Spirits & Intro.01

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WINE & BAR KNOWLEDGE

Introduction

1Beverage Management & Merchandising ByMr.Weru J.N


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What is beverage?

A beverage is a drink or liquid prepared

for human consumption.Water is not usually classified as a

beverage.They may include tea, coffee, liquor,

beer, milk or soft drinks.



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Beverage Classification

Beverages can broadly be classified intotwo:

Non alcoholic beverages

Alcoholic beverages



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Non Alcoholic

They contain no alcohol.

They are generally drunk forrefreshment or to quench thirst.

Non alcoholic beverages are furtherclassified into soft or cold drinks, hotbeverages and non-alcoholic beer.



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They include;Nonalcoholic beer and wine

Hot beverages; Coffee, Tea, chocolate etc Carbonated soft drinksNatural JuicesSquashesShakes syrupsBottled water



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Alcoholic BeveragesAlcoholic beverages are drinks

containing ethanol/ethyl alcohol,

commonly known as alcohol.The alcoholic beverages are divided into

three general classes:

beers,wines and spirits.



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ContdThe alcoholic beverages are very often an

important part of social events and mostly

consumed after the main meal.However, most countries restrict and

regulate their sale and consumption; for

example, they place legal drinking-agerestrictions upon the sale of alcoholicdrinks to young people.



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SPIRITS

Types of spirits

Beverage Management & Merchandising ByMr.Weru J.N 8
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SpiritsSpirits or Liquor

Liquid that has been fermented anddistilled

Proof

Liquors alcohol contentIn U.S. proof is twice the % of alcohol



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The distilling processIt is process used to separate mixtures

that contain more than one liquid of

different boiling points.Distillation often follows fermentation.Fermentation is used to produce

alcoholic beverages. Grain is fermented to make beer, while

grape juice is fermented to make wine.



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Contd Beer and wine never contain more than

around 12% alcohol, because any higherconcentration kills the yeast thatproduce the alcohol. To make strongerdrink, distillation is used.



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ContdSince ethyl alcohol boils at only 83C

while water boils at 100C, the alcohol

will boil off, leaving the water behind. The alcohol vapors are then condensed

and collected. Distillation can produce

liquors that range from 40-95% ethylalcohol.



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ContdThere are two main methods of

producing spirits, either by the pot still method which is

used for full, heavy flavored spirits suchas brandy, or

the patent still (Coffey) method whichproduces the lighter spirits such asvodka.



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The most common categoriesof spirits are;

Brandy,

Gin,Vodka,

Whisky,

Rum andTequila.



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BrandyThis is spirit from wine.

The main types of brandy are cognac,Armagnac, grappa and calvados.

The alcoholic content of brandies isbetween 36%-60% by volume.

Brandies are usually served chilled orwith ice.



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WhiskyWhisky is a spirit made from cereals:Types of whisky;

Scotch whisky from malted barley, Irish whisky from barley, American whisky and Bourbon from

maize/corn and rye.Canadian Whiskey from corn/maize The alcoholic content is between 40%-50%

by volume.



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Popular Brands of whiskyScotch whisky ; Johnnie Walker Scotch ,

Cutty Sark Scotch, Famous Grouse

Scotch and Chivas Regal ScotchIrish whisky; Jameson Irish, Connemara

Irish, Tullamore Dew Irish and

Tyrconnell IrishAmerican whisky;Jack Daniels



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RumSpirit made from the fermented by-

products of sugar cane (molasses). It isavailable in dark and light varieties.

The most famous brands are; CaptainMorgan, Malibu (Coconut), Bacardi,

Havana Club, etc.



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GinUsually made from maize or rye.Malted barley is also an alternative

to the two cereals.They are flavored with juniper

berries and coriander seeds.

The alcoholic content of gins isbetween 40%-50%.The types of gininclude; Gordons gin, Beefeater,Plymouth, Hendricks etc



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VodkaDescribed as a colorless and flavorless

spirit.

Originally made from mashed wheat butnow also made from rye, molasses,soybeans, grapes, corn or potatoes. Thealcoholic content of vodka is between

35%-50% alcohol by volume. Popular brands include; Smirnoff vodka,

Finladian, Stolichnaya, Belvedere etcBeverage Management & Merchandising ByMr.Weru J.N 20


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TequilaIt is a Mexican spirit from fermentedjuice of the agave plant.

Popular Brands of Tequila include:Tequila Casco Viejo, Sauza Tequila,Corazon Tequila, Tequila Rose, Camino

etc



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LiqueursThese are flavored and sweetened

spirits.

They are served as digestives.Popular liqueurs include: Cointreau,

Drambuie, Tia Maria, Amarula, Malibu

etc



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BittersThey are used either as aperitifs or for

favoring mixed drinks and cocktails.

Some popular brands are: Angosturabitters and Campari.



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Service of spiritsMost spirits are taken as otherwise

before dinner drinks diluted withsuitable aerated drinks or water.

At times they are enjoyed with plentyof ice called on the rocks.

A great tradition has been established

what aerated drink to be served withwhich spirit.



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The combinations are as shown;Drink Popular

Addition

Garnish

Brandy None/lemonade None /Ice

Rum Cola/Lemonade/

Blackcurrant

Ice and slice

of lemonGin Tonic/Bitter

LemonIce and aSlice of lemon



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ContdWhisky Water/Sodawater

None/Ice

Campari Sodawater/Lemonade

Ice and Sliceof orange

Liqueurs None CrushedIce(optional)



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Contdvodka Tonic/Lemonade/

Tomato

juice/Orange/LimeCordial

Ice and slice

of lemon, Ice

and slice oforange and

celery if

tomato juice isadded

Vermouths None/lemonade Ice and lemon

Beverage Management & Merchandising ByMr Weru J N 27

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Spirits & Intro.01