIES

SPECIAL EVENTSCattle Baron’s Ball One of Houston’s premier social events, the annual Cattle Baron’s Ball is one of the top fundraising eventsin the United States for the American Cancer Society. More than 1,200 guests don their favorite cowboy bootsand hats and head to the George Ranch Historical Park for an evening of live entertainment, Vegas-style gaming, pig races, whiskey, and wine pulls, as well as live, big board and silent auctions.

Gentlemen’s Committee Membership in the Gentlemen’s Committee

is not restricted to husbands of VICTORY members but is open to all friends of VICTORY. Membership includes an

invitation to an exclusive party and recognition in the Cattle Baron’s Ball invitation and brochure.

Children’s Party VICTORY’s Children’s Party provides a wonderful fun-filled morning for Houston area pediatric oncology patients and their families. Highlights include access to the Children’s Museum of Houston, which is closed to the public for this special event.

Benefactor Event This annual donor appreciation event, hosted by

VICTORY and the American Cancer Society, is held to honor our generous sponsors, corporations, and

individuals who have contributed a minimum of $10,000 during the year.

HOSTED BY VICTORYOTHER SPECIAL EVENTS

VICTORYA FUNDRAISING BRANCH OF THE AMERICAN CANCER SOCIETY

VICTORY Executive Board

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The 2019 Holiday Shopping Card ChairsJennifer Friedmann, Karen Peltz, and Leslie Rogers

The 2019 Holiday Shopping Card Sponsorship CommitteeMargo Barry, Nicola Ford, Kelly Frazier,

Melissa Hobbs, Raquel Lewis, and Wendy Paynter

VICTORY PresidentJerré Williams

Bebe Falik Kimberli Bowman-Bishop

Roz Cooley Elaine Balagia Croucher

Dee DarbyBetty DuBosePrice DuBose

Jackie EubankJoLynelle Farina

Nicola FordJennifer Friedmann

Marilu GarzaLynn Glazer

Susie GoldEvie Grubb

Rebecca GrubbRachel Gummattira

Gigi HarbisonSharon Hawkins Allison Jensen

Diane JohnsonCarol LawlerDenise LeistenRaquel Lewis

Tammy NormanSara Parr

Karen PeltzAshley PetersenAshley PlaegerKatherine PulseLeslie RogersSusan RyanKathryn Self

Elizabeth SteinLaura Elizabeth Stein

Cody TinneyDarci VazquezDiane WallaKelsey Wright

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2 5 0 0 F O N D R E N R O A D , S U I T E 1 0 0 H O U S T O N , T X 7 7 0 6 3

A T T N : H O L I D A Y S H O P P I N G C A R D

O F F I C E : 7 1 3 . 2 6 6 . 2 2 0 5 F A X : 7 1 3 . 2 6 6 . 8 0 2 6

H O L I D A Y S H O P P I N G C A R D H O U S T O N @ C A N C E R . O R G

W W W . H O L I D A Y S H O P P I N G C A R D . C O M

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HSCHouston

What does it take to outsmart cancer? Research. ACS has invested

$4.8 Billion in cancer research since 1946, all to find more – and better –

treatments, uncover factors that may cause cancer, and improve cancer patients’ quality of life.

AMERICAN CANCER

RESEARCH